Run a profitable clothing store

Chapter 24 Purchase tips and storage methods for clothing stores (3)
Because of the rush to deal with it, the price of this kind of clothing is usually extremely low. If the shop owner has enough bargaining power, he can buy it at a very low price, and then transfer it to the clothing store for sale, using the price difference to obtain enough profit.This requires shop owners to visit the market frequently and pay close attention to market changes.In addition, shopkeepers often go to related websites to search for some cheap and high-quality stock products.

⑤ The value of foreign discounted products is high
In foreign countries, you can get attractive discounted brand-name products. Even if the price is 4% to 7% off that of traditional shopping malls, there is still a profit margin of 10% to 40%.Some shopkeepers with strong English skills can also earn the price difference by purchasing goods from foreign websites. This method does not require capital investment and there is no risk of backlog of goods.

⑥ Use special purchase channels
Shopkeepers can also seek help from their relatives or friends in Hong Kong or abroad to purchase some products that are not available in the domestic market.In the Zhuhai area of ​​Shenzhen, you can apply for a passport and go to Hong Kong and Macau to purchase goods by yourself.

3. Familiar with the tips of getting goods

(1) The most suitable time to get the goods.The morning from Monday to Friday is the best time to pick up the goods.The general clothing wholesale market opens at around four in the morning. If you can't get up so early, you can go at seven or eight o'clock.But it is best not to go on Saturday and Sunday, because there are many people and the price will be high at that time.Because the wholesale market usually closes earlier, mostly before [-] pm, so noon is the time when there are the most people, so go early to get the goods.

(2) Wholesale flagship clothing.Every wholesaler will have flagship clothing, and these clothing are generally purchased directly from well-connected manufacturers, and have certain advantages in price.They tend to price some of these garments lower in order to attract customers' attention and drive sales of other products.If the store owner is not too troublesome, he can find more wholesalers to wholesale the clothes they use to attract customers.

(3) When wholesale clothing, you should ask "how to get the goods?", "how to approve?", don't ask "how to sell" - "how to sell" is a question only in retail stores.If you ask "how to sell" when you go to the wholesale market, the wholesaler will definitely think you are a novice, and only the wholesaler has the final say on whether to "kill" or not.

(4) The wholesale price for clothing stores in the wholesale market is generally very cheap, and will not be so high at the first opening. After all, people also make money by wholesale their clothes to clothing stores.Therefore, novice wholesalers should be content with getting the price they asked for, because it is really very low (unless you are ripped off by others).After a long time of cooperation, the price can be negotiated.Only in this way can a long-term cooperative relationship be established.

(5) First go to a store to wholesale some clothes, not too many.In this way, you will have a batch of goods in your hands. When you go to the next store, people will see that you have goods in your hands, and they will definitely know your purpose of coming, and even feel your sincerity and strength in wholesale.This rarely "kills" you easily.

(6) If you can't wholesale a large amount of clothing at one time, but you don't want to give up this store, then first look at which clothing you want to wholesale in the store, and tell the wholesaler what you want to wholesale, even if you don't get it now For the goods, they will report the prices to you one by one very seriously, and you will record the prices and information they quoted one by one, and after recording them, tell them your intention to come, and they will know whether the wholesale express price in other places is favorable in the future Give you a satisfactory answer, and tell them that they will contact them by phone when they wholesale, so that they will not miss such a business opportunity, and will be very happy to serve you and answer questions.Finally, don't forget to ask for a business card, wholesalers are sure to have it.In this way, no matter where you are, just call them and tell them that you have been to their store, and they will wholesale them to you at the current price, and gradually establish a long-term cooperative relationship.

(7) The attitude of the wholesaler is good, and your attitude should naturally not be too indifferent, and of course you should not go too far.In short, let them feel that you are willing to cooperate with them for a long time.You must know that wholesalers rely on us to make money, and our goods are provided by wholesalers. The relationship between us and wholesalers is mutual, and no one can do without the other.If you make each other unhappy because of some attitude disputes, it is not good for both parties, remember that harmony makes money.

Essentials of Clothing Shipping

After purchasing, if you want to transport clothing products to the store, you must use a reasonable transportation method, which can shorten the waiting time and transit time of clothing, save clothing circulation costs, reduce losses in the logistics process, and speed up clothing turnover. Ensure the smooth progress of business activities and improve the economic efficiency of clothing stores.Therefore, reasonable transportation is very important.

Generally, the two important links in clothing transportation are clothing shipping and clothing receiving.

