Run a profitable clothing store

Chapter 13 Proper Decoration Design Prospers Prosperity (2)
(3) Colors and accessories should be masculine.Decorate a men's clothing store with colors and accessories that reflect masculinity.For example, men's clothing stores usually use classic colors such as black, gray, white, and dark blue when using colors, emphasizing the steady, rigorous, and neat style of men.In addition, store accessories are also the focus of clothing store decoration, but this detail is often overlooked by operators. 4. The design style should be tough

Generally speaking, black and white collocations and metallic styles are more suitable for men's clothing stores.Some men's shops also use metal or leather to decorate the storefront.No matter what kind of decoration materials are used, its overall style tends to be tough and neat.

3. How to decorate children's clothing store
The children's clothing store includes children's clothing at various stages from baby clothing to juvenile clothing, featuring soft fabrics, bright colors, and rich and interesting patterns.According to the characteristics of these clothing, operators can follow the following rules to decorate children's clothing stores.

(1) Focus on stimulating children's curiosity.Facing the target of children's clothing sales - small customers, operators should make full use of various elements to stimulate their goodwill based on their curiosity.For example, use lively and interesting signs to attract children's attention; use brisk and childlike cartoon music to attract children's attention; use colorful decorations to win children's love; use cartoon voices to call them softly, etc.

(2) Pay attention to the use of shop windows.Children usually have no concept of fashion sense of clothing, but they quickly accept the clothing displayed in the window, and they will have a good impression of the cute shapes and bright colors.If the operator can make full use of the store windows and use small models to imitate the children's life styles to display clothing, they will easily win the love of children.This kind of real scene reproduction full of childishness usually also makes the clothing appear more energetic and vital.

(3) Pay attention to the application of small decorations and small gifts.In children's clothing stores, you often see some knick-knacks, such as dolls and toys.It can be used as a shopping gift or sold separately.The role of these small items should not be underestimated, at least in front of children, they will be a powerful propaganda tool.Even an ordinary doll can greatly arouse children's goodwill towards the store and urge their parents to visit more in the future.So some people call these trinkets and small gifts the indispensable "soft decoration" in the shop.

(4) Citing unique merchandise display methods.In order to attract children more, some stores put a lot of effort into the display of products.For example, display products in the form of piano keys.The clothing has both layered aesthetics and a sense of rhythm, with lively colors and a full sense of dynamics.Or, use the petal-style display and decorate the petals with clothes of different colors, which is beautiful and generous, especially popular with girls.

(5) Pay attention to the safety of decoration.Children are more active and easy to touch the outside world.Operators should take this into consideration when decorating. Do not place hard and fragile items in the store. Switches such as power supplies should be designed as concealed as possible. It is best to cover all kinds of fire-fighting equipment in the room to avoid Children touch.

Decoration features
The decoration of clothing stores is generally to achieve beauty, cleanliness or a certain level, and to show customers the connotation of store distribution.However, people have found that more and more shop decoration options are now "unusual".They are "alternatives" that have sprung up suddenly, pursuing distinctiveness and visual and sensory stimulation.This kind of decoration also has the obvious advantage, because the decoration is impressive enough that it can save the advertising cost of the store.

Some people refer to this kind of decoration as a way of pursuing "novelty" decoration.For example, a Tibetan ethnic clothing store arranges the store in the style of a tent, and the interior decoration restores the original ecological design, which can use curiosity to introduce customers into the store.In addition, in some stores selling antique clothing, traditional screens, red lacquer doors, wooden tables and chairs, Xuanlan gauze, etc. are used to create a virtual ancient environment, so that customers have the feeling of "dream back to ancient times".

These aren't the fanciest designs.The decoration methods of the following two stores can be called "unique", even a little weird.

