One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 14 The mobile phone law that subverts the world (2)
Amazon's website was launched in July 1995, and its initial positioning was "the largest bookstore on earth". In June 7, Amazon's music store was officially launched.In just one quarter, Amazon Music Store has surpassed CDnow in sales, becoming the largest retailer of online music products.Since then, Amazon has expanded through category expansion and international expansion. By 1998, the promotional slogan had been changed to "the largest online retailer". Since 6, Amazon has established "the most customer-centric company" as its goal and has become a comprehensive service provider.Amazon had revenue of $2000 billion in 2001 and employs 2012 people.Amazon China already has 610 categories and nearly 88 million products.

8. Paranoid innovation - Apple is a disruptor who uses mobile phones to change lives

If we had to choose one of the greatest companies related to informatization, it could only be Apple.Jobs said: "I live to change the world. Is there any other reason?"

1976年4月1日苹果创立，2012年8月21日，苹果成为世界市值第一的上市公司。2001年11月，苹果发布iPod数字音乐播放器，截至2007年8月，iPod累计销售亿台，而索尼的Walkman花了整整17年才达到了一亿部的销售量。2003年4月发布iTunes商店，到2006年2月，不到3年的时间已经售出10亿首歌曲。2007年，iPhone首创了没有键盘多点触控的触摸屏界面，并且是第一部直接支持网页浏览的手机，而不是采用wap方式访问网页。当年8月，iPhone销售就达到了100万部。之后的iPhone3G，3天时间销售100万部。iPhone4首日销售60万台，3天销售170万部。截至2013年1月，iPhone4、iPhone4S、iPhone5累计销售2.19亿台[4]。苹果应用商店自2008年7月11日正式上线，2013年宣布App Store已有77.5万款应用，其中iPad应用超过30万，App Store总体下载量达400亿次（不包括重复下载及下载应用更新版本的次数），2012年下载量将近200亿次。[5]2010年4月，iPad发布，同年销售1480万台。

Apple announced that the mobile phone has become a subversive of all traditional models in the world.

9. Facebook - the world's largest social networking site: help you find people you like

Facebook于2004年2月4日上线。主要创始人为美国人马克·扎克伯格。Facebook是世界排名第一的照片分享站点，每天上载850万张照片。截至2012年5月，Facebook拥有约9亿用户。2012年9月14日下午12点45分，Facebook用户数突破10亿，这意味着地球上每七个人中就有一个在使用该网络。自Facebook推出以来，网站已经累积了11300亿“Like”、1403亿次好友联系、2190亿次照片上传、170亿次位置标记（包括签到）、超过6260万首歌曲总共被播放了220亿次。10亿月活跃用户中有6亿活跃用户来自手机。[6]
Judging from the historical status of modern informatization, these nine companies are truly great.Other companies at the same time are just followers, replicas, copycats, or supplements of these companies.

◎Recommended reading

E-commerce Open Platform: The Future of Amazon[7]
The Three Waves of the Internet Era
The achievements and rise and fall of these nine innovators actually show the changes of human beings in three eras in the history of the Internet.

In the past few decades since the birth of the Internet, it has been mainly divided into three stages: the first stage is the information query stage of matching people and information; the second stage is the social stage of matching people with people; the third stage is the The stage of development of the Internet of Things, cloud computing, and mobile Internet of things, things and things connected.

matching of people and information

The first stage of Internet development is the matching of people and information, which is also the Web1.0 era of the Internet. In a word, among the massive amounts of information, the biggest difficulty is not finding the information we want.Professor Lu Tingjie of Beijing University of Posts and Telecommunications has a famous saying: "In the ocean-like wave of information, everyone is thirsty." Therefore, how to solve the problem of finding the information we need in the dust of excess information has become the first stage of the Internet era. primary task.

Knowledge point

Web1.0 is characterized by editing, and the content that users see is provided by website editors after editing.This process is a one-way behavior from the website to the user.

The first stage of information inquiry - the portal

What is a portal?Borrowing from Ai Qing's poem "The Stove Lord sticks on his calf, wherever he goes, there is his hometown".So what is a portal?In the language of IT, the portal is search, wherever you search and pay attention, there is a portal.

In this stage, great enterprises were born, which are portal websites, from Yahoo to Sina, Sohu, and Netease.

Case
Sina - everything starts with you

Founded in 1998, Sina is the largest portal website in China and is positioned as a Chinese online content service provider serving mainland China and the global Chinese community.Sina has more than 6 million registered users worldwide, and its daily page views exceed 12 billion.

