Chapter 36 How can a broken industry be reborn? (13)
Portal-level apps, because their operators have huge resources, they can operate completely independently.For functional-level apps, entrepreneurial teams should position themselves objectively and clearly, focus on the product itself, and obtain benefits through cooperation with external resources, such as advertising platforms.

To sum up, the future mobile advertising platform will gather a group of functional-level apps. Although the energy of each software is not as good as that of portal-level apps, the aggregated power is still a lot of energy.Therefore, after removing the irrational factors, the mobile advertising platform still has its space and necessity.As for apps with less than 100 million users, after the original capital is consumed, without exception, the ending can only be closed.

◎Recommended reading

The Wonderful Model of Mobile Advertising How to Watch Ads in Exchange for Free Traffic[73]
Amazon, the awakening of a sleeping advertising giant[74]
Facebook in the palm of your hand, mobile advertising on the rise[75]
Industrial changes in other industries can refer to:
Recommended bibliography: Eric J. Topol "Disrupting Healthcare - Personal Health Revolution in the Era of Big Data"

The big wave of mobile medical care is coming: it looks like meat and bites into bones[76]
7 predictions for the future of the medical technology industry[77]
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(End of this chapter)

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