Run a profitable clothing store

Chapter 15 Proper Decoration Design Prospers Prosperity (4)
The look-around design of stores with a business area of ​​more than 1600 square meters is called the big look-around design. According to this design, after customers enter the store, they first browse around and then enter the middle area.Usually, the goods spaces on one side of the large look-around store are all the way to the end, and there is no fork in the middle.

The look-around design of stores with a business area of ​​less than 1600 square meters is called the small look-around design, which also allows customers to walk along one side, but is smaller than the large look-around design, and it is easier to enter the middle shelf.Of course, for the vast majority of operators, it is more common to use a small look-around design.

It is worth mentioning that in individual large stores, multiple entrances will be designed and interconnected circular passages will be formed to increase the smoothness of customers walking back and forth and increase the number of browsing items.This is formed by using the look-around design flexibly in specific situations, and it does not violate the principle and original intention of this type of design.

No matter what kind of look-around design, its purpose is to smooth the customer's shopping process, deepen the impression of items on consumers, and clear the "dead corners" in the store (that is, the in-store space where customers are not easy to pick up items and arrive). , ultimately promoting clothing sales.In addition, adopting this professional method can also effectively enhance the mobility of customer groups in the store, that is, it is beneficial to accept more customers and facilitate customers to observe and choose items around them, thereby breaking the static pattern in the store and enhancing the sales floor. vitality and passion.

To sum up, it can be seen that the look-around design of the store, with the ultimate goal of guiding customers to feel the products in the store to the maximum extent and stimulating their purchasing desire and behavior, is a more valuable design method often adopted by clothing store operators.

6. The edge and corner design of the store
Generally, the place in a store dedicated to the sale of clothing or goods is called a store, and people usually call them the business area of ​​the store.In the past understanding, the use value of a store is reflected in how many shelves and products it can fill, but now the store takes more consideration of the use value of the entire space.

According to the routine, the spatial structure of the store includes: the front position, the wall surface, the cylinder surface, the corner, and the display stand, display tools, etc. combined therein.Among them, the corners of the store and the structural parts with edges and corners are often the "difficulties" for operators in space planning.But from the perspective of space planning, these are precisely the necessary elements for the rational use of space.

You may wish to refer to the words of the world-famous designer Armani, "Every part of the store expresses my aesthetic concept, and I hope to display my design in a space and an atmosphere." As a clothing store Operators should also have such a concept that they must fully and fully utilize the space to display clothing.

How should these spaces be used?How to improve the utilization efficiency of indoor corner space?
First of all, the operator must carefully study and utilize the structural characteristics of these spaces.Generally, in the corner, due to the combination of walls or columns, a triangular space is usually formed. If some display stands and shelves are placed in between, an independent display area can be formed.At present, there are many special-shaped cabinet frames on the market, with shapes such as triangles, trapezoids, semicircles, and polygons.Arranging such special-shaped cabinets can create a unique corner environment.Or, arrange the triangular space as a fitting room, and arrange a mirror on one wall, which not only makes use of the space, but also creates the illusion of expanding the space.However, for some relatively small spaces, operators don’t have to worry, they can install a few soft-colored and emotional corner lights or hang some trendy and fashionable accessories as an embellishment for the environment.

Secondly, operators can use these spaces for image promotion.For example, place leisure stools or promotional magazines in the corner to provide customers with a place to rest.Let them feel the humanized experience to improve the image evaluation of the store.

If you don't pay attention to the design and utilization of a store space, you will miss the corners and make it a dead corner full of dust.This not only affects the overall effect, but also makes the store appear monotonous, ordinary and unattractive.Therefore, every space in the store must be carefully designed, and when planning, keep in mind that "all space is a space for the performance of goods", and we must give full play to the use value of any space.

