Play in God's jersey

Chapter 188 Sneaker Endorsement Contract
Qian Duoduo's performance in the Olympics made his popularity soar in China,

This has also attracted many sporting goods companies and other companies to sign him as a brand spokesperson.

His agent, Monica, has received more than a dozen endorsement invitations.

Qian Duoduo asked her to focus on negotiating the sneaker endorsement contract first, and it was fine to postpone the rest. After all, he was about to enter the league soon, so what kind of shoes to wear was a problem.

What's more, he also needs money to do something now. Most of his money is put on some investments, and the rest of his own money is basically spent. There is not much money he can mobilize.He hasn't bought anything big for himself yet, and the money he spent hasn't been spent on himself.

So he hopes that Monica can negotiate the sneaker contract as soon as possible and get the endorsement fee.

However, he was not very satisfied with the offer contract offered by Nike, the first company Monica contacted.

Nike is only willing to offer him a four-year, $200 million endorsement contract, or $50 a year.

If this contract offer contract is studied carefully, it is actually not too bad in the NBA.

In the sneaker endorsement contract, the top grade is to have your own "signature shoes", which is only a handful of a dozen or so individuals in the entire NBA.

For superstars like Kobe, James, Durant, etc., the brand is willing to produce "signature shoes" for them. To put it bluntly, it is the ability to bring goods.

Now Qian Duoduo is just a rookie player. Although he has performed amazingly in the Olympics and is well-known in China, Nike does not think that he has reached this level, so naturally he will not give him a superstar endorsement contract.

Back then, when he was in the CBA, Nike offered Yao Ming a four-year contract of $20. In 2003, when Yao Ming became the No. 160 pick in the NBA, Nike was only willing to offer him a four-year contract worth $200 million.From such a relative point of view, Nike paid Duoduo [-] million US dollars for four years, which is higher than the contract that was originally offered to Yao Ming.

For such a contract, Qian Duoduo is obviously dissatisfied, thinking that it is a child labor contract in a brand endorsement contract.

However, Monica knows that such a contract is in line with the current market. The annual amount of the first endorsement contract signed by an NBA lottery rookie is generally between US$20 and US$70.Of course, those super rookies are special cases, such as LeBron, the favorite of the sky, and Kobe, the super high school student at the time, they all got endorsement contracts much higher than this.

And there is another reason why Nike is unwilling to give Qian Duoduo a high price endorsement contract, that is, "centers don't sell shoes". Affected by Qian Duoduo's consistent position as a center in the NCAA, Nike directly classifies Qian Duoduo as a center player. up.

Although big players will make the brand more recognizable and visually attractive, the underlying law of "centers don't sell shoes" has always existed.

What really attracts sneaker brands has always been talented forwards and guards. They want to sign those small players with speed and explosiveness. In the final moments of the game, the basketball is usually in the hands of these small players. of.

The brand directors of those big-name sneaker brands even bluntly said that they did not plan to have their spokespersons gather five players, but hoped to create a small team full of passion.

"Are they blind? When will I only be able to play center? In the Olympics, I swing to small forward. I can swing in multiple positions. Let them play again. Go and find out. If it’s just the amount of the contract, there’s no need to continue talking. Contact the next company, they don’t want to see me, and I’m not waiting for you. I don’t even think about how much influence I have in China. If these brands have great impact on the Chinese market If you’re not interested, then there’s no need to talk about it. The endorsement contract needs to be done as soon as possible, and I hope to get it done within a week. After it’s done, I’m going to the United States.” Qian Duoduo directly told Monica Views.

After getting along and cooperating for such a period of time, Monica understands that Qian Duoduo is a boss who works vigorously and decisively, and is determined to do it. He hopes that his subordinates will try their best to complete the orders he issued.Of course, if she has good professional advice, he can also listen to it, but in the general direction, he will still choose to control it by himself. After all, reborn people are definitely far better than others in grasping the future development trend.

Monica continues to contact other sneaker brands, and also shows that Qian Duoduo is not only a center player, but a rare all-round swing player with multiple positions, and made a CD of Qian Duoduo’s performance highlights in the Olympics. The frenzied support of Qian Duoduo from the Chinese fans and audience at the Olympic Games was broadcast directly at the negotiation site.

After some hard work, Monica finally sent back the good news,

Adidas gave a four-year offer of 4 million US dollars, which was five times the contract of Nike.
Nike also raised the price accordingly, 4 million US dollars in 650 years,
Reebok offered $4 million over four years.

