The poor are poor, the rich are rich

Chapter 27 3 Borrowing chickens to lay eggs, you can start from nothing

Chapter 53 Borrow chickens to lay eggs, you can start from nothing

At the beginning of our business, we will inevitably encounter difficulties such as insufficient funds, incomplete equipment, weak technical force, shortage of raw materials, and narrow market scope. It is necessary for us to unite with people with strong funds.Through the combination with the rich, with the help of other people's financial resources, realize your dreams.

The first pot of gold burned by the president of MySee is somewhat legendary.

In the summer of 2003, Gao Ran, who graduated from the Journalism Department of Tsinghua University, saw Jiang Xipei, the chairman of Jiangsu Far East Group, for the first time on a CCTV program.Within a few days, Gao Ran met Jiang Xipei who was giving a lecture on campus.In fact, Jiang Xipei has heard of Gao Ran a long time ago. He did not go to high school because his family was poor, and he was the first person who was directly admitted to Tsinghua University from a technical secondary school. He was featured in a magazine.

Gao Ran wanted to develop in e-commerce, so he made a business plan and gave it to Jiang Xipei.At that time, Jiang Xipei was in Changchun, Jilin Province to attend a meeting organized by the League Central Committee. Gao Ran learned about it in the afternoon, and immediately stood on the train overnight. He arrived in Changchun in the early morning of the next day and handed over the plan with both hands.

Jiang Xipei believes that this industry has opportunities, and at the same time, he is optimistic about this young man.Two hours later, a verbal agreement was reached: Jiang Xipei contributed 1 million yuan to account for 000% of the shares, and Gao Ran invested 65% with intellectual capital.Gao Ran burst into laughter and jumped up.When I returned to Beijing the next day, I found several Ph.D. students from the Department of Automation of Tsinghua University and formed a team.

In June of that year, Jiang Xipei called Gao Ran to Jiangsu to hold a board meeting.It was time to make a formal decision. A dozen directors and seven supervisors formed a half-round table, and Gao Ran sat alone at the other end.There are too many objections. Among the more than 6 people, all the elderly directors are against it, and all the experts and scholars are against it. They conclude that there is no chance of winning, because there is something in the plan that Gao Ran himself cannot justify even today. contradiction.There were only 20 people who supported him, Jiang Xipei, a vice president who also graduated from Tsinghua University, and a female director. These 3 people happened to be acquainted with Gao Ran in private.There is also Gao Ran, a person sitting at one end of the table and resisting "almost crazy".

In the afternoon, the board of directors studied behind closed doors, and Gao Ran went back to the hotel to rest.He knew in his heart that there was basically no play. 1000 million yuan is not a small amount, Jiang Xipei dare not make a decision alone, after all, the number is outnumbered.Gao Ran is ready to "go our separate ways with him".

At 10 o'clock in the evening, Jiang Xipei took Gao Ran to the restaurant, ordered porridge and pickles, and drank 5 bowls in one go.Gao Ran sat blankly.Jiang Xipei finally spoke: "Gao Ran, you are sure to be able to achieve a great career." Gao Ran heard the implication, and began to only eat porridge, not seeing this person who would reject him.Jiang Xipei went on to say that this project is too risky and we cannot agree to it; I personally like this project very much, but... Gao Ran didn't listen to what was said later, and his head was buzzing.He was almost desperate again, but he still had to give it a go.

"You killed me!" Gao Ran said loudly.Jiang Xipei was obviously a little shocked.Gao Ran ignored him, and just said: "I still have a few brothers in my family, how can I explain when I go back?" , My team has not been established, the channel has not been established, what should I do?" Gao Ran had already thought up these arguments in the hotel in the afternoon.

Unexpectedly, Jiang Xipei finally agreed to give him 100 million yuan.When parting, Jiang Xipei patted him on the shoulder and said something that this young man would remember forever: "This project has a very big risk, but you are not risky."

To this day, Gao Ran doesn't quite understand what Jiang Xipei was thinking at the time.

Gao Ran's e-commerce plan really failed, and several entrepreneurial partners also parted ways after half a year. In February 2005, Gao Ran met Deng Dee, a classmate of Tsinghua University, and the two merged the company and founded MySee.com. Eight months later, it raised several million dollars in venture capital.Today, Gao Ran and Dundee manage a team of more than 2 people.Jiang Xipei added an additional 8 million yuan in this process, and the total investment of 100 million yuan has increased in value by at least 100 times today.

A year and a half later, Jiang Xipei revealed to "Chinese Entrepreneur" his true thoughts on high investment:

"Even if the project fails, it will be of great help to him, and a loss of 100 million yuan is not a big deal to me; but if this person succeeds in the end, I will eventually be rewarded. He can actively seize opportunities, and Some people don’t know how to grasp the opportunity even if they have an opportunity in front of them. Without the 100 million yuan, he will still succeed, but it’s just a matter of time.”

Of course, the power of the rich is not so easy for me to use. To successfully use the rich, we must at least do the following:

First, use a three-inch tongue to tell our ideas to rich people who can be used by us, so that those who can contribute money and effort can be used by us.

Second, we need to start with ancillary labor for the more powerful and wealthy.According to common sense, the higher the technical content of a product, the better its economic benefits.However, even the most advanced products have some low-tech components or auxiliary materials, such as wrapping paper, straps, boxes, etc.These auxiliary materials, due to their low technical content, cannot bring much profit, so rich people are happy to hand them over to outside individuals or companies to reduce investment. In this way, entrepreneurs with weak technical strength and insufficient funds can just Start with this.

Thirdly, establish long-term business relationship.This is the key to harnessing the power of the rich.The so-called borrowing from the rich refers to the long-term business provided by the rich.As long as the big companies of the rich do not go bankrupt, their own small companies will not have to worry about food.Of course, in order to achieve the goal of long-term cooperation, we must pay attention to quality and keep promises.

Fourth, gradually increase the technical content.The ultimate goal of borrowing money from the rich is to get yourself to a higher level.In addition to expanding business, it is also necessary to gradually invest in technology and equipment to prepare for undertaking work with higher technical content, so as to obtain greater profits and continue to grow itself.

(End of this chapter)