One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 18 The mobile phone law that subverts the world (6)
The theme of the European Information Society Conference held in September 2006 was "i9 - creating a ubiquitous European information society", and reached a consensus: the information society is becoming an "ubiquitous" information society, which means In our daily life, anyone can communicate with anything anytime, anywhere.Traditional telecommunication networks are being transformed into IP-based networks.What the service can cover is not only the communication between people, but also the communication between things, that is, the Internet of things.The terminal will be multi-functional and intelligent, and will automatically connect to the most suitable network according to the needs of the communication subject.Sensing technology, RFID systems, and wireless networks will become the most fundamental infrastructure.

At the World Summit on the Information Society (WSIS) held by the United Nations in Geneva in December 2003, the "ubiquitous network" provided an opportunity for international discussion for the first time.

The key to ubiquity is that everything is intelligent, networked, and automated. Ubiquitous is the ubiquitous network. Zhu Jinzhi, general manager of IBM Greater China Cloud Computing Center, wrote a book called "Smart Cloud Computing: A Platform for the Internet of Things, provides a complete account of the latest concepts of ubiquity.

Ubiquitous is actually the Internet of Things, everywhere.And what does the ubiquitous business opportunity show?In the process of mobile informatization, the most important customer service objects in the future are no longer people, but everything. Before 2016, it is estimated that 60 billion objects in the world will have been connected to the network, and will enter the commercial field and become service object.

In the past, people are customers, and customers are God!In the future, all dogs, pigs, cows, sheep, horses, chickens, ducks, and geese will be customers and God.All chairs, tables, cups, objects are God!
China Mobile, China Unicom, and China Telecom's largest new customer base in the future will not be people, but equipment and objects.Ubiquitousness brings more business opportunities to operators. There are only 72 billion people in all mankind, and only 13 billion people in China. Therefore, no matter how China Mobile allocates numbers, it can only allocate 13 billion mobile phone numbers. To be under mobile monitoring, the concept of market ubiquity will create a new immeasurable blue ocean, not with people as the core, but with objects as the core of the intelligent direction.This is the root of ubiquity.

To give the simplest example, if our municipal manhole covers are all affixed with a radio frequency technology chip RFID, a wallet, when someone steals it in the middle of the night, the 110 police on duty nearest to it The mobile phone will see the location map. For example, the No. 7 manhole cover is moving to the southwest on the mobile phone map, so hurry up and chase it.This is a typical application of the ubiquitous network.

The ubiquitous network application can also be used in the animal traceability system.For example, the ubiquity of a pig: From the breeding selection of the pig's parents to the birth of the pig, it has been monitored by mobile information.After mating, it is also monitored by mobile information technology from its mother's pregnancy to childbirth care. When the piglet is born, it will be tagged with an RFID. From then on, its feeding, illness, and growth will be monitored, and then it will be transported During the process of slaughtering, slaughtering, and selling, consumers can use their mobile phones to inquire who raised the pig, whether it is a lean pig or a fat pig, and what diseases it has... All of these are called pigs. The animal traceability system is a manifestation of ubiquity.Going back to the source to ensure health and safety.Japan has launched a pet pass, which is also a ubiquitous application. You can find where your cats, dogs and birds have gone, and you can find them by searching the location of your smartphone.

Therefore, the application of food safety in the future will be a massive market in ubiquitous applications.All beverages, all medicines, and all cosmetics can be queried through mobile phones. Therefore, ubiquity not only focuses on people, but also on objects. In 2010, the total output value of my country's Internet of Things was about 1900 billion yuan, and in 2012 it exceeded 3600 billion yuan, with an annual growth rate of nearly 40%.Industry insiders estimate that China's Internet of Things industry will exceed one trillion yuan in 2017.In recent years, the Internet of Things has not only developed rapidly in my country, but also the Internet of Things industry worldwide is gradually emerging.According to Cisco, the world's leading provider of Internet solutions, Internet of Things technology will create business opportunities worth US$10 trillion in the next 14.4 years.By 2022, IoT technologies will drive a combined 21% increase in global corporate profits. [31]
Case
Taipei uses RFID cement boards to replace metal manhole covers to increase travel safety[32]
Taipei replaced the metal manhole covers with cement slabs, buried under the road surface.With RFID technology, workers can then quickly locate these cement slabs.This initiative provides a safe travel environment for vehicles such as motorcycles.

The project uses RFID tags and handheld readers, as well as software to manage the data read by the RFID and store GPS coordinates and IDs, which can then be viewed by staff.There are a total of 17.5 manhole covers in Taipei, of which about 3.5 have been embedded with RFID.

According to the "Taiwan Transportation Department" data, in 2008, slippery and rough road conditions caused by metal manhole covers caused an average of nearly 17.3 traffic accidents per month. In 2009, Taipei became the first city in Taiwan to take steps to address the problem, with the aim of creating a smooth and safe road surface - reducing the occurrence of tire slip accidents.These manhole covers need to be replaced to achieve this goal.However, facility workers then need to find these manholes, which is done with the help of RFID technology.

