Need for little hackers

Chapter 75 Mutations ([-]) Website

The Ningnan Life Online website was launched quietly. Its idea came from the fact that Qi Na learned about the civil unrest in Hutongkou Forum, an important local Internet portal, and felt that this kind of localization-based Internet service must have something to do.

And Zheng Xiumin was at the bottleneck of his career, so he urged Zheng Xiumin to take the opportunity to join it.

In the original section of the website, Qi Na has set up four main sections: classified information release, local forum, local online store, and local news. But Zheng Xiumin immediately began to make adjustments after entering the role. Local news is naturally indispensable, and the forum is also necessary. The classified information and online stores are all included in the local Taobao section.

In this way, in the case of the first screen, the netizens can be displayed more comprehensively at the first time. As a small station, it is unnecessary to blame for perfection.

The robot in the server——Peter fully cooperated with her request and carried out large-scale rectification and adjustment of the website.to meet her needs.

Later, as an important part, Zheng Xiumin, the first local Taobao merchant, migrated all her product information to the Ningnan Life Online website, and at the same time made link jumps in the forums at the entrance of the Hutong and Taobao stores.

Zheng Xiumin's clothing store has been in Gulou Fashion Plaza for many years. Because of the new styles and good materials, although the price is slightly higher, it has also attracted a group of regular white-collar customers. Arrange for the clerk to deliver the business card with the address of the Ningnan Life Online website printed on it.Even in order to attract customers, the online store also carried out certain promotions.

She exerted all her abilities, and finally got a certain amount of traffic. Then, she persuaded a few friends who opened a store together in Gulou Fashion Plaza to enter Ningnan Life Online, becoming the second, third, and fourth merchants.

But these merchants are all looking at Zheng Xiumin's face, with a helpful attitude, there is no trace of cooperation and enthusiasm to speak of.

So Xiumin Zheng changed her mind. She communicated with Peter, whether it is possible to design different store templates, and then let the merchants choose the template, which is similar to Taobao store decoration, and then the basic picture decoration text in the store is completed by the system.It is no longer up to the merchant to intervene, spend time thinking about the layout and setting the layout, in order to get a better display.

This means that Peter needs to devote more energy to do these trivial things. Zheng Xiumin is very worried that Peter will refuse. For her, she does not know that Peter is not a living person, although as a robot, he already has human consciousness. And thinking, but he does not have the complex emotions of human beings.

But Peter still reported the matter to Qi Na.

Qi Na thought for half an hour, and he realized a problem: If all the store decoration and picture display in the early stage are carried out by the website, and the marketing plan in the later stage is operated by the merchant itself, will this idea work?

The first is the issue of display. The photos provided by the merchant will affect the display. Will they attribute this responsibility to the website?

Now the display of e-commerce products has increasingly become a product photo PS show, which will actually affect users' judgment of products to some extent.

To put it bluntly, the product is not as good as the PS software.

After thinking about this, Qi Na wanted to bring the product display back to its essence. Users need to see the real product, not the one modified by PS software.

So if this is the case, the pictures provided by the merchants cannot be photoshopped, but direct photos, or even taken by a SLR camera. It is best to take pictures with a 500-megapixel or 800-megapixel mobile phone under sufficient light. photo.

Use this to drag the product display back to its original value.

Secondly, product descriptions, a large number of e-commerce companies such as Taobao have been reduced to keyword control, just like the photo display of products, product descriptions have also lost their reference value.

Therefore, these websites will also automatically generate this information through the collection of product information, and show the true colors of the product to netizens.

Zheng Xiumin was taken aback when she heard Qi Na's thinking like this, she shook her head repeatedly and refused, it was too unbelievable.

But Qi Na said: "E-commerce is now so homogeneous, it is meaningless to continue to follow the old path of Taobao, and it is a waste of time, so we must have a sense of innovation and return the product to its essence instead of using it. Language, pictures to beautify it. The so-called deletion is simple and winding. Show the real product to the user. In the future, we will show more marketing plans and service quality in the store, returning to the core value of e-commerce.”

Zheng Xiumin hesitated for a long time, but finally nodded, agreeing to his idea.

At the same time, Zheng Xiumin rented more than 40 square meters of space in a four-story dilapidated small office building next to an elementary school near the Drum Tower Fashion Plaza in South Ningnan.There are seven or eight tables and chairs, and the sign of the Ningnan Life Online website is hung, which can be regarded as a semi-open business.

It is said to be a semi-open business, because the website filing is still in progress, and the company registration is still in progress.

However, Zheng Xiumin has already started recruiting, and those who are suitable will come to work around the next year.

In order to relieve Zheng Xiumin's pressure, Qi Na invested a total of 100 million in two installments.He smiled and said to Zheng Xiumin: "This money can last for a year!"

