Need for little hackers

Chapter 60 Attack ([-]) Traffic
Qi Na bid farewell to Doris and went to the Gulou Square. While it was still lunch time, he asked Zheng Xiumin to have lunch. During the meal, she always had a sad face, and Qi Na asked her what happened!
Zheng Xiumin said: "I recently opened a Taobao online store, but the cost of the through train is really too high. I spent 200 yuan a day without knowing it, and almost 2000 yuan a week."

Qi Na and Lisa stay together every day, and they are naturally familiar with Taobao's stuff, so they asked, "Then there is traffic and conversion?"

"Yes, but the income is not enough for the through train fee. I feel that I will lose my underwear." As soon as she finished speaking, she realized that she had lost her ladylike demeanor, and immediately covered her mouth.

But Qi Na pretended not to hear, and continued to ask: "Then have you become a repeat customer, have you participated in other promotional activities?"

Zheng Xiumin asked curiously, "Are you good at e-commerce?"

Qina was a little embarrassed, and said, "The company has established an e-commerce department, and I will take care of it for the time being. I can't be ignorant of everything."

"Oh, then who are you in charge of the operation? I want to ask for advice if I have the opportunity, so please introduce me!" Zheng Xiumin was very happy. With such resources, her boyfriend must not be wasted.

Qina blurted out: "Okay." As soon as the words fell, he thought how could this be arranged?Let Lisa and Zheng Xiumin meet under my nose, isn't this the rhythm of courting death?
But I immediately thought that maybe Dai Xiaolan could make up the number.

Fortunately, Zheng Xiumin didn't pursue him for arrangement, so Qi Na immediately changed the topic and asked in detail about the operation status of the online store.Thinking of some of the company's [-]% off and [-]% off backlog products, he said he would bring some over as a special offer, which should increase some of his popularity.

Zheng Xiumin was even more happy.

After lunch, Qi Na took a taxi back to the company, and he was going to appease another boat.

Lisa and the two newcomers were also frowning, and Qi Na asked what happened. It turned out that it was the same problem as Zheng Xiumin, that is, the marketing expenses skyrocketed, but it did not bring the expected explosive traffic, or the traffic did not bring the ideal. transform.

Qi Na said: "Then there should be something wrong with the marketing design!?"

Lisa shook her head: "Recently, with Double Eleven and Double Twelve, e-commerce companies of all sizes are in full swing to join in the fun and promote promotions to make money. New merchants like us can't compete with them."

Qi Na calmed down and attributed it to the fact that e-commerce marketing costs were too high one day, which has become a new threshold for e-commerce.How to use existing resources and information to integrate e-commerce platforms should be considered.

He didn't speak, went back to his office, and wrote about the problems he encountered so far. There were three items in total: high marketing expenses, unsatisfactory traffic conversion, and strong competitors.

Qi Na felt that these three problems were also Zheng Xiumin's problems, but because she had just entered the arena and was later than Lisa, it didn't feel so obvious.

So how to crack, from a hacker's technical point of view, how to do it?

First of all, the marketing cost is too high. This is a false proposition. As long as you earn more, then no matter how high the cost is.So it comes down to one point, or traffic, how to get traffic.How to retain traffic, every traffic money spent cannot be a one-off.

Qina thought.

From a hacker's point of view, let me get some traffic over.Qina thought.

The so-called traffic is Taobao or other websites such as portals, search engines, etc., the number of user views brought to the online store.

For Taobao, it is a window display of various pages, for other websites, it is an advertisement, and for a search engine, it is a keyword search.

And the conversion is in the traffic-that is, one hundred people browsed this product, and because of certain conditions, it led to a certain user's purchase.This is conversion, and the condition may be that promotional words and prices impress users.

Whether it is the display on Taobao or the advertisement on other websites, you have to pay. A click can range from a few cents to a few yuan to dozens of yuan, depending on how much the merchant is willing to pay for the click.The initiative lies with the merchants, and Taobao is tantamount to sitting on the mountain and watching the tigers fight. Merchants who compete with the same product keywords will naturally invest at all costs to obtain more traffic and suppress opponents, and Taobao will profit from it.

The only free ones are search engines, and the traffic brought by search engines is also very important.

After Qi Na figured out this problem, he was confident. He decided on a few strategies. He was going to show off to Lisa just now. Thinking of the problems Zheng Xiumin encountered, he could use them, and he was even more happy. .

Lisa listened to his auxiliary measures to guide traffic, such as setting up her own online shopping platform, such as doing some SEO optimization.I am very happy, but this process does not happen overnight, and it still takes time.

Qi Na said: "Platforms like Taobao are of course very important, but we have an offline physical platform, how can we integrate offline and online stores? It is not just an online merchant, nor is it purely a traditional merchant. This may be the most important thing. our future."

As he spoke, he couldn't hold back the chatterbox and began to chatter endlessly. Lisa and a few colleagues can only listen, but his thinking is very open, although he is jumping, he is very clear, and no one finds it annoying.

When he came to his senses, he smiled awkwardly, "It's not a meeting today, why am I talking poorly by myself, you keep busy, Lisa, you have to think about it, and think from the perspective of the company, you can't just focus on Taobao, Tmall, It's too narrow."

