American Ranch

Chapter 206 On the Eve of Whole Foods Market
Contracts for River Valley Ranch and Whole Foods are fast-tracked, and…

Organic goat milk from River Valley Ranch will officially launch in Whole Foods Market on September 9. In the past few days, the official website of Whole Foods Market Company has given super recommended advertising spots, eye-catching billboards in the store, and Amazon shopping website has also given recommendations... …

Whole Foods is a higher-end supermarket than Albertsons. The supermarkets are located in wealthy areas and high-skilled crowds.

These advertising spaces are not all free. Chen Mo paid a total of 350 million US dollars in advertising costs. The products that landed in Whole Foods Market include organic goat milk, Dorper sheep, lamb, goat cheese, Brett beef, gerbera, figs, big Morels.

The mutton is certified by the USDA, some of which reach the excellent grade, and the second is the super premium grade.

It has also passed the certification of TBL Catering Association, reaching two grades of B+ and B-.

There is no need for certification from the US Department of Agriculture, which completely corresponds to the certification system for beef, and the excellent level is 'US Prime'.

TBL Catering Association, which is an association jointly established by Huafeng Group, Waylon Company, and Barbona Company, has set up a certification agency to certify various agricultural products and propose guiding prices.The purchase volume of these three companies is not small in a year, and they all have specialized logistics companies as support for the distribution of goods.The guide price they gave is still very professional...

The products of River Valley Ranch are divided into River Valley Ranch and River Valley Ranch. Manor...

During this time, Jiabao fruit matured again in large quantities.

Gerbera is a variety that blooms in four seasons, but it is also available in large quantities. The two seasons are the end of April and the end of September.

Among them, the products of "River Valley Ranch. Manor" are large morels and figs, as well as a small amount of Jiabao fruit.

Large morels sell for $1000 and $1500 per pound, respectively.Big morels are available in Tangxia Yipin’s Los Angeles flagship store and San Francisco flagship store, and the response is not bad, just not as popular as Bright Cow.For novel delicacies, there are always people who are not short of money willing to spend money to taste, and there are also repeat customers...

Whole Foods is much more atmospheric than Albertsons. Although River Valley Ranch paid $350 million in advertising fees, it got Amazon advertising resources, which cannot be bought with money.And the main market is not in California, but in New York, New York, Boston, Washington, D.C., Chicago, Illinois, and finally San Diego, California, which Albertson's store didn't like.

Busy with the contract with Whole Foods, the sales of River Valley Ranch fresh milk in Albertson's store decreased again and again, and finally remained at about 1100 barrels per day.

"Hello, Chen Chen." In the office, Chen Mo dialed Chen Chen's video call: "Are you ready?"

"Gabao fruit and figs have been packaged and shipped. The big morels will be sent out at night, and they will go with the logistics of the ranch. Brother, for the grapes in the manor, many wineries and grape distributors have contacted me and offered the most expensive What do you think of the quoted price of US$6765 per ton?"

Napa Valley is famous, and the land cost and production cost of wine are high.The US$6765 per ton of grapes is not a sky-high price, but it is also quite good.

"You look at the sale. Just send out the goods. I have a lot of things here, that's it." Hanging up the phone, Chen Mo went to the warehouse...

The busy time always feels very long.

The dairy farm changed its milk production mode more than ten days ago, milking twice a day, and producing about 2 pounds of milk per day.

Before that, the only seller of the ranch was the Albertson store, which supplied only 1500 barrels of fresh milk every day, and it became less and less after that, and finally distributed according to purchase and sale.But I didn't expect that Albertson's store gave Hegu Ranch product recommendations again, and the sales started to increase, asking the ranch to increase the supply... Chen Mo didn't have Birds and them here.

The extra goat milk produced every day is sent to Ellison Foods, which pays them to process it into cheese products.

The fresh milk of the last two days, a total of 38152 pounds, was filled into fresh milk with a shelf life of 15 days.The shelf life of low-temperature milk is too short, so I dare not sell it too far away...

