Super Orchard

Chapter 202 Market Competition
Snow covered, neon lights flashing, countless "Santa Clauss" in red robes walking in the streets and alleys, countless stores ushered in the annual sales feast, and the whole provincial capital was filled with a festive atmosphere.

Completely different from big cities, Jinquan Village hardly sees any Christmas-related atmosphere here, and each household still lives as it pleases.

However, in Hujia Village, which is a few kilometers away from Jinquan Village, it is a different scene. Especially in the orchard of Hujia Village, there are lights and festoons everywhere, "Happy Double Eggs"!
This is not because Hujia Village is more fashionable than Jinquan Village, but because according to the practice of previous years, the orchard in Hujia Village still chooses to open on Christmas Day.

Soon, a scene similar to last year happened again. From time to time, because they were not familiar with the road conditions, some cars from other places were fascinated by the countless billboards on the roadside, and came to Jinquan Orchard after turning a corner.

For these tourists, Liu Dihua, the janitor, also treated them as Shen Yangguang said. If they are willing to come in and pick them, let them come in. It is right that it is the warm-up of the opening of Jinquan Orchard on New Year's Day. If they still want to go to Hujia Village For the orchard, Liu Dihua would also tell them to turn south after leaving the village.

Seeing this scene, Jiang Xiaoxi couldn't help but feel a little regretful. He found Shen Yangguang and said, "Why don't we also set the opening date for Christmas, or I will feel uncomfortable watching these tourists run to Hujia Village."

Shen Yangguang laughed and said: "It's just a few days, and the sales will not be delayed for long, and it's not that I didn't think about opening the orchard earlier. It's because the fruit output in our orchard is not much, and it's too early. It's sold out."

"Didn't our orchard plant so many strawberries this year? The planting area has tripled, isn't that enough?"

"Although these newly planted strawberries are also bearing fruit this year, if you look carefully, you can find that the yield of the new strawberries is not high. It would be good if the yield of the whole strawberry garden can be doubled compared with last year."

Although strawberries can bloom and bear fruit in the first year after being planted, the yield is the same as other fruits. The first year is not too high, but it will enter the fruitful period after two years and reach the highest yield.

Seeing that Jiang Xiaoxi was still a little unhappy, Shen Yangguang went on to say: "By next year, these strawberries will enter the fruitful period, and the output will increase sharply. At the same time, the Bufuna planted this year will also bear fruit next year. There are too many fruits, let’s not talk about opening the garden a few days in advance, even a month in advance is no problem.”

Afterwards, the two chatted for a while, and suddenly Zhou Jianguo called and said, "More than 100 fresh fruit stores also opened today, and their opening activities are very big."

Shen Yangguang already knew about this matter, but he was not very clear about their specific activities, so he asked, "What is it like?"

"There are small gifts for all purchases in the store. Gifts are given for fruit purchases of 38 yuan, 58 yuan, 88 yuan, [-] yuan, etc."

Just as Shen Yangguang was about to ask what to give, Zhou Jianguo continued, "Besides, they also offer discounts on some fruits, instant discounts on some fruits when they are full, and gifts by scanning QR codes to add official accounts..."

After listening to Zhou Jianguo's list of opening activities, Shen Yangguang became confused. When Zhou Jianguo stopped completely, Shen Yangguang asked, "How many activities did they carry out in total?"

Zhou Jianguo took the small book in his hand and counted, and said, "There are five major categories and thirteen sub-categories of activities."

Shen Yangguang wondered: "I feel dizzy after listening to so many activities, don't the customers feel even more dizzy after seeing it?"

"I'm also a little dizzy, but they have attracted a lot of customers with so many activities as a gimmick. Now it seems that the opening effect is quite good. Even our store has obviously lost a lot of customers since the morning."

Shen Yangguang nodded, knowing that it is normal for a competitor to hold such a big event and be able to divert a large number of customers, and then asked: "How long is their event date?"

Zhou Jianguo had a strange expression on his face, and said, "Judging from their promotional posters, there is no specific date."

Shen Yangguang felt even more strange now, and said, "What kind of event is there without an event date? Does it mean that they plan to keep doing this, or is it possible to stop at any time?"

"I'm not sure about this, but if they dare to go on like this, I'm afraid they won't be able to bear the loss."

After getting these activity rules, Zhou Jianguo roughly calculated their gross profit rate based on the quality of the fruit and the original price of the real fresh fruit shop, which is basically around negative 20.00%, which means that if the fruit sold for 100 yuan, It will cost 20 yuan, and this is not counting other expenses, including a series of expenses such as appearance, staff, and logistics.

Shen Yangguang thought about it for a while, and knew that no matter how strong the Wu family's financial resources were, they could not ensure that these activities could continue. It would not take long, perhaps as long as a month, and they would not be able to bear it.

"I guess they are taking this opportunity to increase their popularity. After the fame starts, they can be on an equal footing with our stores, and they will start to restore the original price."

Zhou Jianguo nodded and said, "I think so too, but now it seems that our fruit shop is losing a lot every day."

Immediately afterwards, Zhou Jianguo began to settle an account for Shen Yangguang.

Now the fruit shop in Jinquan Orchard does not sell high-priced fruits produced by itself, so the turnover has dropped rapidly. On average, each store only costs about 3000 yuan a day, or 10 yuan a month, and the overall gross profit is about 2 yuan. , Excluding a series of expenses such as employee salaries, each store can earn a little 2000 yuan or 3000 yuan a month.

Judging from the current reduction in customer flow in the store, it has been reduced by about half, so the monthly turnover of the store will also drop to 5 yuan, and the gross profit will only be about 1 yuan. Not to mention other expenses, you will definitely lose money in the end.

After listening carefully, Shen Yangguang didn't feel too nervous, and pretended to be relaxed and said: "It's nothing, they are opening a new store after all, no matter how they do such a big event, they can only hold it for a while, when the time comes It will return to normal, even if they do it for a month, we will lose some money, but they estimate that the loss is several times that of ours, this kind of thing that kills one hundred enemies and loses eight hundred, they can't last long."

Zhou Jianguo was still a little worried, and continued: "Even if they can't hold on for long, when they use this event to increase their reputation, the business of our fruit shop will definitely decline in the future. Now we hardly make any money. By then If they take away a group of customers again, our fruit shop will directly become a loss, and it will be too much to continue to maintain this kind of high-quality and low-price sales."

Shen Yangguang smiled and said: "Why, you also want to hold some activities and have a price war with them?"

"That's what I really think. We can use the advantages of the old store to kill them in their infancy. With the reputation of our fruit store for its high quality and low price accumulated for so long, as long as we are willing to bleed, we should be able to beat them. "

(End of this chapter)