Super Orchard

Chapter 327
When Shen Yangguang was planning the future development of the orchard, Wu Zhennan was not idle either. Since the Jinquan fruit store expanded to more provinces and cities last year, the Zhenxian fruit store has also been deployed in these places, and now the new store will soon open. To open.

This is Wu Zhennan's strategy, no matter what cards Jinquan Orchard plays, he will follow them all.

It has been a long time since getting the funds. Wu Zhennan is very persevering in being able to endure for so long. Now the new fruit shop is ready, and a large number of suppliers have also been negotiated. It is said that everything is ready and can launch an attack at any time.

In addition, he was also worried that if he continued to wait, the income of Jinquan Orchard would snowball more and more. At that time, his own funds would no longer have the advantage, so it was better to start the war sooner rather than later.

Su Li, who called himself a "military adviser", also meant the same thing. Now that his side is ready, he will launch an attack by surprise.

After Wu Zhennan expressed this idea, he did not expect that Su Li would immediately agree and support him. This caught him off guard and said, "Our current supply chain has been integrated, but most of the orchards in Hujia Village are It will start to appear in the autumn, or wait a few more months, and then we will be more confident."

Su Li shook his head and said: "There is no need to wait for autumn at all. We have an advantage in funds now, so we can start a price war now, and then continue until autumn, then rely on the orchard to add fire, and continue until winter. This battle will last for half a year. for a long time, so that we have enough confidence to completely destroy them."

The price war between two fruit shops that are very close to each other in the first half of the year is unprecedented, because the losses in it are foreseeable. If there is insufficient financial support, it may be difficult to parry.

In addition, the previous few times when the True Fresh Fruit Store was engaged in work, it was always in the fall. After the end of winter, Jinquan Orchard hadn't been hurt each time.

But Wu Zhennan was still a little worried, and continued: "Now summer fruits will be on the market soon. They have those super fruits, but we don't. Even if we keep the price very low, we can't form enough for their super fruits." impact?"

Su Li smiled and said: "You are too overestimating those super fruits. As far as I know, they only planted 700 acres of these fruits, and the output is only a few hundred thousand catties, and they are distributed among more than 360 stores. How much can there be? I’m afraid it will be sold out in a few days. We don’t need to worry about this. We only benchmark their ordinary fruits. You must know that in the sales of Jinquan Fruit Store, these ordinary fruits need to be sold for [-] five days a year. That's the point."

Wu Zhennan agreed after a little thought, and said: "Then our fruit shops will all open on the first of next month, and we have been engaging in low-price promotions. If the fruit in Jinquan Fruit Shop sells well, we will lower the price significantly. The price is also lower than them, and make sure there is enough advertising and all kinds of publicity."

Su Li said relaxedly: "Don't worry about these things, I have already planned, hahaha!"

These two people didn't know what they said, which started the largest price war in the history of fruit stores in the country. Although the price reduction was not the biggest, the duration of this war without gunpowder smoke was ridiculously long, and the losses of both sides It must also be very serious.

July is the season for summer fruits to ripen one after another. The earliest ripe wild grapes in the Jinquan Orchard have not yet hit the market. Shen Guangguang got a bad news. A large number of real fresh fruit shops have opened, and they will carry out low-price promotions for a long time.

As early as the beginning of July, Shen Yangguang knew that the True Fresh Fruit Store had opened a store near his newly opened store, and carried out opening promotions at the same time, but he didn't think much about it at the time, because opening a store in his own footsteps has always It is the glorious tradition of the other party, and the opening promotion is carried out by almost all retail stores.

But with the passage of time, the opening promotion activities of the True Fresh Fruit Shop did not weaken or stop at all, but continued, which made Shen Yang a little worried, because under the impact of the other party's low prices, The sales of ordinary fruits in the store have been declining for several consecutive days.

Zhou Jianguo also got the news. During this period of time, he had been inquiring about the inside information of the Fresh Fruit Store. Now that he finally had a general understanding, he immediately returned to the Golden Spring Orchard, found Shen Yangguang and began to discuss.

Shen Yangguang frowned and looked at a piece of printing paper brought by Zhou Jianguo, which listed various promotional activities of the True Fresh Fruit Store. What made him notice was that the time marked behind these activities was all long-term.

"What does this long-term mean? Is the real fresh fruit store planning to continue this activity?"

Zhou Jianguo said solemnly: "According to what I have heard, this long-term will last at least half a year, and it may even be longer. I guess they are just trying to drag us down."

Long-term low-price promotions and price wars, the only bargaining chip is the funds of both parties, because short-term promotions or weak promotions are small means to increase turnover, but if it goes on for a long time, it is obviously a loss-making business .

True Fresh Fruit Shop will not allow itself to lose money to benefit the masses and let them eat the cheapest fruit. The only explanation is that they are here for Jinquan Orchard, because for now, except for Jinquan Orchard Fruit Shop, No fruit chain has ever been worth the trouble.

Now in the provinces and cities north of the big rivers in China, almost all the most prosperous downtown areas have two fruit shops, Jinquan Fruit Shop and True Fresh Fruit Shop. As for other counterparts, they have either closed down long ago or moved to other places. A place where you can stay away from these two big guys who always keep prices down.

Shen Yangguang nodded in agreement, thinking with his toes, he also knew that the other party was coming for him. As for the price war, he is not too afraid now. After all, he still has 25 billion yuan of funds on hand, and now the summer super fruit will be on the market soon , which can bring in a large amount of income.

However, he also planned to sell the super fruit to the whole country. If he takes up the challenge at this time, a lot of money will be invested in the price war.

Without sufficient financial support, the previous plan could not be carried out quickly, and the opening of more fruit shops and the expansion of fruit planting scale could almost only be postponed.

And if we don't fight, the sales of existing fruit stores will definitely continue to decline. If it exceeds the controllable range, it will have a huge impact, so this is a dilemma.

(End of this chapter)