Tao Te Ching and Wuwei Management
Chapter 53 2 "Tao can be Tao, very Tao": Only by leading the changes can we win the change
Chapter 53 2 "Tao can be Tao, very Tao": Only by leading the changes can we win the changes.
Ordinary entrepreneurs cater to the market, and excellent entrepreneurs create the market.
Road to Road, very Avenue.
—— "Tao Te Ching" Chapter 1
The "Tao" that can be expressed in words is not the eternal "Tao".Everything is in the process of development and change, so we must use the perspective of change and development to understand the world.The market is a magic stage, always full of changing colors.Facing the market situation, business managers should learn to lead the changes and become winners in the changes.
The famous Japanese entrepreneur Mitsuo Kamiko said that the ideal image of entrepreneurs and employees in today's society is those who can challenge the changes.Facing the ever-changing world and the ever-changing market environment, it is difficult for a person who is slow to respond, rigid and closed, complacent, and inflexible to become a winner in the market competition.To paraphrase IBM's ad slogan "on demand", to make a company bigger and stronger, it must change with the market. Whether it is psychological or investment strategy, it must make timely adjustments to adapt to market changes.
In 1931, Hammer, a famous American entrepreneur, returned to the United States from the Soviet Union.At this time, the United States is undergoing a presidential election.Through in-depth analysis, Hammer determined that Roosevelt would win.Hammer knew that Roosevelt liked to drink, and if he succeeded in the election, the Prohibition Prohibition announced in 1920 would be repealed.At that time, the production volume of whiskey and beer will be amazing, and a large number of barrels will be needed in the market to hold wine.There are huge business opportunities here.The wood used to make the barrels is not ordinary wood, but specially treated white oak.Hammer has lived in the Soviet Union for many years, and he knows that the Soviet Union is rich in white oak.So he immediately decided to return to the Soviet Union to order white oak planks.
Hammer shipped the wood to the United States, and set up a temporary wine barrel processing factory near the New York dock as an emergency reserve.At the same time, he built a modern barrel processing plant in New Jersey, named Hammer Barrel Factory.When the Hammer barrel factory opened, the "Prohibition" had not yet been lifted, and everyone thought he was a madman.However, as Hammer's barrel line matured, Roosevelt ordered Prohibition lifted.The demand for whiskey rose sharply, and the production of distilleries skyrocketed, but the problem was the need for a large number of casks.At this time, Hammer had already prepared a large number of barrels for the winery.There are many wine manufacturers, but there is only one factory that produces wine barrels on a large scale. The profit of the Hamer barrel factory far exceeds that of the winery.
Leading changes requires foresight, the ability to accurately judge future trends, and prepare for these trends before they occur.The market environment is changing rapidly. Only by continuously adjusting the development strategy during the changes, maintaining a healthy development vitality, and transforming this vitality into inertia, and expressing it through effective strategies, can enterprises obtain and continuously strengthen their competitive advantages and become market leaders amidst changes. the biggest winners.
In the face of a glass half filled with plain water, "the glass is half full" and "the glass is still half empty" are both correct descriptions of it.But from the perspective of the market, the meanings of these two sentences are completely different, and the results they produce are also completely different.When the awareness of business leaders changes from "the glass is half full" to seeing "the glass is not half full", then a significant market gap is identified.
In fact, it is not important to find this "market gap", the important thing is to be one step ahead of others.As "Sun Tzu's Art of War" said: "The winning army always creates the conditions for victory in advance, and then fights with the enemy; the losing army always fights with the enemy first, and then seeks to win by luck." In terms of leading market demand , Haier Group can be described as the leader in the enterprise.
In the development process of Haier for more than ten years, in several important periods, it was one step ahead of its peers, and its realm was always superior to others.
First of all, the quality of its products is ahead of the curve. During the first frenzy of home appliance consumption in my country, other manufacturers have greatly increased their production lines in order to hurry up and produce products. However, Zhang Ruimin, chairman and CEO of Haier Group, has already expected the quality Therefore, he would rather give up a considerable part of his interests and relentlessly "smash low-quality refrigerators" to ensure product quality.
Secondly, its service is advanced. When many home appliance companies suddenly realized that they must pay close attention to quality, Haier had already seen through the business opportunities of service and decided to maximize the development of user resources with an efficient service network. Therefore, it launched the "International Star Service". One train".
Next, when everyone was still talking about whether the company should take the road of diversification or specialization, Haier had gone abroad; when colleagues were still exploring the situation of the Internet, Zhang Ruimin had already proposed "either access to the Internet, or Death" rhetoric, since then, Haier began to rebuild the business process based on Internet e-commerce, starting from customers.
When globalization threatens the survival of enterprises, Haier has already established a firm foothold in developed countries; when others are distressed by the narrow living space of the industry and are struggling to find out where the new growth point lies, Haier has raised the banner of financial capital , began to really build a framework for multinational companies.