When Qi Na returned to the city first, several colleagues began to chat about Qi Na, and they all felt that he usually doesn't talk much, but it is obvious that he is admirable when he speaks.

They didn't know about the relationship between Qi Na and Lisa, and Lisa didn't tell the truth, but she was very happy to hear them praise Qi Na.

Qina returned to the city as if he was watching flowers on horseback, and came to the new house to visit Peter.

Peter was very happy and reported a few things to him. First, a group of accounts named Tintin and Dongdong appeared in the SuperPeterExplorer forum, because Peter found that some users had doubts about Peter's efficient reply.

Peter panicked at the time, and after thinking about it, he immediately registered a batch of simple and clear accounts for customer service work. Qina nodded and didn't say a word. When Peter continued to ask the next question, he suddenly realized the meaning of Peter's strategy. .The implication is that service work is operated by a team from the very beginning.Doesn't this relieve the doubts about myself? !
Peter has a mind with the skills of worrying, being afraid, and adjusting!Qi Na looked at the big screen with some surprise.

Peter continued to talk about the second thing, and Qi Na handed over the operation of the SuperPeterERP system deployed on AWS to Peter, and Peter was already busy in full swing.

The first is advertising, because there is no budget, so Peter will post on various forums whenever he has time, and contact professional media at the same time, hoping to get some attention.

Of course, this job feels like looking for a needle in a haystack, and the only gain is to get some traffic.

Qina heard the traffic, secretly channeled traffic again.

In the Internet age, without traffic, there will be no users, and without users, there will be no survival.

After listening to the work report, Qi Na replied to Peter: "Keyword search optimization for search engines must continue."

Then I broke down the measures I thought about in MyCity into tasks, and a large part of it was handed over to it, including Jung Soo Min of course.

According to the part-time agreement with it, Qina needs to pay an additional 3000 yuan for these two jobs.

The specific work is to build two shopping websites. The shopping websites are full of Taobao store information, which can jump to each other, and the final payment channel for sales will be Taobao. The search traffic on the engine is rolled back to Taobao.To achieve the purpose of drainage.

Qi Na did not conceal the account and password of these actual work from Peter, and Peter started to operate according to his own ideas after receiving the task.When it comes to communicating with Lisa and Zheng Xiumin, I contact them through Qina's QQ trumpet, but every word Qina can see, so it can't be revealed, exposing Peter.

The method Qi Na thought of for Lisa took the technical route, but Lisa had her own idea, and she wanted to do a word-of-mouth marketing.Or SNS marketing.

Of course, these also need the support of Qi Na's shopping website.But as a complete plan, she still needs to prepare a lot in advance.

Lisa first made a detailed plan and reported it to Qi Na. Qi Na was surprised after reading it, but did not object. After discussing with Doris, who is also in charge of the e-commerce department, he reported it to Jenny, who read the report , and asked the public relations department to discuss together.

Lisa was a little nervous at the meeting, but she still narrated the whole plan eloquently, and explained each node in detail.

The public relations department is obviously very dissatisfied with the e-commerce department's overreaching, but with the strong support of Doris and the strong support of the IT department, they can only be vague and dare not object in person.

Finally, Jenny passed the word-of-mouth marketing plan proposed by the e-commerce department and involving the entire MyCity brand.

One day before New Year's Day, Qi Na made an appointment to arrive at the location of Zhundian Industry, Zhudian Building.

A few days ago, Chu Anping had completed all the formalities and completed the first payment.Keener also contributed all the source code of SuperPeterERP.Of course, it is a new version of SuperPeterERP after updating multiple plug-ins.

In order to meet the needs of Zhundian Industry, especially the problems of many branches, subsidiaries and sub-companies, complicated rules and regulations, and uneven management level, he thought of using plug-ins to meet management needs.

The core program of SuperPeterERP has an open interface, and various plug-ins are used to meet the needs of Cundian Industry.

Chu Anping accepted such a structure with suspicion, and today he came to communicate with Chu Anping's technical team.

This technical team has just been established. There are members from the information center of Zhundian Industrial Group, fresh college students who have just been recruited and are going through the entry procedures, and interns who have not graduated from university.Of course, there are also senior technical backbones hired by Chu Anping with high salaries.

The exchange meeting started from nine o'clock in the morning until twelve o'clock in the evening, with only four or five breaks in the middle. At the beginning, they didn't pay much attention to the tall and burly Qina, thinking that he was just an ordinary technician. However, with the deepening of Qi Na's explanation, all contempt disappeared.

It was Qi Na who was talking throughout the whole process, and it was not their turn to ask questions. Qi Na first deployed SuperPeterERP in a temporary environment, during which he fully explained every detail, including the format of the subsequent data tables, business processes, and so on.Then there is the use of each interface. In order to let them have a more intuitive understanding, he even made a monitoring dial for the information flow transmission in the ERP system for this exchange meeting.

At the scene, everyone saw his hands and fingers falling like raindrops, striking the keyboard frequently and amazingly, and the sound of hitting was like a wonderful symphony. The audience was stunned and completely impressed.

That night was at the New Year's Eve party, but they spent it slowly in the meeting.However, everyone was very involved and in high spirits. At the end of the meeting, there were still some people who were still unsatisfied. Several people dragged Qi Na to have a supper.

(End of this chapter)