Super Orchard

Chapter 298 Choice
The reputation of Jinquan Fruit Shop in the four northern provinces and one city has long been deeply rooted in the hearts of the people. The self-produced super mangoes attracted panic buying as soon as they came into the market. Fortunately, the price of mangoes is too expensive, and many consumers are only willing to buy a small amount to try. In other words, the two thousand catties of mangoes in each store may not be enough to sell.

A few days later, hundreds of thousands of catties of mangoes were sold out. Zhou Jianguo, who was in charge of the sales outside, also returned to the orchard. Shen Yangguang immediately approached him to start a discussion.

"Now the funds in our company's accounts are as high as 18 billion yuan. It is not a problem to have so much money lying there."

Zhou Jianguo obviously understood what Shen Yangguang meant, and said, "The general manager's office plans to continue expanding the company's scale?"

"Yes, but now there are two directions in front of us, one is to continue to increase the number of fruit shops, and the other is to expand the scale of planting in the base. For the time being, it is not easy to carry out these two things at the same time, so we can only choose one first. "

Zhou Jianguo thought about it for a while and said: "It is more secure to expand the base and continue to grow fruits, because these fruits can not only be sold by ourselves and stabilize our fruit shops, but also can be wholesaled to others. It’s about earning but not losing.”

Shen Yangguang nodded, and he also agreed with this statement, and then said: "Then how about increasing the number of fruit shops?"

"This is an urgent need to do now. In the past, we only sold self-produced super fruits, because the planting area is limited and the output is not high. Basically, each fruit is about hundreds of thousands of catties. These fruits are evenly distributed among After the various fruit stores, each store also has a quantity of several thousand catties. Although the price is relatively expensive, it can be sold out in a short period of time."

After a pause, Zhou Jianguo continued: "But it's different now. Now we have a larger orchard in the east. It can be seen from the time when watermelons were on the market last year. Although our self-produced watermelon sales are extremely hot, fruit shops Compared with the output of several million catties of watermelons, it is really too little, and it will take a long time to sell them all."

"Yeah, so this year we reduced the amount of watermelon planting by half, and planted half of the cantaloupe."

"Watermelons can change their scale at any time, but those fruit trees such as oranges, grapefruits, peaches, and plums can't be changed at will. In addition to watermelons, the output of oranges and grapefruits was also millions of catties last year. These fruits are also in our The fruit shop sold it very recently."

Of course, Shen Yangguang knew about this matter. The reason why oranges and grapefruits had to be sold for a long time was not at all because of quality problems, but because the output was too high.

Thinking of this, Shen Yangguang smiled wryly and said: "At present, we really don't have many fruit shops. Although we have opened all over four provinces and one city, because our main purpose is to sell super fruits, there is basically only one shop in each city. Stores, this number is indeed a little small, and when other fruits from the eastern orchards are on the market this year, I am afraid that the situation of last year will appear again."

"Like last year, even though our fruits are selling a bit slower, they are all sold out within the freshness period. There is no big problem. However, if we expand the planting area again this year, our fruit shops will not be enough at all. gone."

After discussing for a long time, Shen Yangguang finally decided to continue to open the store first, and wait until next year to expand the planting scale.

Now that he has decided to open a store again, Zhou Jianguo said: "Now our old rival has opened stores in several provinces such as the Eastern Province, the Western Province, and the Mengnai Province. Should we go directly to open a store next to them, or temporarily Avoid opening stores in several other provinces?"

Shen Yangguang smiled and said: "In the past, they would come to us, and they would show up wherever we went. This year, we have used their own methods to treat others, and opened a shop near them. Just in case, If the storefront can be bought, I would rather spend more money than rent it.”

Zhou Jianguo nodded and said, "Well, let's open stores in these provinces and continue to be neighbors with them, hahaha!"

Shen Yangguang looked at the map hanging on the wall and continued: "In addition to these provinces, I also plan to go to Huaihai Province, Huangnan Province, Jiangbei Province, Gyeongju Province, Shanxi Province, Ganning Province, and Fuzhou Province. Wait for the provinces to open fruit shops."

Zhou Jianguo opened his mouth and said, "This, this is going to occupy half of the country?"

"Yes, it is to occupy half of the country. Except for the three westernmost provinces, we will open fruit shops in all provinces and cities north of the river!"

Zhou Jianguo quickly calculated in his heart that if the ten provinces under the new plan were to open fruit shops according to the current scale, it is estimated that 200 stores would need to be opened. Need 10 billion yuan!
This does not include some cities with particularly high housing prices and provincial capital cities with relatively developed economies, plus decoration costs and various other expenses, the overall cost must be more than 10 billion yuan.

Shen Yangguang had already planned for this, and said: "The budget for this store opening is 12 billion yuan, which should be enough, so we still have 6 million yuan on hand, which is enough to meet unexpected needs."

The more Zhou Jianguo thought about it, the more excited he became. If he really opened a fruit store in this province, then the reputation of Jinquan Orchard would be great. It is estimated that there are not many chain fruit stores in the country with such a big budget.

The plan has been decided, and the two discussed in several specific cities in this new market, mainly some provincial capital cities. Because the urban area is too large, it is obviously not enough to open only one store, so all the provincial capital cities will follow the same rules. The number of three stores to open.

As for the location selection of these stores, Shen Yangguang has only been to a few cities, so he will not point fingers, but leave it all to the marketing department.

Now Zhou Jianguo's marketing department has only ten marketing directors. If so many stores are to be opened, it will cover fourteen provinces and one city. The current ten people are obviously not enough.

One of the cities is personally in charge of Zhou Jianguo, and there is still a shortage of manpower for each of the remaining [-] provinces. Therefore, Shen Yangguang quickly notified Jiang Xiaoxi to post recruitment information on the human resources website, and began to expand the scale of the marketing department to ensure that There are enough people to run the market.

After the two people in the office discussed some details again, the sky had already darkened. Zhou Jianguo went to bed early after a hasty dinner, because he, who was always vigorous and resolute, planned to set off early tomorrow morning and gather the current team in the capital first. The director of the marketing department held a meeting, went to various places to start market research, and prepared to start opening new stores.

(End of this chapter)