In Vancouver, there is a clothing store.It has a very peculiar feature that can win 100% of pedestrians turning heads.That is, all items in this store, including posters, model models, products on display, shelves, and even the store door and the facilities placed at the door are upside down.This kind of decoration greatly tests the visual nerves of customers, but also leaves a unique feeling for people.At least the urge to feel the world turned upside down will be strong.

In a southern city, a woman opened a clothing store in a car repair shop.She didn't spend a penny on decoration, but achieved a very "amazing" decoration effect.In fact, the two store owners operate together in the same space, using the unique space atmosphere to attract popularity.This subverting conventional creativity is appreciated by local customers.

In addition to the ones mentioned above, there are also personalized stores that combine Chinese and Western decoration elements, avant-garde clothing stores full of science fiction, DIY clothing stores with hand-painted patterns, and so on.As long as the owner has enough unique ideas, the reprocessing and creation of the environment and atmosphere can be realized.Some bold ideas, abstract designs, and seemingly disordered but orderly product arrangements will make the store "extraordinary".In response to this gradually rising decoration method, professionals pointed out that to a certain extent, when customers buy goods, they are not only buying objects, but more often they are buying a feeling.This feeling is often formed under the influence of the store environment atmosphere.Strange clothing stores like these can make full use of the strange space to strengthen shoppers' feelings, making them think that the clothes are unique, and the store is the only one, so they flock to buy.

Different grades, different designs

In general, the design skills of clothing stores can follow the basic design method of unique design and unique style.Use unique design concepts and design products to show the cultural taste of the store.

Specifically, different grades of clothing also have their own design features.

High-end clothing stores usually use more luxurious decoration when designing.For example, use bright and shining crystal chandeliers to show off the atmosphere of the interior; use stylish wallpapers to enhance the elegant environment of the store; use famous works to decorate the passages in the store, and so on.This approach brings the artistic atmosphere of high-end products to a higher level, with a strong cultural atmosphere.In particular, when prop models wearing high-end clothing are hidden in an artistic environment, the high-end clothing and the elegance of the environment are subtly integrated, which will sublimate their artistic taste and style to a high degree.

Personalized clothing stores or mid-range clothing stores are usually full of personality, and more of them incorporate the personal style characteristics of the operators.Generally speaking, operators who open such specialty stores should have certain fashion sensitivity.Because the boundary between mid-end and low-end clothing is not clear, if you want to maintain a mid-range clothing store, the operator must first form an accurate distinction between the grades of clothing.The operating items are mainly personalized clothing and professional clothing, formal clothing, dresses, etc.It should be noted that when designing a personalized clothing store, the operator should pay attention to separating it from low-end products, and pay attention to using bright and fashionable colors and elements to make the store more aesthetic.Some individual shopkeepers will use light gauze as decoration to create a warm and romantic effect and make the shop more colorful.Generally speaking, for clothing stores of this level, the fashion features of clothing are more prominent, which generally express the personality of clothing in terms of popular commonality, and are mostly used by brand clothing in marketing.

When designing low-end or small clothing stores, more attention should be paid to the structure of the interior space.Due to the limited space, the biggest task of the operator is to make full use of the area according to the shape of the shelves, and keep the interior simple and bright in color.At the same time, for the purpose of "attracting" customers, the door and window design of the store can use some brains and try small and unique designs.For clothing stores of this type, attention should also be paid to inventory control and storage design, to minimize the area occupied by the inventory, and to control the quantity of purchases.In reality, more low-end or small-scale clothing stores follow the trend.Therefore, as long as you find out the trend on the big trend, there will be no mistakes in the sales and design of the store.

Design a creative facade
Generally speaking, large and medium-sized clothing stores built in prosperous areas do not have a lot of space to express their appearance like some companies do, and usually have limited space resources for appearance design.Therefore, in terms of overall appearance design, it is even more necessary to highlight the characteristics of the clothing store in operation and design a prominent facade.Because in the design of the store, the facade of all stores is very important, and it is an important part of the store image.

