actor return

Chapter 207 Famous Movie Star
Although there are many reports about movies on TV and newspapers, many people don't even go to the cinema, let alone worry about which movie to watch.

In fact, even Meng Yan's "Pretty Mom", in Ning Yuan's memory, had a final box office of only 800 million.

On the other hand, "Endless", the last part of Feng Xiaogang's New Year's film trilogy, was as brave as ever, and won more than 300 million box office, and it was the best from the end of 99 to the beginning of 00.

Another movie, "Strategy of Edo", which was released on February 2, starring Tony Leung, Ekin Cheng, Chen Huilin, and Zhang Baizhi, also won more than 1 million box office in the Mainland before it was released.

In this era, foreign blockbusters and Hong Kong movies are sought after by mainland audiences. Except for those movies with missions, it seems that only Feng Xiaogang can make big money for three consecutive movies.

The 3000 million at this time, if pushed forward ten years later, is at least comparable to movies with a box office of more than one billion, and they are all phenomenal.

And two years later, "Hero" with a box office of 2.5 million was an epoch-making sensation at the time, comparable to the future "Wolf Warrior 2".

Because of the reports, the people of Rongcheng have a little understanding of this movie, but Ning Yuan and the others can't decide whether to go to the theater or not.

However, on the first day, Ning Yuan and the others went to the theater to do publicity. When they got off the bus, many people recognized Ning Yuan and surrounded them, which made Ning Yuan feel moved.

After the first publicity, Ning Yuan said to Kang Jianmin:

"Uncle Kang, have you noticed a problem?"

"What?" Kang Jianmin asked in surprise.

"Actually, for those viewers who bought tickets to go in, even if we don't promote it, they have already bought tickets, so what's the point of our promotion inside?" Ning Yuan asked.

Kang Jianmin was startled: "What do you mean?"

"The meaning of our appearance should be to draw in those who have not entered the theater." Ning Yuan said.

This is a misunderstanding of thinking.

At this time, the film marketing method is still very backward, that is, simply and rudely advertise on TV and newspapers, and then hold a meet and greet in the theater, hoping to let the audience in.

But they didn't even think about why they didn't go out to solicit.

Of course, this is also related to the previous way of film distribution.

A few years ago, almost all of the 17 film studios in the country were dead except for the Bayi Film Studio. If Han Ping hadn’t discovered Feng Xiaogang and supported him two years ago, there would have been a New Year’s Eve trilogy. The profits brought by the Beijing Film Studio will also be finished.

But it is precisely for this reason that the newly established Huaying Group has Han Ping's position.

The reason for this phenomenon is that Huaxia's movies at that time were completely planned economy models——

Film studios rely on state funding to make films, and films must be sold, or to be precise, handed over to Huaxia Film Company, which is one of the predecessors of Huaxia Film Group.

And Huaying Company obtained the distribution rights of the film for nothing without market investment, but the distribution income has nothing to do with the studio.

Every time a film studio makes a film, no matter how much it costs, Huaying Company only "lends" 100 million to the studio first, and in the second year, Huaying Company pays 10500 yuan to the studio for each copy sold.

That is to say, if there are less than 95 copies released, the studio must return the money to Huaying Company—even though Huaying Company’s distribution income may be tens of millions.

This puts Huaying Company in a position where it only makes money but not loses. They take the big money if they sell well, and they pay back the money if they don’t sell well!
But the film studio was stuck. At first, they made films with peace of mind, but after a long time, they found that most of them were losing money.

Therefore, they all began to grit their teeth and shoot movies under one million yuan, with the purpose of "blacking" the one million loan from Huaying Company.

It's just that in this way, the quality of movies is getting worse and worse, and good actors would rather make TV dramas than movies.

In 92, Beijing Film Studio filmed "Big Sabbath", which was the film for which Huo Jianqi was an artist. The studio held several meetings before deciding to raise Ge You's salary from 1500 yuan to 5000 yuan.

It may seem like a fantasy now, but it was the case at the time.

In such a system, neither the behind-the-scenes nor the actors have that kind of enthusiasm. Anyway, so much money is paid for good films, and so much money for bad films. The real headaches are only the heads of the film studios.

The ability to make good movies basically depends on their self-consciousness and dedication.

Ten years after the farmland was distributed to households, seeing the Huaying Group starving to death of major film studios, the higher-ups changed this method and changed it to each film studio's own production and sales, and it was responsible for its own profits and losses.

The advantage is that you can sell more and make more money, but the disadvantages are also obvious - you have never sold it before, and it is a state-owned unit, who knows this.

This also caused their only idea is to advertise.

Even the main creators went to the theater to promote, and they learned from Xiangjiang in the past two years.

But now, Ning Yuan proposed to go out to publicize, which Huo Jianqi, Kang Jianmin and the others did not expect.

People in the state-run units are very face-saving. They felt embarrassed when they were asked to go outside to issue papers. Now, they are just like small vendors, standing on the street and shouting. Of course, they never thought of it, and they didn’t think about it Pass.

However, Kang Jianmin and Huo Jianqi are not people who don't know how to adapt. The situation in the past two years has already made them feel difficult.

After discussing together, I communicated with Sichuan Pacific Cinemas, and they were overjoyed at that time.

The money has already been spent, this method will definitely attract more viewers to buy tickets to watch, and of course they are happy to be prejudiced.

After all, it was Ning Yuan who took the lead, and now Ning Yuan's reputation was no less than that of Yu Erkang and the fifth elder brother.

An agreement was reached, and the theater chain first reported to the city.

After all, Ningyuan's popularity cannot be underestimated, and it's a free meeting, so if you think about it with your toes, you know there must be a lot of people.

As expected, the theater chain was capable, and the approval was given in the afternoon, and then they began to build the stage in full swing, and at the same time sent people to print and distribute leaflets.

The title is "Movie Star Ning Yuan Meets at XX Cinema Plaza", with photos of two classic images of Ning Yuan Xiaojian and Gongsun Ce printed on it, and a general introduction to the movie. The time is set at ten o'clock tomorrow morning.

Soon, the people of Rongcheng were in a commotion.

Who wouldn't want to go to a free face-to-face meeting with such a well-known star?
At night, the stage is set up outside the cinema, the lights are turned on, and the bright neon lights flicker instantly.

After a night of fermentation, the next morning, many people came before the time, and the area about ten meters in front was completely surrounded.

As time approached, the surrounding traffic began to congest.

Of course, many officers on duty also came to the scene to maintain order and direct traffic.

When the time came, the host said loudly from the audience: "I invite the famous Chinese movie star, the actor of Xiao Jian and Gongsun Ce, Mr. Ning Yuan to come on stage!"

Ning Yuan covered his face with his hands at that time, not knowing whether to laugh or cry, even though he had told him this title in advance, he still felt inexplicably ashamed.

　Thank you for your support, the next chapter will be later, everyone will read it tomorrow morning.

　　
　
(End of this chapter)