The layout needs to consult a professional
Sometimes the layout design of a clothing store cannot be completed by one person alone.In order to pursue better results, operators also need to consult professionals.Generally, the following personnel can provide reference opinions for clothing store operators:
1. Builders

This type of person is an expert in architecture, and most of them have an in-depth understanding and understanding of the structure, quality, and design of buildings.He can analyze the details and overall characteristics of the store site for the operator, and can plan how to design and install various lines, metal pipes, water pipes, fire boards, cement, paint, etc.The advantage of the construction industry is that it can remind the operator how to construct and choose decoration materials when laying out the layout.At least they can give more accurate suggestions on the cost performance of decoration materials.

2. Equipment manufacturers

In the process of decoration and layout of the shop, a lot of equipment needs to be purchased.For the placement of these equipment, it is recommended that the operator first consult the equipment industry.Prevents equipment from malfunctioning due to improper placement.Especially for air conditioners, music speakers and other equipment, carefully consider their placement.However, it should be noted that equipment manufacturers sometimes introduce inappropriate products for promotional purposes, and operators should be alert to such misleading.Suggestions from equipment manufacturers must be reserved, and after multiple researches, decide whether to follow.

3. Costume designer

The layout of some brand stores will refer to the designer's own opinion.Because the designer's thinking is the soul of brand clothing, he has deep feelings and cognition of clothing.If the designer is involved, let him make suggestions from various aspects such as clothing line, color, tone, texture, light, space, etc., which will make the layout design of the space more artistic and beautiful.However, after all, most of what designers do is composition on paper, and they are not necessarily proficient in the design of three-dimensional space. Operators should consider this point.

4. Clothing store decoration business

Such talents are experts in the layout of clothing stores. They have rich practical experience, and communicating with them often will make the layout more in line with the standards of the operators and the process will be smoother.They can turn the design on the drawings into a three-dimensional space and make the layout exude a modern atmosphere.In fact, the professional opinions and designs of such people are enough to form a good and high-quality layout of the store.However, because of its large decoration costs, it is often not affordable for small and medium-sized shops.

In short, operators can choose which type of professionals to consult according to their own conditions.You can even refer to the experience of your peers, observe the success of other people's layouts, and finally summarize them into your own layout ideas.

Tips on the layout of clothing stores

A successful store layout can increase the customer entry rate, thereby forming a higher transaction rate.Therefore, internal commodity sales and performance are all related to whether the internal design and layout of the clothing store are reasonable.Some people say that a successful clothing store must have a layout know-how that is not well known to others.

What is the secret to store layout?
Experienced operators pointed out that the so-called trick is to use the bright spot effect in the commodity layout.

What is the bright spot effect?It refers to using the most eye-catching places in the store to stimulate customers' desire to consume.The "bright spot" in a general store is the place where customers can easily observe when they enter the store, and it is also the place where the sales of goods are better.This kind of "bright spot" does not exist naturally, but is formed by creating a visual focus in the entire store.Sometimes, it also requires the operator to actively create.

Usually, the area around the main channel of the store is a bright spot.The goods here are the most conspicuous, and they can most arouse the impulse of customers to choose.The products configured here are mostly flagship or high-volume commodities.

The second highlight area is located at the back end of the main aisle, and is usually equipped with brightly colored and eye-catching fashion clothes to "lure the enemy into the depths" and make customers willing to delve into the interior of the store.However, this area is relatively deep in the store, and the light has been weakened, so the lighting decoration should be appropriately increased.

The third highlight area is on the shelf in the center of the store.It is the middle part of the customer's tour, and it is also a place that can be reached.It allows customers to "close contact" with clothing, so the success rate of sales is higher.Put more high-profit and fashionable clothing.

The fourth highlight area is the middle store in front of the cash register.This is the place where customers must pass by when going to checkout. If you can choose to display some high-quality and cheap clothing, you will be able to easily attract customers.

In order to highlight the "bright spot effect" in the store more, let it play the greatest role.Operators should also pay attention to the layout planning of other details.