Beijing Sina, Hong Kong Sina, Taipei Sina, North America Sina and other Chinese websites covering Chinese communities all over the world under Sina.com.Divided into five major business lines: Sina.com, which provides online news and content services, Sina Mobile, which provides mobile value-added services, Sina Community, which provides Web 2.0 services and games, and Sina Enterprise, which provides search and enterprise services services and Sina E-Commerce, which provides online shopping services.It provides a wide range of users with regional portals, mobile value-added services, search engines and directory indexes, interest classification and community building channels, free and paid mailboxes, blogs, microblogs, audio and video streaming media, online games, classified information, and paid services , e-commerce and enterprise e-solutions, etc., a series of services.

The Innovation of Information Query——Search Engine

Ai Qing's poem actually implied the ideas of Google and Baidu.Wherever the attention goes, it is a portal, rather than confining attention to a website.So it is with this different understanding that the second batch of companies at this stage, Google and Baidu, were born.A search engine is a portal. Wherever you search, the portal will go there, and you don't need to stay in your community for a long time.Of course, all the searches will eventually lead to the third batch of companies, which is the mobile search where I search wherever I go.

Case
Google—Internet users search, advertisers pay

Google uses a simple search box to demonstrate how to find information and create new information in the ocean of information.The value of information can be measured by delivery.Google is the promoter of information transmission, increasing the chances of information that was originally of low value being transmitted, that is, increasing the value of information in disguise.If you grasp the added value of information delivery, you will capture the users; if you capture the users, you will capture the advertisers.In other words, Google's turnover is jointly created by users and advertisers.Why can information transfer be accelerated?One is that Google reduces the cost for users to search and obtain information: the cost for users to learn to use tools, and the time cost for users to search and obtain information.The second is to recirculate information as soon as possible.

Google has been the most successful in integrating computer science, user behavior, and business motivation. At least for now, paying for keyword searches is still Google's money printing machine.According to Google's model, the Internet is an equal opportunity medium for advertisers.All sellers can purchase website links from Google's search results.The cost per click can range from 5 cents to $100.Any advertiser who bids on an ad has the opportunity to place a link on the page, just in a different location.Google is conquering the world with its incomparably powerful "free" charm. Obviously, there is no free lunch in the world, but someone pays the bill for Internet users. [8]
Baidu——Chinese Search No.1
Baidu was founded in January 2000 by Robin Li and Xu Yong in Zhongguancun, Beijing.Li Yanhong is currently the only person in the world who has hundreds of millions of web search technology patents, and his Chinese search technology is currently the most advanced.Baidu's assets can reach 1 billion U.S. dollars in just a few years. Such achievements are based on: 200. Search collection bidding. 1. Provide search services for other websites, such as Sohu, Sina, 2, etc. to provide search patent services, with huge profits every year. 236. Cooperate with government departments and public institutions to provide them with technical support and services to obtain profits. 3. Every word in an advertisement is gold. 4. Baidu's brand benefits have reached 5 billion yuan. 100. Through financing, introduce a large amount of funds to carry out other commercial activities and obtain a large amount of commercial profits!Baidu mainly adopts search engine optimization strategy (SEO). Search engine optimization is based on the working principle of search engine natural ranking, combined with website design, writing, code writing and linking, etc., to maximize the page's ranking under the selected keywords. Opportunities to rank high in search results.

◎Recommended reading

The Secret of Baidu Mobile Ecosystem[9]
The third stage of information inquiry - mobile search

With the rapid development of mobile Internet, mobile terminals represented by mobile phones will become the focus and new growth point of future development.The transfer of traffic from PC to mobile is the future development trend, which is bound to become a must for search engine companies.With the popularity of Weibo and Renren.com, social media will become an important content included in search engines, and the characteristics of mobile terminals publishing information anytime and anywhere make users increasingly demanding real-time performance of search engines.

The greatest function of mobile search is location-based map search, which will occupy the commanding heights of mobile desktops.At present, the whole world is seizing this commanding height, which surpasses the operating system and browser.The previous Apple mobile phones all used Google Maps, but when it came to the Apple iPhone5, Google Maps was discarded and its own Apple Maps were installed. Although Apple Maps were criticized by users, Apple insisted on preempting this entrance.Location-based map search will be the largest entrance to the mobile Internet, and whoever controls this entrance will control the gold mine.

Now we use the mobile phone as a result of being controlled by the mobile phone client.For example, if you want to go to a certain place, you will first click on the Baidu map client, and Baidu will tell you where to go, where to park, where the nearest restaurant is, etc. At the same time, Baidu also knows where you are going and where you want to park , did you choose Sichuan cuisine, Cantonese cuisine, or Japanese cuisine.It knows your information, which is the key to the industrial chain.There are unlimited business opportunities here. For example, when you search for directions to the Forbidden City, there will be an advertisement telling you that a certain publishing house has published a book about the Forbidden City...

