One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 13 The mobile phone law that subverts the world (1)
Knowledge point

The Asiatic mode of production refers to traditional agriculture that is labor-intensive and inefficient.The Asiatic mode of production was first proposed by Marx in the preface to "Critique of Political Economy" in 1859 when he summarized his materialist view of history.Marx pointed out that human society has successively experienced the four social forms of Asia, ancient times, feudalism and capitalism.

An era has its own rules of the game.

This game rule comes from the revolutionary breakthrough of its main production tool. A subversive tool not only brings changes in the production process, but also brings about changes in the core values ​​of human beings, and at the same time brings social systems and cultures. change.

The appearance of ironware, for China, brought the Asiatic mode of production, brought the feudal system, and brought centralized rule.

The emergence of Watt's steam engine brought about a breakthrough in the productivity of machine power, brought about Darwin's theory of evolution, brought about the fusion of Max Weber's Christianity and the spirit of capitalism, brought about the separation of powers, and brought about capitalism Institutions, such institutions even bring about the AA system of lifestyle.

The emergence of computers has brought about the intelligentization of production methods, the breakthrough of human brain liberation, the concept of world information sharing, and the challenge of democratic management of the government.

In the age of mobile phones, what will it bring?What rules will determine the change in the mobile phone era?
The "open sesame" rule
In the famous story of "Alibaba and the Forty Thieves" in "Arabian Nights", after Ali Baba knew where the treasure house of the forty thieves was, he shouted the code word "open sesame" and opened the door of the robbers. treasure house.

Because of this sentence, Ma Yun established a company called Alibaba, and he also shouted "Open Sesame".In the age of mobile phones, the code word "Open Sesame" can actually be summarized into seven principles, condensed into Free and Free (Freedom and Free).

Laozi's "Tao Te Ching" is the law of wisdom for all mankind.

The Bible is the law of the Western faith.

We know that life always has an end, so don't invent any elixir!
We realize a law called energy conservation, so don't invent perpetual motion machines!
We know that the relationship between supply and demand determines the price of commodities, so don't arbitrarily use artificial power to price commodities!
All behaviors and patterns that violate the rules will inevitably lead to disasters!
It is still against the sky to do evil, but people cannot live if they do evil. Humans follow the way, and the way follows nature!

What are the rules of the mobile phone age?
What is the essential difference between it and the tools of other civilizations?

This is the question we will discuss in this chapter. The emergence of these laws will have a fundamental impact on the use and operation of mobile phones, the management of society, and the design of business models.This chapter is the core chapter of the whole book, and we will discuss the business rules that belong to the mobile phone era.

No matter what industry you are in, as long as you combine it with mobile phones, your business model and service business must comply with the seven business rules of the mobile phone era when innovating.We will introduce it in detail later.

Nine super companies that set the rules of the Internet age
The mobile phone era was born with the development of the Internet. In my opinion, when informatization has developed into the mobile Internet era, the greatest companies are those disruptors who can rewrite the rules.

1. Concept leader - IBM is the thinker of information civilization

IBM is a company that provides ideas, blueprints, and visions. IBM is like a nine-tailed fox that cannot die. From its birth to today, this company has experienced several crises and ups and downs. Every time it comes back to life, it uses a new The idea of ​​the computer and information industry has introduced a new direction and referred to a new realm.To this day, it is still in the position of a thinker, not only providing products and technologies, but more importantly, providing new ideas, new ideas and new cultures for informatization.So I said that IBM not only pursues greatness, but also pursues greatness.

Knowledge point

In 1964, IBM launched the epoch-making System/360 mainframe computer, thus announcing the advent of the mainframe era.Since then, almost all computer research and development in the world has been based on the IBM360 series system.

On August 1981, 8, IBM launched the world's first 12 personal computer, and the nascent market of "personal computer" was born.

In 1996, IBM proposed the concept of "e-commerce", and outlined the blueprint for the third stage of e-commerce development with "e-Business On Demand" (e-commerce, on demand).

In 1997, the IBM supercomputer "Deep Blue" defeated the world chess champion.

In 2008, IBM released the concept of "Smart Earth": an increasingly integrated global system composed of countless systems - including 60 billion people, tens of thousands of applications, 1 trillion devices and their 100 trillion interactions per day between them.

On February 2011, 2, IBM's supercomputer "Watson" (Watson) defeated two human champions in the old American quiz TV show - "Jeopardy!" A great breakthrough in science and artificial intelligence.

2. The core of Pentium - Intel is the engine of the information industry
Intel (Intel) created the energy power of the Internet era - the Pentium core.

