actor return

Chapter 532 Ning Yuan's Proposal

After more than an hour, Ning Yuan took off his makeup and changed into his own clothes, and came to Haimo's office.

Apart from him, there are several other people in the office, who are basically important figures in the crew, such as the director Gore, the person in charge of publicity Anderson, and Berti, Disney's liaison officer in the crew.

Therefore, Ning Yuan guessed that it should be for the next publicity. Although it has just been completed now, and the progress in the later stage is estimated to be less than a quarter, there are only more than five months before the release.

Sure enough, Haimo hopes that Ning Yuan can cooperate with some publicity, and also mention "Pirates of the Caribbean" on some occasions outside the promotional activities.

"Of course there is no problem with this. Even if you don't mention it, I will do it. After all... I personally hope that the box office will be as high as possible."

"Haha." Haimo understood that Ning Yuan was referring to his investment. After laughing, Haimo nodded and said:
"I know, so I just simply remind you, the next thing is business."

Ning Yuan made a gesture of invitation.

Haimer said, "About the propaganda, what do you think?"

Regarding this, Ning Yuan really thought about it, just like what he said just now, he naturally has a sense of ownership of the things he invests in.

"The current channels of publicity are nothing more than TV, newspapers, outdoors, and the Internet that has become popular over the years."

The popularity that Ning Yuan said is not that the Internet is now developing, but the use of the Internet for publicity.

Although there is a big gap between China and the United States in terms of technology and even computers, in fact, in terms of the Internet, the time gap is not that big. After all, Google was established in 98, and Baidu was established two years later.Ali was also established 4 years later than Amazon.

At the end of the 90s, even downloading pictures on the Internet in the United States was very slow. Huaxia was not much slower than the United States on the Internet. This is the reason why the development and spread of technology are getting faster and faster.

Just like now, Ningyuan’s Tianya is actually ahead of the world in terms of model alone. Facebook was founded in 04, Twitter was founded in 06, and Sina is still in its most primitive state, and there is no blog.

Because of this situation, even the resolution of the pictures is very low, and the viewing is slow, let alone the video, so promoting movies through the Internet, whether in the United States or elsewhere, is not the first choice.

The most common ways are still TV and outdoor, followed by newspapers.

"These are methods of propaganda, just like tools, the real core is the key." Ning Yuan commented on these propaganda.

What impressed Ning Yuan deeply was the marketing before and during the release of "The Da Vinci Code" in his previous life.

This is a movie adapted from a novel, which involves many aspects. Due to the length of the movie, it is impossible to tell everything. Naturally, if you haven’t read the original book, the viewing effect will be greatly reduced, and even some viewers who don’t like to think so much It was cloudy.

In addition, because of the obscure and even dark descriptions of religion in the book, after the movie is made, it will make the style less family-friendly, and it will also affect viewing.

In order to sell movies, producers and distribution companies are not simply promoting movies at this time, but promoting novels, and even focus on the latter.

The book is naturally more detailed than the movie, and after reading the book, there will be a movie coming out, so I will want to watch it no matter what.

With the original book as a basis, when you watch it again, the sense of substitution and experience will be very high. In addition, the movie has also made a sense of it. In the end, such a slightly obscure movie became a big seller all over the world, ranking among In 06, the runner-up of the global box office.

It is worth mentioning that the global box office champion that year was Pirates 2, with a box office of nearly 11 billion, more than 3 million higher than the runner-up Da Vinci.

However, Da Vinci has the original book, but the pirates don't. It is impossible for the screenwriter to write another one now, and there is too little time. It will take a while to write, and there is also the operation of the publishing house, let alone this one. It is limited to the English version. If it is translated into other languages, it will be even slower.

Learning that way is no different from learning to walk in HD, but you can still refer to it for ideas.

So when facing Haimo's surprised eyes, Ning Yuan said:
"Why don't we do cultural marketing? For example, first release an animated promotional film about pirates? It talks about pirate culture, which Disney is very good at, and put it on TV platforms in various countries. Of course, I am just talking about a possibility. The nature, not the method, and how to operate it needs to be discussed.”

"For pirates, in the past, everyone had the impression that they were evil, burning, killing, and looting are all evil, but this time we made a movie, although the protagonist is a pirate, but in presentation, he did not do these things, but was a victim of this evil. , what he longs for is freedom and unrestrained.”

"That is to say, Captain Jack has subverted the traditional image of pirates. If this point is well publicized, it will definitely arouse everyone's interest. Another point, the negotiation in the law of pirates throughout, a weak woman like Elizabeth, can Being able to negotiate through such a rule is a rule and courage, and it can also be promoted, just like Hua Mulan back then."

Hearing Ning Yuan's words, Anderson, the propaganda director who originally wanted to refute, shut his mouth again when he heard Ning Yuan say, "This is just an inspiration rather than a specific plan."Later, when Ning Yuan said this, his eyes flickered, and he probably knew what was going on in his heart.

Not only him, Haimo and the others were also fascinated, and began to think along Ning Yuan's train of thought.

"It seems that this proposal is not bad?" When Haimer said, he looked at Berti. He was Disney's liaison officer and served as the executive president of the film company there.

After pondering for a moment, Berti nodded slightly: "It's indeed a good idea, but if it is to do animation, live-action promotional videos, or some kind of copywriting, we need to solicit opinions extensively."

After finishing speaking, he looked at Ning Yuan with a wry smile:
"To be honest, the previous samples were shown to high-level executives, and their reaction was very, very...well, very calm."

Ning Yuan was not surprised by Berti's statement. Even Haimo and the others looked at each other with inexplicable expressions.

Facing such a bewitching protagonist, everyone was at a loss.

For the other major film companies, it may be better to accept it, but Disney... the protagonists in the past all conform to the public's sense of identity, for example, the princess is beautiful and kind, the prince is handsome and brave, and so on.

But this time when we are working on a live-action movie, there is such a freak, and the jump is too big.

"Anyway, it has already been filmed, so we can't overthrow it and start over." Ning Yuan smiled: "Let's wait quietly for a miracle to happen, maybe we will create a new history?"

　thanks for your support.

　　
　
(End of this chapter)