Super Orchard

Chapter 262 Repricing

Chapter 262 Repricing
A few days later, hundreds of employees of Jinquan Orchard started to work together in the watermelon field and began to pick watermelons. During these few days, Shen Guangguang had to eat one or half a watermelon every day, because watermelon is a must to cool off in summer. The best fruit, plus the self-produced watermelon is really delicious, if it weren't for Shen Yangguang's limited stomach, he probably would have eaten more.

After a whole day of picking, about one-third of the entire watermelon field has been picked. After weighing and packing, the total output of these watermelons is obtained. There are about 300 million catties of watermelons in more than 170 mu!
Shen Yangguang roughly calculated that the yield per mu of these watermelons is about [-] catties. Under normal circumstances, the yield per mu of watermelons is around [-] to [-] catties. It can only be said to be ordinary.

It’s just that Jinquan Orchard grows sandy watermelons. This kind of watermelon has a good taste, but the yield is lower than that of ordinary watermelons. The average yield per mu is about two to three thousand catties. doubled!
In addition to the relatively fertile land cultivated every year, there are also many employees who take care of it and the diluted golden airflow, otherwise the output would not be so high.

Soon, boxes of watermelons began to collide with cars and were ready to be transported to various fruit shops, but before that, Shen Yangguang had one more thing to do, which was to adjust the price of watermelons.

It is very simple to adjust the price of fruit. It is to open the background of the system connected to each fruit shop in the computer of the office building and directly adjust the price. When each fruit shop loads information in the cashier system every morning, the adjusted price will be reflected in the store's on top of the system.

Of course, if there is a temporary price adjustment that is more urgent, you can load the price information at any time without waiting until the next morning. In addition, according to the actual situation, this system can also be used for individual stores or some stores. Customize specific prices.

Previously, the watermelons sold by Jinquan Fruit Store were all ordinary watermelons wholesaled from outside, but they were all carefully selected high-quality fruits, and the price was about [-]% lower than similar watermelons to implement the low-price strategy.

Although the watermelon produced by Jinquan Orchard is not a super fruit, it is much more delicious than ordinary watermelon. If it is sold at this price, it will obviously lose a lot of money. Prices for high-quality watermelons are flat.

It is midsummer now, and it is also the time when a large number of watermelons are on the market. Basically, the price of watermelons in various places is very stable. They are all at four or five yuan a catty or five or six yuan per catty. Watermelons cost [-] yuan a catty, but these special prices are relatively small, so you can ignore them.

For example, the high-quality ordinary watermelons sold in Jinquan fruit shop, the general market price is about eight or nine yuan per catty, and the higher price is ten yuan per catty, while Jinquan fruit shop basically pays more than seven yuan. It is sold by a catty, which is about [-]% of the market price.

Now Shen Yangguang plans to re-price the watermelon, selling it for just over seven yuan a catty is really a bit of a loss, but after thinking about it, it can’t be raised too high, because these are ordinary watermelons after all, although they are delicious, they have not yet reached the level of super fruit. the point.

After thinking for a while, Shen Yangguang set the price of the watermelon at ten yuan a catty, which is about twice as expensive as ordinary watermelons, and almost the same price as the high-quality ordinary watermelons commonly seen in the market.

After entering the information, Shen Yangguang called Zhou Jianguo again and asked him to notify all the marketing directors and then all the stores, just to load the new price information in time to ensure that the prices of self-produced watermelons will not be confused when they go on the market tomorrow. .

In the afternoon of the next day, Wu Zhennan, who went to Mengnai Province to inspect the market again, looked at the information in his hand and was a little dazed. He just got the information that the price of watermelons in Jinquan Orchard has been adjusted, and they are no longer sold at [-]% of the market price. Sell ​​at original price.

In the three northeastern provinces, as well as the cities of Beijing and Huangbei Province, almost all the real fresh fruit shops are near the Jinquan Fruit Shop. Every day, people will go to the Jinquan Fruit Shop to collect prices, and always follow the price of the Jinquan Fruit Shop.

For a long time, Wu Zhennan has been used to selling fruits at the Jinquan Fruit Shop at a price lower than the market price. Regarding this watermelon price increase, Wu Zhennan really doesn't understand what is going on.

Looking at the information on the phone, Wu Zhennan said without turning his head, "All the watermelons in Jinquan Fruit Shop have raised their prices, which is the same as the market price. What do you think of this?"

The assistant standing next to him was also a little surprised when he heard it, and said, "Why did they raise the price suddenly? Is it only the watermelon that raised the price, or did the prices of other fruits follow suit?"

"There is only one kind of watermelon, and the rest of the fruits still maintain the original price, all of which are lower than the market price. Should we follow suit and raise the price of our watermelon, like them?"

The assistant shook his head and said, "No, we don't know their specific situation yet, and the price cannot be changed easily."

Seeing Wu Zhennan's puzzled look, the assistant went on to say: "They have always implemented a low-price strategy, and this time only the price of watermelon has been raised, and the prices of other fruits have not changed. The variety of watermelons they sell has changed, and the purchase price may be higher, so although the sales price has increased, compared with similar watermelons, it is still lower than the market price."

Wu Zhennan understood at a point, and soon understood, and then asked: "Then what should we do now?"

"The most urgent thing is to find out what kind of watermelon they have, what is their quality, what is the market price, and where they buy it. After figuring this out, if we can get the same source of watermelon as theirs, we will also increase the price and compete with them. Same."

Wu Zhennan's eyes lit up, this is indeed the best idea, immediately arrange this matter, let the people below figure out the specific situation as soon as possible.

At the same time, because of the vehicle transportation of Jinquan Orchard, only in this province on the first day can the price of watermelon be increased. Wu Zhennan called the driver to return to the province to see for himself what the hell Jinquan Orchard is doing.

At this time, Shen Yangguang was strolling leisurely in the watermelon field. He never thought that his actions would become some kind of scheming in the eyes of Wu Zhennan. The reason for raising the price was only because the self-produced watermelons were too good. Eat, so as to increase the price accordingly, to obtain more benefits.

That's all Shen Yangguang thought about, there were no such twists and turns at all, but Wu Zhennan obviously didn't know what was going on, and hurried back to the province along the way.

(End of this chapter)

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