Intel Corporation is the world's largest semiconductor chip manufacturer, which was established in 1968. In 1971, Intel launched the world's first microprocessor. In 1993, Intel launched the Pentium processor. Since the Pentium, Intel's processor speed has reached the level of workstation processors.Intel's success can be attributed to two points: first, it has received strong cooperation from Microsoft; second, it has strictly followed the predictions of Moore's Law, improving the performance of processors for PCs all over the world at an astonishing speed. [1]
Gordon Moore, one of the founders of Intel, proposed the famous Moore's Law: When the price remains constant, the number of transistors that can be accommodated on an integrated circuit will double approximately every 18 months, and the performance will also increase double.In other words, the computer performance that each dollar can buy will more than double every 18 months.

Knowledge point

In 1945, ENIAC, the world's first electronic computer, could complete 5000 fixed-point addition and subtraction operations in one second. In 2007, IBM's BlueGene/L, the world's fastest computer at that time, had a speed of 367 billion floating-point operations per second, which was 734 billion times that of ENIAC, exactly doubling every 20 months. Much the same as predicted by Moore's Law. In November 2010, the world's fastest computer was China's Tianhe-11A, with a calculation speed of 1 trillion operations. In just three years, it was 2.57 times faster than IBM's record in 2007.

As computer speed has improved, storage capacity has grown even faster, doubling about every 15 months. In 1976, the floppy disk drive of the Apple computer had a capacity of 160KB, which could store about 80 pages of Chinese books.Today, the hard disk capacity of a desktop personal computer with the same price can reach 500GB, which is 300 million times that of the Apple computer at that time, and can store all the text parts of the books in the library of Peking University. [2]
3. The Roman Empire in the IT field - Microsoft is the master of the computer operating platform

Microsoft (Microsoft) is the world's leader in PC software development. Founded in 1975 by Bill Gates and Paul Allen, it is the world's largest computer software provider.Microsoft currently employs about 9 people, with a turnover of 2012 billion US dollars in 699.4.

In 1980, IBM selected Microsoft to write key operating system software for its new PC. This was a major turning point in the development of Microsoft, making it the maker of operating system standards in the 80s.

The Windows operating system is the most famous product of Microsoft Corporation, which occupies the desktop of almost all personal computers in the world. In the late 20s and early 80s, Microsoft launched the Windows 90.x system based on its MSDOS operating system, which made users no longer have to remember and type in dozens of difficult-to-remember commands when using computers. , but simply click the icon to operate the computer.

In 1995, Microsoft launched the Windows 95 operating system independent of the DOS system, which quickly occupied the global personal computer market.In 1998, Microsoft launched the Windows 98 operating system, which is one of the longest and most successful operating systems in its history. On this basis, Microsoft launched the second edition of Windows 98 (SE version). And the Millennium Edition (Millennium Edition, ME Edition), and then launched Windows 2000, Windows XP, Windows Vista, Windows 7 and the latest version of Windows 8, which won a large market for Microsoft.

There is such a warning in the IT software industry: "Never do what Microsoft wants to do." It can be seen that the huge potential of Microsoft has penetrated into all aspects of the software industry, and it is almost pervasive and invincible.The huge influence of Microsoft has put great pressure on software peers, and pushed itself into the position of defendant in the anti-monopoly law.Even Intel, a reliable partner for many years, turned against it and went to court. In September 2001, in view of the economic downturn, the US government intended to revive the information industry and refused to split Microsoft.So far, the v. Microsoft Antitrust Act has come to an end.

Using the laziness of human nature to let people take advantage or satisfy people's vanity is the root of controlling customers. Windows can control so many people, and because users are lazy and accustomed to using Windows, they don't want to use other operating systems and don't want to learn anymore.

Everything you like or get used to will lead to your dependence, which is where the opportunities for businessmen lie.

Case
Big Winner in Microcomputer Era - Wintel Alliance
Intel solved speed and power, Microsoft pioneered the operating system.Microsoft (Windows) and Intel (Intel) have established an alliance, and 80% of PCs in the world run the WinTel (Windows+Intel) standard.

Wintel is the Wintel architecture.In fact, it refers to the business alliance between Microsoft and Intel, which successfully replaced IBM's dominant position in the personal computer market, so it is also called the Wintel alliance. The Wintel alliance has monopolized the desktop for more than 20 years.Relying on Intel's Moore's Law and the upgrade of Microsoft's Windows system, the two parties have continued to grab huge profits through joint control of downstream PC manufacturers, occupying 80% to 90% of the desktop market share.In order to safeguard their interests, the two sides have agreed to carry out a high degree of technical cooperation.

Liu Chuanzhi, president of Lenovo Group, once said: "We produce a computer, which is the profit of a handful of green onions." In the face of the powerful Wintel alliance, any computer manufacturer can only be a migrant worker.

