Standing pretty old

Chapter 461 The Slow Adi

"Now I finally know why Adidas can't compete with Nike in the North American basketball market. It's not just about the share of stars, there is indeed a gap in product promotion and efficiency!" Ouyang Haotian pointed at the paper documents on the table dissatisfied. Said.

It marks the manufacturing progress of the latest generation of Hengyi sneakers.

Mark Jin and Ruan Erniu, directors of Adidas North America, explained: "Mr. Ruan, a sneaker is not so easy to leave the factory. It requires a complicated process. Just data collection and sports laboratory development require..."

Ruan Erniu waved his hands and said: "Mr. Jin, is it meaningful to say this? With all due respect, if it is NIKE, as for James and Durant, I am afraid that they have offered their exclusive sneakers before the new season! For businessmen Say, time efficiency is life, do you think I'm right?"

Mark * King was speechless immediately, Ruan Erniu was right at all, if you are slow, you are slow, this is a real problem that Adi cannot refute.

Compared with NIKE's rapid response capability as a North American local market, Adidas, a German-owned company, is indeed in the United States, and its movements in North America are too slow.

"What's Mr. Haina's opinion?" Ruan Erniu asked.

Herbert Hainer, the head of Adidas, has been in office for a long time and has been the CEO of Adidas since 2000.

But in fact, he has always had problems with his insight and attention to the North American market.

Last year, when the pursuit of Durant failed, Adidas finally chose Ruan Erniu. This does not mean that Adidas's vision has improved, it can only mean that they hit the big luck.

Of course, this is also closely related to the business strategy that the Haina branch has insisted on developing the Datianchao District.

Between a drink and a peck, it is actually hard to tell right from wrong.

Mark * Jin was silent, Ruan Erniu smiled and said: "Mark, do you think there is something wrong with Adidas' strategy in North America?"

After thinking about it, Mark King said: "The problem is obvious, but I don't care if I say it."

Ruan Erniu nodded and said: "Yeah, what you say doesn't matter, the opinions of retail terminals are not taken seriously, and the discovery of big-name players is also slow, and it is also difficult to be dragged down by the golf business.

By the way, to be honest, after 2000, has your golf series in North America continued to grow? "

Mark * King can only continue to stay silent, because what Er Niu said is reasonable and hits the point. These are the reasons why Adidas has repeatedly lost to NIKE in the United States.

Although a Jordan made NIKE rise, it does not mean that Adidas has no power to fight back. Fortresses are conquered from the inside. Before the 90s, Adidas was brilliant. They once established magicians, big birds and smiling assassins. At the same time, the prosperity that was included in the formation, but these have become yesterday's stories.

Ruan Erniu said with a smile: "'Wangyi' is not only my personal brand, maybe it will become a new breakthrough, and become a new fulcrum for Adidas in the future market."

Mark* King asked puzzledly, "Why do you have such confidence?"

Ruan Erniu said word by word: "Because I will continue to win and become an existence no less than Jordan!"

Mark * King was silent again, but deep down he was not so confident.

In fact, when he later became the president of Adidas North America, Ruan Erniu had basically fulfilled his original promise. At this time, Mark had to admit that what some people said was not just a slogan or a cover, he could really do it .

……

After Mark Jin left, Ruan Erniu lay on the sofa and said helplessly to Ouyang Haotian: "The Germans' reaction is too slow, we'd better ask them to move the production line to the Tianchao District and put the laboratory in the United States. I feel that it is even necessary for us to intervene in the sales feedback of sneakers to a certain extent.”

Ouyang Haotian was puzzled and said: "You are just talking, this is exceeding your authority!"

Ruan Erniu nodded and said, "Yes, I'm just talking."

After finishing speaking, Er Niu made an exaggerated and roaring grimace at Ouyang Haotian: "I don't have time to deal with Adi's shit, I still have a lot of things to do. I just feel that it's a pity that the Hengyi generation will arrive soon It will be available to me around November 11th, and this efficiency is simply a toothache.”

Ouyang Haotian said: "There is no way, their reaction speed in the United States is so slow! No wonder Durant would rather choose Nike than Adidas."

Ruan Erniu waved his hands domineeringly: "Forget it, relying on mountains and mountains, relying on water and water, people, in the end, they still have to rely on themselves. The sales of sneakers still depend on the performance of the players themselves on the field. We can only do it first." Take care of yourself."

……

The regular season of the 08-09 season has officially started, but Erniu's new sneakers have not been delivered for a long time.

After the end of the opening game with the Cavaliers, the Eagles will have a 3-day rest, and they will continue to sit at home against the challenge of the Philadelphia 76ers.

But before that, on October 2008, 10, American time, the annual American Halloween came again.

To be honest, Ruan Erniu was not very interested in this festival before.

The trick-or-treating kid also felt a headache. Fortunately, Dr. Han lived with him this year and properly helped him solve the candy purchase.

In addition, the team also held a Halloween party this year. Er Niu and Han Meimei's dresses were slightly rustic, and they attended the event with only fangs and a black cape. Of course, they also brought ketchup and the like. .

It's a pity that at this stage, there is really not much creativity in playing a vampire.

But the one who was even less creative was Dragic. This guy didn't even put on makeup. He just put on a blond headgear and acted as a blond girl. Well, not to mention, he was so beautiful, he was worthy of the Eagles' appearance.

At the dinner party, on the cream cake used for celebration, there was such a decoration, a gray tombstone made of cream, which clearly read: "07-08 Season Finals: Celtics VS Lakers, subordinates signed : Doug Rivers", and not far from the tombstone, there is a butter-carved O'Brien cup, a piece of chocolate nameplate clearly written: 07-08 season championship-Atlanta Hawks.

After the cake was photographed and posted online, it naturally sparked controversy.

Some people think that the Eagles are doing a good job of spoofing; others think that as the winners, the Eagles are too small-minded, and they won't go far this season.

Anyway, the Eagles are having a good time internally. As for other people's opinions, they have to let them speak.

On November 2008, 11, the Philadelphia 1ers came to Philips Arena to challenge the defending champion.

This summer, the 76ers also made a lot of moves. They recruited Clippers captain Elton Brand. Brand was absent for almost the entire season due to injuries last season, but in the few games he played , he still scored an average of 17.6+8.0 per game.

This guy was the No. 99 pick in 6. He is 9 feet [-] inches tall with shoes on, but standing next to Er Niu, the two are actually very close in size.But now he looks a little more bloated, while Ruan Erniu's muscles are more lean.

By the way, this product was one of the templates for Er Niu when he entered the league. Of course, no one said that anymore.

In the two games against the Clippers last season, Brand was absent due to injury. This season, Er Niu finally ushered in the opportunity to play against him.

(End of this chapter)