Run a profitable clothing store

Chapter 37 Clothing Store Daily Process and Inventory Management (2)
When the business is over, the clerks of clothing stores, whether they are selling goods concurrently or collecting money collectively, must fully count the number of clothing left on the day, calculate the sales payment, and check it with the sales order to check for errors.It is necessary to carefully check whether the clothing sold matches the receipt or payment, check whether the remaining clothing matches the sales order for the clothing sold, check whether the clothing sold matches the receipt, and ensure that the three checks are consistent.

2. Fill in the payment form

After the business is over, when the clerk checks the payment received on the day or the collection slip and the payment are correct, they will submit the completed payment slip to the financial department in time to settle the sales amount of the day.

3. Register account books and make reports

After the clerk has handed in the payment received for the day, he also needs to enter the purchase and sales of the day into the account book, and check out the inventory of the day.And fill out various business reports.Keeping accounts and filling out reports is conducive to checking and checking clothing, easy to find errors, and can do preliminary work for inventorying goods at the end of the month.

4. Additional goods as appropriate
After accounting and checking the clothing, if it is found that a certain clothing has been sold out or the quantity is small, some clothing can be added appropriately in order to reduce the workload of preparations before the next day's business.If the best-selling clothing is out of stock, it should be reported to the buyer in time, actively organize the purchase, do not affect the business of the next day, and meet the needs of customers as much as possible.

5. Arranging clothes
After the business is over, in addition to doing a good job of checking and checking, the clerks also have to arrange the misplaced or scattered products due to customers' selection during the business process, and arrange them neatly.Put the displayed clothing in a fixed position, arrange them neatly according to the display format, and clean up the business site, remove the garbage, wipe the counter, and dust off the products.Shorten the preparatory work before the next day's business, and get ready for the next day's business.

6. Check safety facilities

The clerk should properly keep the invoices, payment receipts, personal badges, business seals, account books and other items managed by them to ensure their safety.Pay attention to turn off the lights, turn off the power supply, and lock the doors and windows to ensure safety and prevent problems before they happen.

7. Leave a message after class
The clothing store salesperson who implements a one-shift system and alternate days should record some unfinished matters or changes in prices and clothing during the shift in the guest book, and tell the off-duty colleagues to remind him to pay attention and ask him to help deal with it.

8. After class meeting
When the clerk has finished all the work of the day, the person in charge of the cabinet team will hold a group meeting to summarize the business situation of the day, deal with the problems that occurred in the business of the day, arrange the work for the next day, notify customers of criticism and praise for the clerk, and record Into the credit book, as the basis for the advanced evaluation, the clerk submits the sales report of the day.After work, we must try our best to finish the things that need to be said in a short time, without delaying the time, and at a high speed, and try not to occupy the rest time of the clerk.

Closing of business is very important, and the clerk must do it carefully and carefully, but it does not mean that in order to finish the work well, do it quickly, start preparations at the time of business, do not receive customers, receive or urge customers with a straight face must not appear.Even if the off-duty bell has rang, you must warmly and patiently receive the last customer, and then prepare to close the business.Never try to get out of get off work as soon as possible, regardless of the customer's feelings, and get ready to finish work in a hurry.

Clothing stores should do a good job of scheduling
How to effectively arrange the shift of clothing store staff is also an art.Whether the operation performance of a branded clothing chain store is good or not depends on the management experience and level of the clothing store manager, and more importantly, scientific and reasonable scheduling.

To arrange shifts reasonably, we must first find a certain basis.Generally speaking, it is formulated based on the business hours and business characteristics of the clothing store, some are relatively simple, and some are more complicated.Therefore, when scheduling shifts, the shift scheduling of each clothing store must be determined according to its business hours, business area and turnover, and the total number of people in the store. Reasonable and scientific scheduling and grouping.

The purpose of formulating employee scheduling is to provide work basis for scheduling, ensure the standardization of scheduling work, and ensure the normal operation of clothing stores.Its scope of application is the process of the clothing store owner scheduling the employees.

The specific workflow and work requirements are:

1. Scheduling
According to the operating conditions, the store manager will notify the supervisors of each district to arrange shifts for the month before the 1st of each month. The shifts should be reasonably arranged for rest and work time and personnel allocation; the supervisor arranges the shifts, referring to the content of last week's shifts when making arrangements. , In the process of shift scheduling, for employees who have practical difficulties, after discussion between the store manager and the supervisor, the arrangement can be adjusted appropriately; the supervisor's scheduling is arranged by the store manager.

