One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 32 How can a broken industry be reborn? (9)
Third, the publishing industry can follow readers' interest in books and expand to the entire content industry. People who like to read love books also like to listen to love music and watch love movies.As long as we understand this, the publishing house will be able to form a full-content expansion industry centered on love in the future.Just make love, make love movies, create love music, sell love gifts... a new model was born.Based on the data analysis of Internet customers, the theme of love has been developed from online to offline, from publishing books to music and videos, and from virtual content to physical wedding dresses, jewelry, and diamond rings.This is a cross-border choice that will always only meet the same need.This is also a business expansion model for segmented markets.

Case
Specific Markets——Global Baby Mobile App
Universal Baby Mobile App is known as the first sexy visual magazine for mobile phones in China. Its main columns include Global Beauty, Swimsuit Show, Leg Show, Chinese Style and other columns.Its slogan is "Invite you to challenge her sexy visual bottom line together".The special thing is that the above are all photos of sexy models from all over the world, some of which are taken by myself or shared by photographers around me. They are constantly updated, and you can also interact with these beautiful models.It is said that the reading volume of a single issue has exceeded 1600 million. [48]
Postal O2O: From a logistics giant to the king of e-commerce

Faced with the advent of the mobile phone era, the post office has begun to be reborn. It is no longer an information service company for sending letters and telegrams, but is transforming into a logistics company for the last 1000 meters of e-commerce.

On November 2012, 11, the crazy Taobao "Double Eleven" generated 11 million packages in one day.In 7500, during the "Double Eleven" event, 2013 million parcels were delivered in one day.Under such a trend, the postal service has transformed from a delivery company of telegrams and letters to an express transportation company for the last 1.52 meters of e-commerce in China.

Is the postal nirvana just the last 1000-meter express company in China?What are the changes in the postal future?
The reform of the postal service will be finance plus logistics. If it can combine finance, logistics, yellow pages, telephone directory, and mobile e-commerce in the next step, it may be an online and offline interaction (O2O) door-to-door Mobile e-commerce company.

First of all, the postal service has financial services. For example, if you want to buy a refrigerator but have no money, the postal bank can give you a small loan; secondly, the postal service has yellow pages, which contain your address, house number and other related information; finally, the postman can guarantee The delivery of the last 1000 meters (in 2013, China Post had 4.6 postal business outlets, 3.6 bank outlets and 15 distribution personnel, and its logistics network covered the whole country).The post has an advantage that no express company has in China. It can guarantee that there are postmen wherever there are people.Therefore, with logistics as the core, an Internet platform has been established to place orders through mobile phones (the penetration rate of smartphones in remote areas far exceeds the penetration rate of computers), and the postal service provides financial service loans, and finally provides door-to-door delivery services. It is said that Post may set up a new type of O2O mobile e-commerce company.Perhaps in a few years, its revenue may even exceed that of China Mobile.

But the Post must remember that everything offline must be controlled by the flow of information online, and the offline must serve the online.From logistics to finance, to the integration of online e-commerce platforms, isn’t post’s cross-border development a dream?

Case
Where there are people, there are postmen, and the Post is the only express company in remote areas

2005年被评选为《感动中国》十大人物之一的王顺友，20年来在雪域高原跋涉了26万千米、相当于走了21趟二万五千里长征、绕地球赤道6圈。每年投递报纸8000多份、杂志700多份、函件1500多份、包裹600多件；投递准确率达到100%。

From an altitude of nearly 5000 meters to nearly 1000 meters, and a temperature ranging from minus ten degrees Celsius to nearly 6 degrees Celsius, Wang Shunyou passed through Chaerwa Mountain, Yalong River Valley, Zuowo Mountain, Aizigou, Jimaodian Mountain, and Shanwang Temple in sequence. Peaks, Daozi Mountain and other large and small peaks and valleys pass through four virgin forests infested by wild animals.The Chaerwa Mountain, which must pass through, has an extremely harsh climate. It is covered with ice and snow for six months of the year, and the temperature reaches minus ten degrees.Once we reached the Yalong River Valley at an altitude of more than 1000 meters, the temperature was as high as 40 degrees Celsius.From Baidiao Township to Lubo Township, you have to go through the "99 Turns" that the local people are talking about.Here, there are many turns and turns, narrow mountains and narrow roads, cliffs at the top, and the rough Yalong River at the bottom. If you are not careful, you will fall off the cliff and fall into the torrential river.

