Datang: My apprentice is Li Chengqian

Chapter 107 New expectations
During the Sui and Tang Dynasties, the papermaking technology of the Central Plains Dynasty continued to mature.

After hundreds of years of development, by this time, papermaking technology has greatly evolved.

Regardless of the raw materials for papermaking, the types of paper, and the price of paper, there have been great changes.

Thinking of controlling public opinion, Qin Xiedao thought of Weibo, Facebook and other online platforms in later generations.

But in this day and age, it is of course meaningless to discuss this thing.

So Qin Xiedao took the next best thing, thinking of the golden age of newspapers in the era before the Internet.

What surprised Qin Xiedao was that Datang actually had a newspaper.

After a detailed understanding, Qin Xiedao had a certain understanding of "Di Bao".

During the Eastern Han Dynasty, Cai Lun used plant fibers to make paper, and "Di Bao" was copied with paper, which made "Di Bao" develop.

The name Di Bao is actually very interesting.

In the prefecture-state system of the Han Dynasty, each locality set up a "mansion" in the capital, which was equivalent to the Beijing Office of later generations, focusing on conveying government news.

As long as it is the emperor's decree, ministers' memorials, and the appointment, removal and transfer of relevant officials, they are all the contents that the officials need to collect and transcribe.

Therefore, when the "Di Bao" first appeared, it was copied by the court and then posted on the palace gate.

It can be said that this is the original prototype of the newspaper.

However, "Di Bao" obviously cannot meet Qin Xiedao's needs.

What he needs is a commercial newspaper, a newspaper that can attract the attention of noble people in the Tang Dynasty.

Action is worse than heartbeat. Since Datang doesn't have the kind of newspaper he wants, Qin Xiedao is going to create one himself.

Anyway, although the paper is still relatively expensive at this time, it is already available.

It is actually not very difficult to start a "Datang Newspaper" by yourself.

Of course, the trouble is how to reduce the cost of newspapers so that people are willing to spend money to buy newspapers.

"Engong, the cost of printing this newspaper is too high, even if we sell it at the price of five cents a piece, we will lose more than two cents for a newspaper.

Unless we sell a newspaper for ten cents, it is possible not to lose money.But such an expensive newspaper, except for those noble and wealthy businessmen who can afford it, other people are reluctant to buy it. "

Xie Linmao held a copy of what had just been printed with greasy hands, obviously doing the final test.

Since his intestinal carbuncle was cured, Xie Linmao was ready to sell his life to Qin Xiedao.

People in this era are very simple, especially for people like Xie Linmao who are a little bit stupid in reading, they are even more stubborn.

Originally, Xie Linmao wanted to make Qin Xiedao his teacher directly and serve him by his side for the rest of his life.

Regardless of Qin Xiedao, it is difficult to accept accepting someone who is a few years older than himself as an apprentice.

My second brother is very mischievous, which is enough for Qin Xiedao to have a headache.

He is not interested in continuing to train an apprentice.

So Xie Linmao now exists like a counselor in the Duke of Yi's mansion.

Seeing that this guy seemed to rely on him, Qin Xiedao just happened to lack someone in his hands.

Well, there is no need to be hypocritical anymore, there is a candidate for the editor-in-chief of "Datang Daily".

"It doesn't matter, I don't expect to earn money simply by selling newspapers. The current "Da Tang Daily" only has two simple pages, and gradually we will expand its layout so that the newspaper can accommodate more content.

And our release cycle will also change from the current plan of publishing once every three days to once a day. "

Although Qin Xiedao had some mental preparations for the high cost of paper in this era.

But after seeing its price, I realized that it is really ridiculously expensive.

A penny in the era of the Tang Dynasty is relatively close to a penny in the era of later generations, and its purchasing power is at least equal to seven or eight yuan, or even ten yuan in [-].

After all, ordinary people only earn about a consistent amount of money throughout the year.

There are even many people who can't make regular money.

In this case, how many people are willing to spend ten cents to buy a newspaper.

So although he said it was okay, Qin Xiedao already had a plan in his heart.

Although Datang's papermaking technology has made great progress.

Whether it is quality or cost, it is much better than it was hundreds of years ago.

But there is still a lot of room for improvement.

At this time, the papermaking workshop of the Qin Mansion came into being.

The address of the workshop does not require additional searching, it is directly next to the woolen thread workshop.

It just so happens that it is close to the Weishui River, so waterwheels can be erected to improve the efficiency of papermaking.

As for the pollution caused by the paper industry, we can only do our best.

You know, in London in the eighteenth century, the thick smoke in the sky was regarded as a symbol of prosperity, and it was considered something to be proud of.

It is conceivable that in the winter of AD [-], if Qin Xiedao talked about environmental protection issues with the craftsmen, everyone would only think that his boss had lost his mind.

"Mr. Lang, our "Da Tang Bao" must be inferior to the "Di Bao" in terms of obtaining information about the imperial court. What should we do?"

Although Xie Linmao is a talented Jiangnan wit, he obviously does not have much talent in business.

Obviously, when God opens a door for you, he will inevitably close another door for you.

Except for Qin Xiedao!
People directly open it!
""Di Bao" is "Di Bao", "Datang News" is "Datang News", our positioning is different, we are not each other's opponents at all.

Although these articles of yours also involve some important affairs of the court, they are more about writing news or topics that rich merchants and nobles like to hear.

Only when the circulation of "Datang News" increases, will it have the possibility and opportunity to continue to survive. "

"A topic that the rich businessman Xungui likes to hear? That's what happened in Pingkangfang? But wouldn't it be good to write about these things?"

Qin Xie said: ...

He felt that Xie Linmao was driving, but there was no evidence.

"It's actually very simple to write about topics that everyone likes to hear and see. We don't need to just write about the important events of the court blindly. We can write about what happened in the two cities, what happened in Chang'an City, and what happened in Chang'an City. Hearsay stories.

Anyway, it is necessary to slowly develop the habit of reading "Datang Daily", so that the newspaper will have a chance to survive for a long time. "

Qin Xiedao didn't mention any advertising fees to Xie Linmao, these are things to consider in the future.

The most urgent task is to teach Xie Linmao the positioning and operation methods of "Datang Daily".

In case he doesn't know the north, south, east, and west.

"Publishing some stories should be very attractive, but it doesn't seem to be much different from going to a bookstore to buy books.

Besides, the length of the stories we can publish must be very limited. "

Xie Linmao nodded, but put forward various opinions.

(End of this chapter)