2. Report
The supervisor submits the shift schedule to the store manager for approval.

3. Execution
After approval by the store manager, the supervisor will post the schedule on the bulletin board or at the punch clock, and distribute a copy to the supervisors in each district; the supervisor monitors whether the employees go to work according to the schedule every day; If there is a scheduling problem, put forward suggestions for revision, and make adjustments after approval by the store manager.

Clothing stores should do a good job in handing over shifts

Generally, clothing stores operate in two shifts, from 9:00 in the morning to 9:30 in the evening, and the business hours are long. In order to ensure the working time and rest time of the staff, the method of switching shifts at 13:00 noon is adopted.The implementation of the shift system is to meet the needs of consumers and to keep the working hours of shop assistants from being too long.Each clothing store should reasonably arrange shifts, shifts, cross-work or joint work according to its actual situation and business rules.Regardless of the method adopted, the shift procedures must be performed between the upper and lower shifts.The shift clerk should clearly fill in the handover form with the name, quantity, price, payment and quantity, product name, style, model, category, purchase, return, invoice, ticket, etc. of the goods sold during his work. , and cooperate with the successor clerk to check one by one. After the succession clerk checks, the succession clerk can leave the clothing store.

1. Implementation of the shift system
Clothing clerks implement a shift system. Although it seems to increase the workload on the surface, it has many benefits.Filling out the handover form can distinguish the economic responsibilities of the clerks who are handing over shifts, strengthen everyone's sense of responsibility, and avoid mistakes. Even if mistakes are found, it is easy to check and find them.Commodity checks, sales quantity checks, and sales payment calculations during shift shifts all provide convenience for the checkout work after the business closes, save time for inventory work, and improve work efficiency.

2. Carry out the handover method of the clerk selling goods and receiving payment
For a clothing store that sells goods and collects money, the clerks should sort out, check, and take stock of the clothing they operate when they shift shifts, check and check the sales payment and sales invoice, so that the payment for the goods and the ticket payment are consistent, and fill in the handover single inside.Fill in the handover form with the clearly sorted clothing quantity, product name, price, etc., and record the purchase, acceptance, clothing registration, and clothing price change within the on-duty time in the handover form or handbook.The clerk who takes over the shift shall check item by item according to the contents of the handover form filled in by the clerk who is taking over the shift.If discrepancies are found, find out the reason in time. For irreparable mistakes, the shift clerk should take full economic responsibility, indicate it in the handover form, and report to the person in charge of the cabinet group to make a decision on how to deal with it.Business should not be affected during shift shifts. Customers must be received normally, and handover and sales should be properly arranged.

3. Implement the cash register method of handover method

In a clothing store that separates payment for goods and collects money in a centralized manner, sales clerks only count clothing, invoices and remaining invoices when switching shifts.The basic procedure is the same as the method of handing over shifts for cashier sales, except that the handover of sales money is missing.When the cashier at the cash register is on shift, he must count and sort out the sales payment, and check it with the receipt.The cashier on shift should check the receipt and the invoice, and calculate the payment receivable by the cashier on shift, and check it.If the fares match, both parties can sign or stamp on the handover form. Responsibilities must be clarified, the reasons shall be found out, and the normal collection work shall not be affected during the handover.In the process of handover, if there is an oversupply or shortage of payment for goods that does not match the ticket, the successor cashier should assist the handover cashier to find out the reason. If the length of the reason cannot be found in time, in addition to recording it in the handover form, it must be reported to the superior Leaders, and fill in the product inventory length and payment processing form at the end of the month or season, and ask the leaders to handle it as appropriate.

Clothing stores should handle complaints well

When encountering customer complaints in clothing stores, the following procedures are generally used to solve them:

1. Classification of customer complaints

(1) According to the nature of the complaint.

① Valid complaints.Consumers' complaints about clothing stores' dereliction of duty, violation of laws, and violations of discipline in terms of management services, fees, fund management, maintenance, etc., have been verified and registered by relevant industry authorities.Complaints made by consumers to clothing stores that clothing stores or store personnel have intentionally, unintentionally, or mistakes caused damage to consumers or the public interest.

