One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 11 Humanity's last chance to dig gold (4)
There are seven major uses of mobile phones. No matter how advanced the technology is, it must be within the scope of these seven major uses. With a fatal impact, mankind will usher in an era of great integration and great change across industries, scales, borders, networks, platforms, and terminals.

First, the mobile phone is a tool for everyone to search for information. Among the massive information in the world, you can use your mobile phone to search for the information you want.

Case
In the era of industrial civilization, libraries are information channels
In the middle of the 15th century, humans invented the printing press, and about 1.3 million books were published after that. In 2011, the official collection of the National Library of China had 674 volumes and 918 book categories[2].

In the information age, libraries are transplanted to the Internet
As of 2010, the Google Digital Library has 2000 million e-books, which is almost equivalent to 15% of all human written civilizations. The number of online digital books far exceeds the collection of the largest national library in my country.Because Google's digital books come from 3.5 publishers, more than 40 libraries, and more than 400 languages. [35] In the statistical yearbook of the National Library of China, digital resources are also included in business data statistics. In 2011, the total amount of digital resources was 561.3TB, an increase of 2010% over 16. [36]
The Trend of Internet Information Search[37]
Data from March 2013 shows that Baidu processes more than 3 billion search queries per day, with the vast majority originating from China.According to previous reports, Google has 50 billion queries per month, which is equivalent to 1000 billion queries per day, which is lower than Baidu's daily data.

Mobile Search Trends on Mobile Phones
2013年第一季度，百度的移动搜索产品日活跃用户总数超过一亿。相对于2011年，2012年百度移动搜索用户数暴涨了72倍。[38]
The "2012 Annual Research Report on China's Mobile Phone Search Market" shows that in 2012, China's mobile phone search users reached 3.3 million, a year-on-year increase of 37.5%.

At this point, imagine "Where would everything be without Yahoo opening the door to Internet search?"

Let’s look back at the time when there was no Yahoo, in order to check foreign information, you might have to check the host computer in the United States first, then look at Japan, and maybe go around to Europe. If users want to find files and files related to a certain project, they may It will take most of the day.For novices, those web search sites that gather information in one place are their saviors, and these search sites keep them from getting lost in the ocean of information on the Internet.

From Baidu and Google to mobile Baidu and mobile Google, mobile phones will replace all libraries, dictionaries and dictionaries. The Oxford Dictionary is dead because of Wikipedia.A mobile phone is a person's information searcher. What about searching for information in the past?Go to the library to look up information, look up dictionaries, and read Encyclopedia Britannica.But now these are all starting to die out, Wikipedia, Baidu Zhidao, and mobile phone keyword search have appeared.So mobile phones will destroy all libraries, all dictionaries and reference books.

Second, the mobile phone is a tool for distributing information, that is, self-media, one-person media.How to spread the information you have captured and thought of all over the world can only rely on mobile phones and new media, which will have a huge impact on the media industry.

In the information age, the source of information is no longer just the government, institutions, and personal media.

The content of information is no longer just news and text, but also video, pictures, sound and comments.

Let's look at some numbers about the Internet in 2012.

data
In 2012, the data volume of all printed materials produced by human beings was 200PB, while the total amount of data created in 2012 was 2.8ZB.The amount of information on the Internet far exceeds the amount of data generated by print.

85—the average number of news updates per month on 962 Facebook pages in Brazil (Brazil is the most active country on Facebook).

729—the average number of messages per minute on Sina Weibo on the New Year's Eve night in 571.

966 million – the number of tweets during the opening ceremony of the London 2012 Olympic Games.

1.75 million – the average number of tweets per day in 2012.

307 – The number of tweets per Twitter user.

1630 billion – the total number of tweets from Twitter’s inception to July 2012.

video:

27 billion — the total number of comments on YouTube videos about Obama and Romney during the 2012 U.S. election.

250 million hours – total hours of news-related videos on YouTube.

image:

50 billion - the number of photos uploaded on Instagram as of September 2012.

58 – The number of photos uploaded per second on Instagram.

3 million - the amount of new photos uploaded on Facebook every day [39].