The government has several requirements for the project: first, RFID tags must be read on the road and must not cause harm to the environment; second, RFID readers cannot be installed on vehicles, and workers do not need to bend over For close detection.So they used an external reader antenna shaped like a wand that workers insert into a handheld device so they don't have to bend over to detect tags.

Outlook: The "seven modernizations" in the mobile phone era will eventually be condensed into one word, called platformization.Everything is subject to information flow control and placed on the platform. Platformization means integration, which is the most important feature of mobile phones.It is different from ironware, power steam engines and computers. All existing and future inventions of human beings can be integrated with mobile phones.The most profitable is the mobile platform controller.

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[1] Wu Jun: "Top of the Wave", Electronic Industry Press, 2012 edition.

[2] Wu Jun: "Top of the Wave", Electronic Industry Press, 2012 edition.

[3] Wu Haihong: "A Good Game of Chess and Look at Google's Ten Billion Acquisition of Motorcycle", Zhongguancun Online, August 2011, 8.

[4] 《报告称iPhone累计销量2.19亿台 远超三星Galaxy》，CNET，2013年1月18日。

[5] "Daily Observation: Pay Attention to the Number of Apps and Downloads in Apple's App Store", Game Bang, January 2013, 1.

[6] 曾子嶒：《Facebook的新里程碑：每月活跃用户突破10亿，其中有6亿为手机用户》，36氪，2012年10月4日。

[7] Huang Yuanpu: "E-commerce Open Platform: The Future of Amazon", iResearch, August 2013, 8.

[8] "Google's New Business Model", Southern Metropolis Daily, December 2008, 12.

[9] Song Wei: "Secrets of Baidu's Mobile Ecology", "Caijing" Magazine, Issue 2013, 26.

[10] "Global Social Networking Site Ranking: QZone 2013th, Twitter Fastest Growing", Sohu IT Channel, January 1, 27.

[11] 曾子嶒：《Facebook的新里程碑：每月活跃用户突破10亿，其中有6亿为手机用户》，36氪，2012年10月4日。

[12] Zhao Saipo: "Nail Clippers, Kitchen Knives, Wine Bottles and Beds, Imagining Future IoT Life", Titanium Media, June 2013, 6.

[13] 刘硕裴：《下一代搜索引擎即将来临：知识图谱的用户体验报告》，36氪，2013年8月27日。

[14] Wang Lixin: "Informatization and Business Model" Lecture Draft.

[15] "Israeli Agricultural Legend", "Youth Reference", July 2003.

[16] Deng Yujing: "The next stop of digital music: customized "playlist"", "China Business News", May 2013, 5.

[17] 张艳、袁国礼：《央视3·15晚会曝光：分众传媒日发数亿垃圾短信》，《京华时报》，2008年3月16日。

[18] 计育青：《中移动推全新DIY自选套餐“5·17”网购节全面启动》，《贵阳晚报》，2013年5月18日。

[19] 刘夏：《新版手机QQ与微信雷同遭差评：4万评价九成差评》，《新京报》，2013年5月14日。

[20] 《10秒私人照片分享应用Snapchat获800万美元投资，Instagram前投资人领投》，36氪，2012年12月13日。

[21] Ryan Mack: "SoundCloud: The Next YouTube", Forbes Chinese Network, April 2013.

[22] "U.S. Vice President Biden Starts Audio Blog with SoundCloud", Aifaner.com, March 2013, 3.

[23] Wang Lixin: "Informatization and Business Model" Lecture Draft.

[24] "Another $10 billion acquisition was born!Google successfully acquired social mapping app Waze, sniping Facebook", Huxiu.com, June 2013, 6.

[25] Wang Yanyun: "WeChat can still play like this: Geek college students use WeChat to build an English classroom interactive system, bringing social participation and real-time into the classroom", 36 Krypton, May 2013, 5.

[26] Wu Hao: "Quirky Company's New Model: Creative Incubation Realization Platform", "Manager", April 2012, 4.

[27] "Inventory of Japan's Cool Mobile Internet Companies, Virtual Reality Dominates the Mainstream", TechNode, April 2012, 4.

[28] Megan Rose Dickey, "Fancy May Have Invented The First Shopping Experience On Google Glass", businessinsider, June, 2013.
[29] Seth Rosenblatt, "Possible future Google Glass lessons in Trulia's App", CNET, June, 2013.
[30] Guo Qingjing: "Ubiquitous" Era: New Features Call for Mobile Support", People's Post and Telegraph, November 2007, 11.

[31] 《中国物联网产值将超过14万亿美元》，《投资快报》，2013年3月22日。

[32] "Taipei uses RFID cement boards to replace metal manhole covers to increase travel safety", Internet of Things World, March 2013, 3.

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