One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 10 Humanity's last chance to dig gold (3)
The world's first text message was successfully sent on December 1992, 12.At that time, a 3-year-old British engineer, Neil Papworth, used his computer to send a "Merry Christmas" text message to his friend Richard Jarvis's Vodafone mobile phone. In March, China Mobile's SMS business volume was 22 billion, a year-on-year increase of 20%; among them, the point-to-point SMS volume was 2013 billion, a year-on-year decrease of 1%; the average monthly point-to-point SMS volume reached 3, a year-on-year decrease of 2321.4%.

PC computer sales decline[24]
From January to March 2013, the sales volume of the global PC industry fell by 1%. The year-on-year decline in global PC sales hit the largest record since IDC released the PC sales report in 3.In the first quarter, global PC sales were 14 million units, a year-on-year decrease of 1994%, higher than IDC's previous forecast of 7630%.This is the fourth consecutive quarter of decline in global PC sales.Global PC sales in the first quarter fell 14 percent year-on-year, falling back to mid-7.7 levels.In the first quarter, HP's PC sales fell by 4% year-on-year, and it only maintained its No. 11 position in global PC sales with a slight advantage, with a market share of 2009%.Lenovo's PC sales were flat year-over-year in the first quarter, ranking second with a 24% market share.Dell, Acer and Asus all posted double-digit year-over-year declines in PC sales.Apple's U.S. PC sales fell 15.7% year-over-year, and it still ranks third in the U.S. market, behind HP and Dell.

After IBM sold its personal computer business, in the eight years from 2002 to 2010, its revenue only increased by 8%, while its profit increased by 22 times. The reason is that IBM continued to eliminate non-profitable departments[5]. At the end of 25, IBM sold its notebook computer division to China's Lenovo for US$2004 million. Did IBM foresee the gradual demise of personal computers in the future? IBM subsequently proposed the concept of a smart earth and became one of the leaders in the era of mobile Internet and Internet of Things.In this era of rapid replacement, full of gold rush and elimination, it is particularly important to foresee the future that has already happened in life, and Lenovo, which acquired IBM personal computers, almost broke away from the wave of mobile Internet due to strategic mistakes.We can't help but wonder, will Lenovo also become the Kodak of computing?You must know that Kodak film was number one in the world when it died.Did Lenovo's Liu Chuanzhi and Yang Yuanqing laugh too early? IBM has already escaped from the golden cicada?

Case
Is Lenovo the second Kodak? [26]
After Lenovo acquired IBM Computer Division, its personal computer market share jumped from 2% to about 7%, squeezing into the top five positions in the world. On October 2012, 10, Lenovo announced that its sales in the third quarter of 12 surpassed HP for the first time. become the number one in the world. According to the financial report for the first quarter of 2012, Lenovo's personal computer sales reached 2013 million units in a single quarter; the turnover reached 1410 billion US dollars, an increase of 94% year-on-year, and hit a record high again.The company's operating profit was US$12 million, a year-on-year increase of 2.43%.During the period, the overall global PC market sales fell by 26% year-on-year, but Lenovo PC sales still achieved a growth rate of 7.8%, surpassing the growth of the market for the No. 7.9 consecutive quarters, and the global market share reached 15%. The first throne, Lenovo's acquisition of IBM's PC computer is the right choice at the moment, but it is by no means the pillar industry of Lenovo in the future.

Lenovo almost foolishly gave up the mobile Internet industry in the past, but eventually found its way back, and mobile phones are its current important strategic business. In March 2008, Lenovo sold Lenovo Mobile for US$3 million. Just 1 months later, Lenovo invested another US$18 million to repurchase the business. In March 2, Lenovo CEO Yang Yuanqing said: "In the 2013/3 fiscal year, Lenovo's smartphone sales in the Chinese market increased by 2012% year-on-year, ranking second in the Chinese market. Lenovo Group has found another new growth area outside the PC business. At this point, Lenovo Group’s positioning will also change from a PC manufacturer to a smart device manufacturer.” Lenovo’s acquisition of IBM defeated HP and accounted for the largest share of the global personal computer market in 2013.However, they have put more effort into the mobile market, because they see the trend of mobile, and the trend of computer demise may take ten years, but smart companies have already withdrawn first and gradually.If Lenovo had sold its mobile business and hadn't repurchased it, today's Lenovo may have repeated the fate of Kodak film's failure.

4G Era: Playing TV, Watching Phone
4G, the fourth generation of mobile communication is an ultra-high-speed wireless network. The most obvious advantages of 4G communication technology are call quality and data communication speed. The 4G data transmission rate can even reach a maximum of 100Mbps, and its biggest new business is the application of mobile video.