1. Shipment of goods
Clothing shipment is a series of specific business tasks that transport the purchased clothing to the destination through a certain mode of transportation according to the transportation plan and transportation business procedures.Before shipment, it is necessary to do a good job in all preparations for the delivery and transportation of clothing, so that the packaging of clothing is firm, the marking is clear, the certificates are complete, and the single goods go together, so as to provide conditions for the connection of receipt or transportation.

During the delivery period, a reasonable transportation route, means of transportation, and transportation method should be selected, so as to achieve the following transportation principles:
(1) Timely.It is necessary to transport clothing from the place of production or supply to the place of sale without losing the opportunity, and by choosing the most reasonable transportation method and transportation route, the time for clothing to be shipped and in transit can be shortened to meet the market supply in a timely manner.

(2) Accurate.It is necessary to ensure that it is not messy, the procedures are clear, and all kinds of accidents are effectively prevented, and the clothing is transported to the destination accurately.

(3) Security.Pay attention to avoid damage, mildew, burning and other accidents during transportation to ensure that the clothing reaches the destination safely.

(4) Economy.It is necessary to use the means of transportation correctly as much as possible, choose the shortest transportation route, minimize the transportation links, increase the loading capacity as much as possible, allocate and transport clothing in the most economical and cost-effective way, and save transportation costs.

2. Garment reception
Clothing reception refers to the arrival of clothing from the place of dispatch to the place of receipt. After receiving the arrival notice from the carrier, the consignee, with the arrival notice, goes through the formalities of receiving the goods with the carrier and pays the cost of the clothing to the destination. , with the delivery certificate, go to the designated place to check and accept the clothing.

When receiving clothing, check to see if the order is consistent and the packaging is intact according to the name and number of pieces listed on the delivery certificate.If errors, damages, water stains, stains, theft and other transportation accidents are found, you should immediately fill in the detailed freight records or accident records with the tally personnel of the carrier on the spot, so as to handle the claim procedures.If it is shipped by car or truck, when the driver of the truck directly delivers to the place designated by the consignee for delivery, if the consignee finds a transportation error during the process of receiving the clothing, he should check the damage and difference of the goods with the driver, and make a Keep a good accident record, and ask the driver to sign a certificate to clarify the responsibility and use it as a basis for claiming compensation.

For the sake of economic security, it is best for store personnel to pick up the goods in person, which can greatly prevent the occurrence of the above incidents.

Check the quality of clothing

Quality is the winning weapon in apparel purchasing.If clothing dealers cannot check the quality of clothing when purchasing clothing, it will be difficult for clothing to realize commodity value and use value, which will damage the interests of consumers, which will inevitably affect the reputation of clothing stores.

If you operate counterfeit and shoddy clothing, even if you make a little money by deceiving customers, you will lose your reputation.Once it loses its reputation, it will be difficult for the enterprise to survive, which is tantamount to harming itself.Therefore, the operators of clothing stores must control the quality of clothing.

1.Strictly control the acceptance of incoming goods
Clothing purchase acceptance is a very critical process, the whole procedure needs to be very careful, and must not be perfunctory.

(1) When inspecting the delivered goods, you should first confirm whether the clothing store is the receiving unit, whether the number of boxes is correct, and whether the outer packaging is complete.If it is incomplete, it should be counted face to face with the carrier to confirm the correct quantity and content of the goods.

(2) When counting the goods, first confirm whether the goods are consistent with the manifest, then count the quantity, and then point out the details such as style, color system, and specifications.If there is any problem in the inventory, you should call the distribution center of the headquarters immediately, and add and sign on the invoice.

(3) "No receipt without receipt, no receipt without delivery".The order goes with the goods, and the goods go with the order.

(4) The bill of lading after receipt should be filed as an accounting voucher, and the inventory record should be filled in immediately.If the clothing store adopts the point-of-sale management system and the barcode operation of the goods, it can inquire in advance how much goods should be purchased and what goods can be purchased before purchasing. When the goods are shipped or received, the barcode reader can also be used to check and accept, so that In addition to the speedy processing, it can also guarantee the correctness of the goods.

In this way, the batch number, design and color, and size details of the purchased goods can be processed. After the read data is input into the computer and updated, the delivery of the distribution center and the purchase of the business store have been directly completed.

2.Grasp the quality
(1) Inspection of different clothes.Appearance quality inspection is an important part of clothing inspection. All kinds of clothing appearance inspection procedures should be carried out according to the principle of "first up and then down, first left and then right (first right and then left), from front to back, from face to inside".