For example, as a prerequisite for constructing a highlight area, there should be an appropriate amount of special clothing in the store.These garments generally have low profits, high purchase rates, and strong appeal to customers.It can make the highlight area more eye-catching and prominent.

Operators also need to plan the most suitable main and auxiliary channels, so that customers can stay in the pre-set highlight areas for a long time.Let customers touch the products as much as possible, and form a double psychological and visual surround for customers to encourage them to make purchases.

In short, when designing the layout of clothing stores, operators should flexibly grasp the "bright spot effect", make full use of various factors to highlight the "bright spot" effect, and finally win high sales performance.

Pay attention to the space of clothing store

The spatial structure of a clothing store can be divided into three spaces, namely commodity space, shop assistant space, and customer space.

In order to make more effective use of these spaces, operators often design spaces according to the area of ​​the store.Interior space design refers to the use of various methods of space limitation to shape the shape of interior space.The space design should be based on making full use of space, and can better plan the distribution of space, and design a space that conforms to the rules of customers' activities.Common spatial forms include: closed space, open space, flowing space, dynamic space, shared space, virtual space, gray space, mother-child space, sinking space, platform space, etc.From the regularity division, it is divided into regularity and irregularity space.

To design and plan the space, we must first adhere to the principles of reasonableness and clarity.Give full play to and excavate the characteristics of the shape and size of different spaces, and make use of them.For example, when facing irregular spaces, such as irregular rooms such as triangles, arcs, and polygons, their spaces are inconvenient to use.In order to get rid of their disadvantages, it is necessary to make great efforts to improve the effect of rational use of space.For example, when improving the use of a triangular space, you can use the filling method to fill the space with special-shaped brackets, booths, etc., so that the exterior and the interior wall become a plane, so as to reorganize the visual effect of the space.

How to deal with the space with limited horizontal area but large vertical scale?Separators can be used for layering.Expand the area of ​​the space in the vertical direction, thereby expanding the usable area.As for the incomplete wall and fragmented space, you can install a small wardrobe on the wall or above the space to fully arrange it.

Therefore, the size of the effective space is not fixed, as long as appropriate methods are used to make the best use of the situation, reasonable planning can be carried out.Any piece of space has a value that can be used, so that the sales can reach the best state.It should be noted that these space designs must meet the originally anticipated functional needs, conform to the spatial scale of the human body and the psychological and physical comfort of people.Only in this way, people who enter the store space will feel comfortable and convenient, and even have a warm and friendly sense of belonging.

It is also emphasized here that the space design of the clothing store must have the characteristics of comfort.That is to have a good sense of space.The so-called sense of space refers to the psychological impact of three-dimensional space on people.It is the result of comprehensive factors such as indoor color, lighting, space modeling, configuration and texture of decoration materials.When all the factors are reasonably designed and adjusted, people will have a comfortable psychological feeling in it.

A comfortable space first requires a reasonable configuration of color and light.The use of cool colors makes people feel peaceful and cool, while warm colors give people a warm and sweet feeling.Introducing external natural light and internal artificial lighting, various colors are vivid and reflect each other, which will greatly enhance the dynamic feeling of the interior.

Secondly, a comfortable space must have a good space shape.According to the survey, spatial modeling has a significant impact on people's psychological activities.The square or rectangle is easy to give people a sense of balance and safety, the triangle and parallelogram appear novel and unique, and the fan-shaped surface makes people feel oriented.Therefore, the space shape determines the basis for creating the atmosphere in the store, and it is the main point to pay attention to when designing.Third, a comfortable space should embody humanized design everywhere.When the operator designs the store space from the customer's point of view and makes the space serve people, customers will naturally feel comfortable.Therefore, it is required to start with the shopping habits of customers, create a fluid space, guide shopping, and make the space changeable but not messy, coordinated and unified.Finally, make use of the smooth space design to make customers "feel at home".This requires the operator to give full play to active and delicate thinking, and to design space in consideration of the overall characteristics, habits, and humanistic qualities of customers.