6.5 lb barrels of fresh milk 1500 barrels, organic.500 barrels at Whole Foods and 1000 barrels sold to Albertsons stores.

4.5 lb barrels of fresh milk, 2000 barrels, organic.

2.5 pounds bottled fresh milk 4000 bottles, organic.

The rest are 1.5lb bottles of fresh milk... 3700 bottles.

The Albertsons store is also a giant, trying to give the other side a bad look...maybe.But these days, Chen Mo has participated in the management of the ranch, and he knows the difficulties of running a ranch... If you want to stab these large supermarket chains, you can do business and make money.But the face that should be given still has to be given...

You can't do business on your own will. With nearly [-] employees under Chen Mo (and more workers), no matter what happens, you can't let your temper go.

Now Chen Mo also somewhat understands Bai Xiaoou's feelings back then...

In the office, people kept sending delivery lists for Chen Mo to sign.

After twelve o'clock in the evening, Moxi sent a delivery list of [-] pounds of little fat sheep: "This is the final delivery list, and I'm finally done."

Dorper sheep are the highest quality small sheep breeds. Dorper sheep aged 3.5-4 months can weigh up to 80 pounds, and the slaughtered carcass is about 36 pounds.

Ten thousand pounds, less than three hundred.

"Are you sure it's all delivered?" Chen Mo signed the delivery note, and handed the expanded paper to Moxi, saying.

"Okay, we double-checked."

Chen Mo has been working in the office in the morning until now.

Today, there are a lot of documents that need to be signed by Chen Mo, the rancher.Fortunately, it's only today, and Chen Mo has authorized Moxi to do the following work, and Moxi can sign on his behalf...

"Little Sheep with an average of 23 dollars, how does Whole Foods Market react?" Chen Mo stood up, smiled, and asked.

"Dissatisfied, very dissatisfied." Moxi held his mouth and said with a smile: "The average price of the mutton sold by our ranch to the TBL Catering Association can reach 40 US dollars."

The average price is the average selling price per pound.

Fat lambs are expensive because of the way they are raised.Not only the way the lambs are raised, but more importantly the way the ewes are raised...

River Valley Ranch goat milk is certified organic.The grains and forages that are fed can also be traced. The grains purchased are all organically certified grains produced by organic farms.These cereals cost two to three times the price of regular cereals…

The little ones were weaned for three months and then fed a small amount of wine.Of course the most important thing is the space alfalfa...

By next year, the mutton produced by the valley pastures can basically control the market price of high-grade mutton in the United States.

The mutton sold to the TBL Catering Association, that is, the purchase order of Ellison's company, was selected by them themselves, and the best little fat sheep were selected. The meat quality can reach the A-grade and A-grade certified mutton by the TBL Catering Association. There are even occasional A+ grades.

The TBL Catering Association will give a guide price for the grade certification, which is basically in line with the market price.

The Dorper sheep fat lambs in the River Valley Ranch can reach the A-level standard, accounting for only about 5.00%.This is not a quality that can be controlled by the way of raising, because the way of raising is the same, it is determined by genes.River Valley Ranch is also selecting better Dorper sheep in a targeted manner according to the selection method of the TBL Catering Association.

当初和白小欧签订的合同，5000只羊羔，1万只成年杜泊羊……羊羔的价格是18美元1磅（整羊.活羊），18美元1磅便是A级标准。

Regardless of whether mutton or beef is expensive, the output is not high.

Regardless of the large production of Dorper sheep in the River Valley Ranch, don’t forget that tens of millions of dollars were invested in the introduction of breeding sheep, and almost bought out the American Dorper sheep...

If it weren't for Moxi's miraculous operation, Dorper goat milk would be sold at a sky-high price.The River Valley Ranch wants to get back the cost of the mutton, even if the mutton is sold at the current high price, it is not known how long it will be until it gets back the cost...

(End of this chapter)