Reborn My 1993

Chapter 622
Zhang Yiming was slightly surprised.

He really didn't expect that in just half a year, the sales volume of the food factory would be so strong.

You know, at the beginning of the establishment of the factory, it is worth celebrating if you can sell [-] bottles a month!
"However, there is a problem now, and I need your help to solve it."

Just when Zhang Yiming was about to praise a few words, Tan Hongmei changed the subject.

"I found out that someone was fake."

fake?

Zhang Yiming looked at Tan Hongmei's eyebrows twisted into twists from the flying look just now.

Zhang Yiming instantly understood why Tan Hongmei insisted on bringing her here for a field trip, not to show off her sales performance during this period.

Zhang Yiming followed Tan Hongmei to a non-staple food shop outside Shengjing Shuitan Hospital.

Tan Hongmei calmly took two bottles of water from the shelf.

"Boss, is this water delicious? It's the first time I've seen this kind of water in a bottle."

Tan Hongmei took the water to pay the bill, and then chatted with the boss.

"It's delicious, it's authentic mountain spring water, it's delicious!"

The boss is a woman in her 40s, with gold teeth and drooping eyelids, she looks like a very shrewd person.

"Oh, as long as it tastes good, I'm afraid that if I buy it, it won't taste good. Boss, do you pour this water yourself from the mountain or from somewhere else?"

"Hey, what the big sister said, Shengjing is full of buildings and cars, there is no mountain spring water for us to fill, it comes in from other places, didn't you see the description on the bottle!"

For Tan Hongmei's question, the boss showed some vigilance, quickly gave Tan Hongmei the money, and then turned to do other things.

Tan Hongmei and Zhang Yiming came out with water and turned to a secluded corner nearby.

"Look, this is the fake mountain spring water I'm talking about, not just this one, there are several more!"

Zhang Yiming took the bottle over. To be honest, the outer packaging itself is very poorly made, which is far behind the level of counterfeiting 20 years later.

Zhang Yiming unscrewed the lid and took a sip. The taste of tap water and saccharin spread instantly on the tip of his tongue.

"It's hard to drink, isn't it?"

After seeing Zhang Yiming spit out the water, Tan Hongmei leaned forward and asked.

"Actually, I have tasted it a long time ago. The taste of this water is really bad. The other party's falsification is really a bit unconscionable."

Tan Hongmei sighed softly, but almost didn't make Zhang Yiming laugh.

"Sister, if I had a conscience, I wouldn't do the falsification."

"You can still laugh."

Tan Hongmei was a little dissatisfied with Zhang Yiming's grinning look of not paying enough attention.

"Otherwise, I'd still cry. To be honest, I've been selling it for a few years, and I've always found it inconceivable that counterfeit products have appeared until now. I've been checking whether there is something wrong with our products!"

"Xiao Ming, what are you thinking in your head? Why does it seem that someone is making a fake now, and you are quite happy."

Tan Hongmei pouted, a little dissatisfied with this.

"It's not because I'm happy, but because this is the normal situation. When a product is put into the market, the most successful sign is that in addition to making money, someone imitates and fakes it."

Tan Hongmei looked at Zhang Yiming in confusion, and extremely disagreed with his argument.

"Sister Tan, if you think about it carefully, if a product is put on the market and no one is interested in it, what does it mean? It means that this product is not suitable for the market. Even if it sells well in the short term, it may be very short-lived. In the past, constant imitation will make this product gain a firm foothold in the market, and it will also enable the product itself to improve and develop in a better and better quality direction.”

Tan Hongmei looked at Zhang Yiming and vaguely understood the meaning of this sentence.

"Having said that, these counterfeit mountain spring waters have not only affected our market sales, but also greatly affected our reputation. We can't just let these fake and shoddy mountain spring water circulate in the market, right?"

"Of course not."

Zhang Yiming glanced at the water bottle in his hand again. People who don't know the spring water in distant mountains will not have any special feelings when they see this bottle, but when they are compared together, the difference is obvious.

"So you have an idea?"

Being able to solve this problem is the real purpose of Tan Hongmei's trip, so Tan Hongmei immediately became excited when she heard Zhang Yiming's words.

"Three steps."

"Which three steps?"

"Start with my products and establish anti-counterfeiting signs and mechanisms. Second, start with agents and reward them for reporting, so that they can protect their own rights spontaneously. Third, the market digests itself."

"I can understand the first two. What does it mean for the market to self-digest, just let it go and ignore it?"

"If Sister Tan insists on explaining it this way, it's not wrong."

Zhang Yiming's face collapsed when he saw Tan Hongmei.

"You drank it too. The taste of this water is not even as good as the tap water at home. Do you think anyone will be willing to drink it? It is impossible for a store to rely on one-shot sales to maintain itself. Believe it or not, this is the only one. shop, after digesting this batch of goods, she will not be able to enter again, do you believe me?"

Zhang Yiming looked at Tan Hongmei with a firm tone.

"Are you so sure?"

Tan Hongmei doesn't think so, their mountain spring water market is selling well!
"Of course, people who make counterfeit products are all here for profit, so they don't have to consider the so-called word-of-mouth of the so-called brand at all, and it is impossible to have any after-sales service. Agents make samples for restaurants, but those who make fake products will never make money, and these merchants who sell fake products cannot make money, and they still need to face the risk of being reported by their peers, how long do you think they will last?"

As soon as Zhang Yiming finished speaking, Tan Hongmei suddenly felt enlightened.

"Stinky boy, it really doesn't matter what happened to you."

Tan Hongmei bounced Zhang Yiming's head jokingly.

God knows that this matter has troubled her for a long time. She originally wanted to solve it by herself, but she tried to talk to these counterfeit sellers a few times, or complained and reported, but it was only a temporary solution, not the root cause, and the wildfire would never end.

According to Zhang Yiming's thinking, Tan Hongmei asked someone to design an anti-counterfeiting trademark when she returned home. It was the same as Zhang Yiming's style of work. Once the anti-counterfeiting logo was confirmed, Tan Hongmei immediately went to the industrial and commercial department to file for the record. Everything is covered by the law and she must have a bottom line.

Immediately afterwards, Tan Hongmei sent a notice to these consignment merchants who are now cooperating, reporting counterfeit sales, once the report is verified, a one-to-one reward will be given according to the number of reported counterfeit products, and other rewards will be given at the end of the year.

For a while, the enthusiasm of these consignment merchants was unprecedentedly high. It is said that the telephones of several industry and commerce bureaus in Shengjing Second Ring Road were about to explode. Several counterfeit shops reported at the same time, and some specially tracked the progress of acceptance.

Merchants who sell counterfeit goods are miserable, and have consciously removed counterfeit and shoddy mountain spring water from the shelves one after another, just looking for a stop.

"The big boss of our food factory is really a master."

One day, when the family was eating together, Zhang Heshan suddenly put down his chopsticks and said to Fan Lingling and Zhang Yiming's mother and son.

(End of this chapter)