Run a profitable clothing store

Chapter 9 Site Selection Techniques Naming Techniques (2)
For example, choose a storefront near a well-known shopping mall or clothing store with a large traffic flow, and use the popularity of the mall and clothing store to do your own business.The same is true for the location of the counter. You must go to a shopping mall or clothing store with local traffic. The rent of the store is expensive, which is definitely justified.You must not find a store with low personal traffic because of the cheap rent.

3. Benefits of "Sugar Daddy"
(1) Some well-known shopping malls have done a lot of detailed market research before choosing a store location. Opening a store next to them can not only save time and energy in market research, but also "select" some customers with the help of their brand effect .

(2) "Big merchants and big brands" have high social influence and appeal, pointing out the direction for operators.

"It's good to enjoy the shade under a big tree", which also applies to opening a shop and doing business.With the help of other people's strong popularity, open a small store next to it that is roughly the same, but with different specific business content. It has the same target customer group as the big store, but does not directly compete with it. Worry about bad business.

Site selection might as well win by surprise
Qiu Yu's business in Women's Clothing Street was booming, and everyone was very optimistic about the business in Women's Clothing Street.However, Qiu Yu made an unexpected decision. She switched the store there and opened a new clothing store near the hospital.

Many people feel that such a choice is very risky. Of course, Qiu Yu, who has been in the clothing business for four or five years, is also very aware of this: if the business fails, not only the rent and decoration costs will be lost, but also the years of experience in the clothing industry. All the hard work will be in vain.But Qiu Yu felt that the clothing store she originally opened had reached a stage where it could guarantee a daily turnover of tens of thousands of yuan without any maintenance, which meant that it was guaranteed to make money; What else to do.After feeling dissatisfied with the store at hand, Qiu Yu began to consider trying new developments: People say that the store is in Duolong City. If you do the opposite, choose a place with no peers nearby but a certain amount of traffic, and open a separate store Will the clothing store succeed?If it is feasible, we can open more branches in the city at a lower cost in the future to expand our business.

With a deposit of 1 yuan, Qiu Yu began to look for stores in the city.The current location of the store, which Qiu Yu rented out, used to be a flower and fruit stand - next to the hospital, which was naturally the first consideration of the store owners.However, after the hospital's gate facing the street was closed, the flower and fruit business here was not good.After careful observation, Qiu Yu found that within 500 meters of the store, there were three major hospitals including the City Hospital, the Provincial People's Hospital, and the Provincial Hospital of Traditional Chinese Medicine, as well as several office buildings that were completed or under construction. Central location, relatively large flow of people, these are potential customer groups.So, she decided to rent the store, and positioned the clothing as a mid-to-high-end business, and at the same time mainly engaged in women's clothing, different from the clothing city not far away, and found another way.When decorating, she also deliberately designed according to the requirements of women's clothing stores. While being simple and bright, she pursued a certain grade to filter out some customers she didn't need.

Compared with opening a store in Women's Clothing Street, Qiu Yu believes that there are still advantages and disadvantages: Women's Clothing Street is so popular after all, but at the same time, the competition among clothing stores is more intense.Especially for women's clothing, female customers prefer to "shop around" when shopping, and there are so many styles of women's clothing to choose from, often the popularity is very high, but the business may not be very good.For men's clothing, there are not many men's clothing stores in the women's clothing street, but they sell only a few brands and styles that are generally accepted. The cost of the store determines the price of clothing, so there is no competitive advantage to speak of.The transfer of the store in Women's Clothing Street, in addition to saving the rent cost, also recovered a considerable amount of transfer fees, which gave Qiu Yu a greater degree of freedom in doing business, that is, room for profit sharing.

As Qiu Yu expected, her clothing store attracted many white-collar workers from nearby.On the first day of opening, the clothing store had a turnover of more than 1 yuan, almost catching up with her performance when she opened a store in Women's Clothing Street.After more than half a month of operation, although the business has also experienced ups and downs, there are already a number of regular customers.

