The poor are poor, the rich are rich

Chapter 138 1 Jiang Nanchun: Attracting Wealth to Come to You
Chapter 28 Cultivate the quality of wealth and let wealth come on its own initiative
Chapter 281 Jiang Nanchun: Attracting Wealth to Come to You
Regal Profile:

Name: Jiang Nanchun
Born in Shanghai in 1973.

In 1995, graduated from East China Normal University with a bachelor's degree in Chinese Language and Literature.

From 1994 to 2003, he served as CEO of Yongyi Communication Co., Ltd.

In May 2003, Focus Media Co., Ltd. was established.

Since 2003, he has served as Chairman of the Board of Directors and Chief Executive Officer of Focus Media.

If a man's desire for wealth is as strong as his desire for the development of his own omnipotence, then his faith is invincible.Understanding the power of the subconscious mind is a shortcut to riches, both spiritual and material.According to the law of the subconscious mind, if people want to be rich, they will have money, and they will also have peace and health in their hearts, and people's talents can be freely displayed.Recognizing your subconscious drive and creativity is the only way to get rich.Embrace a rich life intellectually.A prosperous life is achieved when people harbor this emotion.Focus Media Chairman Jiang Nanchun's road to riches is a road that attracts wealth. His creative ideas in advertisements attract audiences, wealth, and success.

The turning point of Jiang Nanchun's life occurred in the election for the chairman of the East China Normal University Student Union. Jiang Nanchun's victory was mainly due to his eloquence and adequate preparation in advance.Not long after Jiang Nanchun took office as chairman, an advertising company came to the student union to recruit part-time advertisements.He went to apply.Jiang Nanchun wrote the script overnight, and then the client happily invested 10,000+ to shoot the commercial.The success of the first order made Jiang Nanchun, who had planned to work for only one month, dispel the idea of ​​returning to school to live a comfortable life, put down the work of the student union, and devote himself to advertising. In 1994, he and several partners established Yongyi Advertising Company, with himself as the general manager.Later, Jiang Nanchun, who had a small success in entrepreneurship, returned to Shanghai to concentrate on running Yongyi.Soon, Yongyi developed into the largest advertising agency in Shanghai's IT industry.Although Yongyi has developed very well, Jiang Nanchun, who has worked hard in the advertising agency industry for seven or eight years, is very realistically aware that in the value chain of the advertising industry, advertising agencies are in the most vulnerable link and earn very little money. , pay the most labor.

Once, Chen Tianqiao's words made Jiang Nanchun deeply comprehend: only by discovering industrial models that others have not discovered can make a lot of money.So, Jiang Nanchun had the idea of ​​transformation: Why must he keep entangled in the tactical level of the advertising agency, instead of jumping to the strategic level of the industry to do something?Later, at an inadvertent moment, Jiang Nanchun was attracted by the crowd effect of a Shu Qi advertising picture at the door of the elevator in the office building. "Diamond King and Five".Yongyi changed its name, and Focus Media rose to fame.The grasp of middle and high-end people made it quickly attract advertising giants such as Citibank, Hennessy, Audi, etc., and even attracted the attention of international venture capital such as Softbank and Goldman Sachs.

Ideas create business.Under the construction of Jiangnanchun, Focus Media owns commercial building video media, store terminal video media, apartment elevator flat media (frame media), outdoor large LED color screen media, mobile wireless advertising media, Internet advertising platform, and Focus Direct Business DM Media and database marketing channels and other media networks that target specific audiences and can be organically integrated with each other.Focus Media has won high recognition from the industry with its original business model, focus, vividness and compulsion of media communication.

If it is said that Jiangnanchun's new business model was recognized by venture capitalists at the beginning, and the successful introduction of the first capital was Jiangnanchun's first jump in capital; Then, Focus Group's acquisition of the crowd should be the realization of Jiangnanchun's capital triple jump.

"What is the greatest success in business? It's not exactly how much money you earn, but how much impact you have had on the industry you are in, and this impact has always been remembered." Jiang Nanchun said.

"Business is not equal in the face of creativity. The return on investment between a creative business and a non-creative business is very different. And I found out more and more later that imagination creates your profit margin."This is Jiang Nanchun's perception of business model innovation after the success of Focus Media.Jiang Nanchun and his Focus Media used one creative concept to attract wealth to his head time and time again, and his creative legend wrote a wealth myth.

Let your mind attract wealth, tell yourself: I am a magnet for wealth.Let this thought become your daily confidence, and write in yourself: "I have an endless source of money within me. I have the right to be rich, and I will be happy and successful." Money is a substance, increase the attraction to money, Start with the idea first, the clearer the idea in mind, the faster you will reach your goal.When you have a clear idea of ​​wealth, wealth will be attracted to us.The material world is created by thoughts, and we are the result of our thoughts. Our subconscious thoughts and concepts have made us who we are today. We must plant rich ideas deep in our subconscious, and let the powerful power of our subconscious bring us to life. wishes come true. "Attract wealth to fall on your head", strengthen your wealth subconsciousness, and attract wealth to you.Always remember, keep making money, keep increasing your wealth, keep giving back to the society, keep learning, and keep helping others.Be a person who owns wealth and be a person useful to society.

(End of this chapter)