Run a profitable clothing store

Chapter 52 How to manage financial security in clothing stores (2)
However, the percentage of sales method does not consider competitive factors, and if competitive factors are added, this method will show its shortcomings.

3. Competitive Equivalence Law

The competitive equivalence method is based on the promotional expenses of major competitors to determine the amount of expenditure that is sufficient to compete with it.Obviously, it is meaningless to determine the promotional budget only from the clothing store. It must be compared with competing clothing stores to determine a promotional budget that is sufficient to compete with competitors.

4. Target task method

The goal-task method is based on the company-specific goals determined by the marketing plan, determining the tasks that must be completed to achieve this goal, and estimating the costs required to complete these tasks, thereby determining the promotion budget.The goal-task method is highly scientific in terms of logical procedures, so it is widely adopted by many western companies.

After determining the total promotion budget, the operating burden must also be considered.It has become a trend for manufacturers and clothing stores to jointly bear promotional expenses. The main methods are:

(1) The manufacturer's promotional activities are integrated into the clothing store's promotional plan.For example, manufacturers provide samples and gifts; organize promotional activities to promote specific manufacturers' clothing; cooperate with manufacturers' promotional activities in mass media, carry out preferential promotional activities in stores and subsidize promotional expenses by manufacturers, etc.

(2) Manufacturers rent specific locations, use rights or equipment from clothing stores to promote their clothing.Such as renting end racks or a large number of display areas, paying royalties for printing advertisements on the back of shopping bags, paying royalties for advertising with in-store light boxes, etc.

Business Income Management Skills

In addition to making a daily business income summary when the cashier shifts and closes to calculate the correctness of the cashier's execution of tasks, a fixed time must also be selected for a single-day business summary.It is best to choose the time for the total settlement of a single day's business before 3 pm every day, so as to avoid the business peak, and secondly, it can cooperate with the business hours of existing financial institutions to facilitate deposit operations.For example: at 2 o'clock in the afternoon every day, the account slip of the single-day business summary is issued from the cash register. This account represents the total amount of single-day business from 2:2 yesterday to 2:[-] today. After [-] o'clock, the cumulative operating income will be recalculated.

When performing business settlement operations during time slots and on a single day, all cash, quasi-cash, and related documents must be properly handled together, and the cashier and supervisor should be executed at the designated place and checked clearly.After the single-day business settlement, the "Daily Business Closing Details Form" should be filled in as the information for the accounting department to check and make accounts in the future.

The resulting business income should be deposited or remitted to the financial institution at a fixed time.When depositing, the designated person should be responsible, and the date, time, and route of the deposit should be properly planned to avoid accidents during transportation.

For the sake of safety, you can also ask the security company to deposit on your behalf to reduce the risk of transportation.When the security company comes to collect the money, it must identify the identity of the security personnel and check the signature before they can pay.When collecting money, there must be more than two clothing store staff on the spot to help count the cash. After the amount is determined, you should fill in the consignment note and check the seal number, date and time of receipt before signing to obtain the receipt, and then return the receipt Relevant competent authority deposits and checks.

Standard operation of the cash register
The cash register is the "gate" for the entry and exit of goods and cash in clothing stores. The outflow of goods and the inflow of cash must go through the cash register.Therefore, cashier operations are a key point in clothing store management.The cash register operation is directly related to the economic benefits of the store, and also affects the customer's final impression of the store.Therefore, in the process of opening a store, it is necessary to regulate the cash register operation.

Qualified cashiers must be accurate, fast, and friendly when cashiering. They must be familiar with the price of each type of clothing, be familiar with credit card usage procedures, and use polite language when cashiering. They must be able to identify counterfeit money, count money, and record cards accurately and quickly and other qualities.Different clothing stores face different customer groups, and the cash register operations will also have certain differences.Therefore, clothing stores can regulate the cashier operations according to the actual situation.There are many contents of the cash register operation specification, including cash register operation discipline, cashier settlement operation specification, cash register bagging operation specification, cashier leaving the cash register operation specification, cash register management specification after the end of business, etc., but the most commonly used ones are The main steps of the cash register and checkout operation specification are as follows:

1. Greet customers

(1) The standard term "Welcome".

(2) Keep a smile on your face and keep eye contact with customers.

(3) Wait for the customer to place the clothing on the cash register.