Facts have proved that opening a clothing store does not necessarily have a way out in the clothing street. The key is to be optimistic about the environment and choose the right location.If you are making women's clothing, it is best to prepare some accessories, such as belts, silk stockings, silk scarves, etc. It is best to match the clothes yourself - according to experience, many women like the shopkeeper to help match the clothes, so as not to have to use their own brains to match them.In this way, not only can the customers who enter the store basically not leave empty-handed, but also increase the consumption of each customer, which is actually a win-win situation.

How to choose a small amount of funds
If you want to start a business, but you have less capital to start a business, you have to choose a suitable strategy. Sometimes you can choose a suitable store as long as you have a proper strategy.Generally speaking, there are four principles for small-amount entrepreneurs to choose a store: choose the area where you live, choose an area that is economically or personnel related to you, choose the area you want, and choose an appropriate area within your budget .The first two options are to use geographical relationships, which can extensively use interpersonal relationships to expand business and lay a foundation for entrepreneurship; the latter two must refer to industry characteristics and consider location characteristics.Before selecting a store location, it is necessary to conduct a certain investigation and analysis of the local conditions, and determine the business content, pricing strategy, personnel planning, business hours, etc. according to the investigation results.If everything meets your requirements for opening a store, then act quickly!
But we are not blindly pursuing low rent. The ultimate goal of opening a store is to make money, and a store that can make money is a good store.If you really want to open a store in a bustling area with a lot of traffic, but suffer from insufficient funds, you can use the method of sub-letting the store. After all, opening a store in a bustling area with a lot of people has a higher chance of success.However, the rent of shops in such areas is often extremely high, and most of them have already been occupied first, so it is not easy for entrepreneurs to obtain a place.If you don't have enough funds, but you don't need too much space, you might as well adopt the method of sub-letting the storefront, which is the "composite storefront" that is currently popular.

Therefore, finding a working partner that suits you and renting a store together will not only solve the problem of tight rent, but also achieve your wish to open a store in a downtown area. Moreover, if the same industry under the same roof has similar customer attributes and complementary products If it is, you can receive complementary effects, and usually this kind of clothing store will not refuse.The forms of these complex stores are quite common, such as accessories and clothing stores, shoe stores and clothing stores, etc.

For the right storefront, we must act
Ideal storefronts can be encountered but not sought after. Once you find an ideal storefront, you must make a decisive decision and make a quick move. If you hesitate for a moment, others may be there first.How to take down the storefront?Negotiations are crucial.

1. Negotiate the rent price
For opening a clothing store, the rent is usually the biggest fixed cost. First of all, you should have a spectrum in mind and set an upper limit for yourself. This price must be something you feel confident that you can afford it.Especially when you have to pay the rent for several years in one lump sum, see if you have the ability to pay; budget, it is estimated that there is money to be made; then inquire about similar stores nearby, the price is basically the same, indicating that It is more reasonable.Then, based on the highest rent price you set, compare the rent price given by the landlord, and negotiate after weighing, which is easier to succeed.

2. Negotiate the payment method
There are many ways to pay rent, and the most common ones are monthly/quarterly settlement, regular payment and one-time payment.If the landlord wants to share a certain percentage of profits based on the operating conditions of your clothing store in addition to the fixed monthly rent, you can use the method of monthly settlement, which can be settled in time, so as not to delay the calculation and increase the difficulty of calculation, and both parties will be more satisfied; After the fixed rent for one or two years for some facade houses, if they want to renew the lease later, they often have to increase year by year according to a certain rate. Pay once, so that once you have a new store or intend to change jobs, you will not lose the security deposit; some stores are leased for a long time, and the lease is ten or twenty years. If you have enough funds, And if you are optimistic about the storefront you choose, you can also pay all the rent for ten or twenty years in one lump sum. This will not only avoid the facade being poached at a high price halfway, but also avoid the impact of rent increases, saving a lot of rent, because In the long run, the rent of facades is generally on the rise.

