One mobile phone to conquer the world: mankind's last chance for gold nuggets

Chapter 39: "Creativity" on paper (3)
When Hanglv Zongheng started to do it, the flight steward and the flight Changzhun only worked on the flight dynamics.If we say that the biggest difference between Hanglv Zongheng and the two forerunners is that it has deeply integrated the data of the departure system laid down by TravelSky in 180 domestic airports in the past, and launched the "pre-order flight" function, which allows users to check the departure date of their flight. The departure and flight status of the previous departure point can be used to judge whether the plane is delayed as early as possible.This critical demand point, which cannot be followed by other applications, has established the unique value of this product at once.From the perspective of product evolution, the addition of functions such as mobile check-in and flight seat selection further strengthened the difference in user experience between it and its competitors.But the ability to integrate data streams is the most valuable part behind this product.

The entire business travel field in China has always been a "multi-latitude" structure - once a passenger buys a ticket, he will receive information from agents, airlines, airports, etc., but these information are only fragments of a certain time and place , without integration, passengers do not know who to refer to.Relying on TravelSky's natural advantages in information collection, integration and release, Air Travel can become a unified platform for passenger air travel.

Hanglv Zongheng seems to be aiming at constantly flowing and changing data as a link, connecting passengers at one end and enterprises or institutions that provide services to passengers at the other end, such as airlines, Ctrip and other OTAs, hotels and even resorts.This will be a business vision prospect that can excite TravelSky, and it may also break the information "block" that the civil aviation industry has always had, and provide passengers with an integrated service experience that extends beyond boarding.

Mobile phone MMS business card: low-carbon + advertising + social real-name platform

In modern society, people communicate frequently with each other, and business cards are a social tool that is used in huge quantities.When we roughly estimate this number, we can realize that every business card sent out means that a tree is felled.So how many forests are destroyed by the business cards given out by the Chinese every year?This is the first requirement: a low-carbon life in line with environmental protection.

data
如果一棵松树的重量为730千克，大约可以制造365千克纸。假设采用200g/平方米的纸制作90mm×54mm的名片格式，1平方米的纸可以制作名片222张，一棵树能制作名片4，050，150张。

被称为“世界上最伟大的推销大师”的乔·吉拉德曾经连续12年平均每天卖车6辆，他在广州的一次演讲中说“我每年至少用掉100万张名片”。[10]以此推算，乔·吉拉德一年使用名片将耗用2～3棵树。

Assuming that among China's 13 billion population, 5000 million business cards are used every day, 1 trees will be consumed in one day, and 1 trees will be consumed every year, and a business card will destroy a forest.

In addition, paper business cards are difficult to manage and extremely inconvenient to use. Even if you want to enter them into a computer, even if you use QR code scanning, it is still inconvenient. So why not use the mobile business card platform in the era of cloud computing to provide cloud social networking What about phone directory and relationship management services?

This business is actually very simple. Build a cloud platform and create an intelligent software, so that everyone can use this software to DIY their own personalized business cards. They can easily design a personalized mobile phone according to their own preferences. Electronic MMS business card.You can put photos, design cartoons, list the contact address and contact information you are willing to publish, and design your own personalized signature on it, or the advertising information of the industry you are engaged in... After designing the electronic After the business card is over, you don’t need to send a traditional business card when communicating with people. As soon as his mobile phone number is told to you, when you touch the mobile phone, the business card will be sent to his mobile phone, and it will be directly backed up and sent to the cloud platform. We For each individual, a management information platform based on personal cloud business cards can be established.

For the promotion of such a platform, the benefits it brings are low-carbon, convenience, intelligence, wide application, and huge value for subsequent use.It is a social management platform, a real-name advertising platform, a low-carbon and environmentally friendly social platform, and a social-based self-media communication platform.So it seems to be a small business, but it is actually a huge application.If you bundle a free IP communication application like WeChat, the effect will be even better.

Profit model assumptions of cloud business cards:

* Utilize the "cloud business card" big data to extend and promote accurate mobile phone electronic greeting cards for birthdays, festivals, and anniversaries.

*Use the "cloud business card" to promote a variety of personalized and targeted social gifts for birthdays and festivals.

*Using the combination of location services to provide accurate map navigation advertising services.

*Potential precision e-commerce promotion.

