[Space] Xueba moves forward

Chapter 446

Simply unscientific!

However, this market sometimes has some dramatic surprises from time to time.

"It's not that the audience has strange tastes, it's that they have an accurate grasp of the audience's psychology. There are many ways to lure the audience into the cinema, and they just chose one of them. This is also a kind of marketing. Their team, in addition to the well-made works , The marketing is also unique, and it can be successful again and again. What's more, it is a film written by Zheng Zheng, and of course countless audiences buy it. Don't you think it is very similar to the time when "Reversal" became popular?"

"It's quite similar... This screenwriter Zheng is talented and can do business, and his luck is so good that he can't stop it. I have never seen a movie that can attract so many viewers to come back and watch it again. I don’t know how many games have been added. In the past, there were so many bad-mouthings that she would definitely lose everything when she entered the film industry, but now she is a hit. I guess no one expected it. It’s still a win-win for the box office and word-of-mouth. I heard that now A lot of people are optimistic that her movie will win an award." The manager remembered what he said when he was chatting with his friends.

"I don't think it's difficult to win an award. Her movie, let's say it's a commercial movie, isn't that commercial. But the story is really good, but the main reason is that the marketing is too strong. It just attracts the audience to the cinema first, regardless of whether you liked it before. As for the subject matter, I have to watch it first out of curiosity, and after reading it, the audience will know how good the story is."

"That's right. What some good movies lack is marketing and exposure. "Secret" is so good, but they have money, a platform, and popularity. They are incomparable. They are closely related to the characteristics of the film itself. It's hard to imitate."

"..."

The industry expressed great surprise at the rare counter-growth trend of the box office of "Secret and Me", especially this film is not a typical commercial film at all, the only difference is that its means of operation are sufficiently commercial.Perhaps that analysis is not the soft article they put out, but the entire operation link, specific to the marketing plan at each time, the audience and the market's response, they must have planned it early in the morning.

From the beginning of the conception of the film script, Zheng Meijia probably already had a preliminary idea of ​​​​operation.

Manuscripts related to "The Secret and Me" are pouring out like snowflakes in the industry. It seems that for a while, everyone is quite keen to talk about the social phenomenon caused by "The Secret", while people in different industries see different things.

"We may never have imagined that screenwriter Zheng, who was proud to be at the top of the TV industry and has always labeled his works with healing, inspirational and positive energy, came up with such a film with dark and dark colors when he entered the film industry. It is the hottest youth-themed skin movie nowadays, and it arouses the curiosity of the whole people. This is really rare in the current movie market. At first we saw the trailer and thought it would be a popcorn movie for the box office. , but now—everyone is shocked by the screenwriter’s idea, and they are thinking hard and can’t understand it.”

"Such an atypical commercial film has miraculously achieved a double harvest at the box office. According to the current box office growth trend, it is not surprising that "Secret" will even become a dark horse in the box office of domestic films this year. Preliminary guesses, "Secret" will "The box office of "may pass the one billion mark. In addition to the box office, there will definitely be a place for "Secret" at the major film award ceremonies at the end of the year."

(End of this chapter)