American Ranch

Chapter 258 Little Advisor [35]

Chapter 250 Eight: Little Consultant

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Chen Mo reached out and scratched the tip of Ellie's nose...

"Say."

Ellie shrank her neck: "Too much is too much. The organic goat milk from River Valley Ranch is nearly twice as expensive as the organic goat milk you can buy in supermarkets."

Chen Mo shrugged: "So?"

"You get into the top end of the market, but you leave out the biggest market. I've observed in supermarkets that organic goat milk from River Valley Ranch is not selling very well... Bella is also a consumer of organic goat milk from River Valley Ranch, but only occasionally , The price is too expensive. Positioning high-end brands with high-end prices, but not developing some high-end products? In the future, the competition in the US goat milk market may become more and more fierce." Ellie said seriously: "You should read more According to the news, many places are planning to increase the number of sheep raised.”

Chen Mo put down his knife and fork, and spread his hands: "Hegu Ranch is in some trouble. But not now... It is impossible and never possible to develop mid-to-high-end brands. Hegu Ranch only produces luxury ingredients." Chen Mo picked it up Knife and Fork: "What you said may make sense, but...you don't know the specific situation of the River Valley Ranch."

"Okay. I don't know how to run a ranch..."

Chen Mo smiled: "Can you be my consultant?"

"of course."

"I'll show you the previous sales reports, operating costs, and how to operate River Valley Ranch later." River Valley Ranch does need to change, but how to change and develop some products for the wealthy masses?

This idea needs to be investigated.

The fresh milk, beef from the River Valley Ranch, and even the mutton that enters the supermarket are all the most expensive among similar products.

Some things are not easy to sell when they are cheap, but the more expensive they are, the more people rush to buy them.This is the feeling that most rich people enjoy when they buy things, and that is the feeling that I can afford.

Just like the cult wines in Napa Valley, these wines are not necessarily delicious, but the output is small and the price is expensive, but many people flock to them.

River Valley Ranch has always positioned itself as a luxury ranch.There are medium and high-end products, that is mutton...

Chen Mo doesn't have any business talent. If he didn't have the space card, he wouldn't be able to achieve what he is doing now.He has long had the idea of ​​asking a consultant to help him.But Chen Mo is a little tired of being busy every day, even the current business of the ranch, he wants to reduce it as much as possible.

Herding cattle every day, driving sheep, doing a few businesses a year, and making a lot of money with one business is the best.

After dinner, Chen Mo went to the office, packed all the materials locked in the safe and brought them back...

Ellie cleaned up the kitchen at home, lay on the sofa with Aphra in her arms and watched TV.

"Come on, Stanford's little genius, take a look at the financial report of River Valley Ranch from April last year to March this year. There are income and expenses on it..."

"Okay, show me."

April, May, June...

The income in April was only a few hundred thousand, the income in May exceeded 100 million, and the income in June was close to 400 million... In August and September, the sales were stable at around 900 million US dollars.

In October, Ellie's eyes widened: "The income in October last year was 3056.3 million, is there any mistake?"

"Of course not. I sold a batch of Gerber trees last October for $1260 million."

"Oh my God, what kind of tree is so valuable." Ellie flipped through the front page, and a Gerber fruit tree with an average price of tens of thousands of dollars almost overturned Ellie's cognition.

Revenue minus expenses is almost profit.

Net profits are subject to a 20.00% income tax.But if the money earned is used for investment, the taxes paid will be less...

"It's too exaggerated. Almost all the goat milk from the pasture can be sold... Then why do I rarely see people buying it in supermarkets?" Ellie said strangely.

"The price of river valley goat's milk is very expensive. We have done statistics, and 70.00% of Wu's fresh milk is long-term order, and the supermarket delivers it directly to the door. The fresh milk sold in the supermarket only accounts for a small part..." Chen Mo said and took out The market research report compiled by Moxie was given to Ellie.

Ellie first looked at the sales report and financial report for the three months of this year. The profit of River Valley Ranch is too scary.

Such a profit is too abnormal for a ranch.

"Albertson Store, Tesco Supermarket, and Whole Foods Market have also signed purchase and sales contracts with us. The price of 6.5 pounds of fresh milk is 75 US dollars, and the price in the supermarket is 137.5 US dollars. 4.5 pounds of fresh milk, the price of the supermarket It is 99 US dollars, and our exit price is 63 US dollars...Leaving a high profit for the supermarket. Therefore, the promotion and publicity of the fresh milk of the River Valley Ranch, the supermarket will be responsible for a large amount of expenses...Our ranch is only at the beginning of the fresh milk market in large quantities. It was a comprehensive promotion."

"For example, organic goat milk from River Valley Ranch can increase breasts. It seems to be a gimmick made by three supermarkets."

Ai Li pursed her lips and looked at Chen Mo, sticking out her tongue: "It seems to be able to enlarge breasts..."

"???"

"Bella said it. She didn't know who said that the organic goat milk in the valley ranch can increase breasts, so she would buy some and drink it occasionally..." Ellie said with a blushing face: "My breasts are much bigger than last year .”

Goat milk has a certain effect on breast enhancement. Milk goat is rich in protein, vitamins and other substances, which have a certain effect on breast enhancement, but the effect is not particularly obvious.

If it has an obvious effect on breast enlargement... the organic goat milk from River Valley Ranch will no longer have a market.

But this thing may vary from person to person.

Chen Mo always felt a little mysterious.

"Hegu Ranch, Moxi who is in charge of sales, he is simply a genius." Ellie took a rough look at one acre and three lines: "The operation mode of Hegu Ranch is very good in the short term, but in the long run, it is not very good. Hegu The situation of the ranch is the current popular Internet celebrity economy, if you don’t make changes as soon as possible, the market competition will become more and more fierce in the future, I’m afraid it will be…”

Chen Mo lit a cigarette: "Moxie also said about this, the operation model of the River Valley Ranch must be changed as soon as possible. But how to change... I owe the bank 3.7 million US dollars, and you told me that a financial crisis may break out this year ..."

"Hegu Ranch only makes luxury goods. If we rashly promote mass products... profit reduction is the second priority, and we may lose our market position. Moreover, Hegu Ranch's current production capacity is limited, and only high prices can produce the greatest profit. Price cuts three One-half or one-half of it may occupy a larger market. But the profit... What I prefer to do is to reduce production, maintain the same price and reduce production. The profit obtained is actually similar or even higher. Do the math for me ?”

"Well, I agree with your point of view. However, only by occupying the market can we obtain greater profits, isn't it? Many companies are willing to spend money to occupy the market." Ellie looked at Chen Mo and blinked.

(End of this chapter)