Case
Xinghui——location-based electronic business card exchange software[11]
Xinghui is a mobile social application for exchanging business cards centered on offline activities. Through Xinghui, you can easily exchange electronic business cards with people in the same venue through mobile phones. After the meeting, you can manage business cards and make future inquiries.

Open Xinghui mobile client, click the globe icon, you can see the activities being held within 500 meters nearby, and then you can join.

Xinghui was launched in August 2011. In addition to exchanging business cards, its feature is that you can find the business cards of all the people who came to the event according to the event tag.For users who do not have the app installed, Xinghui also provides the option to send business cards directly to the other party in the form of text messages or emails.

Mobile MMS advertising platform: "Focus Media" that is accurate to 7.2 million people's mobile phones

In July 2013, I was invited by Mr. Zhang Yanpeng, the general manager of China Mobile Mobile Animation Base, to give a training lecture in Xiamen, Fujian. Through this lecture, I also learned about the current progress of the animation base.Zhang Yanpeng is a good friend of mine for more than ten years. I often discuss the mobile phone business with him. I very much agree with many of his unique insights and concepts.

At that time, he told me that the mobile phone animation base is building its own core competitiveness. I think there is a core concept that I think is very important, that is, to regard graphics as the core of the animation business.

First of all, what is anime?It is graphics.The development of the animation base is based on graphics, which can be combined with music, video, text, and photos.This concept is the content service with graphics as the core.Secondly, they also solved some basic adaptation problems.For example, the same pattern application may not be compatible due to different mobile phone operating systems or models, and the pattern cannot be displayed.They solved such a problem, making the same graphics application service compatible with more than 14 mobile phones, providing a convenient basis for developing content applications, which is the core competitiveness of the underlying mobile phone graphics service.Finally, they built a huge, copyrighted pattern database with an open API interface to attract application developers to use.

The cultivation of the platform's basic service capabilities is the foundation of operating the platform's value. He accidentally told me that they made a smart phone client.As long as you download the animation client with your smart phone, when users call each other, the ringtone will ring, and I will be able to see a picture on your mobile phone and send it to my mobile phone, and you will also be able to see me at the same time A picture sent from your phone to your phone.In fact, the principle is similar to the function of CRBT: I can hear your music CRBT when I call your mobile phone, and you can also hear my CRBT when you call my mobile phone.

I was ecstatic when I heard about this feature.I told him that the opportunity for China Mobile's mobile animation base to make a fortune has come, and there is no need to do anything else, and it can be listed on the market just by doing this one thing.I define it as a mobile phone image advertising communication service, which is accurate to 7 million people in Focus Media (China Mobile has 2000 million users).

Everyone knows the concept of Focus Media. It is an advertising platform founded by Mr. Jiang Jiang, a junior in the Chinese Department of my alma mater, East China Normal University. successful advertising.

But did you see it?Focus can only be accurate to a building or a group of people to place advertisements, while mobile phones can be accurate to everyone.Based on the background of big data, we can find product advertisements that match a person according to a person's income status, real-time location, and his personal needs and preferences, and carry out efficient advertising.

Also, how is graphics better than voice?The visual effect of the advertisement is good, and it can also be accompanied by sound. Compared with the video, its transmission cost is lower, and the network pressure is not great.

How will this business expand in the future?Starting from collecting advertising fees, this is the first income.Where will this business go?Users can actively ask, which type of product advertisements, or advertisements of which brands, I only want to see.Change the advertisement from push to pull, from being forced to watch to being actively requested to watch.Ads between the two can vary dramatically in value.When a user actively asks to see certain advertisements, it shows that he has a strong demand for those products.Advertise to a user who has a strong demand for certain products, then the success rate and the value created in the future will be much higher than the value of random push advertisements.In the end, my advertisement must be my decision. This is a very important stage in the development of mobile advertising.

After the advertisement is sold, users are encouraged to comment on the advertisement and the comment function is opened, which improves the efficiency of market research.Through the data analysis of market research, combined with China Mobile's major customer database information, and cross-comparison analysis, we can immediately enter the next more advanced stage and provide C2B e-commerce.Therefore, the profit and application prospects are broad.

No company is more suitable for this than China Mobile.The operation of this advertisement can be carried out in a targeted manner according to the requirements of the advertiser.For example, if I want to sell the Mercedes-Benz C series, first, I will only choose people between the ages of 20 and 35.Second, I primarily advertise in certain provinces.Third, it is only distributed to people whose monthly phone bill is more than 300 yuan.Fourth, I request real-time advertising within 4 meters of these people from my 500S Mercedes-Benz store.I want to place my ad on the mobile phones of people who meet these few criteria.Only China Mobile can do it, because it has location services, and it has users' monthly phone bills.Obviously, to place such an advertisement, the charging standard will be much higher.

