Super Orchard

Chapter 259 News
Wild grapes, huanglong fruit, durian, mangosteen, jackfruit, custard apple, avocado, rambutan, lychee, etc. have matured one after another, and they are continuously shipped from Jinquan Orchard to 220 fruit shops in four provinces and one city.

Since the first fruit was ripe and on the market, Zhou Jianguo, who was mainly in charge of market sales, returned to the capital again and took charge there to manage all the fruit shops.

After batch after batch of super fruit sales stabilized, Zhou Jianguo had time to go out and look around. The newly opened fruit shop next door had already opened, and Zhou Jianguo wanted to go and see what happened.

A few days ago, Zhou Jianguo received a leaflet with the words "True Fresh Fruit Shop" written on it, as well as the specific address, contact number, opening activities, etc.

In the past, although Zhou Jianguo also guessed that this was a chain store of the real fresh fruit shop opened by Wu Zhennan, he was not [-]% sure until then.

This new fruit shop is only more than 20 meters away from Jinquan Fruit Shop. Walking into the store, you can have a panoramic view of the overall layout of the store.

The space inside the store is about the same size as Jinquan Fruit Store, and it is also lined up with various display props, with slow fruits spread on it, and many customers are picking fruits.

The opening of a new store requires promotional activities to enhance its reputation. The promotional content on the large posters posted in the store is similar to the content on the leaflets Zhou Jianguo received. It's different from the activities of the last two months, this promotion is only for a short week.

Zhou Jianguo wandered around the store carefully, carefully looking at every detail, and picked out a few cheap fruits with a bag in his hand.

The reason why he really bought fruit instead of pretending to go around was not that Zhou was simply worried about being seen by others. Even if he was recognized as someone from Jinquan Fruit Shop, it would be fine. A series of procedures for buying fruits in fruit shops, and at the same time plan to take the bought fruits back to taste to see how the quality is.

After shopping around, Zhou Jianguo returned to his office with two bags of fruit. After tasting the fruit, he called Shen Yangguang.

Zhou Jianguo's office is above the fruit shop. The area is small and clean. It is mainly used for Zhou Jianguo's daily work. There is also a conference room inside. Occasionally, he needs to call the store managers of the [-] stores in the capital. When meetings are held, they will be held here.

Next to the office is Zhou Jianguo's bedroom, which is also his daily living place, because Zhou Jianguo often stays out of town, and staying in a hotel every day is obviously not as comfortable as living in his own place.

Similar to Zhou Jianguo's office, there is a similar office in the provincial capitals of the other four provinces as the place where the head of the local marketing department works and lives.

According to Shen Yangguang and Zhou Jianguo's plan, the current marketing department directors have all grown up. According to the actual needs, it is just right for a marketing department director to be in charge of all the stores in a province, so they plan to let each marketing department director work independently. have such an office.

It's just that Jinquan fruit shop has only opened in four provinces and one city now, and the market in one city is managed by Zhou Jianguo himself, and the markets in the four provinces are currently managed by ten marketing department directors, so each office basically has two or three The director of the marketing department, when more markets are developed in the future, these talents will be dispersed, and each person will be responsible for the market of a province.

After the call was connected, Zhou Jianguo said: "Mr. Shen, those fruit shops opened at the same time a few days ago. They are indeed real fresh fruit shops. I went shopping today and found that their business capabilities have improved a lot. At least It is much stronger than when we opened more than 100 stores before.”

Shen Yangguang had already guessed that this was a real fresh fruit store, and he was completely sure at this time that he didn't feel any surprises. He said, "They should have an opening event, right? How about it?"

This time, the new stores opened by True Fresh Fruit Store are in Beijing and Huangbei Province, as well as Xingdong Province, Xingxi Province, and Mengnai Province where Jinquan Fruit Store has not yet opened, and those old stores did not carry out promotional activities together. It only focuses on these newly opened stores, so Shen Yangguang doesn't know about this situation.

Zhou Jianguo picked up the leaflet in his hand and glanced at it. Speaking of the various activities above, there are no more than instant discounts, discounts, purchases and gifts, etc. After talking about the activities, Zhou Jianguo continued: "Their activity time Only a week."

Shen Yangguang wondered: "Didn't they open the store last time for two months because of activities? If we hadn't fought hard, we would have lost a lot of customer traffic. This time they only did it for a week?"

"I guess this time there is someone behind Wu Zhennan telling him not to act rashly, but to develop steadily and slowly like us."

Shen Yangguang thought about it for a while, and it is indeed very likely that this is the case. Let alone whether there is anyone behind Wu Zhennan to give advice, this opening event alone seems to be ordinary, but in fact it is developing steadily. After thinking about it, Shen Yangguang said again: "Have you noticed a problem, that is, every time the Zhenfresh Fruit Shop does things against us, it is always in autumn or winter, never in spring or summer. I haven’t seen any actions from them, including this time, the opening event is only a week, and the intensity is not outrageous, and there is no intention to target us at all.”

Zhou Jianguo also discovered this, and said: "It is indeed the case. When I was in the orchard before, I went to the orchard of Hujia Village to see their situation, and found that the fruits planted there are basically autumn and winter fruits. How big is the area? Qianmu, it must be that they have enough self-produced fruit on the market to have enough confidence to compete with us."

Hearing this, Shen Yangguang was suddenly a little embarrassed. He was born and bred in Jinquan Village, and he had opened a fruit shop for so many years. Although no one else knew about the situation of the competitor who was close at hand, he also went to I passed the Hujia Village orchard several times in the town, and only saw the large area of ​​Snow White strawberries and red apples planted there, but I didn’t know about other fruit trees.

Zhou Jianguo continued: "I remember that in addition to the main strawberries and apples, they also have oranges, grapefruits, pears, etc., which are similar to the fruits grown in the farmland orchard in the east of our village. Basically, they are all ripe fruits in autumn and can be sold. to winter."

(End of this chapter)