Play in God's jersey

Chapter 410 Signature Shoes

The All-Star Weekend in 2009 passed with disbelief on people's faces.

Before the start of the All-Star Weekend, anyone who dared to predict that a Chinese rookie would win the MVP of the Rookie Game, the MVP of the All-Star Game, and the shooting champion in the three-point contest would definitely be sent to a mental hospital, or even beaten to death on the spot.

Even God would not dare to say that, who would dare to believe it?

Who are you kidding, a player from China can achieve this feat and win the MVP of the rookie game. Some people can’t believe it just for this one item. To win the MVP of the All-Star Game at the same time, it is simply Talking about the sky and night, and you have to catch up with a three-point shooting contest champion, this is a monster talk, okay?

Not to mention Chinese players, even American players, native-born geniuses, no one can do it, geniuses like James, like Jordan, can't do it, okay.

No one in the history of the NBA has ever achieved such a feat. Only the basketball emperor Chamberlain is infinitely close. The ancient beast Chamberlain also entered the All-Star in his rookie season and won the MVP trophy in the All-Star Game, but at that time there was no The rookie game, the rookie game was not added to the All-Star Weekend until the 90s, so Chamberlain has no chance to do it.And Chamberlain, a traditional center, can win the next three-point contest?That is obviously impossible.

Now Qian Duoduo, a player from China, has actually done it. Not only is the Chinese sports media going to blow up, but the American sports media is also going to blow up, all of which are overwhelming reports.

People have started discussing Qian Duoduo, and they have stopped saying that he is the best rookie in this draft, but that he may be the best rookie in the last ten years. What is the concept in the last ten years?This all covers the platinum generation players in 2003. Can Qian Duoduo surpass James?Can it surpass Wade and Anthony?Can it surpass Paul?
People make comparisons and comments from various aspects, from the aspects of game skills, personality, physical fitness, and even skin color and ethnicity, etc., vertically and horizontally, some people say yes, some say no, some say hang, some say no...

There are all kinds of answers. In short, Qian Duoduo's reputation in the NBA has taken a step forward. People believe that if the All-Star game votes come to vote now, Qian Duoduo is very likely to become the All-Star vote king. .

In China, his fame suddenly overshadowed Yao Ming; in the NBA, his popularity is also catching up with the most popular superstars in the league, Kobe, James and Howard.

Qian Duoduo's popularity soared, and Adidas, who signed a sneaker endorsement contract with Qian Duoduo, made a lot of money. The three-year endorsement contract of 900 million US dollars became one of the most valuable contracts signed by Adidas in history.

A few months ago, Nike and other shoe and clothing brands who were unwilling to give a higher price to sign a lot of money are now regretting it to death.

At that time, the view that Qian Duoduo was a center forward, who did not carry goods or sell shoes, has been shattered by the real market reaction. Fans began to desire to own a pair of sneakers endorsed by Qian Duoduo.

In their hearts, Qian Duoduo has never been just a center forward, he is also a point guard, a small forward, a shooting guard, well, players who play inside can also regard him as inside.

It can be said that fans who play various positions on the court can find what they want in Qian Duoduo.

Because Qian Duoduo won the MVP of the Rookie Game and the MVP of the All-Star Game, the reward standard in the sneaker endorsement contract was triggered, and he received an additional 100 million US dollars as a reward. Adidas hurriedly offered this 100 million, and chased Qian Duoduo To make exclusive signature shoes for him.

Originally, Qian Duoduo did not have signature shoes, but now Adidas plans to create a signature shoe series for Qian Duoduo covering five positions on the court. This is a bit like the Jordan series becoming independent from the Nike brand and becoming a prototype of a sub-brand.

It is not easy to have a pair of signature shoes in the NBA. Some players, even the All-Stars, are still wearing other players’ signature shoes after they retire. In a team with a broad market prospect, those savvy sneaker brands are not willing to send you a contract for a signature shoe.

There are only a handful of players in the league who have their own signature shoes. Among the active players, only Kobe, James and Durant under Nike have signature shoes. It is extremely rare to have their own signature shoes just after entering the league.

Businessmen are shrewd, and if they don't see an opportunity with potentially huge returns in you, they will never take out their checkbook and write a check to you.

Adidas wants to extend the contract period with Qian Duoduo, so the contract price given is naturally extremely high.

But Qian Duoduo did not agree. At the beginning, he instructed his agent Monica to only sign a three-year contract, because he considered that he would soon become famous in the NBA. When the contract expires, he will discuss the next contract. The power can be held in his own hands. Although he has won the MVP of the Rookie Game, the MVP of the All-Star Game and the championship of the three-point shooting contest, and his fame has reached the current peak, in his opinion, it is far from the end. It is not enough for him to have full initiative in the negotiation with the sneaker giants. Simply put, the sneaker giants he wants now may not agree. His status in the league is not enough, and the chips in his hand are not enough Not heavy enough.

Therefore, Qian Duoduo only signed a contract with Adidas for signature shoes. According to the contract, Qian Duoduo can get 6% of the sales volume of all signature products in return. When the total sales of his signature products exceed 1 million US dollars, he He can get an additional 600 million US dollars as a reward. If it exceeds 2 million US dollars, he can get an additional 1500 million US dollars in rewards. When it reaches 3 million US dollars, he can get 2500 million US dollars in rewards. The amount of sales and incentives increased by 1 million US dollars accordingly.

You must know that this sales bonus is not set by Adidas at will. They made it with reference to the signature shoe contract of Nike's top brand James. James' signature products have not exceeded 3 million US dollars in sales this year.It can also be known from this that Adi regards Qianduo as his top card, and wants to use Qianduo to fight against the stars of Nike.

In addition to Adidas, there are also a large number of well-known and non-famous international brands coming to the door, wanting to find a lot of money to endorse.Before, after the Beijing Olympics, there were many brands who wanted to find money to represent Duoduo, but Monica refused, so they only accepted a sneaker endorsement from Adidas.

One is because he doesn't want to do child labor for the brand when he is not famous enough, and sign a cheap endorsement contract.

The second is because he is very picky in choosing endorsement brands. He doesn't want to sign a bunch of miscellaneous brands or even make money with no conscience. What he needs is fewer but better.Even if the bird cherishes his feathers, if he has a lot of money, he won't overdraw his reputation to make a quick buck.

But now is a good opportunity. Qian Duoduo thinks he can see if there are other brands that can be signed for cooperation. He asked Monica to get in touch first. If there is a good opportunity, he doesn't mind signing another one. Two endorsement contracts, he now needs some real money to increase his wealth.

(End of this chapter)