I was the emperor in the Ming Dynasty

Chapter 279 The Queen's First Charity Sale

The entire capital city was full of such hot scenes. On this day, the whole capital city seemed to be immersed in the carnival of the launch of soap.

But what outsiders don't know is that before this, soap had a small-scale sales experience.

It's just that the clerks at the time were selling this kind of thing for the first time, and they didn't understand the publicity. After three days of selling, they didn't sell a single piece.

The queen specifically found Li Tian to complain about this.

After listening to her cry, Li Tian was also helpless.

If a new thing is not tested by the market, it is difficult to become popular in an instant.

According to his estimate, it will take at least two or three months, or even half a year, for the market to slowly accept this new product.

But the queen has a solid eye, thinking that since Li Tian has given herself the workshops of running fire and soap, she has the responsibility to make them bigger and better.

But she didn't expect that this would be the result.

At first she was embarrassed to tell Li Tian the result, but she didn't sell any of them in two or three days, which made her a little anxious.

He pestered Li Tian twice for three days to give him an idea.

Li Tian was too entangled by the queen, so he racked his brains to think of several ways to deal with her.

The first is to use leaflets to publicize and attract everyone's attention.

That's why there are portraits of beauties in palace costumes.

At first, the queen insisted on using her own portrait, but as soon as this proposal came out, it was opposed by everyone including Li Tian.

The empress is the majestic mother of a country, and she must never show her face in public.

In the end, she had no choice but to focus on Zhang Qinghuan, who had nothing to do all day and was very boring.

Although it was the Queen's request, Zhang Qinghuan was still a little reluctant and discussed it for several days.

Only then did Zhang Qinghuan agree, but she still didn't want the artist to draw her facial features too clearly.

Thus, the Ming Dynasty, and even the entire human history, was the first to advertise celebrities.

The first product spokesperson, the first product image ambassador, was born under the coercion and temptation of the queen.

Unexpectedly, the pictogram of Zhang Qinghuan was spread all over the world with the soap, and suddenly became a goddess-level figure sought after by the whole people.

This made her easily recognized by others even on the street, which made her very distressed.

Of course, this is all for later. At this time, Zhang Qinghuan never imagined that one day he would become one of the most famous figures of an era.

The second idea Li Tian gave to the queen was to try it out on the spot, and use the empress' empress to give the world a publicity stunt.

No matter what era, a good gimmick is the only way to attract attention and win more attention.

At this time, there is nothing in the Ming Dynasty that is more likely to attract the attention of ordinary people than words such as royal family, imperial use, empress empress, etc.

Fortunately, the propaganda was all positive and did not cause much reaction from the courtiers.

As for how the censors will evaluate her in the future, the queen doesn't care at all.

She knew that as long as Li Tian was around, he would never allow anyone to judge his wife.

First there is the exquisite picture book, then there are gimmicks such as royal gifts, and finally there is a live demonstration.

Such a three-pronged large-scale publicity, if even this kind of soap can't become popular, Li Tian will probably find a piece of tofu and kill him.

But it's not over.

Li Tian put the ultimate killer move at the end, which is the day when the whole city will start selling it.

In the early morning of this day, all the wives of officials above the third rank in the capital, as well as the wives of various princes and noble families, received the invitation from the queen empress at the same time.

The excuse used is also crude, that is, appreciating chrysanthemums.

Although the excuse is not good, being summoned by the empress is something they can boast about in their entire lives.

Before eight o'clock in the morning, Wuyang Wuyang's wives poured into Qionghua Island in Xiyuan.

In order not to disturb these ladies, the entire Xi'anmen Street outside the Yuhe Bridge was blocked early in the morning, and no idlers were allowed to enter or leave.

When the wives came to Qionghua Island with small steps one by one, the queen attended the ceremony accompanied by several noble concubines.

The queen didn't talk nonsense, and when she came up, she gave them a piece of soap each.

Looking at the thing in this exquisite little box in this hand, all the ladies were as bewildered as those ordinary people.

The queen didn't let it open, how dare they open it here.

But some people couldn't help it, quietly opened a small crack and looked inside.

Although they didn't see what was inside after a quick glance, the alluring fragrance still touched their hearts deeply.

"It smells so good, what is this, maybe it's something to eat."

If everyone is not very reserved, it is estimated that some people can't help but go up and take a bite.

The queen naturally knew what the focus of the day was. After distributing the soap, there was a standard opening speech of praise.

Then it went straight to the point.

She first asked a large group of maids to bring a large pile of laundry waiting to be washed, and divided them into two groups.

One group used primitive mallets and washboards and other things, and the other group used the same soap as in the hands of the ladies.

This kind of large-scale live demonstration can easily cause everyone to whisper.

But the queen ignored it.

After about one or two minutes, the two groups presented the washed clothes in front of everyone at the same time.

Although these ladies have basically never washed their clothes, they have seen it with their own eyes.

Seeing that it took only a few minutes, not even time to drink a sip of tea, those clothes were cleaned, and there were exclamations of varying sizes.

It was only the first demonstration, and then the empress asked the maids to send the clothes with the fragrance on them to the wives for them to check.

Needless to say anything else, just the scent left on the clothes was enough to surprise and shock them.

"It's so fragrant, this is what happened!"

"Yeah, I've never smelled such a strange fragrance before."

The effect of the demonstration was very good. Seeing this, the empress smiled and explained to everyone the origin and use of the soap, and what it meant to the women of Ming Dynasty.

Originally it was just a very common thing, but under the empress's touching explanation, it seemed that this thing had become a godsend.

If you can't have one or two, it is the same as being abandoned by the gods.

"We are willing to enshrine this object forever, and we will never disappoint the gift of the Empress."

"I don't know if there are any left. The slave family is willing to offer more, so that the whole family can enjoy the grace of the empress."

It is impossible to sell face to face, even if the queen wants to, it is impossible to pull this face off.

In the end, I told them tactfully that there will be this item for sale in various parts of the capital in the future, if they want to use it again in the future, just go ahead and buy it!
(End of this chapter)