Run a profitable clothing store

Chapter 16 Proper Decoration Design Prospers Prosperity (5)
The purpose of window design in the traditional sense is to convey indoor information, allow customers to observe products in a small space, and attract customers.The windows in the modern sense should also create a special style of the entire storefront and arouse the favor of customers.Therefore, whether the design of the windows is scientific, reasonable, and pleasing to the eye will have a subtle impact on the success of sales.

Combined with the characteristics of the clothing store itself, the windows need to focus on reflecting the sense of openness.How to do this?
First, the windows should be kept clean and the light should be sufficient.When choosing windows, you should choose a slightly spacious type to ensure enough light is accommodated.In normal times, it is necessary to wipe the windows regularly to avoid damage and defects.Because, the bright and clean environment and the warm and soft indoor environment will optimize the customer's image of the store.In addition, sufficient light is also conducive to sterilization and disinfection.

Second, the windows should be able to blend with the surrounding environment, and even create the illusion of using the external space as the background to draw the surrounding environment in.In this regard, the operator needs to further consider the shape and color of the window.It needs to be emphasized that the more prominent and different the windows are, the more attractive they are.When there is a huge difference between the windows and the external environment, there is no harmonious aesthetic feeling, and people tend to feel that the store is weird and low-end.

Thirdly, the windows should have their own characteristics, provided that the style of the windows cannot be too different from that of the shop.If a high-end clothing store installs a set of windows with graffiti paintings, it will look out of place.Operators should properly design unique styles, such as adding soft-colored corner lights above the window feet, carving unique patterns on the window frames, etc., instead of pursuing individuality and fashion one-sidedly, ignoring the internal relationship between windows and shops , to avoid giving people the feeling of neither fish nor fowl.

Fourth, special slogans can be designed on the windows.This may be an interesting way to incite customers. For example, designing "Korean Wave" and "Trend Front" on small clothing stores can bring customers a visual and psychological impact.At the same time, it should be clear that these special slogans should have special business content and impressive characteristics.

Finally, windows and protruding walls can be creatively modified.Such windows can shorten the distance between the storefront and customers.At the same time, it also quietly expanded the store space to enhance the comfort of customers.

The design of the above details can enhance the openness of the store, create a relaxed and comfortable artistic conception for customers, and achieve the purpose of improving the image of the entire clothing store.

The knack of showcase design

A showcase is a container used to display items, also known as a shelf. It is the main carrier for expressing goods in commerce, and it is also the main frame that constitutes the vision of commercial space.The function of showcases in clothing stores is mainly to "display and sell" products to customers.The advantages and disadvantages of showcase design have varying degrees of influence on store sales.

The display cabinet has exquisite appearance, firm structure, and easy disassembly and assembly. It is widely used in exhibition halls, exhibitions, shopping malls, clothing stores and other places.The colors are gold, silver white, matte black, gray and other colors, and can also be specially customized according to the preferences of buyers.Therefore, it can provide a very good platform for products to show their charm.

At present, the design and development of showcases gradually highlight the requirements for practicality, artistry, economy, safety and humanized functions.As the operator of a clothing store, when designing the showcase, you should pay more attention to whether these functions can be reflected.

The success of the design of the clothing showcase mainly depends on the following skills:
1. Can make full use of the unique space
The position of the showcase in the store is very important. Whether it can form a striking and unique display space depends on its design.Nowadays, there are more and more goods in fashion stores, and the space is getting smaller and smaller. How to expand the space area of ​​showcases in all aspects is a problem that operators must pay attention to.

2. Can the function of the showcase be better realized?
Completing the display of goods is the basic function of the showcase.Therefore, the design of the showcase needs to reflect the efficient use of the area and display real products.When designing, the means of expression can be novel and rich, but the display of products must still follow the principle of truth.In other words, not only pay attention to the use of individual talents for aesthetic creation, but also ensure its basic functions.

3. Whether the display cabinet has a sense of fashion and a beautiful appearance
Nowadays, customers' sense of fashion is becoming more and more sensitive, and they pay more and more attention to the details in the store.If the design of the showcase can reflect distinctive fashion features, it can collide with customers' trend concepts, generate deep resonance, and deepen customers' love.Practice has proved that fashionable design has more visual impact and can form a potential "commodity sales force".

4. Is the shape of the showcase suitable?
Different stores have different design styles.There are also different requirements for the design of the showcase shape.Generally, straight lines, curves, circles, triangles and rectangles are often used in showcases.Among them, straight lines are used most by showcases, while curves can create changing effects full of rhythm and rhythm.Circles, triangles, and rectangles can make the design of the showcase produce richer visual effects.However, even if the design is ever-changing, the operator still needs to determine the appropriate showcase according to the interior style.