② Communication complaints.Communication complaints mainly include the following three types:
Help-seeking type: Complainants have difficulties or problems and need help to solve them.

Consulting type: The complainant has contacted the management department with questions or suggestions.

Vent type: The complainant has some kind of dissatisfaction, inner dissatisfaction caused by being wronged or misunderstood, and demands that the problem be resolved.

(2) According to the content of the complaint.

① Complaints about equipment.In the process of customers viewing, trying on, and purchasing clothing, the obstacles caused by the relationship between equipment may cause inconvenience or injury to customers.

② Complaints about service attitude.Clothing clerks have differential treatment or indifference or neglect towards customers, and even have quarrels with customers.

③ Complaints about service quality.Failure to deal with sales, after-sales, etc. in a timely manner or without customer approval, so that customers are treated coldly or feel dissatisfied.

④ Complaints about emergencies.When customers make purchases or intend to purchase, unexpected emergencies occur, which cause inconvenience or damage to customers.

2. Psychological analysis of customer complaints
(1) The psychology of venting.Customers sometimes complain just to vent their dissatisfaction with service and clothing quality.

(2) Psychology of respect.Out of a kind of love and respect for the store or clothing brand, customers will express their opinions to strengthen their improvement.

(3) Remedial psychology.When the inconvenience or damage to the customer has been caused, the customer's complaint is a remedial mechanism to recover the loss caused by the problem in a timely manner and minimize the damage.

Clothing Store Operations Management
The business management of clothing stores is mainly divided into three aspects: business management before business, business management during business, and business management after business.
1. Operation management before the clothing store opens

In order to ensure that the process of opening a store can be carried out accurately, and at the same time, after the opening of the store, there can be a very clean and safe environment, friendly and professional staff, and a relaxed and attractive atmosphere. It is necessary to make all preparations before the opening of the clothing store. There are preventive measures to prevent erroneous things from happening.Therefore, whether it is the organization of the store, the training of the quality of the clerk, the formulation of the in-store system, and so on.All need to make a series of preparations before the store opens. This is a relatively complicated process, but it is a very important first step in opening a store.If you want to prepare for the operation of the clothing store before opening, you need to pay attention to the following nine points:
(1) Open shop doors, security doors, lighting equipment, audio equipment, and air-conditioning equipment.

(2) Inspect the corners inside and outside the store, changing rooms, bathrooms, warehouses, etc. for abnormalities.

(3) Supervise the order and attendance of clerks.

(4) Lead the staff in different positions to receive work tools.

(5) Host the morning meeting, count the number of people, check the clothing and appearance, conduct staff training, and arrange key tasks.

(6) Supervising staff to check the quantity of displayed goods, POP posting layout, etc.

(7) Check the position and standing posture of each employee.

(8) Verify the arrival and shipment display.

(9) Supervise the pre-work preparation of the cash register.

2. Operation management in clothing business

When the clothing store is officially in operation, it is a process of testing, including the location of the clothing store itself, store design and display, clothing style, as well as the professional quality and service attitude of the staff, as well as the business operation of the clothing store. system, etc.Therefore, in the official operation, careful operation management is required to ensure customer satisfaction with clothing, shop assistants, storefronts, services, etc., and the initial stage of official operation is at least the most important stage.Only when this stage is completed, the good impression and word-of-mouth of the clothing store in the hearts of customers can get better evaluation and return rate in the longer business in the future, so as to maximize the benefits.

(1) Check the display and sales of clothing on that day.

(2) Check whether the clothing should be supplemented, contact the distribution center in time to deliver the goods, order them quickly and put them on the shelves.

(3) Supervise the cleaning and tidying of changing rooms, bathrooms, warehouses, etc. inside and outside the store.

(4) Inspect the locker room, bathroom, and warehouse to see if anyone stays there for no reason or is in disarray.

(5) Check whether the clothing price tag, hang tag, and outer packaging are dropped or damaged.

(6) Inspect the arrangement of supplies at the cash register and packaging desk and the control of consumables.

(7) Supervise the sales and service attitude and etiquette of the shop assistants, and correct their work mistakes in time.

(8) Handle customer complaints and do a good job in after-sales service.

(9) Receive bulk customer shopping and consultation, and promptly recommend and inform relevant departments or report to superiors.

(10) Supervise the sales payment procedure and process.