(4) Face the active screen of the cash register to the customer.

2. Register the clothing purchased by the customer

(1) Take the garment with your left hand and find a certain barcode, if not, find out its code.

(2) Hold the scanner in your right hand and scan the barcode of the clothing. If there is no barcode, enter the code to log in the cash register correctly.

(3) If the customer buys more than one piece of clothing, the registered clothing must be placed separately from the unregistered clothing to avoid confusion.

3. Inform the customer of the shopping settlement amount
(1) The standard term "a total of XX yuan".

(2) If there is no other person to assist in the bagging work, the cashier can bag the clothes first when the customer takes the money, but when the customer pays the bill with cash, he should stop the work at hand immediately.

4. Collect money paid by customers

(1) The standard phrase "receive you ×× yuan".

(2) Confirm the amount paid by the customer and check whether it is a counterfeit bill.

(3) Press the customer's cash on the disk of the cash register with a magnet.

(4) If the customer has not paid the bill, it should be repeated politely without showing an impatient attitude.

5. Hand over the money back to the customer

(1) The standard phrase "find you ×× yuan".

(2) Find the correct change.

(3) Put the big bills on the bottom, put the change on the top, and hand over the cash together with the invoice to the customer with both hands.

(4) When the customer has no doubts, immediately put the cash on the disk into the drawer of the cash register and close it.

6. Bag the clothes purchased by customers in sequence
According to the principle of bagging, put the clothes into the shopping bag in order.

7. Say thanks sincerely

(1) The standard phrase "Thank you! Welcome again".

(2) Hand over the shopping bag to the customer, and only after making sure the customer holds it firmly can he let go.

(3) Make sure that the customer has not forgotten the shopping bag.

(4) With a smile on your face, watch the customer leave.

Note for cashiers
In today's society, the tricks of deception are constantly being refurbished, and all kinds of deceptions are even more bizarre.Therefore, clothing store clerks should be vigilant at any time to prevent fraud by gangsters.At present, the most common ways of committing crimes are: asking for change, exchanging goods, exchanging goods for goods, or claiming that the valuables stored in the locker have been stolen, and so on.

Therefore, clothing store clerks should do the following precautions in advance:

(1) Require clerks to avoid getting too close to customers to avoid accidents.

(2) The cashier's eyes should not leave the opened cash box or safe.

(3) When the cashier receives the payment from the customer, he should pay attention to confirm that the amount is correct before putting the money into the box, and pay attention to identifying the authenticity when receiving the big bill.

(4) Be aware that customers use the "dropping change method" and "the method of smacking the west" to trick the cashier into relaxing their vigilance about money.

(5) The collection must be carried out according to the established procedures, and must be collected and paid.

cash management skills

Clothing stores should pay great attention to cash management, which mainly includes the following aspects:

1. Change operation of the cash register
(1) Before the business starts every day, the change before the start-up of each cash register must be prepared and placed in the cash tray in the cash register (the cash remaining last time can also be used as the change before the next start-up).The change should include banknotes and coins of various denominations. The amount can be determined according to the business status of each clothing store. The daily change of each cash register should be the same.

(2) In addition to the daily change before starting up, each clothing store must also have a sufficient amount of stock in order to provide any extra change that needs to be exchanged at any time during business hours.Cashiers should always check that there is enough change for early exchange.When the change is insufficient, it cannot be interchanged with other cash registers to avoid confusion of accounts.

(3) If you want to add change, the cashier should not shout loudly, and you can use the bell or radio to ask the relevant supervisor to exchange.Change delivery should be packed in cloth bags before being distributed to the cashiers, and vigilance should be maintained at all times.

(4) Clothing stores should regularly go to the bank to exchange change, or ask someone to do it on their behalf.If it is a holiday, the amount of change should be increased appropriately.

(5) When performing the above-mentioned change operations, the "money exchange form" should be filled out and directly carried out by designated personnel.When exchanging, it must be clearly checked by both the cashier and the exchange personnel.After the exchange is completed, the "money exchange form" should be stored in a designated place for future inspection.

2. Cash out
When a customer requests a return, a cash outlay is incurred.Before disbursing cash, you must first inspect the returned garments, fill out the refund form and place it in the cash register before withdrawing the cash.