Let's look at the inspection of coats and coats first.High-quality coats and overcoats are generally made of woolen fabrics and should have a beautiful three-dimensional shape, which can well reflect a healthy human body and even correct some defects of the human body.Men's clothing emphasizes strictness and flatness in appearance; women's clothing emphasizes softness and flatness.

The key parts of the inspection of coats and coats are collars and lapels; the inspection of trousers and skirts focuses on the waist, placket and pocket openings.The general requirements are:
①The shape is beautiful, smooth, crisp and full.Except for a few parts, it should be based on the front center line, and the left and right sides should be symmetrical.

②The fabric has no obvious defects, and the collar surface and lapel surface must not have any defects.

③The whole set of clothing must not have any defects such as stains, water marks, powder marks, hot yellow, aurora, and thread ends that affect the appearance.

④ There shall be no degumming phenomenon in the parts where the adhesive lining process is used.

⑤ The lines of each part are straight and tight; the stitch density meets the requirements of the contract or standard.

⑥Keyholes and buttonholes are in accurate positions and suitable in size.The buttons are firm, the keyholes are neat and clean, and the threads used should meet the requirements.

⑦Rolling bars are flat and uniform in width.

⑧ The tacking of each part is positioned accurately, flat and firm.

⑨Trademarks, washing instructions, size labels, etc. are located accurately, beautifully and firmly.

⑩Fabrics with reversed wool fabrics and patterns and patterns should be in the same direction.

The same suit of clothing requires matching colors.

Next, look at the inspection of the shirt.Shirt has become one of the clothes that people generally like because of its excellent wearing comfort and elegant appearance.Shirts are divided into stacked shirts and hanging shirts according to the packaging method.The stacked shirts are mainly traditional stand-collar men's shirts, and the hanging shirts are mainly women's shirts.

The general requirements are:
①Folded correctly, ironed flat clothes, neat appearance.

②The fabric has no obvious defects and no color difference.

③The route of each part is straight and firm.

④ The specifications and dimensions are accurate.

⑤ The parts of the strips, grids and flowers meet the requirements.

⑥ The trademark logo is accurate, correct and firm.

⑦The packaging is complete.

(2) Inspection of different materials.

pure cotton.Pure cotton clothing has a lighter luster, less reflection, looks softer, and feels softer and more comfortable than other textures.If you pinch it tightly with your hands and then loosen it, the pure cotton garment will have obvious wrinkles and it will not be easy to return to its original shape.We can take out a few warp and weft yarns from the edge of the cloth and twist them to watch. The fibers of pure cotton fabrics are of different lengths.

real silk.The luster of real silk is soft and uniform, bright but not dazzling.Although artificial silk fabrics are also bright, they are not soft and pleasing to the eye.Although the luster of polyester yarn is uniform, there are flashes or shiny yarns.Nylon silk fabrics have poor luster, as if coated with a layer of wax.When we touch real silk, we will feel the handle, while other chemical fiber products do not have this feeling.When we hold the silk tightly with our hands and spread it out, the rebound is soft and slow, with few or no obvious folds.However, rayon fabrics will have obvious creases after letting go, and it is difficult for the creases to return to their original shape.Although nylon silk has creases, it can slowly return to its original shape, so don't be fooled by its illusion.

We can also pull out a few fibers at the edge of the garment and moisten it with our tongue. If the wet place is easy to break, it means rayon.Another feature of silk clothing is that because the surface of silk is protected by sericin, dry silk fabrics will make a sound when they rub against each other.Commonly known as "siming", while other chemical fiber products have no sound.

(3) Inspection of down jackets.

① Look: Check whether the down jacket has a trademark, factory name and address, whether there is a certificate of conformity, quality grade, down content, etc.

②Slapping: Take a few shots with your hands, if there is no dusty mulberry silk overflowing, it is a reliable product.

③Touch: Touch carefully to see how it feels when you touch it.If it feels soft when you touch it with your hand, and you can hardly touch the hair stem, it means that the cashmere content is higher and the quality is better.

④ Pinching: The higher the down content, the greater the shrinkage.

⑤ Smell: A good-quality down jacket should have no peculiar smell. If there is an obvious peculiar smell, it means that the down jacket has not undergone strict technological process and washing and disinfection, and the quality is not good.

(4) Inspection of leather garments.

①Appearance identification.Leather clothing has obvious pores in appearance, and there are certain rules, but the regularity is not strong, and the surface thickness is not very consistent.Some can even see the scars of the animal skin itself.Except for particularly high-end leather garments, leather garments that are not exposed, such as the collar, under the pocket cover, and underarms, are mostly made of poor-quality leather that is obviously different from the body.

