swing striker

Chapter 113 Endorsement

Before 2007, Adidas' negotiating team gave Shi Lei a budget of 5000 million US dollars. Shi Lei's overall performance in January 2008 increased the contract to 6000 million to 7000 million.

This is already the price of a superstar, but Schwartz is still waiting.As a successful agent, Schwartz knows that Shi Lei is now a rare commodity, and any company that is eager to open up the huge Chinese market will have a sneaking heart towards him.

Schwartz waited for Nike again, and Nike offered a contract of 5000 million, much lower than Adidas, but Schwartz did not refuse.

Facing its main competitor, Adidas is a little bit loose on the price, but Schwartz and others have the last chip.

On the official website of the NBA headquarters, the 2008 NBA All-Star lineup was announced, including the Rookie Challenge, and Shi Lei's name was impressively listed.

Shi Lei became the starting striker of the second-year team.

Also, Shi Lei was invited to participate in this year's dunk contest!
Schwartz was a little disappointed. He thought Shi Lei would be the starter of the All-Star, but he didn't expect that in this year, the NBA headquarters adjusted the rules of the All-Star ballot.But it doesn't matter, the bargaining chip is a little smaller, but it's not that there are no opportunities on the negotiating table.

Schwartz put the focus of the negotiation on Adidas, and Adidas bid higher, and his clients did not like Nike.

But to Schwartz's surprise, Nike directly showed full sincerity, [-] million US dollars!
This is what they treated Yao Ming as but failed.

Unlike Adidas, who went to the doctor in a hurry, and bid more for Shi Lei's Chinese identity, Nike first of all understood Shi Lei's potential.

In the United States, in the NBA, Nike has the ability to know the detailed information of any player. Here they not only have a large group of spokespersons, but also maintain a good relationship with the top management of most teams. to their shadows.

They knew the potential of Shi Lei very early on, and the reason why they didn't act was because Adidas intervened.Competition is not a wise choice for the two giants. They are waiting for Adidas to withdraw, or when the negotiation is about to succeed, they use a slightly higher price to win Shi Lei's agent.

However, the possibility of Yi Jianlian changing the water has increased infinitely recently, and the negotiations between Shi Lei and Adidas have been lengthy and seemingly endless. Coupled with Shi Lei's recent high-profile performances, they have no choice but to make a move.

They were well prepared, 5000 million was just a tentative offer, a test of Adidas' assessment of Shi Lei's value.

At this time, the value of an agent is shown. If it were Shi Lei, he would probably have bought him for 3000 million, but Schwartz was only negotiating when faced with an offer of [-] million.

When Schwartz notified Shi Lei of the price of the contract, Shi Lei was silent. He didn't like Nike, but what kind of dislike needs to pay a price of [-] million?Shi Lei couldn't think of a reason to refuse.

The two sides have entered into a substantive negotiation stage, but Adidas is not willing to lose this rare opportunity to expand the market. It is unknown when China will have another outside line with unlimited potential. At that time, it will really be like the United States. With the market like this, if they want to intervene, it may be too late.

Shi Lei's value was already inflated a lot, and Adidas made it even higher.

This is the disadvantage of vicious competition. Shi Lei's highest net worth is at the level of Carmelo Anthony, but he has been elevated to Kobe's level abruptly.

This is already beyond Nike's tolerance limit. They have to consider the feelings of the rest of their spokespersons. After all, most of them are in the field of basketball, and Nike barely has a few cards in China, which is not as urgent as Adidas.Nike announced its withdrawal shortly after.

The negotiations between Schwartz and Adidas went smoothly, the money was in place, and the rest were just details.

On February 2008, 2, Adidas announced through the media that they had signed a multi-year endorsement contract with Shi Lei, and broadcast the signing process live.

This caused an uproar in the United States, China, and even the world, because the contract amount was a staggering $1.15 million!
Hmm, there is bragging in it, mainly to create a sensation. The actual amount of this contract is about 1.05 million. Of course, this does not mean that the remaining 1000 million does not exist. To get this 1000 million, Shi Lei needs to win the slam dunk contest once. In any year of the contract period, as long as he wins, 1000 million will be paid immediately.

"NBA No.1 on the bench!" - "Palm Beach Post."

"How many Kobes is he worth?" - Los Angeles Times.

"The most incredible endorsement in NBA history!" - Charlotte Sentinel.

"Biggest sophomore ever in Boston!" --Boston Daily News.

When this news spread to the country through the media, the whole country went crazy this time. There are also stars in the country who have signed expensive endorsements, such as Yao Ming, whose contract with Reebok is quite big, and Liu Xiang, whose net worth has always been high. Not small.But no matter who it is, Shi Lei's signing is not as shocking as this one.Many people have once again deeply felt the charm of basketball, mainly the charm of money.

Adidas' goal has also been achieved. They used the sensational effect created by this signing to achieve a wide-spread effect that no advertisement can achieve.

Shi Lei's signing with Adidas seemed to open the door to endorsement, and almost every day since then, there have been news about endorsement contracts being signed.

On February 2008, 2, Shi Lei signed a new product endorsement contract with the famous beverage brand Coca-Cola. Although the value has not been disclosed, it is guessed that it will not be lower than the price of a first-line star.

On the same day, the manufacturer of Hublot announced that it had signed a multi-year endorsement contract with Shi Lei.

On February 2008, 2, the Forbes player value list was updated, and Shi Lei was on the list.

On the same day, Kia Motors announced that it had signed a multi-year endorsement contract with Shi Lei.

Bangzi made a quick move this time, and he spent money hard, just to take advantage of Adidas's huge endorsement.

February 2008, 2, Game Giants
Before the start of the 2008 All-Star Weekend, because of a series of endorsements, Shi Lei's exposure rate remained high, and his limelight was unparalleled.

But these crazy news finally come to an end, the All-Stars are here!

　Thanks to Xiaojin martial arts fans, Xiaobei's relatives and friends for their rewards, thank you for your support.Please vote for Sanjiang, now the ranking has slipped to sixth, and the situation is critical, friends who are leisurely, please help to vote for one.Voting method, friends who use the new version of the webpage click to return to the old version, and then click on Sanjiang. After entering the Sanjiang page, you can find the voting options. You can receive a Sanjiang ticket at [-] o'clock every day. Please help me!

　　
　
(End of this chapter)