One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 24 How can a broken industry be reborn? (1)
Other people's danger is your opportunity

The eagle is the longest-lived bird in the world, and it can live up to 70 years in its lifetime.

To live that long, it must make a difficult but important decision at the age of 40.At this time, its beak becomes long and curved, almost touching its chest; its talons begin to age and cannot catch prey effectively; its feathers grow thick and thick, and its wings become very heavy, which makes it very difficult to fly. .

At this time, the eagle has only two choices: either wait to die, or go through a very painful renewal process-150 days of long metamorphosis.It must fly very hard to the top of the mountain, build its nest on the cliff, and stay there without flying.

The eagle knocks its beak against rocks until it falls off, and then waits for a new beak to grow back.The eagle will use its newly grown beak to pluck off the old toenails on its talons one by one, and the blood will drip drop by drop.When the new toenails grow out, the eagle uses the new toenails to pluck the feathers off its body one by one.

After 5 months, the new feathers grow out, and the eagle starts to fly again, living the 30 years again!

It is also said in Chinese mythology that there is a pair of divine birds in Tianfang State, the male is a phoenix, and the female is a phoenix.After reaching the age of [-], he set himself on fire with incense wood and was reborn from the ashes. From then on, he was delicious and never died.

"Phoenix Nirvana, rebirth from the ashes!"

Mobile phones not only pose a threat to traditional industries and old business models, but also create an epoch-making opportunity for the rebirth of all industries. Under the impact of mobile informatization, almost every field is spared, and must go through a life-and-death rebirth process. This is the "crisis" brought about by the mobile phone era.

The words created by the Chinese all have the meaning of philosophical speculation. The word "crisis" means that there must be new opportunities in danger.When we mentioned the impact of mobile phones on traditional industries, it does not mean that these industries will disappear in the future, but that these industries need to combine their own services, business and mobile information technologies to find new business models.

When every industry exists in a traditional way, the most likely mistake is to regard the methods, means and technologies that meet the needs of consumers as its ultimate career and life-long product, thinking that it has become a certain product market share. Therefore, the focus is not on the eternal demand of consumers, but on the improvement of existing technical products and services that meet this demand, and the means are misplaced. as a purpose.

However, the only thing that remains unchanged is the needs of human beings. The so-called progress of human civilization is the optimization of technologies, tools, means, products and service methods that meet these eternal needs.In fact, it is the old products, old technologies, old services, and old models of traditional industries that have been defeated by mobile phones.If traditional industries can realize the eternal nature of their services and actively use mobile phones, an intelligent tool in the new era, they will find a rebirth model for themselves.

How is this process of phoenix nirvana realized?The first is cross-border integration. Enterprises need an open mind to achieve cross-border integration. They can no longer live a self-sufficient courtyard with closed doors. This closed thinking mode and attitude must be avoided.This is the fundamental direction of informatization development: openness, integration, and cross-border.

The second direction is the mobilization of all services. Try to move all the application functions in the industry to the mobile phone. For products that cannot be transferred to the mobile phone to realize the service, we must find a way to make the mobile phone a remote control for this product. .Under the influence of this principle, two important industries of mobile informatization were directly born: the industry that can be transferred to the mobile phone and the industry controlled by the mobile phone.

The third direction is to achieve integrated resource integration in the vertical and horizontal industries.When the new industrial chain is formed, the "self-manufacturing" and "intelligent manufacturing" industries centered on the satisfaction of individual needs will be led by big data and precise mobile e-commerce, supported by mobile financial services and information-based smart logistics. The era of great change has arrived.Only mobile informatization can meet individual needs and low-cost control at the same time.First there is demand information, and then there are production and services. There is no inventory, no waste of overproduction, and the "planned economy" that moves on demand may no longer be a fantasy.

The fourth direction is that all soft cultures such as views, models, systems, customs, habits, laws and regulations that do not adapt to the wave of mobile informatization will also be subverted. This will truly reflect the core of "people-oriented technology" in the transformation of traditional industries. where the value lies.

The fifth direction is to realize the dominance of customer flow, goods flow and capital flow through the mastery of "information flow", especially matching accurate supply and demand information, so as to become the king of the industrial chain and become a "business with less investment and more money". Light Company".For example, airlines are "heavy companies" with large investments, and their profits are not as high as "Ctrip". Their hundreds of billions of investment are all working for "Ctrip", because "Ctrip" has mastered the demand information and Order.

Redefine the world with "01"

Transformation of a University: Informatization Integration of Traditional Majors

I have always suggested that "Beijing University of Posts and Telecommunications" apply to change its name to "China University of Information Industry" as soon as possible.Without changing the name, it will be difficult to adapt to the challenges brought by the development of the IT industry of "integration of three networks" (computer Internet, communication network, broadcasting network), and the brand positioning of "Information Industry Whampoa Military Academy" will lose the opportunity of transformation in the new era.China Post has long been separated from the information industry, and it is directly under the supervision of the Ministry of Transport of the People's Republic of China.De-postalization is an inevitable choice for Beijing University of Posts and Telecommunications, and relevant majors should be given to another university near the school-"Northern Jiaotong University".