Fourth, comfortable spaces mostly adopt open or semi-open designs.The layout of each space in the store is different, but they are connected to each other to form an "integrated space", which will make the space appear more transparent and spacious, and produce a visually magnified effect.This design takes into account people's growing desire for spacious spaces and enhances the comfort of customers in the store, so it is widely used.

Fifth, comfortable space design embodies coordination and unity.The specific atmosphere and artistic conception in the store are often completed through the connection of different spaces.Each space has its own characteristics, but on the whole, it still needs to reflect the common characteristics of the store, that is, the space design of the store should be "unified and differentiated".Operators can use decoration materials to adjust the space ratio, or use the indoor environment climate, lighting, lighting, background music, etc., to finally adjust and repair, and create a functional, comfortable and beautiful store environment.

Clothing store shop partition skills

Usually, the interior of a clothing store can be divided into several areas according to different standards, which is convenient for the management of the operator.Commonly used partitioning methods mainly include spatial partitioning and color partitioning.

The so-called spatial partition refers to dividing the store space into several areas from the perspective of customers entering the store.

1. Golden area
The area facing the main passenger flow direction at the door is the golden area.It will first enter the customer's field of vision after entering the store. Most of the items displayed here have trendy and fashionable "sparkling points", which can attract customers' attention like a magnet.

2. Display area
Starting from the golden area, go deep into the store along the main passage, and the areas on both sides of this route belong to the display area.Their function is to guide customers to walk around in the store and see the whole venue according to the design of the operator.Generally speaking, the quality of clothing in this type of area is better and the hand feel is superior, which is the key area selected by most consumers.

3. Passage area
The division of this area is mainly different from the former two.It is an area in the store that does not have actual sales value, but plays an important role.This area can ensure that the store is spacious and unobstructed, giving customers a smooth dynamic and aesthetic feeling.Sometimes, in order to divert customers, operators will set up some shelves in the passage area to naturally distinguish customers and avoid excessive concentration of personnel.

One of the biggest differences between clothing stores and other stores is that they can be divided according to color.Colorful clothing can become a colorful picture under careful arrangement.If it can be used by "conscientious" operators, it will form a special style art of the shop.There are five main types of color divisions:

(1) Red zone.It is divided into light red, dark red, bordeaux, rose red, pink, sun red, Chinese red and other colors, and the color span gradually increases.Whether it is arranged as a warm theme based on light colors, or a sexy theme based on strong colors, the bright and bright red will convey a warm atmosphere.

(2) Blue zone.Divided into lake blue, dark blue, navy blue, peacock blue, sky blue, blue black, sapphire blue and so on.Blue feels calm and natural.Showing more rational colors, giving people a peaceful and calm impression.According to the depth of the color, it can be designed as a refreshing theme based on light colors and a mature theme based on dark colors.

(3) Yellow zone.Divided into lemon yellow, goose yellow, deep yellow, yellow green, orange and other colors.It gives people a light, transparent, sunny, lively and hopeful color impression, and can also bring a bright and pleasant effect.Regardless of light or dark colors, they are mostly arranged with themes of youth and festiveness.

(4) Green zone.Divided into olive green, tender green, tea green, apple green, dark green and other colors.Green is the color of plants and has a spring feel to it.Most of the arranged themes have a sense of vitality and are commonly used in trendy clothing.

(5) Black and white gray area.The three colors are special, they are achromatic colors, and there are few obvious hue changes, but connecting the three together can form a beautiful sense of space.Form a scene like a sketch.At the same time, the emotional information of these colors is not strong, and they are also the first choice for classic and noble themes.

Windows Design Tips

If the design of a clothing store wants to attract customers, it must highlight its own characteristics and the openness of the space.Let the indoor clothing "touch" customers as much as possible, extending the overall space of the store.To meet this point, the design of clothing stores can make some fuss on the windows.

(End of this chapter)