Super Orchard

Chapter 153 The Prospect of the Fruit Store
Time entered November, and the temperature in Jinquan Village dropped extremely sharply. After a heavy snowfall, the temperature during the day also dropped below zero.

The patrol cars in the orchard and the vehicles for pick-up and drop-off of employees have been officially used, and the road around the outer wall is also under construction. After the heavy snow, due to concerns about affecting the quality of the road surface, work has also been suspended.

Zhou Jianguo drove the business car back to the orchard, came to the office building, and went straight to the office of General Manager Shen.

Since he joined Jinquan Orchard, because he wanted to open a sales terminal, that is, a fruit chain store, he was basically busy outside in normal times, and he rarely returned to the orchard once in half a month.

Shen Yangguang was very concerned about the opening of the store. As soon as he saw Zhou Jianguo, he immediately asked, "How are the fruit stores in various places?"

During this period of time, except for the 23 fruit shops that opened first, the remaining 27 fruit shops have also opened for business, and when the sales of Jinquan apples were about the same, a variety of other fruits were introduced. Up is a real fruit shop.

Zhou Jianguo had already talked about these things with Shen Yangguang on the phone, so he stopped mentioning them and talked about the specific details: "In our fifty fruit shops, all the fruits are of the top quality in the market, and they are slightly damaged. Or spoiled, or even the shape of the fruit is not very good, we don't want it, or sell it at a discount."

Shen Yangguang nodded, and then asked: "What about the price?"

"The price is still set at the beginning, and the sales are made at a low price. The overall gross profit is only about [-]%, which is enough to pay the rent, water, electricity, manpower, etc., which is basically the same."

Then, Shen Yangguang asked the question he was most concerned about: "How is the market reaction?"

Zhou Jianguo said with a smile: "The market response is beyond expectations! All our fruit shops are not for profit, but just as a foil for self-produced fruits, so the price is much lower than that of the peers."

Speaking of this, Zhou Jianguo was a little thirsty, and after taking a big sip of tea, he continued: "Think about it, compared with other fruit shops, the quality of similar fruits at the same price in our shop is the best, and the same quality of fruit is the best. Our price is the lowest among them, don’t you like it?”

This was the strategy decided by Shen Yangguang and Zhou Jianguo. Of course he knew about it, and then asked, "Apart from the customer's reaction, did other colleagues have any reaction? After all, our price is a bit low."

Zhou Jianguo thought about it for a while, and said seriously: "It's nothing to look at at the moment. Although our prices are relatively low, they are all new store openings. They probably thought we were doing opening activities."

Shen Yangguang was a little worried, and continued: "This matter cannot be taken lightly. After a long time, they will definitely see that we are not opening promotions, but have always been like this. In this way, we don't make money to attract customers. It will also cause other colleagues to lose a lot of traffic, especially the shops that are closer."

Zhou Jianguo nodded and said: "That's the reason, but now it's a market economy, as long as we don't drive up prices, but sell at a lower price, there is no problem in going public in the legal system."

Shen Yangguang smiled and said: "Of course I know this. Let's not talk about fruit shops, but our country. No matter what high-end technology is mastered, these high-end products will become cabbage prices within a year. This kind of thing has always been I haven’t seen any problems in doing this, but as the saying goes, peers are enemies, so we should pay more attention to this aspect.”

In fact, Zhou Jianguo was also a little worried that the long-term implementation of the low-price strategy would lead to retaliation from his peers. After thinking for a while, he said, "How about we increase the gross profit a little bit, from [-]% to [-]% to [-]% to [-]%?"

Shen Yangguang nodded and said: "In this way, the prices of all fruits will increase by about [-]%, and there is no major problem. You can handle the specific things, but there is one thing, we must ensure that our fruit prices are higher than those of all peers. Among them, the lowest price is maintained under the premise of the same quality!"

There are more than 40 cities in Northeast China, including provincial capitals, prefecture-level cities and county seats, and each city has at least one chain fruit store named "Jinquan Orchard" opened in the central business district.

Every city is covered with ice and snow and it is extremely cold. The owners of other fruit shops next to the "Golden Spring Orchard" fruit shop are also a little cold in their hearts. They found that during this period of time, since the opening of the Golden Spring Orchard Fruit Shop, their business has become deserted. Not a lot.

In an open market like the fruit industry, the weapon of price is obvious. As long as anyone plays a low-price strategy, it will definitely attract a large number of customers.

For competitors, they must either follow suit with low prices, or have irreplaceable special fruits or means, otherwise they will be dragged down sooner or later.

Although Shen Yangguang was a little worried about this matter, he didn't know the details. He just told Zhou Jianguo and the employees of each store to pay attention at all times, and to report to the higher authorities in time if anything abnormal happened.

After thinking about things in the office for a while, Shen Yangguang planned to go out for a walk. When passing by the personnel office next door, he suddenly remembered that the orchard had expanded again, and there was not enough manpower, so he walked in.

Jiang Xiaoxi had just finished her wedding leave, and went back to work in the office. When she saw Shen Yangguang coming in, she raised her head and asked, "Brother, what do you need from me?"

Shen Yangguang sat down on the chair straight away and said, "What is the manpower rationing in the orchard now?"

Jiang Xiaoxi didn't even need to look at the information, and said directly: "The company currently has 20 people in the business department, ten people in the engineering department, ten people in the fruit and wine department, ten people in the guest room department, five people in the catering department, and five people in the breeding department. There are ten people in the security department, one person from the general manager and deputy general manager, one person from the finance department, one person from the personnel department, and one person from Uncle Liu, a total of 75 people."

"There is also a sales department. Among them, there are ten people in logistics and transportation, and 150 people in fifty stores. There are 160 people in total. The total number of people in the company is 230 and five people."

Shen Yangguang nodded. As far as he knew, besides the general manager and the deputy general manager, the total monthly salary of the other 200 employees in the company was close to one million yuan.

After asking about the situation, Shen Yangguang went on to say: "The company's organization is a bit chaotic now. If you want to simplify it, do you have any good ideas?"

Jiang Xiaoxi thought for a while and said: "For example, departments with only one person, such as me, Xiaowei and Uncle Liu, etc., I decided to merge into the logistics department, and other departments that are somewhat similar can also be merged."

After hearing this, Shen Yangguang thought for a while, but he couldn't think about it for a while, so he didn't think about it, and said: "The peak season for sightseeing and picking in winter is about to arrive, and there are not enough employees in the security department now. Use, so you can recruit ten more people, and you can take charge of the specific matters."

Jiang Xiaoxi is absolutely good at recruiting people. In the past, she was there to help every time when recruiting people, so it was very easy to deal with. She immediately opened the recruitment document on the computer, modified it a little, printed it out, and then posted it in the village and on the Internet. Post a job offer.

(End of this chapter)