1. Basic classification of facades

(1) Closed type.For this type of shop, the side facing the street is covered with windows or colored glass, and the entrance is as small as possible.This form is mostly used in some high-end goods, such as jewelry, video equipment stores.The reception objects of this type of store are a few wealthy people, so the window equipment should not be too prominent, so that it is difficult for pedestrians to see the inside of the store, so as to create an elegant and quiet shopping atmosphere.The closed door face highlights the characteristics of the expensive commodities it deals in. The unique design, fine and luxurious materials make the customers who enter the store have a unique sense of superiority and feel proud to buy things in such a store. (2) Semi-closed type.The entrance of the store is moderate, and the glass is bright, so that customers can see the situation in the store at a glance, and then be led into the store.The attractiveness of this store appearance is crucial.Shops dealing in mid-to-high-end commodities such as cosmetics and clothing mostly adopt this form.Their customers have planned their purchases in advance, and when they see the window display, they will go straight into the store to buy.

(3) Open type.This kind of door face is completely open to the side of the street, there are no windows, and customers can come and go freely without any obstacles.In the south of our country, there are many fully open shops, while in the north there are fewer, which is determined by the different climates of the two places.In foreign countries, stores that sell low-end daily necessities such as food, fruits, vegetables, and small grocery items often use this form.

2. The design of the facade

(1) The design of the store door.The design of the store door must take into account the architectural features of the store and the target customers.Place the store door in the center, on the left or on the right, depending on the specific flow of people.Generally, the gate of large shopping malls can be placed in the center; it is inappropriate to design the entrance and exit positions of small stores in the center, because the store is small and small, which will directly affect the actual usable area of ​​the store and the free circulation of customers.The storefronts of small shops are generally located on the left or right side, and are rarely located in the center of the store, which looks more coordinated.

A bright and unobstructed store door is the best design.Because from a commercial point of view, the store door should be open, and the design should take into account not to make customers feel "clustrophobic" and "dark", so as not to reject customers from the door.

In store design, it is also necessary to consider whether the road in front of the store is flat, level or slope; whether there are objects (such as trees on the sidewalk) or buildings in front that block and affect the image of the store; lighting conditions, noise influence and the direction of sunlight Wait.

The frameless integral glass door is a luxury store door.Because this kind of door has good light transmission and gorgeous shape, it is often used in high-end jewelry stores, electrical appliances stores, fashion stores, cosmetics stores, etc.

(2) Outdoor decoration.Beautifully crafted outdoor decorations are a means of attracting customers.It generally refers to all forms of decoration in front of and around the store, and is the main content of storefront design.Such as billboards, neon lights, light boxes, electronic flash advertisements, optical fiber advertisements, posters, leaflet advertisements, shop signs, facade decoration, window layout and commodity display, etc., all belong to the scope of outdoor decoration.All stores regard outdoor decoration as a key part of promotional activities.

(3) Storefront design for medium and high-end stores.Mid-to-high-end stores generally have larger facades, and storefront design becomes a crucial part.The design of the storefront must conform to its own industry characteristics, and reflect the store's operating characteristics in terms of appearance and style; it must conform to the "taste" of the main users.

The decoration of the storefront should fully consider whether the original architectural style is coordinated with the surrounding storefronts. Although "personality" is eye-catching, once consumers feel "vulgar", they will lose trust.

Stores have different naming characteristics, some are grand, some are elegant, the key is to be related to the clothes that the clothing store operates.Shops are decorated in different styles.Large shopping malls and big hotels have luxurious exterior decorations with a sense of modernity; small shopping malls and small shops should also have their own styles and characteristics.The specific design and operation must be determined according to the specific situation of the store.

Clothing Store Store Design Tips

Today's society is a fast-paced "impression era". An exquisite and unique clothing store design can often reflect the taste and personality of the clothing operator, and can quickly catch the attention of customers, so that customers will firmly remember it.But many clothing stores do not pay enough attention to store design.Although the business items are clear at a glance, they cannot attract people to find out.The reason is that there is no knack for designing a storefront.Therefore, if you want to run a successful clothing store, you must first start with mastering these knacks, and make full use of them to make the store exceptionally attractive.