3. Negotiate additional conditions
When negotiating with the landlord, in addition to talking about the rent, you should also pay attention to agreeing on the relevant additional conditions, which can also save you a lot of expenses.First of all, you should have a clear understanding of the existing situation in the storefront, including the decoration status and equipment status, etc. before renting out the house, and then through negotiation, ask the landlord to carry out basic renovations on the facade house before renting out. Make basic repairs to the roof, floor, and walls of the store, add or repair water and electricity facilities, etc., or ask the landlord to bear the corresponding expenses, which will be deducted from the rent.In short, try to save money as much as possible.And you can actively fight for it and ask for a deposit waiver.The deposit for front houses in some prime locations is often quite considerable. Although the money will eventually be returned to you, if you continue to operate, the money will be left there. For entrepreneurs with tight funds Speaking of it, it is not a big or small "burden". If the negotiation is good, it is entirely possible to unload it.In addition, you can also negotiate to ask for a deferment of rent payment.Try to keep the initial rent as low as possible. After the business is on the right track for a period of time, you can pay according to the standard and make up the difference in the previous period.As long as you make a sincere and reasonable analysis to the landlord, and can take the initiative to limit the extension period, some reasonable landlords will agree, which can also reduce a lot of financial burden for the initial stage of entrepreneurship.

Clothing store location selection four do not

There are places that are suitable for opening a store, and there are also places that are not suitable for opening a store.But which places are not suitable for opening clothing stores is also a question of "the beholder sees benevolence, and the wise sees wisdom".Because different small shops have different requirements for the surrounding environment.The following places are common locations that are not suitable for opening a clothing store.

First, do not open a clothing store on a slope, because under normal circumstances, the ground of the clothing store should be basically at the same level as the road surface, which is more conducive to customers entering the store and is considered an ideal location.It is generally considered not advisable for clothing stores to be located on slopes.However, some clothing stores will encounter this situation, such as clothing stores located in mountain cities.Therefore, if the clothing store has to be located on a slope, it must be considered to set up an entrance at an appropriate position between the clothing store and the road surface to facilitate the entry and exit of customers.In addition, there should be appropriate designs in terms of the position of the window, the arrangement of the passages, and the display of the goods.

Second, there is a huge difference in height between the road surface and the ground of the clothing store. This kind of place is not suitable for opening a clothing store.However, in cities where every inch of land is very expensive, it is common to open clothing stores on the ground floor, upstairs floors, or in houses with several steps.When encountering this kind of situation, special attention should be paid to the design and arrangement of the facade, entrance, ceiling and signboard of the clothing store. It should not only help attract customers to enter the store, but also facilitate entry and exit. The width of stairs and step doors should be carefully considered. some.

Third, do not open clothing stores beside the express lanes. With the development of urban construction, there are more and more expressways.Due to the requirement of fast opening to traffic, expressways generally have isolation facilities, and the two sides cannot be crossed.There are also few parking facilities along the road.Therefore, although there are unilateral fixed and mobile customer groups on the side of the road, it is not suitable as an area for store opening.People often do not park illegally on the side of the highway for a consumption.

Fourth, do not open clothing stores in places with few residents or slow population growth. This is the most unsuitable location for new clothing stores, because in the absence of floating population, the limited total consumption will not be affected by the new population. Increased by opening a clothing store.

However, not everything is ideal. Here are some suggestions for improving the unsatisfactory site selection.

In the city, it is often encountered that high-rise buildings, uneven terrain, and surrounding trees and buildings cause wind. Customers must seldom visit such places, because there is no environment for customers to shop in peace.

No one wants to open a store in a place exposed to wind and rain.Whenever there is a strong wind, the doors in the store are humming, so most customers may really be discouraged.

However, there are always many stores, and the geographical conditions are not very favorable, but the business is still very prosperous. What is the secret of their operation?This is worth learning and exploring.

