The poor are poor, the rich are rich

Chapter 102 5 The Smart Rich Find Business Opportunity From Disaster

Chapter 215 The Smart Rich Find Business Opportunity From Disaster

Many investors believe that the crisis is terrible, and it will bring serious adverse effects to the development of the business.But for a person who wants to become the owner of wealth, the key to their success is to be good at seizing business opportunities in disasters and discovering business opportunities in crises.

In the year of Hong Kong's return to China, the financial turmoil broke out in Asia, and countries in the entire Asian region were affected to varying degrees.Countries and regions such as South Korea, Hong Kong, and Taiwan have been greatly impacted, and many enterprises with brilliant achievements have closed down one by one.

The financial crisis is like an angry tiger, killing some seemingly powerful groups.The crisis also brought Samsung to the brink of collapse, but it also provided Lee Kun-hee with a chance to learn from the pain and gave the Samsung Group a chance to think comprehensively.After careful research and analysis, Lee Kun-hee found that the problem of Samsung Group is that it pursues too big and complete, and gets involved in too many fields, which not only reduces the profit of the company, but also leads to low competitiveness.

To turn Samsung's disadvantages into advantages, it is necessary to get rid of the burden and travel lightly. Therefore, Li Kunxi boldly implemented reforms with the bold statement that "for the sake of the company, life, property, and even reputation can be discarded".He suspended many investment projects, leaving only electronics, finance, services and other projects with profitable prospects.

The crisis made Samsung have to fight with its back and die, otherwise what awaited them would be doom.The advent of the crisis allowed Samsung to freely carry out corporate restructuring; the crisis brought Samsung a steady stream of power.The crisis also made Samsung people realize that if they follow the big companies in Europe, America and Japan, they can only be in a passive situation forever and cannot really get rid of the crisis.Therefore, they made up their minds to improve technology and quality and create core competitiveness.

Smart investors are good at turning crises into business opportunities, and we should learn from their good habits.Cultivate the awareness of capturing business opportunities in crises, and develop your own insight to capture business opportunities in crises!

In September 1982, a patient died of drug poisoning in the Chicago area of ​​the United States. The death toll changed from the initial three to a rumored 9 deaths across the United States.More than 250% of consumers in the United States also know one thing at the same time-the patient died of poisoning after taking Tylenol tablets produced by the American Jonsson Company.

In the face of the crisis, Jonsson showed a very positive attitude.They're right now CEO Jim?Under the leadership of Bock, a response team was set up, and a large number of people were dispatched to test all the tablets.Under intense work, the response team tested all 800 million pills. The result of the investigation was that there were only more than 70 pills contaminated with cyanide, and all of them were in the Chicago area. They did not spread to the whole United States, and the death toll was only 7. people.

Although only 7 people died, Jonsson Company still launched the company's highest crisis management plan.Their first consideration is the interests of the public and consumers, and they did not hesitate to recall the drugs, which also caused serious losses of hundreds of millions of dollars to Jonsson.However, Johnson chose to allow themselves to bear huge losses and protect others from harm. They used the principle of "putting the interests of the public and consumers first" to save the company's reputation.The handling of this incident by Jonsson Company of the United States has also won widespread sympathy from the public and public opinion.

In the end, Johnson & Johnson not only did not fall down in the crisis, but was praised by consumers for handling the crisis with its own strong sense of social responsibility.The company also won the Silver Diamond Award from the American Public Relations Association.

The crisis will never play out in the prescribed way. It can bring fatal blows to investors at will. Whether it is the company you founded or the stocks you bought, they may be wiped out overnight.Therefore, when we are more proud and the development is smoother, we must pay more attention to the crisis.

Although we can turn the corner, none of us like the traumatic experience a crisis brings us.Therefore, we must be good at learning crisis management.To understand the causes of the crisis, and the greatest probability of occurrence.

The advent of a crisis has many uncertain factors, and no one can completely avoid the emergence of a crisis.Some crises are caused by their own shortcomings, while others are created by competitors; some crises are caused by natural causes, while others are caused by social and economic factors.Some crises are like a common blizzard, after a little freezing and suffering, it will pass slowly.Other crises are dire catastrophes with major implications for development and cannot be overcome without radical reforms.Although the arrival of the crisis cannot be predicted, we can use scientific methods to predict it.

We need to collect information from all aspects in detail to establish a crisis early warning of the weak links that may trigger crises, when the social political and economic environment may have a crisis, and in which aspects competitors may cause unavoidable impacts. mechanism; do a good job in contingency plans, exercise the ability to resist crises, and improve the ability to deal with emergencies.An investor should pay special attention to learning how to manage crises, and make planning decisions, dynamic adjustments, resolutions, and employee training for various possible crises; try to eliminate the impact of crises, or reduce the losses of crises.Let the crisis not only not become a threat and danger, but also an opportunity for development.

(End of this chapter)