Ceiling, Floor, Wall Design Essentials
The design of a clothing store is different from home design. The design of a clothing store must be able to meet the needs of customers and design a layout structure that meets the preferences of customers. Therefore, when designing the space of a clothing store, it is necessary to understand the aesthetics of most people.When designing, some details such as ceilings, floors, walls, etc. must pay attention to whether they can reflect the style of the storefront, the grade of the clothing store and the overall characteristics.

1. The ceiling design should create a shopping atmosphere
In the process of operating a clothing store, many people rack their brains on the design of shelf placement and counter arrangement to achieve unconventional effects, but it is easy to ignore the upper space in the store, leaving this part of resources idle.As a result, the designed stores always give people a feeling of "incompleteness".It is a pity that these operators did not realize that the upper space of the store has a lot to do.They can be used to provide customers with more and better products and promote store sales without having to work hard.The beautification effect of the modern ceiling is getting better and better, which can not only show the effect of the times, but also reflect different charms.If you can perfectly combine the size and shape of the space, you can create a beautiful shopping atmosphere.

The choice of the ceiling should focus on the whole first, the color tone should tend to be plain, and the colorful upper space will give people a sense of clutter.Considering the material and height of the ceiling, the design should be based on light blue to create a profound impression of high altitude.However, the colors can be adjusted for different groups of people.For example, young women like clean and light colors, and using light pink can win their favor; young men prefer designs with youthful charm, and it is better to use lighter colors such as primary colors; children are most curious about colors, and using Something like a rainbow bridge or a light yellow design will get them excited.It can be seen that using the color of the ceiling to create an indoor atmosphere is often more effective.

In addition, the ceiling is also a good advertising carrier.It complements each other with the discounted products on the ground, and can convey business information repeatedly in the future, deepening the impression of customers.

Each ceiling design can bring different decorative effects.As long as you pay attention to the overall collocation, its advantages in creating a shopping atmosphere will be fully revealed.Operators may wish to pay more attention, maybe they can create a dynamic sales atmosphere and get better sales performance.

2. The design of the floor should consider graphics and colors

When a clothing store uses the floor for decoration design, it is important to consider its flatness to ensure that the passage is straight and smooth.Allow customers to observe smoothly according to the arrangement of the shelves during the shopping process.But about the floor, there is another detail that deserves attention, namely the graphics and color of the floor.As part of the overall design of the space, the decorative effect brought by the floor cannot be ignored.

(1) Floor selection with different patterns.Floors with different patterns affect the exterior of the clothing store.Whether the storefront is spacious or narrow, quiet or dynamic, pure or colorful, will be affected by the pattern.Usually, the large pattern will "subtract" the area, making the shop space appear smaller than the real size; the small pattern will "add" the area, but it will easily make the shop floor look unclean.Complicated patterns will affect the effect of the overall design, and it is easy to dazzle people, which is suspected of "overwhelming guests".The pattern composed of curves gives people the feeling of three-dimensional movement and strengthens the sense of infinity in space; the figure composed of geometric patterns has jumps in shape. If a certain order cannot be formed, it will cause discomfort to the viewer due to excessive abstraction .

(2) Choice of floors in different colors.Like patterns, different colors are also related to the choice of flooring.Gloss and tone can determine the role of the floor in the decoration atmosphere of the whole house.Usually, the light-colored and shiny floor makes people feel refined and the space is bright, while the dark and textured floor makes people feel heavy, but absorbs light strongly, and also makes the room appear too small or too dark.Colors that are close to nature can make the space have a good stretch, and can "extend" the effect image in the field of vision.

3. The design of the wall should highlight the characteristics and style of the decoration
The wall decoration in the clothing store is different from other retail stores, showing the persistent pursuit of beauty everywhere.For this kind of demand for wall decoration, the effect of in-store product display and wall cooperation is higher than that of other retail stores, and there are more requirements for operators to invest in manpower, material resources, and financial resources.

There are many kinds of suggestions on wall design, which emerge in endlessly, but they can be condensed into one item—the design of the wall should highlight its decorative features and styles.

How can wall design do this?

(1) Paint colored walls.Paint the color on the wall to add a colorful element to the space.Especially when the color of the clothing sold is relatively single, such as mostly white or gray clothing, the color on the wall can buffer the dull and depressing feeling in the store.Tinted walls don't work well in spaces with a lot of color.When the color has distinct changes and distinctions, the white wall is the best background and foil.

(2) Arranging decorative wall paintings. In recent years, a trend has gradually become popular in the decoration industry, that is, "wall painting style".The so-called wall paintings refer to paintings drawn on natural or artificial walls by drawing, sculpture or other modeling means.It breaks through the monotonous style of white walls in the past, and uses extremely high artistic design techniques to arrange the walls into products with "added value" to improve the "soft power" of the space.It focuses on rendering the owner's personality and preferences, and becomes a unique design method when everyone is busy pursuing fashion trends.