Third, mobile phones are tools for personal entertainment.Use it to play games, sing karaoke, take pictures, chat and watch movies.All entertainment can be realized through mobile phones, and it will have a great impact on the entertainment industry.This will also pave the way for the following chapters, where we will cover the impact of mobile phones on the entertainment industry such as mobile phones and the music industry.

data
mobile game development
艾媒咨询（iiMedia Research）2013年3月发布《2012中国手机游戏市场年度报告》显示，2012年中国手机游戏市场规模达到58.7亿元，较2011年增长79.0%。

2012年5月愤怒的小鸟系列游戏下载量已经突破了10亿次，全世界每7个人中就有1个人在玩。疯狂小鸟公司的利润已经达到了1亿美元。来看一组关于愤怒的小鸟的疯狂数字：愤怒的小鸟的总游戏时间已经达到了20万年；每天人们花费300万分钟玩愤怒的小鸟；一共发射了4000亿只鸟；一共收集了440亿个星星。《愤怒的小鸟：太空版》在上市35天后下载量就达到了5000万次，成为有史以来增长最快的移动游戏。

Mobile Music Development
According to the "2012 China Online Music Market Annual Report" released by the Ministry of Culture of my country, by the end of 2012, nearly 7.5 million people in my country listened to online music through mobile Internet access, and adopted models such as online music service download charges, which will undoubtedly become A new bright spot in the growth of the online music market.Analysys International predicts that the scale of China's wireless music market will exceed RMB 2013 billion in 400.

2012年四季度iTunes营收达到了40亿美元，年收入将达160亿美元。以年度计算，iTunes年度收入将超过雅虎（2012年营收50亿美元）、Facebook（2012年营收51亿美元）和Netflix（2012年营收36亿美元）的总和。目前iTunes的音乐服务覆盖119个国家，包括3500万首音乐。[40]
唱吧于2012年5月31日正式登陆苹果App Store。发布5天跃升至App Store总榜No.1，上线后三个月内一直保持在免费金榜前五名，目前用户量突破千万。[41]
Mobile Video Development
2013年6月25日，中国社会科学院新闻与传播研究所发布的《新媒体蓝皮书：中国新媒体发展报告（2013）》显示，截至2012年12月底，我国手机网民规模为4.2亿，其中网络视频用户为3.72亿，较上年底增长14.3%。网民中上网收看视频的用户达65.9%。

mobile chat development
QQ has 10 billion registered users, while the number of mobile QQ users is 5.5 million.

The number of Weibo users is 3.09 million, and 65.6% (2.02 million) of them use mobile terminals to access. [42]
WeChat has 3 million users and more than 1.9 million monthly active users. [43]
Fourth, the mobile phone is the remote control.A mobile phone can remotely control almost everything.The mobile phone will be the last and only personal remote positioning server for human beings.Use your mobile phone to control your home, your car, and even your kids.You can also use your mobile phone to remotely control the crops you plant and all your machinery and equipment. All remote control services related to location services will be realized through mobile phones. The term is called LBS.The greatest value of the mobile phone's remote control function is the intelligent communication service for timely interaction between scattered and moving people and objects.It will have an impact on many industries, including a fundamental impact on management.

Case
Mobile phone remote control car[44]
In 2011, the BMW 1 Series driverless car could realize short-distance remote control driving, that is, to control the driving or steering of the car through the simulated steering wheel, accelerator and brake on the mobile phone.At present, through some apps installed on mobile phones, users can issue commands without geographical and distance restrictions to lock and unlock the car, remotely start the car, warm the car or turn on the air conditioner, charge the battery, locate, monitor, Practical functions such as driving track playback, emergency help, anti-theft alarm SMS reminder, and battery low battery SMS reminder make the mobile phone a remote control and monitor for the car.

August smart door lock: open the door through mobile phone application[45]
Well-known industrial designer Yves Behar (Yves Behar) has teamed up with technology entrepreneur Jason Johnson (Jason Johnson) to launch a smart door lock system called "August". The August smart door lock system can be used with the iPhone. When the homeowner approaches the door, it will automatically unlock through Bluetooth low energy technology, and the homeowner will automatically lock the door after entering.An August mobile app will give users a range of controls, such as digital key sharing, while displaying a log of who has entered the house and when.

The phone will automatically open the door, it doesn't have to be connected to DSL or WiFi, nothing, it will do it itself.The goal of the app is to make the system easy to use for everyone, not just tech enthusiasts.

The world's most powerful celebrity hacker attempted to kill people by remote control

Barnaby Jack is a New Zealand-born hacker, programmer and computer security expert. In 2010, he deciphered the automatic teller machine, so that the automatic teller machine can not stop spit money.He also plans to demonstrate an amazing "hacking stunt" at the "Black Hat" hacker conference that opened on July 2013, 7 - hacking into wireless medical devices such as implantable cardiac pacemakers from a distance of 31 meters, and then Send a series of 9V high-voltage electric shocks to it, thus making "remote control killing" a reality!However, the strange thing is that the hacker died mysteriously on July 830.

