The richest man starts with mining

Chapter 191 Soaring into the sky!
"Yijia is now the world's largest furniture retailer, and their main focus is exquisiteness, complete functions, and low prices!
Moreover, their main customers are 20 to 45 years old, and their good service makes Yijia very popular among young people.

In order to ensure the uniqueness of the products, they have one or two hundred designers working day and night every year. They have a large number of patented products, which not only have an advantage in the procurement process, but also truly integrate products and channels.

Raw material supply, product design and development, production, processing and manufacturing, sales and distribution, and customer service are five processes.

Product design, sales and circulation, and customer service are the key points we will focus on in the future. If we want to make Happy Home a national or global furniture retailer, we must focus on these.

Among them, the supply of raw materials, production, processing and manufacturing are all weak points of profit.

Yijia did not adopt the management method of 'shop in front and factory in back', they seized the two points of maximum return on product design and sales.

The processing and manufacturing, transportation and circulation are outsourced to complete the industrial chain coordination.

Then there is global sourcing, they have 31 wholly-owned factories around the world to ensure the lowest price!
And their transparent room, one-stop marketing fits well with our concept of Feilong Decoration.

To some extent, Yijia is our biggest enemy! "

"Mecalline is the only company in China with a dual development model from furniture to real estate. They have hundreds of stores across the country and have realized the transformation from home to home.

However, their sales model is to introduce factories and regional distributors to do "on-site direct sales". We can learn from the previous ones, because we are uniquely endowed! "

What Hu Feng said was very professional and easy to understand.

This is the importance of talent.

Yijia is indeed the world's largest furniture retailer.

There is no Yijia in Changnan, but there is Macalline.

He has a factory and a system to ensure the cost of wood.

But a single wood is not enough to complete the diversity of the brand.

So he was right to outsource more than 20 factories, design prototypes, and then collaborate to reduce costs and maximize profits.

As for the transportation, it is better to outsource online.

Exclusively available offline.

After-sales service must be done well.

"That's a good point. The Changnan main store is our first store. We will occupy the Xijiang market first and look for suitable stores in other prefecture-level cities in Xijiang. We will go to the store + warehouse + nearby exclusive supply route + one-year warranty!
We outsource the transportation online, but we still do the design and production ourselves.

Nanhe's Shoudonglai model is very good, we can learn from it, and solve problems as soon as possible.

In the future, we will adopt the real estate model, which will greatly reduce our warehouse and transportation pressure, and after the brand image is established, they will not care whether the floor tiles they use are Dapeng, or whether the lamps are Opal! "

Song potential to play a big game, once the layout is completed, a perfect closed loop of the industrial chain will be formed.

No one can shake it, and it is impossible for anyone to restrain any link.

Not only that, but profits are also maximized.

Why is Nanhe Shoudonglai so invincible? Wherever they are, Wal-Mart will go bankrupt.

The fear of peer behavior.

And why don't they expand?

Operational pressure is one aspect, and the main one is too strong.

Fear of being contradicted by all sides.

Supermarkets are not like furniture. There are more than tens of thousands of items in them. You can’t buy everything yourself, or you can just import it?
Happy Home can be the best in the furniture industry.

In the future, I will be a thin guy in the real estate industry.

Hu Feng nodded, keeping the boss's words firmly in his heart.

Once the Happy Home model is in place, it's easy to stand out.

In the future expansion, he will definitely be able to reach a higher position.

After Hu Feng left, Cheng Mingyue said: "Mr. Song, we have completed the main layout now, shouldn't we go to the real estate next step?"

"There is such an idea, but everyone is too busy now."

Song Qian drank a glass of water and let out a long breath, "First stabilize the basics and expand our influence, at the very least, we want to be invincible in Xijiang.

To let consumers subconsciously think that the products of Feilong Group are good, they are transparent and open, and they are the most considerate of consumers. We will conduct a consumer survey at the end of this month, with as many people as possible.

After confirming, consider whether to make the ultimate layout! "

Cheng Mingyue nodded, feeling a little excited.

It took less than three months for a company to grow from nothing to emerge.

Operation + generous marketing, this is the key to rapid progress.

At 500:[-] p.m. on a single day, the official website of Happy Home announced that the online + offline sales in ten hours exceeded [-] million.

Then Feilong Group forwarded it.

It was shocking for a while.

This is a new brand, even if its parent company is Feilong Group, but Feilong Group is also a new group.

Many people's first reaction when they saw the news was that there was something wrong with the data.

But on second thought, is it necessary?

The ten-hour sales exceeded 500 million, which is very enviable.

Zhao Lixin, the person in charge of Changnan Meikailong, also took a breath. Last year, the group's revenue was 140 billion yuan and its gross profit was 87 billion yuan.

This data is completed through more than 90 self-operated stores, more than 200 management committee shopping malls, more than 400 furniture and building materials stores, franchise stores, strategic cooperation malls, etc.

On their side, less than 6000 million a year.

Good guy, it took them half a year's sales in ten hours.

It's outrageous to open the door, and it's outrageous to get home!
"Mr. Zhao, this is too violent!"

Zhao Lixin's secretary said: "Two years ago, we only managed 500 million in three days after opening here."

Furniture is not a fast-moving product.

"Either their data is falsified, or they have some sales channels that we don't know about."

Colleagues are enemies.

There are not many furniture hypermarkets in Changnan, and the furniture city is one of them.

They count as one family, and the other one is Aijia Furniture under the Weiye Group.

Belongs to three parts of the world.

Their sales are always the best.

Now that the Happy Home suddenly pops up, the furniture market in Changnan is about to surge again.

"For the event, let the planning department do the planning immediately!"

Zhao Lixin didn't pay much attention to the opening of the Happy House, and didn't even engage in any activities.

After all, the National Day and Double Eleven have just passed, and the next activities to be done are Double Twelve, Christmas, and Chinese New Year specials.

Now seeing the Happiness House being so fierce, I panicked all of a sudden.

I underestimated the enemy.

Aijia Furniture City, Wang Daye was sitting in the office, smoking a cigar, his face was blackened.

"He really entered the furniture industry."

Ten hours, 500 million sales.

It’s just that!

According to this kid's piss, the furniture industry is afraid that there will be a big earthquake.

Now the decoration industry in Changnan is forced to innovate.

There is no way, Feilong Group is too strong.

If you want money, you need money, if you need people, you need factories.

The insane things are made of real materials.

There is no need to supervise the decoration, and you can directly turn on the mobile phone to see if the workers are lazy or making trouble.

Afterwards, you can watch the replay. If there is any problem, report it directly and rectify it immediately!

Such a company not only allows customers to worry and save money, but also rest assured.

No link can pinch him, it's simply abnormal!
Once bitten, twice shy.

Wang Daye has a psychological shadow on Song Qian.

(End of this chapter)