Common sense wins the world: the common secret of successful people

Chapter 12 Common Sense of Competition--The Skills a Winner Must Possess (3)
When Manning made this statement, what happened?Two weeks later, the boss talked to him and told him to be ready to take over his position, because several executives on the board were collectively moved by the content of his email-they felt that Manning was what the company was looking for who could take on important responsibilities people.

Miracles often happen when your mind is calm, not when your ambition is inflated.This is an example of Manning's successful promotion, and the reason why he won the opponent is that he refused to sacrifice his continuous growth for a chance of success.Not only at work, but also in life, we can often see people making big bets on marriage or other things. They don’t think about the future, they only value short-term gains, and they do whatever they can to win. As the years go by, time ruthlessly peels off Their masks reveal their true colors.

The psychological root of gamblers' common sense is their excessive "confidence."These people always believe that their expected goals will be realized: "Although it is still miserable now, if I have another chance, I will definitely win." "It's not that I have a problem, it's just bad luck. You." "The other party must have made a fraud. It's not my fault that someone helped him. I will definitely succeed." But in fact, if you give him a hundred more chances, he will still think so.

No one will save him unless he realizes his mistakes, corrects the wrong tendency in his mind, and returns to normal.Otherwise, it's a hopelessly static situation.

The difference is - sometimes it's okay for us to take a little risk, we need to take a gamble-style bold move to outperform the opponent, get the win and be the winner, but it requires several prerequisites.

1. The only option: If you don't take risks, you are doomed to fail.You've tried everything, and risk is the only option now.

2. Urgent time: Conventional methods have proven ineffective, and the situation is urgent and time is tight, requiring you to make a decision immediately.

3. Take it with a grain of salt: Don't bet your entire fortune on this high-stakes decision.For any gambling-style investment, the capital used should not exceed 30% of its own total capital.

Establish core competitiveness

What is mankind fighting for in the 21st century?We can use one word to explain this problem clearly - "competitiveness".Whether you are an individual or an enterprise, a country or any type of organization, if you do not have core competitiveness, it means that you have no foundation and no core advantages of your own.When you face the challenge of your opponent, you will fall into a passive position, and you will probably be eliminated in the end.

There are two types of core competitiveness, one is personal and the other is enterprise.In this world, no matter which field or type of competition, core competitiveness is the key factor to determine the outcome, and it is the foundation of whether you can win and defend the world.With core competitiveness, if you lose now, you will win in the future; without core competitiveness, even if you win now, you will still lose in the future.

A person's core competitiveness refers to a person's strengths - this specialty is what he has but others do not have, or no one can compare with him or compete with him on this point.Those unlucky ghosts who are unfortunately on the list in the wave of layoffs are not because they are unlucky, nor because their bosses have enmity with them, but because they lack personal core competitiveness.They have no competitive advantage in their work, nor do they have unique personal value and potential to meet this requirement, so they can only lose out in the company's elimination mechanism.

This should become your most basic common sense in the workplace - if I want to stay, I must have irreplaceable core competencies.

To make yourself irreplaceable in a team of dozens or even a large company with thousands of people, you must meet three conditions:

1. Position yourself correctly;

2. The ability to solve problems;
3. Strong executive power.

When you have these three conditions, no one can replace you, and no one can beat you in the competition.In detail, you must not only do the work that suits you, but also have excellent work ability and dedicated work attitude, reflect the efficiency of action, and obey the command and the boss's arrangement.

To allow yourself to have a personal competitive advantage that others cannot replace, you must integrate these elements to build your own competitiveness and escort your career.Once you have these capitals, when you are faced with career crisis and job risks, you will not be afraid of rivalry or abandonment by the company, because you are in an active position and can deal with the competition calmly.To use a sentence I often say during training: "There is no place to stay here, but there is a place to stay." Those who dare to say this must have capital.

Enterprises also need core competitiveness.Without this kind of competitiveness, enterprises will always face survival crisis.Compared with competitors, it must be some kind of "your company has and other companies don't have" skills that competitors do not have and cannot catch up with.As Harold told me after I left the FBI to start Gold Investigative:

"Don't let yourself be an object that can be imitated, you should make yourself impossible to be imitated, let others flinch from your advantages, and don't covet them!"
In my opinion, the core competitiveness of an enterprise should have three elements:
Basicity of operation: it should become the foundation of the company's operation, which can ensure the company's firm foothold in the market, and also has the ability to enter different markets and open up more territories.

The fundamentality of value: it should be the biggest driving force for the company to create value, and it can help the company provide services for users in terms of products and meet the greatest needs of users, rather than just some inconspicuous added value.

The uniqueness of the advantage: it should be unique and difficult to be imitated, copied and surpassed.