In the early 20s, Apple, IBM and Motorola formed an alliance to jointly promote the PowerPC microprocessor.The idea is that Apple will take advantage of its operating system software, and Motorola will combine IBM's advantages in processors to launch a competitive PowerPC chip, and then the three will be combined to provide to alliance members.

The Wintel alliance immediately launched a strong counterattack. Intel launched the epoch-making Pentium chip series, while Microsoft launched Windows 95 in a "perfect match".Intel and Microsoft also launched the work of disintegrating the PowerPC Alliance.In the end, the PowerPC alliance died without a problem.

4. Invented the only telephone for human beings - Motorola is the pioneer of mobile informatization

Although Motorola has been acquired by Google, it invented the first mobile phone of mankind and created the last tool of civilization for mankind.

Motorola Inc., founded in 1928.It was once one of the Fortune 2011 companies in the world and a leader in global chip manufacturing and electronic communications.On August 8, 15, Google announced the signing of a definitive agreement with Motorola Mobility to acquire the latter at a cash price of US$40 per share, with a total price of approximately US$125 billion.

Motorola's position in the communication industry is unquestionable. Since the invention of the first mobile phone, Motorola has witnessed the entire history of mobile phone development so far: from the invention of the radio transponder to the world's first commercial mobile phone, the first GSM digital mobile phone, the first A two-way pager, the first smartphone, the world's first wireless router, and the famous Iridium project.Motorola radio transponders were used on the Apollo 11 spacecraft.

I used this content to create an advertising slogan for Motorola: "The technology that landed on the moon back then is shared by the world today!"

The well-known V2 mobile phone in the 3G era, the ultra-thin blade design turns the mobile phone from a big brick into a more compact gadget. V3 has sold more than 1 million units successively, pushing Motorola's reputation to its peak.

At the critical moment when the mobile phone system was changing from analog to digital, Motorola gradually showed a "cheap and old" state. Because the speed of change and product updates did not keep up with the market, its position as the market leader gradually declined. [3]
5. Open the door to the world - Yahoo is the creator of the Internet door

Yahoo created the concept of a portal.

In January 1994, two graduate students at Stanford University, David Filo and Jerry Yang, created "Yahoo!".

Its network provides diversified online services to more than 8000 million users around the world every month.Yahoo has a total of 24 sites around the world.Yahoo was the first portal website.Most of the later portal sites were established and operated with reference to its model, and even the forms of online advertising provided were copied from it.

Yahoo is like a treasure hunt map, as long as people tell it what they want, it will automatically point out the way forward. "Anyone can build a private database of their own interest on the Internet, but how many people know it exists? What we do is to provide people with a key to enter these magical worlds." The founder of Yahoo, in this way A colloquial language to describe the fruitful work they do.

Some experts said exaggeratedly: "The Internet will change the whole world one day, but without Yahoo, I am afraid that even the door will not be touched."

And Yahoo also invested in Alibaba at a critical moment, making it the king of e-commerce in China.

6. The new legend - Google is from search to a borderless platform
It is Google that takes the concept of portals one step further.

Founded in the form of a private stock company on September 1998, 9, Google is currently recognized as the world's largest search engine, which provides easy-to-use free services. On October 7, 2012, Google has surpassed Microsoft to become the world's second largest technology company by market capitalization, as computing over the Internet has reduced market demand for desktop software.On the same day, Google’s stock price rose $10 in regular Nasdaq trading, closing at $2, an increase of 7.28%, and its market value expanded to about $761.78 billion.Google's innovations are ushering in a new era of Internet monetization.

On September 2008, 9, the Google Map satellite was launched and will provide high-definition photos with a resolution of 7 centimeters for Google Earth.In the same year, Google, the financial group HSBC (HSBC) and the international cable TV group Liberty Global formed a network plan called "O50bNetworks", which launched 3 satellites to bring network services to areas on the earth that have not yet connected to the network, named O16b refers to the other 3 billion people on the earth who have no network construction. It is hoped that through such a network planning project, an environment with the ability to connect to the Internet can be truly established in any area on the earth.

On May 2012, 5, after being approved in the European Union and the US market, Google's acquisition of Motorola was approved by the Chinese government, completing the acquisition of Motorola Mobility for US$21 billion and consolidating its position in the mobile Internet industry.

On December 2012, 12, Google suddenly spent $2 million to acquire an e-commerce storage service company called BufferBox. The company's service mainly solves the "last mile" problem of shopping package delivery. In March 1700, Google officially entered the e-commerce industry and launched a shopping express service.

Google also pioneered the introduction of driverless smart cars and Google Glass, which changed the entire concept of mobile phones.

Google is seeing our future with a vision without borders!
7. Sales platform - Amazon is the terminator of Wal-Mart?
Then, Amazon combined informatization with traditional sales platforms and became the leader of global e-commerce.

(End of this chapter)