China Post's e-commerce——Youle.com
China Post, Hong Kong Hutchison Whampoa and TOM Group under Cheung Kong Industrial Co., Ltd. jointly established Youle.com in August 2010. China Post holds 8% of the shares and is responsible for providing sales, logistics, collection and warehousing services; Tom Group holds 51% of the shares .China Post's various service outlets cover the whole country, with a comprehensive, reliable and complete logistics distribution system; TOM Group has rich operating experience and advanced technology applications in the field of e-commerce.Inheriting the advantages of both parties, Youle.com provides consumers and suppliers with a safe and fast online shopping platform for authentic brand products, online and offline, covering urban and rural areas.

Ule.com has continued to grow rapidly since its establishment, and its sales scale has doubled year by year. Yang Guomeng, CEO and executive director of TOM Group, said: "The sales of Youle.com in the first half of 2013 doubled year-on-year to last year's level, reaching RMB 5.17 million; the average transaction value increased by 31% to RMB 432. more than double that of its peers.”[49]
"Cainiao Project" virtual operation of the logistics industry
Since March 2011, the growth rate of China's express delivery industry has exceeded 3% for 28 consecutive months, and online shopping business has accounted for more than half of the express delivery business.

On August 2013, 8, the "Asia-Pacific Postal Reform and Development High-Level Seminar" was held in Beijing.Wang Feng, director of the Market Supervision Department of the State Post Bureau of China, said that with the rapid development of the express delivery industry, there are four data worthy of attention. In 6, the total volume of China's express delivery business exceeded 2012 billion pieces, business revenue exceeded 55 billion yuan, express delivery business accounted for more than 1000% of postal business revenue, and the highest daily processing volume exceeded 50 million pieces.E-commerce, especially online shopping, is one of the "powers behind" the rapid development of the express delivery industry. 3000% of online shopping requires express delivery services, and the two are interdependent and mutually supportive.

According to statistics from the China Internet Network Information Center, in 2012, the amount of online shopping by Chinese consumers exceeded 1.26 trillion yuan, and the per capita online shopping exceeded 5000 yuan.According to data from the Ministry of Commerce, in the first quarter of 2013, online shopping increased by 36%, and the transaction volume exceeded 3520 billion yuan.

Taobao, China's largest online shopping trading platform, recently conducted statistics on online shoppers in county areas, and found that consumers in county towns have surpassed consumers in "North, Shanghai, and Guangzhou", whether it is the number of online purchases or the purchase of international brands.Experts believe that in recent years, the outlets of express companies such as Shentong and Yuantong have expanded to counties and towns, which facilitates the development of online shopping in counties. [50]
Case
Ma Yun's logistics platform plan is really a "rookie"?
On May 2013, 5, Alibaba Group, Intime Group, Fosun Group, Forchun Group, SF Express Group, Santong Yida (Shentong, Yuantong, Zhongtong, Yunda), and related financial institutions jointly established the "Cainiao Network". Technology Co., Ltd." was officially established, and the "China Smart Logistics Backbone Network" (CSN) project was officially launched.

菜鸟网络不做自建物流。其核心目标是为电子商务企业、物流公司、仓储企业、第三方物流服务商等各类企业提供平台服务，而不是自建物流或者成为物流公司。菜鸟网络在未来5～8年将建成一张能支撑日均300亿元，即年约10万亿元网络零售额的智能骨干网络。目标是“让全中国任何一个地区做到24小时内送货必达”。

The infrastructure of the Cainiao Network Plan mainly includes two parts: one is to build physical storage facilities in hundreds of cities across the country through the method of "self-construction + cooperation"; the other is to use Internet of Things and cloud computing technologies to build data based on these storage facilities The application platform is shared with e-commerce companies, logistics companies, warehousing companies, third-party logistics service providers and supply chain service providers.

