swing striker

Chapter 367 No Brothers, No Basketball

When Danny Ainge began to consider trading Ray Allen, he had considered that the Celtics would ignite this summer, but the sensation caused by this transaction still made him unexpected.

By the side of the TD North Shore Gardens stadium, the originally spacious highway has already become congested. Media reporters from all over the United States and even the world, when it is tightly surrounded, they will not let go of people entering and leaving from here. Everyone, the many wanderers who came to try out, and the cleaning lady, were asked about what happened to the Celtics this summer, and the Celtics' "big four" Appearing on the covers of media magazines, there is no doubt that they have become the hottest news figures this summer!

"Pierce praised his teammates: each of them is the strongest player in that position!"

"The Big Four gathered, and the restaurant owner said: He will seal up that table for them, waiting for their next visit!"

"O'Neal: Don't ask me any questions about the Celtics, just know that I have a very good relationship with Gary and Karl!"

"Kidd: Their friendship is enviable!"

"."

In this hot atmosphere that seemed to last forever, Shi Lei met Adidas Vice President Kerry Pulus.

Kerry was originally just the regional manager in Asia, because he was pushing for the production of Shi Lei's special edition sneakers for the Olympics. Even though the supply of these shoes is still in short supply, his foresight beforehand won him the trust of the group's board of directors.

The sudden popularity of the T-shirt in the United States made Kerry see a huge business opportunity again. He realized that this would be the best time for Adidas to expand its brand influence in the world!
"What? To develop a whole new brand for me? Like Jordan?"

In the top hotel in Boston, Shi Lei received Kerry and his party accompanied by Schwartz.

"Yes, but it's different. In my plan, I named the brand 'Brothers', so it won't be just you. Of course, you will be the most important one!"

"You mean it still belongs to Kevin?"

Shi Lei asked suspiciously.Under Adidas, Garnett is the only one who can call Shi Lei a brother.

"Not only that, but also Paul Pierce and Ray Allen!"

After Kerry finished speaking, Shi Lei did not speak, but tilted his head to show that he was listening carefully.To be honest, he is very interested in this idea. There is no relationship that can connect people more closely than interests. Although this will make Garnett and others lose some of Shi Lei's popularity in Asia, it is also It will make them even more inseparable from Shi Lei.

"My idea is to let the four of you jointly own this brand, and we will design four pairs of sneakers for each series according to your respective characteristics, such as 'King', 'Phoenix', 'Killer Thunder', 'Wolf King' '."

"No brothers, no basketball!"

Kerry described his thoughts carefully to Shi Lei, and listened carefully, Shi Lei suddenly thought of an advertisement that originally belonged to Adidas, and said it involuntarily.

"Oh, great, that's it, that's the meaning, that's very apt, yes, I don't think there's any word that fits my idea better, you're a genius Stone, you should probably go into advertising! "

Shi Lei shrugged when he heard the words, and waited until the excited Kerry stopped his praise, Shi Lei said: "Your suggestion is great, but it seems that Lei and Paul have their own endorsement contracts?"

"That's not a problem, dear Shi, believe me, as long as you agree, we will make this a reality!"

Shi Lei nodded, he really doesn't need to worry about these things: "I have no problem, but please talk to Mr. Schwartz about the specific problem!"

In the face of interests, everything will become extraordinarily efficient. Not long after, Adidas held a press conference in Boston and announced the establishment of a subsidiary brand "Brothers"!
Since the end of last season, Shi Lei, Pierce, Ray Allen, and Garnett appeared together in the interview footage of the media for the first time.

"Thanks to adidas, he brought the four of us closer together. Now we are more like a family. We not only have the same team, but also wear the same clothes. Now I think, everything about the Celtics Rumors of a trade will all die because there is nothing that can keep us from each other!"

At this press conference, unlike the team, Shi Lei was the first to speak, and Pierce and others also acquiesced to this arrangement of Adidas, because they are very clear that they are the beneficiaries of this brand establishment Or, the vast Asian market is enough to make any star salivate!

After Shi Lei spoke, it was Pierce's turn: "Yes, even if it is the end of the world, I think we will fight together. Nothing can separate us. We owned the Celtics together before, and now we have the Celtics that belong to us." Our own sports brand, which is great, and now we are completely family, regardless of each other!"

After taking turns to speak and accept interviews, the press conference came to an end, but this does not mean that everything is settled. The holding of the press conference only shows that they have reached such an intention. The specific matters need to be negotiated by their respective agents. .

A few days later, Adidas held another press conference at its headquarters. This press conference announced that the site of the "Brothers" sports brand was located in China, and also specifically announced the distribution of equity.

One of the most eye-catching items is the "Brothers" sports equipment, which will take out 50.00% of the after-tax sales revenue in each region to become the "Brothers Basketball Foundation" everywhere!
All of this is the result of Shi Lei's efforts. There is no doubt that although the brand's positioning is global, in fact Adidas is targeting at home. Shi Lei's popularity, coupled with Adidas' brand influence, will make "brothers" sports equipment It has the strength to hit the sales champion in China, which almost declares that the domestic market, the largest sales market in the world, is completely opened for this brand.

Under such circumstances, how could Shi Lei not think of seeking some benefits for his compatriots?Now Shi Lei is not short of money, if he is willing, for example, he has actually asked Schwartz to arrange someone to contact Jobs
However, Adidas can only pinch their noses to accept this result in the end. Although 50.00% of the after-tax income is a huge number, even so, they can still make themselves several times the previous profit, because in fact, Adidas was in the In this market, the sales volume occupied is very small!

(End of this chapter)