(11) Reasonably adjust the positions of shop assistants at any time.

3. Operation management after the clothing store opens

(1) Supervise the clerk to receive the last batch of customers, send them off at the door of the store, and remind the customers who enter the store that the business hours will end.

(2) Supervise the clerks to return to their respective positions, sort out and count the clothes in their respective areas.

(3) Pay attention to remind and guide customers.

(4) Supervise the clerks and cashiers to complete the reception of the last batch of customers, send off customers at the door of the store, remind customers who will enter the store that the business has closed, express apology and welcome to visit next time.

(5) Check and accept the clerk's inventory report and reconcile and sign with the cashier's statistical sales report.

(6) Check whether the goods in the area where the clerk sorts out are tidy.

(7) Supervise staff to pack and lock important items.

(8) Urge shop assistants to make final fire safety inspections.

(9) Supervise the display of tomorrow's promotional products and POP posting, etc., and inform the store of relevant new decisions.

(10) Gather the staff to focus on the conversation, say good night to each other, and preside over the end of get off work.

(11) Urge the cleaners to clean the store, and the security personnel on duty to arrive at their posts and temporarily lock the store door.

(12) Supervise the cashier to clear the machine, checkout and payment, and report and analyze the total daily turnover.

(13) Fill in the store manager's work diary and summarize the day's work.

(14) Make sales statistical reports and place orders to prepare for the second day to notify the distribution center for replenishment.

(15) Supervise the on-duty security guards to finally inspect the fire safety and locking conditions of stores, security doors, warehouses, and offices.

(16) Pay attention to the shutdown of power switches, fire-fighting equipment, water and water switches, fluorescent lamps in the store and lighting outside the store.

Apparel Quantity Management Skills

To operate a clothing store, the management of the operator is not limited to inventory and accounting, but should actively manage the quantity of clothing and apparel, analyze the composition and characteristics of the inventory, in order to achieve the purpose of good sales.

It should be known that if the management of clothing quantity is out of balance, it will cause huge opportunity costs, for example, increasing storage costs, increasing financial burden, increasing clothing management costs, increasing the risk of clothing quality changes, and so on.These will reduce the opportunity for the operator to make a net profit.Therefore, the balance of clothing quantity management is of great significance.Then, the management of the number of clothing can start from the following aspects:
1. Avoid excess inventory and establish the concept of zero inventory

The biggest headache for operators is that there is a large surplus of inventory, which cannot be circulated quickly and takes up costs.Due to the wrong judgment of the clothing market, the wrong understanding of customer needs, the uneven quality of clothing, and incorrect sales methods, etc., all of them will cause excess inventory.The main way to solve this problem is to establish the point of view of zero inventory, that is, it is best to set the concept of "maximizing sales, minimizing surplus" and "can be sold short, not surplus" for sales. Sales plans must be planned reasonably to achieve good sales performance.

2. Organize inventory regularly to reduce the backlog of goods

Operators also need to regularly determine the quantity of inventory, and adjust sales strategies appropriately after learning the quantity each time, so as to speed up the delivery of clothing and reduce the surplus.If there is a backlog of goods, the operator should find out the reasons for the increase in inventory and make prevention and improvement.

3. Improve the marketing and planning of clothing

As the saying goes, "There are no goods that cannot be sold, only people who can't sell them." No matter what kind of product it is, if you dig it carefully, you can find its selling point.The same is true for clothing. If you can improve your marketing and sales planning, use rich and effective sales techniques, and achieve unimpeded sales, you will naturally reduce the amount of inventory.

4. "Adaptive" according to different cargo situations

If there is a backlog of inventory, it can also be dealt with by discounting, selling to cut goods, and special promotions according to different situations.For example, for clothing that cannot be handled by itself, as it continues to accumulate, it will bring huge costs. It is better to remove the trademark and sell it to the cut goods at a lower price; and for the remaining clothing during the season change, it can be sold in the name of various activities. , with a special sale at the end of the season.

5. Keep an eye on cargo en route

"Goods on the way" refers to the goods that are usually purchased by the operator but not yet put into storage.They are also part of apparel quantity management and are potential inventories.Therefore, when calculating the existing inventory, the operator should take this part into consideration, make a comprehensive sales plan, and always pay attention to the cost of goods in transit, so as to save transportation and loading and unloading fees as much as possible.

(End of this chapter)