Alibaba wants to enter the logistics industry by controlling the supply and demand information flow of consumers, and announced that it will invest 3000 billion yuan in the next five to eight years to establish the Cainiao platform.In this plan, it is absolutely impossible to buy cars, planes, trains, and cars, and it is absolutely impossible to establish express companies and transportation companies.What it needs to do is to grasp the supply and demand relationship of Alibaba's orders, see the trend of logistics through orders, and finally establish an Internet information platform that integrates all means of transportation, all personnel in the express industry, all transported goods, and intelligent mobile information sources. Master, know where the goods to be delivered, where the express delivery personnel are, and where the express delivery vehicles are by positioning, and match these three information in time, so as to become the largest logistics controller in mainland China.

Mobile positioning will play an important role in the entire logistics. Through my country's Beidou satellite and American GPS, plus more than 200 million AGPS base stations of the three major operators for positioning, the system can monitor the location information of all vehicles and people in logistics.When the user places an order, the mobile phone of the nearest courier will display that there are two packages to be delivered 200 meters ahead of you on the left.For example, a user said, I have three books to be delivered to the south gate of Beijing University of Posts and Telecommunications. As soon as this information is sent, the Cainiao platform will automatically search for it. If someone from the courier company happens to deliver the goods near the user's current location, it will notify the user. The courier went to pick up the package quickly.Cainiao Network controls the entire China's intelligent information logistics industry chain by controlling the information of the source of goods and matching the intelligent positioning of the information of the vehicle transport personnel. Therefore, there is no need to hire a person or buy a car. All resources are used by him.The core competition in the logistics industry is not which transportation company has more vehicles, nor which courier company has more couriers, but who controls the entire Chinese logistics information platform.And Cainiao Network is to master more location data of people, objects, and vehicles to realize smart logistics services in the era of cloud computing: use information technology to lead the flow of goods!

Case
Satellite positioning system
From Motorola's Iridium project to the US GPS, then to Russia's GLONASS, the EU's Galileo satellite positioning system...Now, China has launched the Beidou navigation system, a mobile communication based on satellite positioning, which is an important technology Appear.Beidou's current backbone satellite group has been formed, which can cover the entire Asia-Pacific region. In the future, the combination of location-based navigation satellites and mobile phones will achieve precise military strikes and precise positioning in logistics. The significance is limitless.

At present, some new logistics methods have emerged abroad.

Case
Crowdsourcing Express Deliv, a courier company without couriers[51]
Deliv is a crowdsourcing courier company. The person in charge of delivering the goods is called Driver. After the public applies for and passes the Deliv review and training, they can "job on the job".When Deliv's cooperative e-commerce provider wants to deliver an order, Deliv will send a task to the most suitable Driver according to the logistics route. After receiving the task, the Driver will pick up the order and deliver it to the customer at the designated time and place.Not only those online e-commerce companies, but also offline retailers who can receive online shopping orders can also use Deliv, which is equivalent to obtaining a logistics express team.Of course, there will be a reward distribution mechanism among Deliv, Driver and merchants.

Deliv has started accepting Driver applications in 14 regional markets including Boston and Chicago, and currently receives nearly 6 applications for every 7-200 logistics vacancies.

The new revolution of intra-city express: Postmates provides you with exclusive express services with full monitoring[52]
Postmates requires only three steps: download the app, enter your address, the address of the recipient, and enter the item and time of delivery.After clicking OK, the nearby courier will come to pick up the express package and deliver it to the recipient within 2 hours (in fact, it takes less than 30 minutes).

