The poor are poor, the rich are rich

Chapter 32 5 Refinement to have "sharp eyes" and dig out the "real gold" behind the unpopularity

Chapter 65 cultivates "sharp eyes" and digs out the "real gold" behind the unpopularity

In the eyes of people who can make money, there will never be "unpopular" or "hot", only "hot" or "cold". 360 lines, every line is the champion. Not all industries in the 360 ​​industry are "hot", but in the eyes of people with "poisonous" eyes, no matter how "cold" the industry is, "real gold" can be found.

In the eyes of the rich, there is gold everywhere, as long as you practice a pair of "golden eyes" that are good at discovering business opportunities.When the rich stop on the street and smell it with their noses, they can smell where there is an opportunity to make money.This is of course an exaggeration.However, no matter what their eyes are fixed on, they can find business opportunities and earn a lot of money.

Some people always pick hot spots and focus when doing business, thinking that only in this way can they find gold.Undoubtedly, being able to attract the attention of most people shows its attractiveness and unlimited business opportunities.But those who are really capable of making money will "avoid the heat and stay cold", create wealth in the "unpopular", dig gold that others can't dig, and win by surprise.

Xu Aidong is such a person who digs out gold from "unpopular".She used to be a bank clerk and is now the owner of 1400 bamboo charcoal stores.

Getting rich by relying on bamboo charcoal started with her illness.A few years ago, Xu Aidong suffered from rheumatism. At the worst time, he couldn't even lift his arms.A friend gave her a bamboo charcoal mattress and several charcoal bags, saying they could cure her disease.After using it, the disease really got better.

Xu Aidong became very interested in bamboo charcoal and keenly felt that it was a huge business opportunity.After inspecting the city where her friend lives, she found that the supply of bamboo charcoal is sufficient, but there is no store specializing in bamboo charcoal, and the same is true in the whole country.This strengthened Xu Aidong's confidence in doing bamboo charcoal business.Her idea was opposed by her family: This is completely unpopular, no one in the whole country does it, why do you want to go into troubled water?Because he saw the business opportunity, Xu Aidong still made up his mind to do it. In March 2002, the country's first bamboo charcoal franchise store named "Selling Charcoal Weng" opened in Hangzhou.

At the beginning, the business was bleak. Although customers thought it was new, they watched more and bought less.After a period of time, Xu Aidong couldn't hold on anymore, but she was still optimistic about the prospects of the bamboo charcoal market. She decided to change her mind and choose a new store location.After that, she rented a house in Hefang Street, a famous commercial and cultural street in Hangzhou.Unfortunately, "SARS" just came, and there was another depression.Xu Aidong faced doubts from his friends and obstruction from his family.She persisted anyway.Sure enough, after resisting the ravages of "SARS", the income on the first day of business exceeded 3000 yuan, which was more than the previous month's income.This strengthened Xu Aidong's determination to continue.

As the bamboo charcoal business is getting better and better, she is no longer satisfied with opening a shop in her hometown. Xu Aidong wants to develop her bamboo charcoal business to the whole country. In August 2003, she opened a branch in Hunan.Three months later, she had 8 branches across the country. In 2004, she opened a bamboo charcoal processing plant to expand product deep processing and integrated operations.Now her business has spread all over the country, and an unpopular person that no one knew about before has become a big business by her.

Unpopular business is the best and most profitable.As long as there is a market, there are opportunities to make money.The reason why unpopularity is defined as cold is because many people have preconceived ideas: others say it is cold, and I think it is cold, and many opportunities to make money slip away quietly like this.If Xu Aidong had turned a blind eye to bamboo charcoal like everyone else, and had chosen to give up instead of continuing to persevere in the face of family resistance, he would not have achieved his current achievements and development.She may still be an ordinary bank clerk, living a nine-to-five life.

The discovery of "unpopular" is the expansion of vision and the result of keen business sense.Rich people will carefully observe every field around them. Whether they are cold or not is not subjective but depends on the market. They understand that the market determines business, and business determines wealth.Only those who can start from the "cold" place and exploit the "cold door" can dig up greater treasures."Unpopularity" in the business field is not afraid, it is just wealth wearing a mask, and whoever can make it show its true face will gain wealth.

(End of this chapter)