It is obvious that Adidas values ​​the commercial value of the Chinese market behind Qian Duoduo. After all, in the Chinese market, Kobe under Nike is popular, and Yao Ming is also under Reebok. Adidas does not have a spokesperson who can carry the flag in China, so they Compared with the others, they are more willing to place a larger bet on Qian Duoduo.

Qian Duoduo instructed Monica to continue negotiating with other companies to put some pressure on Adidas. At the same time, he hoped that the first contract would be shorter, and three years would be better. After all, he has not yet proved himself in the NBA. The first endorsement The amount of the contract will naturally be smaller.But he firmly believes that he can make a name for himself in the NBA. The contract period is one year shorter, and he can sign another large contract one year earlier, which is beneficial to him. It may be more than 1000 million US dollars.

In the end, Qian Duoduo signed a three-year, $900 million sneaker endorsement contract with Adidas.

It's not like the whole family doesn't want to enter the house. Qian Duoduo couldn't help but think of the 13-year, 2 million USD endorsement contract signed by Harden and Adidas in his previous life.

After signing this contract, the system directly acquiesced that Qian Duoduo had new income, which directly increased his wealth value by 6200 million.The total wealth value of the system has risen from 180701550 to 242701550, returning to the wealth level of 2 million.

In this contract, Qian Duoduo asked Adidas to pay 300 million US dollars for the first year first, and then pay the rest later, and his reason was to donate the 300 million US dollars to support the reconstruction of the disaster-stricken areas in Wenchuan Earthquake.And he wants to donate more than 300 million U.S. dollars, and will continue to add more later. The total donation amount will reach 500 million U.S. dollars, which is 3400 million yuan.

Naturally, Adidas is very supportive of his charitable act. After all, this can bring the company exposure and enhance the Chinese people's goodwill towards their brand. This one thing can give their company a lot of public relations benefits, so They are willing to pay more than 500 million US dollars directly in advance to support his charitable deeds.

And Monica was shocked by her boss's move. It turned out that he asked for a high-value endorsement contract to a large extent for doing good deeds, so she would not raise a commission on this contract.

Of course, she didn't know that Qian Duoduo had no money left, otherwise she wouldn't have finalized the endorsement contract in such a hurry, and negotiated slowly, maybe a larger amount could be negotiated.

When the Wenchuan earthquake occurred, Qian Duoduo was still in the United States. At that time, he thought that he should do something about it. Later, he was busy with training and busy with the Olympic Games, so he delayed this matter again.Until the Olympic Games, he saw Lin Hao, a young hero of the earthquake relief who raised the flag together with Yao Ming, and he made up his mind not to delay any longer.

When he was incapable in his previous life, he donated 1000 yuan. Now that he is more capable, he naturally hopes to do more.However, he does not want to publicize this matter, hoping to keep a low profile.

In his view, doing good deeds is not a show without a lot of fanfare.

However, a personal donation of 3400 million is such a large amount. In contrast to the fact that some top rich people only donated 100 million, even if he wants to keep a low profile, he will leak some news to some extent.

The media can always find some clues to report, so Qian Duoduo's reputation in China was once again pushed to another peak when Qian Duoduo was already extremely popular in the Olympic Games.

It can be found everywhere on the Internet, such as:
"China's pride is a lot of money!"

"Basketball superstar Qian Duoduo donated 3400 million to individuals in the disaster area, and 100 million to the rich!"

"Qian Duoduo, a Chinese athlete who spares no effort to do charity!"

"The backbone of the sports world is a lot of money!"

……

Many other news reports with exaggerated headlines.

Some gossip media began to track and report on Qian Duoduo's life. Some people jumped out and said "Qian Duoduo's neighbor's aunt's sister-in-law", "Qian Duoduo's classmate at the same school for many years", "Qian Duoduo's cousin at the same table", "The math teacher who once taught Qian Duoduo" and other acquaintances broke the news about Qian Duoduo's many things that happened and didn't happen.

For example, Qian Duoduo has acted bravely since he was a child, helping the old lady cross the road,

For example, Qian Duoduo picked up [-] cents on the side of the road and gave it to the police uncle,
For example, Qian Duoduo has been a smart child since he was a child. He always raised his hands most actively when answering the teacher's questions in class.
……

Qian Duoduo really wanted to admit that he had done these things, but he really had no memory of them.

And some people who really know him but are not familiar with him, from being surprised by his sudden burst of basketball talent, to commenting "When did this kid become so rich?" Have a meal."  …

It's just that Qian Duoduo didn't have time to pay attention to it. He just did what he thought was worth doing, and he didn't care what others thought. He was going to fly to the United States to participate in the preseason training camp.

(A chapter of [-] words, please ask for a monthly ticket and a recommendation ticket!)

(End of this chapter)