Postmates also has a lot of thoughtful details.First of all, you can take pictures of the express items, so that the recipient can see the express items in advance.Secondly, you can view the courier route and track the location of the courier, so that users always know where the courier is.Thirdly, the courier fee can be directly deducted from the app account, and the price will be determined according to the item, distance and other factors, and it is approximately between US$4.99 and US$15.Finally, the sender and recipient can see the whole process information at the same time, and score the courier according to the situation.

Manufacture, self-manufacture, intelligent creation

Ken Hislop was resting at home in Schenectady, N.Y., on a dark and stormy night when the cell phone in his pocket rang.It was an urgent text message -- from a General Electric plant where he works.

Soon, a second text message followed, and another, and another.The text messages are sent by tiny sensors installed in a series of machines, some of which look like a large concrete mixer turned upside down.A heavy rainstorm in the area caused the machine to malfunction.

"I knew right away that there was a power outage in the factory," said Hislop, a manufacturing engineer.He quickly opened the iPad to visit the dynamic map of the factory, which marked everything that happened in the $1.7 million factory.The factory makes large batteries for things like cell phone base stations and power plants.While the power outage was brief, much of the equipment in the factory had to be restarted virtually, and any blip in the schematic could mean costly lost production time for the factory.

"I got the immediate report from No. 1," said Hislop, who may also be watching video footage of the storm on the roof of the factory.This information allowed him to ensure that the machines were restarted in the correct order and that the highly sensitive battery materials were not damaged.

New Industrial Revolution Big changes are accelerating as many trends come together: the cheap and accessible mass of data associated with cloud computing; the proliferation of electronic sensors, microprocessors and other components that make machines smarter Costs have fallen precipitously; advances in software and communications technologies have allowed manufacturing to be managed with new precision and enabled new forms of collaboration.

A new wave of ultra-cheap electronic sensors, microprocessors and other components means that facilities like Hislop's factory can do their work with little human help and collect vast amounts of data along the way.Managers can get instant alerts about potential problems, or study data to find ways to increase efficiency and improve performance. [53]
The impact of informatization on the manufacturing industry is mainly reflected in the following aspects (taking the automobile manufacturing industry as an example):
First of all, the intelligence of products changes the manufacturing industry. Cars are driverless and unmanned. All material products are intelligent, including every cake and every yogurt. It will automatically remind the owner how to consume it. None require an instruction manual.Therefore, the integration of the product itself and informatization has changed the definition of the product, and driverless cars will actively provide after-sales service yogurt.What is produced will also change.

Secondly, the intelligentization of manufacturing and the personalization of marketing information will change the traditional manufacturing process. Toyota Motor has introduced an information management platform, which has caused its entire operating cost to drop by 20% in the past 45 years, winning a small profit but quick turnover position. The cost advantage finally defeated GM of the United States and became the world's largest automobile company.Toyota has incorporated the design, production, marketing promotion, logistics management, and supporting supply chain management of automobiles into informatization.However, this is only the first step in the information-based manufacturing process.

The second step in informatization is to produce driverless informatized cars.This is the biggest breakthrough in the era when the auto industry is truly subverted.Driverless cars will be the next big thing in the auto industry.The best development in this area is Google, which has nothing to do with the auto industry.

Case
google driverless car
Google founder Brin said: "The current transportation system cannot meet the needs of everyone, such as the blind, children and the elderly, or people who are drunk." He also said that the efficiency of human-controlled cars is relatively low: self-driving cars can be more Make better use of roads and reduce the size of parking lots because they can park in spaces more precisely than humans.

2012年8月8日谷歌宣布，公司自主研发改装的自动驾驶汽车已在各种路况下成功行驶30万英里（约合48.3万千米）。期间，所有驾驶控制均由电脑自动完成，且整个行驶记录中无任何意外事故发生。[54]
In September 2012, California Governor Jerry Brown (Jerry Brown) signed a bill announcing that driverless cars would be allowed to drive on California roads from 9.

(End of this chapter)