3. Treasury management
In addition to being stored in the cash register of the store, cash can only be placed in the vault of the manager's office.The treasury should have a "vault cash receipt and expenditure book", and the various actions of withdrawing or depositing cash must be recorded in detail.Any consumption expenditure shall be accompanied by documents or invoices.

When the treasury discovers any shortage, it should immediately ask the relevant competent personnel to investigate.

Dos and Don'ts of Cash Management

The vast majority of customers conduct transactions with clothing stores through cash, and strengthening cash management is an important item in the financial management of clothing stores.The store manager can focus cash management on counting and safety.

1. Cash counting and settlement
The cash is counted face-to-face by the cashier and the supervisor at the designated place and time, and the daily business income checkout form is filled out, which is signed by the cashier and the supervisor.The daily business income statement must be submitted to the accounting department for review and filing in a timely manner as required.

After the cashier checks the business funds, the supervisor on duty lists the cashier's daily report and checks it with the cash settlement slip. The seal is finally registered in the handover book and handed over to the store manager.

In addition to the time for cash counting after shift change and business close, considering the huge amount of sales cash in a single day, you can choose a fixed off-peak time every day, such as 15:00-16:00 to conduct a total settlement. The settlement time span is from 15:00 yesterday to 15:00 today.After settlement in this way, you can have time to settle the payment before the bank closes.

2. Cash security measures

For the safety of cash, each clothing store is equipped with at least one safe, which is used to store the cash of the day or overnight business, and the key of the safe is kept by the store manager himself.

Every day, after receiving the cash delivered by the supervisor on duty, the store manager should immediately deposit the cash in the safe and wait for the bank to come to collect the money.If it needs to be handed over to the bank, the store manager can deposit it in the designated bank or the account designated by the store by himself or by appointing a special person, preferably two people.It is best to choose the bank closest to the store and the most prosperous road to ensure the safety of cash.After handing over to the bank, the depositor must sign the deposit certificate on the same day and deliver it to the financial personnel, and sign on the transfer book.

3. Bill issue
All cash receipts and payments in clothing stores must obtain or fill in original vouchers as written proof of receipts and payments.When withdrawing cash from the bank, a cash check must be signed, and the "check stub" shall be used as the proof of cash withdrawal; when cash is deposited in the bank, a repayment form shall be filled out, and the "receipt of repayment form" returned by the bank shall be used as the proof of receipt ; Pay sporadic and small expenses, use the invoice as proof of payment; receive small sales, use the "copy of the invoice" issued by the sales department as proof of receipt; pay the employee's advance travel expenses, should be approved by the store manager "Debit Note" as proof of payment.

The store manager can stipulate that the accounting department can keep accounts only for the bills signed by the store manager himself, otherwise they will be returned in the name of unqualified bills.

Management skills of large banknotes

There are mainly the following management techniques for large banknotes:
(1) The channel in front of the cash register is frequently accessed by personnel, and the cash register is the only place where cash is placed in the store, and its safety deserves special attention.Since the cash of the largest denomination is not required when giving change to customers, clothing stores do not need to put the largest denomination bills in the drawer of the cash register. For safety reasons, they can be placed under the cash tray and covered by the cash tray live.

(2) When the banknotes in the drawer have accumulated to a certain amount (it can be agreed according to the business conditions of individual clothing stores, such as 2 yuan), the relevant supervisor should be asked to take them back to the store's cash deposit box. This operation can be called " "Intermediate collection" to avoid excessive accumulation of cash at the cash register and attract the attention of gangsters.If there are gangsters to rob by force, the loss of the clothing store can be minimized because the large banknotes have been taken away from the cash register.

(3) When collecting big bills, you should suspend the checkout operation at the cashier counter, put the cash in a specific cloth bag, tie it on your hand and take it away, and pay attention to the surrounding situation at any time.

(4) Every time a banknote is collected, after counting, the cash amount and time collected must be recorded in the "intermediate collection record book" of the cashier counter, and the cashier and the supervisor will sign for confirmation.If there is any alteration, it should also be signed to show responsibility.Each cash register should have a corresponding "intermediate collection record book".

(5) After the big banknotes are sent to the vault, they must also be registered in the "vault revenue and expenditure book", and the date, time, cash register number, amount and accumulated amount must be filled in clearly, and the registrant must sign to show responsibility.

Through the explanation of the above content, I hope everyone understands that financial security management is very important and must not be taken lightly.

(End of this chapter)