Fifth, the mobile phone is a tool for identity and credit authentication.It can authenticate the source of each object, whether it is fake or genuine, and it can also authenticate the identity of each person, so in the future, with the cooperation of the data database, each object, each person, and each animal can be controlled by Mobile phone will be the most convenient tool for identity verification.The mobile phone is used as a credit and identification device to verify the authenticity of the world and establish credit.You can know whether the product is real or fake by scanning your mobile phone. When you eat pork, you can scan it with your mobile phone to know whether it is a pig that has been sick or not. If you can’t find it, it must be wild boar, water-injected pork or pork. Plague pork.You don't need to take an ID card, just take out your mobile phone, and your identity can be identified.You identify the world, and let the world identify you, all through the mobile terminal.The CA authentication of mobile phones is the authentication of identity and credit, which is a very important application.

Case
Mobile SMS authentication, the most common consumption and website information authentication
Mobile phone SMS verification is a credential given to consumers (users) by the enterprise, and the identity is verified through the verification code of the mobile phone text message content.The most common ones currently used are online banking of major banks, online shopping malls, group buying websites, ticketing companies, etc.

Mobile terminal iris recognition technology[46]
In 2006, Japan's Oki Electric Industry Corporation announced that relying on the newly developed "mobile terminal iris recognition technology", the company realized high-precision iris identity authentication using mobile terminal devices such as mobile phones or handheld computers.The iris pattern of the human eye is complex and non-repeatable, so by scanning the iris of the human eye, high-precision identification can be achieved.The mobile terminal using the new technology can take pictures of the iris of the human eye within a range of 20 centimeters, and then recognize it. The time required for recognition is less than 0.5 seconds, and the error rate is controlled below one hundred thousandth.

Food traceability system - mobile phone scanning QR code to understand the past and present of food

On December 2012, 12, Hebei Handan Mobile Company applied the two-dimensional code food traceability system to food packaging. As long as consumers scan it with their mobile phones, the production date, production location, transportation status, and quality inspection information of the food are all clear at a glance. Collect the traceability information of the whole process of products from production, processing, storage, transportation to sales, and establish a traceability information database to form a complete data chain and realize the traceability of products throughout the process. [18]
On May 2013, 5, Yunnan Carrefour launched a direct-harvested fruit and vegetable QR code traceability system for agricultural products.The user scans the logo hanging above the fruit shelf, clicks the scanned web link, and the mobile phone can instantly read the name of the person in charge of the fruit production organization, organization code certificate, origin introduction, business license, self-production and self-sale certificate, Pesticides and other information were applied several times during planting. [22]
Sixth, the mobile phone is the wallet, and the credit payment is completed on the mobile phone.This solves the payment problem of mobile phones in all e-commerce. The mobile phone is the credit card, the mobile phone is the wallet, and the mobile phone is the RMB. You can pay when you see it, and the payment can be delivered.Banks still dominate the mobile payment space, and the battle between remote payment technology and near field communication technology (NFC) is in the spotlight.The former needs to use an application (App) and a web browser, while the latter requires the user to touch the card reader with the mobile phone, or bring the mobile phone to a place very close to the receiving device (usually 4-20 cm) to establish a wireless connection.As a payment tool, the mobile phone makes all e-commerce intelligent, simple and convenient, and it will have an impact on all industries.The industry most affected by this shock is firstly finance, followed by retail. This will be a major change, and the history of banks will be rewritten.

Case
Mobile payment market situation
According to statistics from iResearch iResearch, in 2012, the transaction scale of mobile payment business in China's third-party payment industry reached 1511.4 billion yuan, a year-on-year increase of 89.2%.According to the latest data from EnfoDesk Analysys Think Tank, the transaction scale of China's third-party mobile payment market in the first quarter of 2013 reached 1 billion, of which mobile Internet payment transactions grew rapidly, reaching 639 billion yuan, and the proportion of SMS payment in the entire mobile payment market The downward trend is obvious.Analysys think tank predicts that the mobile payment market will maintain rapid development in the next three years. In 470, the transaction scale will reach 3 billion yuan, and the number of users will reach 2014 million.

UnionPay and China Mobile jointly promote large-scale commercial use of mobile wallets[49]
China UnionPay and China Mobile have jointly launched mobile payment products - mobile wallets in 14 cities including Beijing and Shanghai.If consumers have a mobile phone with NFC near-field payment function, and then replace it with a SIM card with mobile payment function of China Mobile for free, they can directly swipe their mobile phone to pay at Starbucks, Haagen-Dazs, buses, and subways.

Seventh, the mobile phone is the Wal-Mart store, and this is the most important feature of the mobile phone.I often joke that I suggest that China Unicom register a brand - "Wolmart", because its mobile phone service brand is called Wo.The slogan is: Wal-Mart on mobile phones, it will be the largest mobile phone mall in the world.In the future, the largest transaction channel in the world will only be mobile phones.Mobile is the biggest mall in the world, and Wal-Mart is dying, being killed by Wal-Mart on computers and phones.Of course, this trademark cannot be registered because it infringes on Wal-Mart's trademark patent.

data
Mobile Shopping Trends

(End of this chapter)