(3) Decorate handmade printing and dyeing products. Handmade printing and dyeing wall decoration is a "new variety" in the design and application of clothing stores.The social background of the theme of commercialization has not been fully integrated with its characteristics of returning to nature.Many people think that it is still in the stage of bold attempt to decorate walls with hand-printed and dyed products.The special atmosphere of the clothing store determines that it is one of the few exceptions.

Several categories of channel design

The aisle refers to the route designed by the operator for customers to shop in the store.According to the different shapes of the channel, it is mainly divided into three types: straight line type, oblique line type and back type.

The linear type refers to the way that the shelves are placed parallel to the aisle, starting from the entrance of the store and ending at the cash register deep in the space.It is a one-way design, and the display of shelves and products is also characterized by the fact that the display of products is not repeated and customers do not return.The customer's purchase process is straightforward, and the purchase behavior can be completed in the shortest distance and time.Some large clothing stores are willing to take this form.

The oblique type is a design relative to the linear type. The oblique type design adds more active factors to the store, but it has the disadvantage of not being able to make full use of the site area.

The back type refers to the channel that presents a surrounding state. It is characterized by a flexible shelf layout and a harmonious atmosphere, which is convenient for customers to browse and shop.The disadvantage is that it takes up a large area, and the management is not as convenient as the linear style.

According to the different functions of the channel, it can be divided into two types: main channel and secondary channel.The main channel is the main line of customer flow in the store, and the secondary channel is other secondary lines of customer flow.The setting of the primary and secondary channels is designed and positioned in advance according to the layout, location and display form of the commodity structure of the store.
Taking primary and secondary channels as an example, the following will introduce the specific method of channel design:
1. Main channel design
The space design of the clothing store is divided into complex, not only to consider the comfort of customers walking, but also to emphasize the practicability of the channel design.Operators need to think about many practical issues, for example, how to let customers go deep into the store as much as possible?How to make customers pay attention to each product?What route will customers browse through?A successful main channel design of a clothing store should be able to guide customers into every corner, touch or observe most of the products with their hands.

Experts suggest that the design of the main passage should follow the following principles: First, it can effectively extend to the interior of the clothing store, facilitating the display of all clothing in the space.Second, the ground of the main passage is flat, the road is wide, and there are no obstacles, which is conducive to the movement of the main flow of people.

2. Secondary channel design
When designing store channels, the design of secondary channels plays a decisive role.The main channel carries nearly 80% of the customer flow, and customers must be diverted at appropriate locations.This is the role of the secondary channel. It should use the space as much as possible, so that customers can walk around smoothly and see every kind of clothing.There are generally stricter regulations on the width of the secondary channel. Generally, when the width of the main channel is 1.5 meters to 2 meters, the secondary channel should be more than 1 meter, and the narrowest should not be less than 0.9 meters, otherwise it will cause people to feel strong. Discomfort and congestion.

Window Design Essentials
The window is the window of a clothing store, and the models displayed in the window will have a subtle influence on customers.It can bring customers a sense of wonder and excitement, especially at night, under the radiance of colorful lights, those wonderful ideas, fashionable elements and charming colors in the window can catch customers' eyes in an instant.The importance of the window can be seen.

Some people say that the window is a colorful fashion product, a guide for urbanites to dress, and a trend vane.They can bring customers beautiful psychological associations, making people dream of wearing such products and experiencing a high-interest life.Window shopping, the most popular at the moment, undoubtedly reveals people's desire for fashion and pursuit of trends.Therefore, smart shopkeepers often display samples with strong color contrast or high luster in the window, giving people the feeling of "jumping out" and arousing customers' interest in viewing.

However, many operators feel that their window displays are not prominent enough and not attractive enough.So, how can we make the display window better play its display function and achieve the best effect?
1. The clothes in the window should be changed frequently

Many fashion stores will frequently change clothes for the models to keep the freshness of the clothing image in the window, so that customers think that there are new products in the store every day, and appreciate them with different moods.However, not all clothes can enter the window. The display of clothes must reflect the style, and the classic design must be emphasized.According to the current design of clothing styles, it is completely possible to introduce several exquisite and elegant styles every season.

2. Apply some stylish design elements
The pulse of fashion in modern cities is getting stronger and stronger, and people are becoming more and more sensitive to the popular monsoon.As the window of a clothing store, it is also a window to interpret fashion trends. The window must have trendy design elements.

3. Reflect the combination of art and marketing.

The window is not only a fashionable artistic existence, but also a means for customers to sell.Its fundamental purpose is to promote store sales and spread brand culture.To achieve the goal of marketing, operators must carefully organize and place clothing, models, props and background advertisements in the window in combination with commercial purposes and means, and even directly use POP posters to achieve immediate "attraction" effects .

(End of this chapter)