In fact, the main expenses in the early stage are the rent and staff salaries, because the server is hosted by a domestic cloud server business, the current access traffic, the expenses are not large, but Zheng Xiumin really has no financial pressure.After all, I have been in business for so many years, and I always have some wealth.

But with enough funds as a support, the early publicity can be carried out, and at the same time, there is no need to worry about funds for the early marketing.

Dai Xiaolan, the spokesperson of Lisa, has not been involved in the marketing plan of Ningnan Life Online. Both Zheng Xiumin and Peter have done some marketing work. Of course, her marketing plan is the simplest, which is to buy a bus body advertisement. Because she has acquaintances, And the advertisement for that line has not been changed for a long time, so it only cost less than 10 yuan. An acquaintance told her that it is actually cheaper to sign for half a year. Anyway, the advertisement will not be erased when it expires. Year contract, I don't want to take advantage of such a small advantage.This is her market survival experience.

And Peter tried to do some other Internet marketing, such as EDM, which is actually email marketing.

To put it more clearly, it is sending advertising emails, which is spam if it sounds ugly.

Peter registered an Alipay as a payment interface, and then claimed that as long as he registered as a website user and agreed to receive advertising DM emails, he would give five yuan as a gift.The opening was too big. In less than three days, the website paid out 10 yuan, which is real money.

Seeing the funds being consumed layer by layer like Tetris, Zheng Xiumin was impatient, but Peter couldn't hear her suggestion at all, so Zheng Xiumin had to ask Qi Na for help again, she said: "It's just spam marketing, why bother?" What about spending the wrong money?"

Qi Na told her: "Sending emails without the customer's consent is serious and will be sentenced. The registration information of our website, including the content about choosing to receive advertising DM emails, needs to be kept for a long time. This is a serious legal issue, and a The user spends five yuan, which is equivalent to filling out the forms at the bank counter. Compared with the costs of these institutions, five yuan is actually not expensive."

Zheng Xiumin sighed, feeling that she couldn't adapt to the Internet world at all, and her words seemed to retreat.

Qina quickly comforted her, carefully analyzed her strengths and weaknesses, and concluded that she just didn't understand some rules of the Internet world.If she doesn't understand, there are naturally shortcomings. After understanding the shortcomings and making up for them, what else is she worried about?

Facts have also proved that the 10 user mailboxes bought after spending [-] yuan can indeed generate value.

After the first issue of EDM emails was sent out, in addition to the traffic brought in, some people actually visited the website and posted product transfer content in the classified information. Before this, it was the content of other sites that Peter grabbed on the Internet. Otherwise, the empty page really has no sense of existence and makes people uneasy.

Not to mention, some customers looked at the products in the store and bought some winter clothes.The cumulative sales before and after plus the return of the goods later were only more than 1000 yuan.But Jung Soo Min was very excited.

After the order was made, even the merchant was surprised, and arranged for a clerk to deliver the goods to his door, happily reaping the rewards.He also verbally promised Zheng Xiumin that he would treat her to dinner and so on.

And the bus body advertisements also brought some telephone consultations, most of which asked merchants how to operate after joining.

Obviously, both body advertising and EDM email marketing are effective.

Before Dai Xiaolan communicated with Zheng Xiumin on the phone, she was trying to pull herself together and took the website introduction written by Peter to fool her colleagues in the fashion square and enter the store for free.

But years ago, she inevitably encountered a curse: "Let's talk about it after a year."

When she was depressed, there was a phone call to make an appointment for an interview, and then Dai Xiaolan's phone call. Qi Na told her that someone would contact her about marketing planning, so when she heard about Qi Na's colleague, she greeted Dai Xiaolan warmly.

She deliberately went to a high-end tea house next to Fashion Plaza, drank green tea, and seriously asked Dai Xiaolan for advice.

Because it was written by Lisa, Dai Xiaolan introduced it very slowly, but Zheng Xiumin listened more carefully, feeling that Dai Xiaolan was very serious.

Finally, Zheng Xiumin asked Dai Xiaolan how much the total marketing expenses would be?What is the so-called cost?
Dai Xiaolan was stunned for a moment, but she didn't ask Lisa, so she called Lisa on the spot to communicate. Lisa was curious about who the other party was, and asked Dai Xiaolan to hand over the phone to Zheng Xiumin.

Coincidentally, Qi Na was sitting opposite Lisa at this time, and Dai Xiaolan was reporting to him every move, how could he not know that the person Lisa wanted to communicate with was Zheng Xiumin, so frightened, a sip of tea got stuck in his throat and choked into his nasal cavity.

Dai Xiaolan was extremely vigilant, she agreed to Qi Na, and naturally she was very careful in every move. When she took out her mobile phone, she left Zheng Xiumin far away. Looking at Zheng Xiumin by the window sill, she told Lisa that the customer was answering the phone, not Convenience.

But Lisa didn't care, she was completely unaware of anything unusual, and carefully told Dai Xiaolan all the expenses and the composition of the expenses.

(End of this chapter)