In general, store design mainly includes three aspects: signboard design, store door design, and window design.

Usually, there will be a bar-shaped commercial signboard on the storefront, which prominently displays the name of the store and the products it sells.This is the signboard of the store.The role of the signboard is to attract people and try to create a store image that is quite different from other stores.

The access to the store is the store door.The function of the store door is to guide customers' sight and make them interested in visiting the store.The design of the store door is an important part of the store design, which will directly affect the "in-view" environment of customers and the free flow of customers.A successful store design can not only create a spacious and comfortable store image, but also form a good flow of people and facilitate the design of the store.

The design of the window forms part of the design of the store door, and it is often regarded as an important means of decorating the storefront.Because, a window with a unique style and beautiful decoration will add a three-dimensional sense to the entire store and play a role in beautifying the image.

The trick of storefront design is to form higher and abstract design requirements based on these three aspects, which have the following three points.

1. Concise

The operating area of ​​most clothing stores is not large. To attract customers and retain customers in a short period of time, the design of the storefront needs to reflect concise features.The so-called simplicity refers to the signboard design, store door design, and window design, which can not only reflect the business content of the clothing store, but also be simple and easy to understand, which is easy for customers to understand.This puts forward higher requirements for store design.Otherwise, if a store cannot let pedestrians judge what products it is selling from the appearance, its storefront design will fail.

2. Personality

This trick has been adopted by many merchants and has been tried and tested.With the increasing independence of modern people in terms of money and spirit, the pursuit of individuality is becoming more and more prominent.A distinctive and personalized clothing store will have an irresistible appeal to "people with personality".However, this kind of personality is not a one-sided pursuit of specialness and novelty. It needs to be combined with the image of the store and the mainstream views of society to avoid giving people a feeling of nondescriptness.

3. fashion
With a concise and personalized store image, one last design trick is needed, which is fashion.Clothing is a fashion product, and most of the customers who buy clothes are also fashion lovers.Therefore, when arranging the storefront, the operator must consider fashion elements. The design of the entire storefront must reflect the understanding of fashion trends, so that pedestrians will be deeply attracted by the fashionable atmosphere of the store.

The first layout of the interior design of the clothing store
The interior design of a clothing store refers to the interior layout and design after entering the store.The so-called layout refers to the overall utilization of the interior space.Its significance to clothing stores lies in the ability to reasonably display clothing through space design, thereby influencing customers' consumption desires.Therefore, different layout methods and different layout emphases will have an impact on the overall sales of clothing and the primary and secondary sales of different clothing.Operators should not pay corresponding attention to the interior design of clothing stores.

A set of excellent decoration design, in addition to improving the effective use of the store, can also bring customers a visual aesthetic experience, and obtain psychological stimulation and satisfaction.Generate dependence and yearning for the store.

When the operator starts to design the interior design of the store, he must fully analyze the products and grades sold in the store, and then use design elements to strengthen and highlight them, blending the "special" personality of clothing products.Therefore, the premise of store interior design and decoration is to conduct a comprehensive inspection of the products sold.

The inspection mainly focuses on the types, styles, shapes, colors, textures, and personalities of the products sold.Pay attention to the type, style and shape of the product, mainly to grasp the range of change.Generally speaking, clothing with many types, styles and shapes has a large range of changes.The display is rich in shape, but the visual effect is not good, and it feels messy.To make up for this, when designing the interior, it is necessary to reduce the elements of color decoration to reflect the cleanliness and order of the store space.On the contrary, products with small changes are easy to arrange and form order, but the colors and styles are monotonous. When doing interior design, you can add some active color elements to enhance the agility of the space.

(End of this chapter)