If the name is changed to "China University of Information Industry", it can be justified to merge with "Communication University of China" (formerly "Beijing Broadcasting Institute") to form a new university, making the latter become "China University of Information Technology-Radio and Television Branch".

Similarly, conversely, "Communication University of China" can also be renamed "China University of Information Industry", and can also be merged with "Beijing University of Posts and Telecommunications, making it "China University of Information Industry - Communication Division".

The educational direction and professional setting of "China Information Industry University" must be based on "informatization" as the soul, which is divided into three parts:
One is the "IMCT" technical college: the integration of IT, CT, and MT (computer, communication, mobile technology industry: Information, Communication, Technology).

Second, majors in cultural education, media, financial services, law, management, entertainment, creative design, advertising, etc. that only have information flow and do not require offline logistics.The characteristic is to emphasize the model change of "new IT and new services".

The third is offline industries that need to be driven by "informatization": information-based 3D printing smart manufacturing, information-based real estate, and information-based logistics.

A resounding slogan will highlight the positioning of this university: Information Whampoa Military Academy, Leading Employment!School majors will change forever, but the core DNA of "informatization" cannot be changed!
The transformation of a university is actually a condensed reflection of information civilization. It can clearly outline the transformation of all traditional industries relying on mobile informatization that is unfolding in this era.All traditional majors will be crowned with informatization: information finance major, information real estate major, information and law major, new media major...

Technology is the primary productive force, and information technology is the primary productive force of information civilization.If we can take the lead in integrating informatization and traditional majors, graduates of China University of Information Technology will not have to worry about finding jobs: all industries urgently need interdisciplinary talents who understand both informatization and their own industry operations.

Information technology is the foundation, application is the driving force, collaboration is the key, and mobility is the direction
The information technology revolution mainly consists of four parts:
1. Generation of information.

2. Storage of information.

3. Operation of information.

4. Transmission of information.

1. Generation of information

From oracle bone inscriptions, beacon towers, papermaking, printing, postal services, telegraphs, telephones, computers, satellite communications... to the era of mobile information, everything can be digitally produced with high precision:
The emergence of SGI workstations can not only produce digital pictures, but also digital movies. In the future, digital genes can even be implanted into human bodies.

Knowledge point

SGI is a multinational company that produces high-performance computer systems, where s stands for server, supercomputer, g stands for graphics workstation, and i stands for breakthrough insight. SGI's graphics workstation can view, manipulate and use data in a more visual way.

It took IBM 3 years and 300 million US dollars to create a digital Forbidden City - "Virtual Forbidden City". Using digital photography technology, it took pictures of all the areas currently open to the public in the Forbidden City, and then used high-definition 3D animation to create a three-dimensional The digitized virtual Forbidden City, each visitor only needs to wear a 360D [-]D glasses, hold the mouse, and can travel around the Forbidden City on the computer, and can watch every room and every piece of the Forbidden City at close range and [-] degrees during the roaming. Collections, even every beam and column.And starting from the SGI workstation, the technology of using virtual digitization to make movies can also realize that a movie can be made without actors, and a popular actress can be selected at random without her participation. Create a movie for the main character.

In addition, the collection of objective information data, such as the latest data generated in every corner of the earth, such as climate conditions, temperature changes, and high tide times, can be collected automatically and in real time through a global intelligent sensor network.

Knowledge point

Sensor network refers to a huge network formed by combining information sensing devices such as infrared sensors, global positioning systems, and laser scanners with the Internet, so that all items are connected to the network for easy identification and management. Also called "Internet of Things".For example, we now have to look, taste, touch, and smell to form a comprehensive judgment about a certain food.But if these kinds of sensory information are uploaded to the Internet, even if you are far away, you can always know the color and fragrance of this food. This is the charm of sensor network technology.

The collection of intelligent, digital, and networked information data and the production of content constitute the first part of the transformation of informatization, which solves the problem of where and how information comes from.

2. Storage of information

In 2005, the storage capacity of an ordinary U disk in Zhongguancun was 512MB, and it cost nearly 300 yuan at that time. In 2008, the popular 1G USB flash drive was less than 100 yuan, but in 2013, 24G and 36G USB flash drives were popular in the world at a price of nearly 100 yuan.Ordinary mobile hard drives are also directly upgraded from GB to PB storage capacity.Now, cloud storage is almost free, and you don’t even need to buy hard drives or storage devices. Storage technology may be developed by specialized agencies of the government and large companies. The book "Top of the Wave" describes cloud storage in this way: "Just like we don't need to dig wells in our yards to get water, and we don't need to use diesel engines to generate electricity in our kitchens at home, but the services provided by water and electricity companies. The same.” The development of storage technology has advanced by leaps and bounds, and technological breakthroughs have been continuously made, making information and data the core means of production in this era.