Knowledge point

4G, all IP data network, circuit switching will disappear completely.All voice calls will be digitally converted to VoIP.Therefore, calls on the 4G network will be able to rely on wired or wireless networks without necessarily requiring mobile signal coverage. The dominant technology of 4G is LTE. LTE has two modes: FDD and TDD. FDD-LTE is frequency division multiple access (different users occupy different frequencies), and TD-LTE is code division multiple access (different users occupy different times).At the 2012 Radio Communication Plenary Meeting, the International Telecommunication Union formally considered and approved the establishment of TD-LTE led by China as an IMT-Advanced international standard (one of the 4G standards), marking that China has once again come to the fore in the field of mobile communication standards. The leading position in the world provides an important foundation for the subsequent development and internationalization of the TD-LTE industry.The danger is that the non-mainstream will be marginalized.

4G: The Era of Visible Mobile Communication! ——Talk on the phone, watch TV, and start the visible future!Its selling point should vary from person to person. "Visible speed" is where the functional value of 4G services lies.And how do we promote the selling points of 4G according to different customer needs?

4G mobile phones for ordinary people: visible benefits;

4G mobile phones for young people: visible joy;

4G mobile phones to business people: visible wealth;

4G mobile phone to high-end crowd: visible success;

4G mobile phones to relatives and families: visible care;

4G mobile phone application to enterprise industry: visible safety and visible benefits;
4G holds the visible world in your hands!
This is an idea I wrote two years ago for the promotion of 4G mobile phone business.

4G mobile phone is not only a computer, a phone, but also a camera and a TV in your hand

Clay Shirky, known as "the greatest thinker of the Internet revolution", wrote in his book "cognitive surplus": "for the first time in the history of television, some young people watch less TV than their parents Some studies of middle school students, broadband users, and YouTube users have noticed this change, and the basic observation is always consistent: the younger generation with faster interactive media is changing their behavior from pure media consumption. Even when they watch online video, which appears to be no different than watching TV, they have the opportunity to comment on, share, tag, rate or rank this material, and of course interact with the world In other words, many Internet users engage even when they watch television, and there is a distinction between this engagement-related behavior and passive consumption behavior.” [ 27]
Take me as an example, there are 7 TV sets in my house, but in the end I found that no one is watching each one. The whole family, from adults to children, concentrate on 4 iPads and 3 mobile phones every day, holding Mobile terminal, walking around at home.A one-and-a-half-year-old child once mistook the TV for an iPad, touched and swiped the TV screen and cried.Is the TV really dying?What is the cause of all this? 4G, everything benefits from the high-speed transmission of 4G. The data transmission rate of 4G can reach up to 100Mbps to transmit wireless information, which means that mobile phones can really replace TV sets.

data
Which screen will your gaze be on?

According to data obtained from CTR market research company, in 2010, 91.8% of viewers chose to watch TV dramas on TV, while 80.2% chose online video to watch TV dramas, a difference of only 11.6%. CTR market research also pointed out that in 2010, TV viewers watched TV dramas for 32 minutes a day, while online video viewers watched 3.5 episodes of TV dramas per day.Especially in the second half of the year, the number of viewers watching TV dramas on the Internet increased by 45.1%, while the increase in TV viewers was only 18.2%. [28]
2010年中国网络电视台手机台面向全球142个国家的4500万iPhone用户重磅推出2010年央视春晚手机直播。2010年3月22日，中国移动“手机电视”业务正式上线。[29]
2013年6月25日，中国社会科学院新闻与传播研究所发布的《新媒体蓝皮书：中国新媒体发展报告（2013）》显示，截至2012年12月底，我国手机网民规模为4.2亿，其中网络视频用户为3.72亿，较上年年底增长14.3%。网民中上网收看视频的用户达65.9%。

In the 4G era, the mobile video service of "fixed network broadband + WiFi + 4G network" will surely become the leading application driving the growth of large traffic: not only people will move, but all content will also be moved through "video" on mobile terminals .

Case
The British 4G battle is officially staged[30]
2012年年底英国移动运营商EE获准利用原有1800MHz频谱提供4G服务，而2013年8月29日，英国移动运营商EE在4G市场“独此一家”的短暂历史被终结。沃达丰、O2在这天宣布其4G业务开始商用，而由于为了节省4G建网费用，O2和沃达丰共享了基站，两家公司的4G网络覆盖计划进度大致相同。而在8月29日这天，和记黄埔“3”英国公司也宣布了将于今年12月推出4G业务的消息，计划到2015年年底最终覆盖英国98%的人口。

By Christmas 2013, EE's 4G subscribers will well exceed 100 million. EE's promised rates are also much higher than the competition.In the short term, Vodafone and O2 have no advantage in fighting the Internet.

Therefore, in order to attract users, both Vodafone and O2 have bundled content services such as music and sports in their 4G packages.With the slogan "all about entertainment", Vodafone has launched two content package services. Users can choose Sky Sports programs or Spotify streaming media services, and decide whether to free six months or a year for free according to the tariff.The contracted company Sky Sports Mobile TV will provide live broadcasts of more than 100 major league matches, such as the UEFA Champions League, the current Ashes cricket league final, and some major golf, rugby and tennis matches.Users who choose music can connect to a library of more than 2000 million songs through Spotify servers.