② Identification of cross-section and leather.The section of the skin of genuine leather clothing is irregular and fibrous, and when the section is scratched with a fingernail, it will become fluffy and thicken.The section of fake leather is regular woven fabric, which is relatively rigid.Viewed from the reverse side, the inside of the leather is uneven and non-woven.Most of the fake leather has a woven cloth base on the reverse side. Even the non-woven cloth base has a very uniform texture.

③ Feel identification.Genuine leather garments are comfortable to the touch, with plumpness, softness and a certain warmth.Fake leather clothing feels close to plastic, plump, poor in softness, and has no sense of warmth.

④ water absorption identification.The surface of genuine leather has better water absorption, while fake leather has better water resistance.You can dip your hands in water and spread it on the surface of the garment to observe its water absorption. If the water absorption is good, it is real leather; if it has poor water absorption or no water absorption at all, most of it is fake leather.

3.Don't be cheap
Clothing foreign trade tail goods are cheap but be careful to touch
Here I would like to introduce to you a few points for attention in foreign trade "tail goods clothing":
(1) Don't be greedy for too much.At the beginning, we can't fully grasp the tastes of customers, so it's better to make a variety of small quantities.Take a few more styles, take a little less for each style, and then replenish the stock according to the customer's reaction.Don't be afraid to buy more when the goods you like are gone. Don't worry, this model is gone, and many similar models will come out.

(2) Do not blindly believe in the promise of merchants to return or exchange goods.Some merchants can also return all the items, but the price will be very high, and their own profits will be much smaller.Some wholesalers declare in advance that they are non-refundable and non-exchangeable, and the price has been made quite low. Even if it is non-refundable and non-exchangeable, the profit margin is so large, and it is balanced enough. I believe that it is absolutely no problem for clothing stores to deal with the purchase price. If you can't get out, then you can't do it.

(3) Don't be greedy for cheap.When I first started working as a clothing store, I couldn’t fully grasp the overall market conditions. I thought that the goods in this store were cheap and good. This is just your personal feeling. In fact, it is often not the case. Some), so I still control myself and don't be greedy for this cheap.In the future you will find that there are many cheaper and better goods.Of course, there is a good opportunity and don't miss it.

(4) Be sure to check carefully.Don't be fooled by the merchant's rhetoric, look at miscellaneous items one by one, and check the whole item; if you are not sure, don't take packaged goods, especially for beginners, don't touch packaged goods that are not allowed to be seen.If the defective amount is too large, don't take it lightly, or you will definitely regret it in the end.

Purchase six taboos

After operating the store for a period of time, many clothing store operators feel very puzzled: the location, decoration, and quality of the store staff are the same as others, and they buy together. Why do others make money, but they lose so badly?The mystery is very simple. Here I will analyze the reasons for you, and summarize the six taboos of buying goods in clothing stores. I hope that the operators of clothing stores can learn from them when buying goods.

1. Avoid buying according to your own likes and dislikes
The owners of some clothing stores have a sense of superiority in choosing clothing. They don’t analyze the market trend when buying goods, and choose goods entirely based on their own likes and dislikes. They often forget that the ultimate purpose of their purchases is to sell money, not to wear them themselves. .Although the quality of each item is good in this way of purchasing, but lack of an overall style will lower the level of the entire clothing store and will not please customers.

The market is the cruelest. If you don't follow the laws of the market, your clothing store will only go to a dead end in the end.

2. Avoid a small fortune

After a small success in business, many clothing store owners develop a mentality of burnout. They no longer pursue their careers. Slowly, the entire rhythm of life tends to enjoy themselves, and they no longer worry about the future development of the store.

The advocacy of small wealth means peace is actually just one word-lazy.As everyone knows, success lies in accumulation, and the consequence of being a little rich is to be eaten up by the market later.While you stand still, your competitors are desperately running forward.Therefore, surviving in the market is not an easy task.

3. Avoid being "fooled" by wholesalers

Some clothing store owners are not firm in their determination and stance. They clearly have their own overall plans before purchasing goods, but when they enter the market, they are fooled by the flattery of wholesalers and don't care about the purchase standards. It is a shopaholic who goes to scan goods for a wholesaler.In the end, it can only end up with a backlog of inventory and cannot be sold.

To be a smart shopkeeper is not only to be aware of customers, but also to be sober when dealing with wholesalers, because at this time your identity has become a customer, so beware of being "fooled".

(End of this chapter)