In the 40 years since the birth of mobile phones, countless people have tried to make money by advertising on mobile phones. There have been many failed cases, including a company under Focus Media that specializes in mobile phone advertising. The TV station's "3" party revealed that even though the company could make tens of millions of yuan in revenue every month, it collapsed.What do these lessons illustrate?You have no right to push any advertisements to him without the consent of the mobile phone owner.

Therefore, to meet the interest distribution needs of mobile phone users, consumers must first agree, otherwise their rights will be violated.So how can we get them to agree?It is necessary to mobilize the enthusiasm of every mobile phone user to watch advertisements.My strategy is twofold.First, users are encouraged to download mobile phone MMS advertising clients by means of free call credits or lottery draws.Second, after downloading, as long as you have this client, every time you make or receive a call, you will be given call credit or a lucky draw according to the number of advertisements you see.For an ordinary person, I didn't invest anything. I just downloaded this client, saw the advertisement on my mobile phone, and China Mobile gave me phone bills and a lottery. Why not do it?This client is not just about viewing advertisements, but also extends to online new product experience, promotional activities, customer relationship management, and e-commerce.

In addition to commercial use, it is also used for public welfare.For high-end users, credits or sweepstakes may not be attractive, but they may have a charitable heart.Therefore, for this group of people, this client can be transformed into a mobile love client, and Mr. Jet Li will be the spokesperson of this application.As long as you download the love animation client on your mobile phone, money will be donated to the One Foundation in your name every month.This is equivalent to Nongfu Spring's "One Penny" public welfare action started in 2001.The One Foundation can grant the title of "Charity Ambassador" to such high-end people, so that those recipients of donations can keep in touch with them to verify the use of their donations.You can also start some offline interactive activities.

For these high-end people, they can show their love by downloading a software with little effort.This is called "Charity Animation, Touching China".For ordinary people, it is called "watching advertisements and sending phone bills".Are you willing to ask for phone bills or show love?It's up to you to choose.This business is to give full play to the advantages of China Mobile's large platform database and the advantages of having large-scale customers, and develop a personalized B2B2C platform.

How does China Mobile collect advertising fees from enterprises?It can be billed based on data such as how many people see the advertising picture in the country every day, how many times the phone call is made, and how many minutes it lasts.This is far more valuable than advertising on TV stations and newspapers, and it is an advertising model in two completely different eras.

My idea has been adopted by China Mobile Mobile Animation Base (see the picture below), and they are advancing.I would also like to appeal to the readers of this book to actively participate in such a mobile informatization charity, spare a few minutes of precious time to download this client, and also call on all major companies to change their traditional concepts and re-formulate their own advertising campaigns. The delivery plan realizes the accuracy, transparency and value maximization of advertising delivery benefits on mobile phones.

China Mobile mobile animation client

One number connects the world, VIP is everywhere——Mobile phone number super member pass

Nowadays, every high-end group with high social status and strong spending power will feel inconvenient that there are always a lot of cards in his wallet: discount cards, membership cards, VIP cards of each airline, bank cards , beauty salon card, massage card, fitness card, supermarket shopping card, fuel card... For these consumers, the pain is that you have to bring all those cards, I am afraid that you have dozens of cards, which is really inconvenient.If you don’t bring them all, and you don’t have a card when you make purchases, people won’t consider you a member and won’t give you a discount, and you will often get into fights over such things.In addition to being inconvenient for consumers to use, these cards are also expensive to make for businesses.For the society, it is not a low-carbon life, which causes a lot of waste.

In the era of mobile information, VIP membership cards can be made into virtual mobile phone electronic cards.It is achieved by establishing a VIP unified platform service model that binds mobile phone numbers.What are the benefits of such an idea to all parties in the industry chain?
First of all, for consumers, it is simple and trouble-free.As long as you remember your phone number, no matter where you go, you don't need to bring those physical cards, and you can go smoothly.Moreover, as long as all industries and franchised companies are connected, the points consumers spend in each company can be used universally.This activates the purpose and scope of use of the points owned by the consumer.

(End of this chapter)