The poor are poor, the rich are rich

Chapter 128 3 Zhu Yicai: Be an economically minded person

Chapter 263 Zhu Yicai: Be an economically minded person

Regal Profile:

Name: Zhu Yicai
Born in Tongcheng, Anhui in 1964.

From 1984 to 1987, he majored in economics and management at Hefei University of Technology.

In January 1993, he founded Nanjing Yurun Meat Food Co., Ltd. with his wife, Ms. Wu Xueqin.

Since 1993, he has been the chairman of Yurun Group.

From January 1993 to December 1, served as director and general manager of Nanjing Yurun Meat Food Co., Ltd.

In September 2003, he studied for the CEO training course organized by China Europe International Business School.

On October 2005, 10, Yurun was successfully listed on the Hong Kong Stock Exchange, thus realizing the real connection with international capital.

As the chairman of Yurun Group, he always likes to buy bankrupt state-owned enterprises with zero assets. He said lightly that he acquired two Hong Kong listed companies in one month; he is also very humble.He is Zhu Yicai, a rich man of the new generation.

In our daily life, there are often many things that are different from the normal state. As long as we are good at observing, we can discover the reason for the existence of these things.From these things, we can often find the economic acumen of rich businessmen.Zhu Yicai is just such a wealthy celebrity.The mystery of his life experience and the beauty of his acquisition of 5 large and medium-sized state-owned enterprises with zero assets in five years all fascinate us.

Zhu Yicai is an economically minded person. The series of measures he implemented enabled Yurun to achieve one specific goal after another step by step; his "acquisition" strategy for state-owned enterprises achieved a win-win situation for the enterprise and employees.

In March 1991, Zhu Yicai established the China Resources Meat Processing Plant and started production. The self-developed red sausage series meat products also quickly opened up.

In the early 20s, people's demand for processed meat rose rapidly, and Zhu Yicai chose to make low-temperature meat products uniquely in China.After three years, the low-temperature meat products produced by Zhu Yicai's Nanjing Yurun Meat Food Company have been very popular due to their high nutrient retention, and the supply has been in short supply.Expanding production has become a top priority.So Zhu Yicai rented an idle workshop in Nanjing Cannery and recruited some laid-off workers of the cannery on the spot.As the central government intensifies efforts to reform state-owned enterprises, the merger and reorganization of small and medium-sized state-owned enterprises in difficulty by private enterprises is no longer monolithic.A deputy mayor of Nanjing disguised himself to inspect Zhu Yicai's business, and finally decided that after the Nanjing canned food factory went bankrupt according to law, it would be bought by Nanjing Yurun Company with zero assets. A heavy burden has been lifted; Yurun Company has obtained valuable production land, factory buildings and a large number of skilled workers, saving a large amount of working capital needed for production expansion; all laid-off workers have been properly resettled.

The success of the acquisition of the Nanjing Canned Food Factory made Zhu Yicai deeply realize that the potential value of the closed state-owned enterprises and the market resources, business strategies and grasp of the market owned by emerging private enterprises should be well grafted.For the development of emerging private enterprises, it will undoubtedly play a role in fueling the flames, and it will at least provide an unprecedented opportunity for the rapid development and growth of private enterprises.

So, he set out to draw a concentric circle for his career.The first is to summarize and improve the business management model and acquisition skills of the company over the past few years, so that it can be replicated as a whole in the future expansion; then, the national sales network is re-arranged, divided into eight regions: East China, South China, Central China, Southwest China, and Northwest China. In order to facilitate selective regional acquisitions in the future, the products of the acquired companies will directly enter the corresponding regional marketing network, thereby saving sales costs and enabling these companies to quickly get on the right track.

Afterwards, Zhu Yicai frequently made heavy hand: In May 1999, Anhui Dangtu meat factory was acquired; in December 5, Anhui Fuyang meat factory was acquired; in May 1999, Sichuan Neijiang meat factory was acquired; in July 12, Acquisition of Handan meat joint factory; in July 2000, he acquired Liaoning Kaiyuan meat joint factory... He successively acquired 5 meat joint factories in Jiangsu Lianyungang, Anhui Fuyang, Dangtu, Sichuan Neijiang, Hebei Handan, Liaoning Kaiyuan and other places with zero assets. State-owned large and medium-sized enterprises.No matter how dilapidated each state-owned enterprise was, Zhu Yicai was able to turn the rotten into a miracle and realize profits that year.

Zhu Yicai found the space for his own business development from the acquisition of state-owned enterprises, and also provided a smooth upward path for his subordinates. Many college students worked for two or three years with outstanding performance, and became branch managers and department managers. "The food industry is an ethical industry" has always been the first rule that Yurun people keep in mind.In order to ensure the quality, he has successively invested in the introduction of the most advanced low-temperature meat product production equipment in the world, hired foreign meat product experts with high salaries, selected potential engineers from the former state-owned enterprise employees, and jointly formed the core technical force of the group, and also supervised each process. Strict hygiene standards have been established.

Zhu Yicai, who wins with an industrial philosophy, is an economically minded person, and his wealth strategy is admirable.With the steady development of the main business, Zhu Yicai began to diversify.He clearly designed the development prospects of the business: Yurun Group's existing meat products, real estate, high-tech and other industries will focus on meat products, and real estate and high-tech will be new economic growth points, thereby forming capital flow and logistics. , information flow three-in-one strategic pattern.

To be an economically savvy person, this is Zhu Yicai's book on his way to the rich, and it is also the requirement of the times for other entrepreneurs.When we are constantly pursuing quality of life and career success, "thinking about problems with an economic mind" will become the best foreshadowing for our pursuit of wealth.

(End of this chapter)