Knowledge point

storage device changes

Traditional Hard Disk[1]
1956年9月13日，IBM 305 RAMAC计算机问世。随之一起诞生的是世界上第一款硬盘——IBM Model 350硬盘，它由50块24英寸磁盘构成，总容量为500万个字符（不到5MB）。

In June 1980, the IBM 6, the first hard drive with a G capacity, was born. It had a capacity of 3380 GB, was as big as a refrigerator, weighed 2.52 pounds (550 kg), and cost about $250 to $81.

laser disc

On December 1978, 12, the first commercial laser disc (then called laser disc, a new brand of Discovision) was launched, with a diameter of 5 cm (30 inches).This disc can have 11.81 minutes of audio/video on both sides.The disc is entirely analog content (as opposed to digital), and the technology behind it dates back to the laser disc technology invented by David Paul Gregg in 60.

floppy disk
软盘由IBM发明，流行于20世纪70年代中期到21世纪初。首款软盘是8英寸的，后续又有5.25英寸和3.5英寸的。第一块软盘于1971年面世，容量为79.7KB，是只读型的。读写型软盘于次年才问世。

Magnetic tape
Magnetic tape was first used for data storage in 1951.The tape device was called UNISERVO and it was the main input/output device for UNIVAC I type computers. The effective transmission efficiency of UNISERVO is about 7200 characters per second.The tape unit is metal and is 1200 feet (365 meters) long, so it is very heavy.

而标准盒式磁带则是20世纪70年代晚期和20世纪80年代个人电脑非常流行的数据存储方式。典型盒带的典型数率是2kb/s，每面大约可以存储660KB数据，时间约为90分钟。

SSD

Solid-state drives (SSDs) use solid-state memory to store persistent data.It differs from traditional hard disk drives (HDDs), which are electromechanical devices consisting of spinning platters and movable read-write heads.In contrast, SSDs use tiny chips and have no moving parts.Therefore, compared with HDD, SSD is more resistant to shock, has lower noise, and has less read time and delay time. SSD and HDD have the same interface, so SSD can easily replace HDD in most applications.

data
Increased demand for information storage

In 2011, the World Wide Web (WWW) users had reached 20 billion people.

In 2011, there were 1 trillion connected devices from cars, appliances, cameras, road transportation and pipeline transportation.

In 2007, the number of mobile phone users worldwide reached 33 billion.

In 2013, mobile Internet users are expected to reach 10 billion.

1 million video files on the YouTube website require 600TB of storage capacity.The Library of Congress holds about 10TB of data, equivalent to about 1000 million books.

Every week, more than 6000 million photos are added to the Facebook site.However, it needs to use 5TB of disk space to provide users with more than 30 billion photos every day.

In 2010, 300 billion RFID tags (attached to various products, passports, buildings and animals) were sold.

3. Computing power of information

"Computing speed" is an important indicator for evaluating computer performance.

Case
supercomputer speed
ENIAC, born in 1946, can only perform 300 operations or 5000 additions per second, and it is a veritable computing machine.In the following 50 years, the level of computer technology has undergone rapid changes, and the calculation speed has become faster and faster, and the calculations per second have exceeded billions and trillions. In 2002, an "Earth Simulator" built by NEC for the Japan Earth Simulation Center can perform nearly 36 trillion floating-point operations per second.

On June 2012, 6, the United States' supercomputer "Sequoia" achieved 18 trillion operations per second in continuous computing tests, and its peak computing speed was as high as 16324 trillion times per second, making it the fastest supercomputer in the world at that time.

Chinese supercomputer returns to top of the world

2013年6月17日，国际TOP500组织公布最新全球超级计算机500强排行榜榜单，中国国防科学技术大学研制的“天河二号”以每秒33.86千万亿次的浮点运算速度，成为全球最快的超级计算机。

The computing speed of mobile phones will reach the level of PC[2]
Qualcomm said that by the end of 2012, the main frequency speed of each core of mobile phone processors on the market will reach 2.5GHz.The computing speed of this mobile phone is equivalent to the computer level of four years ago.

With the rapid development of computing speed, the concept of cloud computing appears.Cloud computing is to assign a computing task to all idle computers for computing.In the past, people only focused on how many times a computer can calculate in one second, but now cloud computing jumps out of this idea. The content of an important calculation project will be distributed to hundreds of millions of computers to help you calculate, and then aggregated.This computing method using a virtual platform is a subversive change in computing speed and information application processing capabilities.

4. Changes in information transmission technology

Transmission technology mainly depends on the rate of transmission.

The first is fixed network transmission. At present, many countries in the world have begun to apply optical communication technology on a large scale, and the transmission capacity and transmission distance have made great progress.At present, my country has also laid a large number of optical fiber networks, and the data transmission rate has reached 100Gbps.In June 2010, Nokia Siemens Networks launched Dense Wavelength Division Multiplexing (DWDM) platform, which supports the seamless migration of 6Gbps and 10Gbps optical fiber networks to 40Gbps networks for communication services.

(End of this chapter)