richest star

Chapter 338
According to Lao Xiao's theory, men conquer the world and women conquer men. This is an important rule in the public relations circle.

The reason why female publicists are more successful in the public relations circle is because they are born with physical advantages.

According to Lao Xiao, if a female PR does not know how to make good use of their natural advantages, then she is not qualified to move to a higher development platform.

Of course, there are exceptions for female public relations who are particularly capable, quick-witted, and very good at doing business.

Lao Xiao will give special treatment to those super capable female PRs.

But for most of the female public relations, Lao Xiao pays more attention to their "natural advantages".

When Zhang Qiyang first heard about this, he felt that this old Xiao was quite shameless, and he used to provide a higher platform as a transaction to play tricks on his subordinates, and his words were quite grandiose.

But after careful consideration of the reason for this, he can figure out that there is a certain amount of wisdom in it.

The entertainment circle is a bit like the public relations circle.

There are many women who are favored by the heavens, and they can still thrive without relying on their thighs.

But most female stars must rely on "natural advantages" in exchange for a higher development platform.

This is unfair, but no one can change the fact.

In many cases, you can only do better than others if you are completely open and know how to use all advantages.

If you don't pay anything and get the opportunity to advance purely by luck, then you probably won't cherish these hard-won opportunities, thinking that such pies will always fall from the sky.

Only when you have really paid a huge price, you will understand how hard this opportunity comes, and you will truly cherish these opportunities.

This is the core idea that Lao Xiao conveyed to Zhang Qiyang - if someone wants to benefit from you, then you must make him or her pay a higher price, so that they will truly cherish the opportunity.Otherwise, even if you provide this person with an opportunity, it may be a waste of opportunity.

Zhang Qiyang learned a lot from the contact with high-end people like Lao Xiao.

He now pays more attention to public relations.

After the establishment of Craftsman Culture, the core task of the company is to make Zhang Qiyang a world star across the ages.

The role of the public relations team is extremely important here.

Craftsman culture has just been established, and their own public relations team must not be able to deal with all kinds of problems that may be encountered.

The most efficient way is to cooperate with a senior public relations company.

Currently in this plane of China, Ogilvy & Mather and Burson-Marsteller, the top two public relations companies, are both world-class foreign-funded public relations companies.

Craftsman Culture is also discussing cooperation with Ogilvy & Mather and Boyaa. The direction of their cooperation with these two world-class public relations companies is mainly focused on Zhang Qiyang and the international marketing of Craftsman Culture.

As for the domestic image and marketing public relations work of Craftsman Culture, they have reached a strategic cooperation intention with Blue Pointer. If there is no accident, they are going to hand over a series of public relations and marketing work in China to Blue Pointer.

As for Lao Xiao's behavior and wisdom in life, it also inspired Zhang Qiyang to a certain extent.

He doesn't necessarily have to be like Lao Xiao, who takes advantage of others to test their dedication when providing them with a better development platform.

But he must make the other party pay the corresponding price, and he can't just give the other party pie for no reason, lest the other party not know how to cherish the opportunity.

At present, when Zhang Qiyang considers the artists he wants to cooperate with, the first thought is to sign the other party into the artisan culture. Only by signing the other party into his own company and locking these stars with more stringent contracts can it be possible to truly restrain these stars.

For example, the several projects opened by Craftsman Culture are all ready to poach the other party's artist to their own company. If the other party insists on not coming, then no matter how good the other party's conditions and talents are, Zhang Qiyang will not cooperate with the other party.

For example, for the two films that Craftsman Culture is planning to start shooting, the main creative team, Zhang Qiyang, is going to sign them to Craftsman Culture, and then discuss further cooperation.

The negotiation work here is relatively smooth.

The two main creative teams he wants to recruit, one is the "Xianliang" team led by Zhao Qifan and Wu Ming, who belong to the straggler type with no background.They are willing to join Craftsman Culture and work together with Zhang Qiyang for the future.

The other team is the "Fire Sun" team under Dongyu. This is a relatively new team from the director to the screenwriter team. It is not difficult for Zhang Qiyang to recruit them from Dongyu.

Today's Dongyu is still on the path of rapid expansion, but this behemoth is more like Zhang Qiyang's back garden. Zhang Qiyang can get what he wants from Dongyu. Relying on his status as the prince, he can easily dig anyone he wants. .

But Zhang Qiyang didn't have the idea of ​​hollowing out Dongyu all at once. The artisan culture has just been established, and it doesn't have the strength to swallow an elephant.

The craftsman culture can only be like a wolf, biting Dongyu bit by bit, first scoop up talents who are not valued by Dongyu first, and maintain a high degree of cooperation with Dongyu at the same time, further fatten Dongyu, and wait for future opportunities When he's matured, he'll recruit all of Dongyu's elite teams one by one.

Including Li Xuan's Chen Ke team, and the elite variety show team like Xiao Qiang from the variety show department, Craftsman Culture will have their ideas in the future.

At present, Zhang Qiyang has already set his sights on several artists of Dongyu, and plans to recruit them in advance.This included Zhao Lijing, the floret that Wang Dawei and Dongyu were currently cultivating.

Zhang Qiyang talked with Wang Dawei and his management team, and also approached the senior management of Dongyu Entertainment, and reached a consensus on Wang Dawei's transfer.

After the establishment of Craftsman Culture, they will immediately pay Dongyu 300 million termination fee, Wang Dawei personally pays 200 million, a total of 500 million termination fee, for Wang Dawei and his queen agent to dig craftsman culture from Dongyu.

Wang Dawei himself didn't want to pay 200 million yuan to redeem himself, but Zhang Qiyang had to pay the 200 million yuan out of his own pocket, and at the same time gave Wang Dawei a better development promise, so Wang Dawei was helplessly preparing to complete this transfer. meeting.

As for Zhao Lijing, Craftsman Culture is also talking with Dongyu, and is going to dig this little flower hard.

If the negotiation goes well, Zhao Lijing will also ask for part of the termination fee to join the artisan culture.

The reason why Zhang Qiyang wanted to dig Zhao Lijing so soon, instead of keeping Zhao Lijing in Dongyu, was because he had already set up a project for the company to shoot "Meteor Garden".

Taking advantage of the fact that everyone still regards him as the richest young master, he wants to strike while the iron is hot and make this work that is likely to be popular and vulgar to satisfy the tastes of the audience.

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(End of this chapter)