I want to make headlines

Chapter 268 Luxury

That night, Gan Jing got a video of himself being interviewed from a reporter, compressed it and posted it on the Internet.

The next day, the newspapers to which the reporters belonged also published news—the news about Gan Jing is now placed in the entertainment section.

Regardless of the video on Weibo or the content of the report, Gan Jing gave a powerful answer to the responses of the Beijing opera actors.

Ask for an opinion?Let me give you my opinion, your efforts are not good!
Ask to contribute?I paid for your contribution, tour and fund!
Say you care?Regarding the promotion of Peking Opera, we are already making preparations for a global tour!

Say... what else is there to say?

Liang Tianqi, Tang Liqi, Tang Lipei, Li Sanyu, Zhao Leili and Luo Yuanjing were all dumbfounded. Who is Gan Jing?

He's just an actor who debuted for two years, right?He is just Tan Yuan's registered disciple, right?He just learned Peking Opera for a while, right?

How could he support Peking Opera with such strength, and still do the work behind the scenes without speaking out?

Who is this?

Noble person?People who have escaped the vulgar interests?Someone who doesn't ask for anything in return?
All the Peking Opera actors didn't understand, and they had complicated feelings about Gan Jing. This guy who gave silently but didn't say anything really made himself miserable.

This group of people was very active on Weibo before, but now that the report came out, they didn't dare to reply on it at all. Now as long as they log on and take a look, most of them are netizens who are scolding their own side.

Happiness goes too fast and too suddenly!
They really couldn't accept it, and they wanted to grab each other's tender flesh and use the pain to wake up the reality of this nightmare.

People need face and trees need skin. This time, in the Beijing opera circle, Gan Jing was not trampled, but a group of himself was brought into the ditch!

……

What a shitty thing.

This is Gan Jing's thoughts after finishing Givenchy's signing conference.

The press conference was a success. Givenchy kept secret about the signing of Gan Jing until today after meeting with a wide range of fashion media. turmoil.

In any case, Gan Jing became China's first spokesperson for Givenchy's custom-made garments!
The fashion circle and the film and television circle have some intersections, but their logic and routines are not exactly the same, especially for top luxury brands like Givenchy, they are more cautious in choosing their spokespersons.

Generally speaking, the spokespersons of luxury brands are relatively stable, and these brands are not as close to the popular figures of the year as fast-moving brands.

Their logic is that their brand value cannot be easily tied to popular movie stars, but they are more keen on those stars and celebrities who have been famous for many years and have a stable image and temperament.

If you carefully observe the advertisements of luxury goods, you will find such a phenomenon-the higher the price of the product, the fewer relevant characters in the advertisement, and more directly display the product.

For example, famous watches and famous bags.

Compared with perfumes and cosmetics such as Chanel and Dior, the price of a single watch and bag is much higher. The former is based on beauty and perfume, while the latter is based on real products.

Of course, this is just a general phenomenon. With the improvement of China's economy and the rapid growth of the luxury market, overseas luxury brands are trying to increase their share in China.

It is worth mentioning that their competitors are unfortunately not domestic brands, but all kinds of internationally recognized luxury goods.

Givenchy was willing to take the first step, so he chose Gan Jing, who has just become the Best Actor in Cannes, and unexpectedly found that he was more suitable for the endorsement than expected during the filming.

One needs the skin color of compatriots to open up the market, and the other can use luxury endorsements to increase its own influence and value. This is a win-win situation.

Gan Jing's affairs in China are relatively casual, and he didn't have an agent before, so he never got any endorsements. This is also an important factor for Givenchy to make a quick decision after investigation.

Just imagine, if a spokesperson has just placed an advertisement for instant noodles, and the next second, he wears a famous watch and has a custom-made suit... In this way, the endorsements of different brands will have a sense of separation.

With Givenchy testing the waters in choosing a spokesperson, Gan Jing is not yet clear about the value gain that this luxury brand will bring to him.

"We still have to take a photo next month? Is there a mistake?"

At the end of the signing ceremony and the farewell banquet for Givenchy, Gan Jing was shocked to hear the request from Cindy, the vice president of the Asia Pacific region.

He turned his head to look at Lao Chen, and asked in Chinese: "Why are there still photos? I can't go up and make a pose! I haven't heard of it before."

Chen Huihong stroked his forehead and smiled bitterly: "I told you, generally this is a proper promotional activity. The photo shoot is not what you think, it's very serious. Their request is very legitimate, and the photo shoot should be released to different places. In the fashion media with less influence and good influence.”

"Okay..." Gan Jing's impression of the photo in his mind really only stayed on three points, and he was a little annoyed at first hearing it, buddy is not a butcher.

Performing art but not selling oneself is talking about a person with noble morals like me!
Cindy and the others were a little puzzled by Gan Jing's sudden change of face, but after they communicated in Chinese, they seemed to be fine.

She thought of the recent information about Gan Jing, and when the atmosphere eased up after a while, she smiled and said, "A-Gump, you shouldn't be entangled with those irrelevant people, they just want to take advantage of your fame." It refers to the disputes over Peking Opera in the past.

The stability of the spokesperson's status is good for the brand, and Cindy is also worried that this young man will be ugly if something happens to him.

Gan Jing laughed cheerfully: "Fighting against the sky is a joy. Fighting against the earth is a joy. Fighting with people is a joy."

According to the popular words, it is, it is so comfortable.

Cindy's expression remained unchanged, and she stopped talking about this matter. What she said just now was just a small suggestion, and it would not destroy the state of cooperation that has just started because of this.

Changing the topic at the dinner table, Givenchy still showed a lot of sincerity, and he clearly felt that he valued his first big endorsement in China.

When the dinner was over, the two parties bid farewell, and agreed on a series of shooting and publicity such as follow-up photo shoots.

Lao Chen drove Gan Jing home.

"Forrest Gump, after you returned to the group this time, the audition for Ang Lee will be out within a few days, as well as the second trial for the Spring Festival Gala. Their new script has already been brought in. I took a quick look, and my mouth is watering. It’s not as professional as Farewell My Concubine before.”

Chen Huihong recalled the appearance of Gan Jing holding the mandarin duck sword, not to mention anything else, just looking at the appearance is different, the content changed now is Gan Jing's simple red Tang suit, singing some general content.

Mentioning this, Gan Jing was relatively calm, and said without emotion: "It's nothing, the Spring Festival Gala is just to celebrate."

Lao Chen nodded and sent him to the gate of the community, watching his figure disappear under the streetlights.

(End of this chapter)