The poor are poor, the rich are rich

Chapter 34 1 The biggest danger is feeling safe

Chapter 7 Break through yourself and win the arena of wealth
The biggest danger of Chapter 71 is feeling safe

The ancients said: "Born in sorrow, die in peace." In terms of attitude towards wealth, if you don't be prepared for danger in times of peace and prevent the passing of time, vested wealth may gradually disappear.Ren Zhengfei, President of Huawei, talked about "winter" when the company was in "spring": Winter is lovely, not terrible. If you don't predict its arrival in advance, you may never feel the beauty of spring, and your wealth will never be the same. Shore peach blossom.

When is a person most dangerous?There are dangers everywhere, there is a cliff in front of you and there is no retreat behind, or is the surrounding quiet, with birds singing and flowers fragrant?When you fail, you complain that happiness is too far away. When you succeed, you feel that the future is worry-free.I always feel that spring is the best, and winter should have disappeared from this world long ago.Spring will also be very cold. If you only want to enjoy the warmth of spring and forget about the doomed winter, it will come early.

"Winter is also lovely, not hateful. If we don't go through a winter, it will be very dangerous for our team to remain aloof. Huawei must not be proud. Therefore, winter is not terrible, and we can get through it." This is a passage from Ren Zhengfei, president of Huawei. He is warning people that without crisis, Huawei would not exist, and personal value would disappear. The existence of winter is to let people look for spring.

Before the cold wave of the Internet stock bubble burst hit China, and the growth rate of the domestic communications industry was still rapid, when Huawei's annual sales reached 2000 billion yuan in 220, Ren Zhengfei talked about the crisis: "Huawei's crisis and its shrinking and bankruptcy It will definitely come.” In an internal speech of the company, he said with emotion: “For ten years, I have been thinking about failure every day, turning a blind eye to success, and I have no sense of honor and pride but only a sense of crisis. Maybe this is how I survived. It has been ten years. We all have to think together how to survive, maybe we can survive longer. The day of failure will definitely come, and everyone must be ready to meet it. This is my unshakable view, and this is the law of history.” An article entitled "Huawei's Winter" was widely circulated in the industry.

"Huawei's winter" is actually not just Huawei's winter.At the end of "Huawei's Winter", Ren Zhengfei said: "Thousands of sails pass by the side of a sinking boat, and thousands of trees spring ahead of a diseased tree. The sharp drop in Internet stocks will definitely have an impact on construction expectations in two or three years. At that time, the manufacturing industry will be inertial. It has entered a contraction. The prosperity in front of us is the result of the inertia of the network boom in the past few years. Remember the saying "everything must be reversed", this winter of network and equipment supply will be as cold as it is so hot that people don't understand it. .If there is no foresight and prevention, they will freeze to death. At that time, whoever has a cotton coat will survive."

Bill?Gates has repeatedly warned Microsoft employees to always have a sense of crisis that "only 18 months from bankruptcy".Zhang Ruimin, CEO of Haier Group, said: "Always tremble with fear, always walk on thin ice, and pursue eternal vitality with an eternal sense of urgency."

Only a person with a sense of urgency can be successful, and preventing the passing of time has always been an essential factor for the success of the market.Huawei's sales in 2008 exceeded US$200 billion. People saw its success, but Ren Zhengfei said that Huawei has no success, only growth, and more and more unpredictable difficulties in the future.It is this awareness that allows Huawei to make continuous progress and continue to develop amidst hardships.

Looking at the world's richest men and entrepreneurs, many of them can always avoid losses before the crisis comes, and use this to have better development.They have the awareness of "early warning", and when the danger really comes, they will not be threatened.A person who wants to be rich should not be trapped by existing wealth and lose his way forward.Being content with enjoying will only make the future dim. Only by leaving the achievements behind and looking into the future with a clearer and farther vision, can the possible danger be eliminated in the bud, and success and wealth will not be far away from you. go.

(End of this chapter)