Super Orchard

Chapter 205 News
The coldest season of the year is January. The temperature here in Northeast China is always below minus [-] degrees, sometimes even below minus [-] degrees.

The Jinquan Orchard is as warm as spring and summer, such as the Strawberry Garden and the Bufona Garden. Because of the habits of these two kinds of fruit trees, the temperature in the greenhouse does not need to be maintained very high, but the minimum temperature is above ten degrees.

People strolled among them, took off their thick coats, picked various fruits leisurely, and Shen Yangguang also strolled around leisurely.

In the mango orchard, the original 45 acres of old mango trees have begun to bloom, but the newly planted [-] acres of new mango trees have no signs of blooming.

In this [-]-acre new mango orchard, the middle is simply separated by the fence used to raise chickens, and a large number of native chickens are stocked on the side of the cement path for customers to choose and buy.

As for the other side, because there is no concrete path, if the chickens are raised, not only will the chicken feces be everywhere, but these fat and strong chickens can also easily fly to the branches of the small new mango trees and peck at them. Fresh foliage.

Unknowingly, it has been almost a month since Jinquan Orchard opened to receive tourists, and at the end of January, Shen Yangguang, who was inspecting the growth of fruit trees in several orchards, received a call from Zhou Jianguo.

This was the first call from Zhou Jianguo that Shen Yangguang had received in such a long time since entering January, and he had a premonition that there would be some important news.

Taking a deep breath, Shen Yangguang connected the phone. Before he could speak, Zhou Jianguo said quickly: "The True Fresh Fruit Store has released an announcement. Their opening discount will last until the seventh day of the Lunar New Year!"

"The seventh day of the Lunar New Year? That means there is still nearly half a month left. In this way, they spent a lot of money on this opening event, and it took them a month and a half."

Zhou Jianguo took out the figures he had just calculated and said: "I also calculated their business conditions during this period, each store has an average sales of 20 yuan a month, and the total sales of the entire 150 stores should be around 3000 million yuan. "

"So much? The reputation our fruit shop has accumulated through all means, the income is only 10 yuan a month. They have just opened, and they are even more than double ours. I didn't expect the effect of this opening activity to be so obvious. By the way, How is the turnover of our orchard this month?"

Zhou Jianguo kept this number in his heart all the time, and blurted out: "Affected by them, the turnover of our fruit shop has dropped a lot. Overall, it has dropped by as much as 6%. The average income of each store is only about 1000 yuan. With an income of [-] million yuan, it is only one of the three flyers of their real fresh fruit shop."

The drop of 6% is basically within Shenyang Yangguang's forecast. According to their high-quality and low-price sales strategy, they can only earn a gross profit of just over 1 yuan from the sales of 6000 yuan, which is less than the wages of employees. It's worse, plus daily operating expenses, I'm afraid each store will lose about 200 yuan a month, and so many stores will directly lose [-] million yuan a month.

Before the opening of the True Fresh Fruit Store, each shop of Jinquan Fruit Store could make a little bit of money every month, and it also had an income of hundreds of thousands a month. This is the opposite, and Jinquan Fruit Store lost about 300 million yuan a month. Yuan.

Hearing the loss amount reported by Zhou Jianguo, Shen Yangguang was completely able to accept the loss amount of more than 200 million yuan, and asked again: "How much is their loss amount?"

"According to the intensity of their activities and the purchase price of the fruits I have heard, the fruit gross profit alone is about [-] to [-] percent negative. However, some fruits are supplied by their own orchards, so the specific price difference is different. It’s easy to calculate, if the two are put together, it will be counted as an overall loss of [-]% for the time being.”

Shen Yangguang smiled and said: "Ordinary fruit shops maintain a gross profit of [-]%. We insist on a low-price strategy and still have a gross profit of [-]%. They actually got a negative [-]% gross profit. It's not small."

Generally, according to the opening of a new store, it is not uncommon to have a negative [-]% gross profit, but being able to maintain such a low price for a month and a half is the only one in the scorpion's tail.

"According to their sales of 3000 million yuan, they will lose 600 million yuan just by selling fruit. In addition, the number of employees in their stores should be similar to ours. The total number of salespersons in 150 stores is about 500. These people I have also inquired about the monthly salary, which is about the same as ours. The average monthly salary is more than 3000 yuan, plus bonuses and social security expenses where necessary, each person is around 5000 yuan, and the overall monthly salary is about 250 yuan. As much as 600 million yuan, plus other loss expenses, they lost a full [-] million yuan this month!"

Shen Yangguang nodded while listening, and Zhou Jianguo continued: "It will be half a month before they finish their opening activities on the seventh day of the Lunar New Year, so they will probably lose 300 million yuan, a total loss of nearly 1000 million yuan. .”

"It's only 1000 million yuan, which isn't too much, but I guess they don't have too much money, maybe around 1000 million yuan, and at most it won't exceed 5000 million yuan."

Zhou Jianguo continued: "I think so too, because they are obviously here for us, and they want to build up the reputation of the new store and destroy us. What is certain is that they will feel heartache when they take out the 1000 million, so the rest It is true that the funds will not be too much, but this is on the premise that their family does not intervene, if the Wu family injects a large amount of funds halfway, it will be hard to say."

"According to the current situation, we have already figured it out in our hearts. By the way, have they announced whether there will be any activities after the seventh day of the Lunar New Year? After all, they have only caused losses for our stores in the past month, but they will not be destroyed until the end of the month. We are still far behind."

Although it was two paragraphs on the phone, Zhou Jianguo shook his head habitually and said, "I'm not sure about that, they didn't say anything."

Shen Yangguang thought for a while, and said: "Let's ignore this for now. We'll play it by ear when the time comes. The current plan is like this. By February 15st, all our fruit shops will carry out discount activities, and all products will be [-]% off." , sell at zero gross profit, and continue until NO.[-] of the first month."

The direct discount activities are not as visually impactful as the miscellaneous activities of the real fresh fruit store, but the simple and rough discounts can attract customers' attention more. Many people are too lazy to calculate the discounts of a series of activities. It feels more like [-]% off the audience.

In fact, the True Fresh Fruit Store seemed to carry out a large-scale discount activity at the beginning, but the activity time was too long, and only discounts would make customers feel that there is no freshness. At the same time, it also wanted to make a name for itself and promote the Hujia Village Orchard, so it was done like this Various activities, kneading together.

Zhou Jianguo felt that the [-]% discount for the audience was not strong enough, so he asked, "This is the only event for us?"

Shen Yangguang guessed what Zhou Jianguo was thinking, and said with a smile: "For the time being, let's take our time for this event, and don't use too much force all at once. Let's see if the other party will follow up after the seventh day of the Lunar New Year. If they continue to have In terms of activities, we are also continuing to expand the activities, and we will consume them slowly!"

(End of this chapter)