Mobile phone location search service, it first knows where you are going, then it will know what you want, and finally it will definitely know who you are.This is convenience, but also a danger!
person-to-person matching
The second stage of Internet development is the interaction, communication, and matching between people, which is the Internet in the social age.This stage is also the SNS era realized in the Web2.0 stage.

Through different points of interest and different classification methods, we find all kinds of like-minded people, such as loving the same singer, loving the same entertainment, having the same job, having the same experience, and sympathizing with each other.People need to find "similar" among the "similar" to meet the needs of grouping people, that is, through information communication, find people who share the same smell as you, so as to realize the needs of social communication. This kind of demand will also collide with itself and be born There are countless opportunities.This is the second stage of the development of Internet informationization - finding the person you want to find.

Knowledge point

Web2.0 has strengthened the interaction between the website and users. The content of the website is provided by users, and many functions of the website are also constructed by users, realizing the two-way communication and participation between the website and users. The biggest difference between Web2.0 and Web1.0 The advantage is its interactivity.

data
social network wars
In January 2013, the market research organization Global WebIndex announced the ranking of active users of global social networking sites:

1. Facebook is still the number one in the world, with about 7 million active users, accounting for 51% of global Internet users;

2. The number of active Google+ users worldwide has reached 3.43 million, accounting for 25% of global Internet users.

3. About 21% of global Internet users use YouTube every month, slightly higher than Twitter.

4.Twitter全球活跃用户数达到2.88亿。Global WebIndex预测，2013年，Twitter仍将增长最快。据悉，Twitter在Global WebIndex研究的31个市场上（约占全球互联网用户总数90%）的活跃用户数量已经增长了40%。[10]
In February 2013, Businessinsider, a well-known American technology blog, listed the top 2 largest websites in the world based on data from comScore, an Internet traffic monitoring organization. Facebook topped the list with 20 million unique visitors.The viral communication mode characterized by socialization is becoming the main expansion mode of informatization.

10 million of Facebook's 6 billion monthly active users now come from mobile phones. [11]
True freedom, I am the center of the world
The third stage of the Internet is the Internet of Things in the era of cloud computing, which realizes not only the interactive communication between people and people, but also the interconnection between things.The mobile phone represents Free and Free (freedom and free), and the mobile phone represents the communication of anytime, anywhere, anybody and anything. The essence of the mobile Internet era is that no matter any time, any place, anyone or anything, free, Inexpensive or even free interactive communication.

The emergence of mobile phones has changed one of the most important things, which is freedom.In the era of mobile phones, there should be a brand called Dongxitong—everything can be connected.

Case
Bill Gates first mentioned the Internet of Things in his book "The Road to the Future" published in 1995, which became the original idea of ​​the Internet of Things.

Sun Microsystems proposed "The Network is the Computer" in 1983, and Amazon launched the Elastic Compute Cloud (EC2006) service in March 3.

IBM proposed the concept of "Smart Earth" in November 2008, and US President Barack Obama publicly affirmed IBM's "Smart Earth" idea in January 11. In August 2009, IBM released the "Smart Earth Wins in China" proposal, which officially opened the prelude to IBM's "Smart Earth" strategy in China.In the past two years, the technological development layout of various countries in the world, IBM's "Smart Earth" strategy has been generally recognized by all countries.Digitization, networking, and intelligence are recognized as major trends in future social development, and the Internet of Things and cloud computing, which are closely related to the "smart earth", have become the focus of technologically developed countries in formulating their own development strategies.Since 1, the United States, the European Union, Japan and South Korea have launched their own development strategies related to the Internet of Things and cloud computing.In IBM's "Smart Earth Wins in China" plan, IBM tailored six smart solutions for China: "Smart Electricity", "Smart Healthcare", "Smart City", "Smart Transportation", "Smart Supply Chain" ” and “Smart Bank”.As my country's development of the Internet of Things and cloud computing continues to heat up, IBM has also invested more research and development efforts in "smart computing" and "smart data centers", and is actively seeking cooperation with relevant domestic institutions.

Knowledge point

Internet of things

In 1998, the Massachusetts Institute of Technology proposed the concept of the Internet of Things, which was then called the EPC system. Professor Ashton of the MIT Auto-ID Center first proposed the concept of the Internet of Things when he was researching RFID in 1999.

(End of this chapter)