The trick is that you have to manage personalized products that cannot be bought in other stores, and the store has established a unique service style.If the characteristics of the store can be clearly expressed, compared with the crowded golden area of ​​the store, it can also attract customers in such a poor location.

The most important thing is to find out the positioning of your clothing store and create your own unique characteristics, so as to make up for the shortcomings of the geographical location.Grasp this point, open a clothing store anywhere, and your business will flourish.

How to design the standard word of shop name
In the design of clothing stores, the design of the standard characters of the store name cannot be ignored. As a symbol, the standard characters can usually be used as the logo of the store and can also express rich content, so the design should be accurate and in place.

Generally speaking, square fonts are reminiscent of machinery and industrial supplies; fonts made of lines are reminiscent of fiber products, perfumes, and cosmetics; and sleek fonts are reminiscent of pastries and candies.

In the design of standard characters, the most important thing is to pay attention to the coordination, balance and unity of the name, so that it has beauty and balance.Many shops often ask local celebrities to inscribe the name of the shop and use it as the standard word on the shop signboard.

In the modern market environment, this design method of the standard word of the store name is debatable.First, the so-called "celebrity" may only be recognized by shop owners, but not consumers. It has become a big joke that the names of everything from large shopping malls to small restaurants in alleys in a certain place are the masterpieces of a local calligrapher.Second, the names of modern shops are often not suitable for the too rigid and serious traditional calligraphy art.

When designing standard characters for clothing store names, it is recommended to entrust a professional advertising design company to carry out high-level design.It is best to register in the form of a trademark if conditions permit.

In addition, enough attention must be paid to the color design of standard characters.Psychologists have found through investigation and research that various colors have different effects on people's feelings, attention, and thinking.The colorful colors also provide the basis for the identification of the store image.Take a closer look, more modern stores, especially specialty stores and chain organizations that operate well-known brands, have their font colors carefully designed.

People rely on clothes, shops rely on famous clothes

An extraordinary and creative shop name can often bring about very prominent effects, while a shop name with jerky words and a false name will often arouse consumers' resentment and have a negative impact on shop management.

The ancients said: "If the name is not right, the words will not be right."A good name is not only easy to call, but also shows the different connotations of things through its sound, shape and meaning.Take the name of a person as an example. Under normal circumstances, when you meet a person, you will inevitably associate it with the name. on their behalf).Therefore, the importance of a good name is self-evident.

The name of the store will also have a greater impact on the business of the store, especially the first impression it gives consumers because of its sound, shape, and meaning.A beautiful appellation can easily give people a good impression, on the contrary, if the name is yin and yang, it will inevitably leave a bad impression on people.Because of such misunderstandings, it is not uncommon for shops to suffer unequal treatment inexplicably, and the lessons are very profound.From this point of view, for the businessmen who will open a store, the topic of naming is of great importance and far-reaching significance. Therefore, choosing a good name based on the classics is the best strategy for opening a store!

A good store name usually has harmonious phonology, elegant meaning, and appropriate choice of words. Just listening to the name can make people feel cordial and peaceful.For example, the name "Gourmet Restaurant".As a clothing store, it often gives consumers a good impression because of its exquisite and elegant name.As long as the store name is easy to remember and appropriate, it can often attract many customers at the beginning of its opening and get a "good start".

Therefore, choosing a good name for a clothing store is the first step in the physical image design of the store. It is directly related to the customer's first impression of the store and the attraction of the store to potential customers.

For example, you can choose a store name that reflects the personality of a clothing store.How can I personalize the name of the clothing store?
1. Ingenuity
The names of many shops lack individuality because they did not pay enough attention when naming clothing stores and chose words from the crowd.Therefore, if you want to overcome the problem of similarity, you must be creative.

2. Eclectic

The so-called eclectic is to break through the names of similar clothing stores, and to name them in a different way.Many clothing stores follow a relatively fixed pattern when naming their names.Although the methods are sometimes different, the pattern is the same, which will also affect the promotion effect of clothing stores.

3. Find another way
(End of this chapter)