The survival basis of an enterprise is to make profits. To make a profit, it must satisfy users and occupy a stable market.The competition between enterprises is the competition for users.Whoever can better meet the needs of users and make their products recognized by users for a long time will win the war.The core competitiveness of an enterprise is to be able to play this key role. It cannot just stay in the corporate culture, nor can it just be talked about.Its shadow should be seen in the product, and its existence should be reflected in the after-sales service at all times.

I understood the importance of core competitiveness very early on.In the FBI, each agent has his place and role in a mission, in other words, he can't do without him.If the value of an agent is exhausted and is no longer helpful to this mission, he will be transferred immediately, arranged for other work or returned to the station to stand by, and will not be allowed to stay in the mission team.Only those who are important to the investigation can keep following the same case. Such people are the people who have core value in the FBI, and they are usually the agents who are the easiest to get promoted.

When consulting for companies, some bosses asked me: "How can I win?" This is the question I get asked the most.I'm kind of dumbfounded because people always care about how they win, but no one asks why they lose.In fact, if you take the time to pay more attention to the latter, it will be easier to help us discover what we are lacking-this is an indispensable thing in the competition. Sometimes you pay a lot, but because you do not reflect your core value, for you You are still irrelevant to your work or clients.

How to improve your own core competitiveness, so that you really have an incomparable advantage over your opponents?
1. Conduct a comprehensive self-test
Analyzing yourself is the first step, and it is also an objective evaluation of yourself.You should calm down and reflect on: "What are my strengths and weaknesses, what have I accomplished, and what have I failed?" "What kind of person am I, and what personality defects do I have?" Get rid of impetuous mentality, calm down, and give yourself a clear positioning.

2. Establish goals and directions

Choose the business direction that suits your career goals or business, this is the second step.Only when the goal and direction are established can you know where to focus your strength, otherwise you will often fall into confusion and repetition.If a person or an enterprise has not even found the direction of development, it is impossible to talk about forming its own competitive advantage.

3. Form and consolidate core competitiveness
At this time, you can summarize your core competitiveness according to your own goals and characteristics: "I am good at financial calculation; I have a lot of experience in finance; I have a large number of advertisers and can do media communication; With management experience, I can manage a company well; I am very experienced in sales, and I can do business in stores..." Such quantitative analysis should be taken seriously as an important task, and it must be accurate to each of its abilities, and They are calculated and summed up.These are the embodiment of your core competitiveness.

Finally, you also need to understand that competitive advantages are not permanent, and an advantage now does not mean it will work tomorrow.Because others are developing and trying to catch up.The strong who stand still will one day be surpassed by the weak who are constantly learning; only by improving themselves at all times can they maintain their existing advantages.This is competition, the common sense of competition that everyone must accept and cannot avoid.

AutoNavi survey: how to understand competition?

1. What is competition?
Zhou Hongyi (President of 360): Competitors are like whetstones, they sharpen us very sharply, and then we cut them down with a knife.

Jack Ma (founder of Alibaba): First, don’t say bad things about your competitors; second, don’t say bad things about your competitors; third, don’t say bad things about your competitors.

Rosabeth (Harvard Business School professor): It will be more beneficial for you to think of your competitors as rivals rather than enemies.

Soros (President of Quantum Fund): Competition is not simply swallowing your opponent, but getting what you want from the game.If you compete to defeat your opponent, you are bound to lose the war.

Martin (President of New Mexico Electric Company): The competition I understand is that without an opponent, there is no progress of your own.Therefore, in order to maintain our own competitiveness, we also need to protect our competitors and not let the market become a dominant player.

2. How to understand the relationship between competition and cooperation?

Peter Lynch (American stock market speculation guru): When beating your opponent is impossible, you need to join their ranks and become a part of them.

Mr. Chen (Shenzhen Entrepreneur): Shopping malls have neither permanent friends nor permanent enemies.I think the most important thing is to make money together. As long as there is the possibility of cooperation, we have to fight for it. Even if we sell some benefits by ourselves, it is worthwhile.

Mr. Zhou (Advertising and marketing practitioner in Taiwan): Rather than being internationalized, it is better to de-internationalize.What does that mean?When internationalization is inevitable, why do we resist and why don't we take the initiative to integrate?There is still a chance to integrate into the opponent, and the resistance may disappear.

Ms. Yu (Beijing Entrepreneur): I think we must first learn to cooperate before we can grow.If I go to fight to the death with the energy of competition, the result may be that I am dead, but the opponent is still alive.So my understanding of competition is that cooperation is the priority. If there is really no other way, let’s go to competition.

Adam (CEO of a company in New York): I am a pragmatist.When competition is beneficial to me, I will decisively eat up my opponent; when cooperation has better benefits for me, I will win a win-win situation with the other party.

(End of this chapter)