沃达丰和O2的4G网络建设重点之一将被放在室内覆盖方面。两家公司都计划到2015年为98%的英国家庭提供4G室内覆盖。届时，卖点将重新从内容转为谁能提供更好的网络。

In addition, the provision of content services is also because operators realize that they need to explain to users where the fast advantages of 4G services are reflected and why 4G service charges are higher.

In the 4G era, will Samsung beat Apple?
In the future, 4G mobile phones will have larger screens and higher definition. Tablets will become more and more like mobile phones, and mobile phones will become more and more like tablets.Whoever does not grasp this trend will lose the opportunity of 4G.

手机大屏化趋势明显，从2011年三星推出5.3英寸的Galaxy Note开始，手机屏幕尺寸纪录不断被刷新：2012年的三星Galaxy Note 2（5.5英寸）、2013年的华为Ascend Mate（6.1英寸）、三星Galaxy Mega（5.8/6.3英寸）。而2011年三星发布的5.3英寸的Galaxy Note在2012年销售了1000万台，2013年预计会达到2000万台。

Samsung's sales of large-screen phones are gradually catching up with Apple. According to the latest IDC report, Samsung's share in the global smartphone market increased by 6.6% to 32.7% in the first quarter, while Apple's market share dropped from 23% in the same period last year to 17.3%.

Samsung leads the South Korean market: According to news on January 2013, 1, iPhone 7, which went on sale in the South Korean market on December 12 last year, lost out to Samsung Galaxy Note 7 in performance. iPhone 5 sales averaged around 2 units per day, while Galaxy Note 5 sales averaged 1 units per day. [2]
In the U.S. market, Samsung surpassed Apple for the first time: In May 2013, Samsung’s smartphone sales in the U.S. surpassed Apple’s iPhone sales. "In the U.S. market, the Samsung Galaxy S5 is the best-selling phone for Verizon, Sprint, and T-Mobile, and the second best-selling phone for AT&T, after the iPhone 4." In addition to the Galaxy S5, the Galaxy S4 and Galaxy Note II also helped Samsung become The dominant player in the US smartphone market in May.

中国市场三星遥遥领先：2013年第一季度三星在中国智能手机销量破纪录地达到1250万部，连续五个季度保持领先。华为排名第二，销量为810万部，三至五名为联想790万部、酷派700万部、中兴640万部，苹果仅排第六为610万部。[32]
Samsung's new smartphones are coming: Less than a month after the launch of Samsung Electronics' new smartphone Galaxy S4, global sales have exceeded 1000 million units, which is equivalent to about 4 Galaxy S4 phones sold every second.It took 3 days for the previous Galaxy S50 to surpass 2 million units, while it took seven months for the Galaxy S and five months for the Galaxy S7. [5]
The reduction of mobile phone traffic charges in the 4G era will inevitably lead to a new round of replacement, and mobile video services will surely become a development trend.In the future, 60% of mobile Internet traffic will come from video application services.

5G era: Although the future is far away, we need to look farther!
At present, the fastest wireless communication technology in the world is developed by Samsung. The download speed of 1G per second can be achieved by using Samsung's technology. The 5G era is expected to be used in home networks and other mobile communication terminals.According to Samsung Electronics, the transmission rate of the future 5G network can reach up to 10Gbps, which means that mobile phone users can download a high-definition movie in less than a second.

What will 5G be?Maybe it's still a mystery, it makes everything possible!
Everything is worthy of our imagination and excavation. Whoever sensitively grasps its essential use first will become the biggest winner in the 5G era!
So in the end, I still come back to that sentence - technology provides possibilities, the key lies in application.

And what will the mobile phone business look like in the future? ——What is the most powerful and hottest in the Internet and computer, all moved to the mobile phone!

In 2003, I visited NTT DoCoMo, Japan's largest mobile operator, and they told me: "3G accounts for 68% to 70% of the entire business revenue." What do they mean by 3G business?The first is Girl, the second is Game, and the third is Gamble (gambling). Girl represents adult videos, Game mobile games are the focus, and gambling is the stimulus.Without this 3G, the network is dead.But in China, girls can't play, Gamble (gambling) can't play, only one can play, that is Game!This is human nature. Sex, gambling, and games are just as addictive as opium.Our country has not yet formulated a content classification and broadcasting system. Let me give this example to say that mobile phones are people-oriented, human nature, and food and sex.

Enlightenment: No matter how many G, moving the satisfaction of human desires and needs to mobile phones will succeed!
Seven imaginations of a mobile phone
Mobile phones are ubiquitous in all aspects of life, but the value of mobile phones does not depend on technology, but on the more and greater uses this technology brings to it.Use determines value.

(End of this chapter)