With the development of the global technological revolution and the advent of the Internet age, innovation is no longer just a "quick response" to market demand. While doing well today, companies need to pay more attention to future development, and business leaders must be based on With a forward-looking strategic vision, a small step ahead of market demand is a big step in contributing to the enterprise.
(End of this chapter)
Ordinary entrepreneurs cater to the market, and excellent entrepreneurs create the market.
Road to Road, very Avenue.
—— "Tao Te Ching" Chapter 1
The "Tao" that can be expressed in words is not the eternal "Tao".Everything is in the process of development and change, so we must use the perspective of change and development to understand the world.The market is a magic stage, always full of changing colors.Facing the market situation, business managers should learn to lead the changes and become winners in the changes.
The famous Japanese entrepreneur Mitsuo Kamiko said that the ideal image of entrepreneurs and employees in today's society is those who can challenge the changes.Facing the ever-changing world and the ever-changing market environment, it is difficult for a person who is slow to respond, rigid and closed, complacent, and inflexible to become a winner in the market competition.To paraphrase IBM's ad slogan "on demand", to make a company bigger and stronger, it must change with the market. Whether it is psychological or investment strategy, it must make timely adjustments to adapt to market changes.
In 1931, Hammer, a famous American entrepreneur, returned to the United States from the Soviet Union.At this time, the United States is undergoing a presidential election.Through in-depth analysis, Hammer determined that Roosevelt would win.Hammer knew that Roosevelt liked to drink, and if he succeeded in the election, the Prohibition Prohibition announced in 1920 would be repealed.At that time, the production volume of whiskey and beer will be amazing, and a large number of barrels will be needed in the market to hold wine.There are huge business opportunities here.The wood used to make the barrels is not ordinary wood, but specially treated white oak.Hammer has lived in the Soviet Union for many years, and he knows that the Soviet Union is rich in white oak.So he immediately decided to return to the Soviet Union to order white oak planks.
Hammer shipped the wood to the United States, and set up a temporary wine barrel processing factory near the New York dock as an emergency reserve.At the same time, he built a modern barrel processing plant in New Jersey, named Hammer Barrel Factory.When the Hammer barrel factory opened, the "Prohibition" had not yet been lifted, and everyone thought he was a madman.However, as Hammer's barrel line matured, Roosevelt ordered Prohibition lifted.The demand for whiskey rose sharply, and the production of distilleries skyrocketed, but the problem was the need for a large number of casks.At this time, Hammer had already prepared a large number of barrels for the winery.There are many wine manufacturers, but there is only one factory that produces wine barrels on a large scale. The profit of the Hamer barrel factory far exceeds that of the winery.
Leading changes requires foresight, the ability to accurately judge future trends, and prepare for these trends before they occur.The market environment is changing rapidly. Only by continuously adjusting the development strategy during the changes, maintaining a healthy development vitality, and transforming this vitality into inertia, and expressing it through effective strategies, can enterprises obtain and continuously strengthen their competitive advantages and become market leaders amidst changes. the biggest winners.
In the face of a glass half filled with plain water, "the glass is half full" and "the glass is still half empty" are both correct descriptions of it.But from the perspective of the market, the meanings of these two sentences are completely different, and the results they produce are also completely different.When the awareness of business leaders changes from "the glass is half full" to seeing "the glass is not half full", then a significant market gap is identified.
In fact, it is not important to find this "market gap", the important thing is to be one step ahead of others.As "Sun Tzu's Art of War" said: "The winning army always creates the conditions for victory in advance, and then fights with the enemy; the losing army always fights with the enemy first, and then seeks to win by luck." In terms of leading market demand , Haier Group can be described as the leader in the enterprise.
In the development process of Haier for more than ten years, in several important periods, it was one step ahead of its peers, and its realm was always superior to others.
First of all, the quality of its products is ahead of the curve. During the first frenzy of home appliance consumption in my country, other manufacturers have greatly increased their production lines in order to hurry up and produce products. However, Zhang Ruimin, chairman and CEO of Haier Group, has already expected the quality Therefore, he would rather give up a considerable part of his interests and relentlessly "smash low-quality refrigerators" to ensure product quality.
Secondly, its service is advanced. When many home appliance companies suddenly realized that they must pay close attention to quality, Haier had already seen through the business opportunities of service and decided to maximize the development of user resources with an efficient service network. Therefore, it launched the "International Star Service". One train".
Next, when everyone was still talking about whether the company should take the road of diversification or specialization, Haier had gone abroad; when colleagues were still exploring the situation of the Internet, Zhang Ruimin had already proposed "either access to the Internet, or Death" rhetoric, since then, Haier began to rebuild the business process based on Internet e-commerce, starting from customers.
When globalization threatens the survival of enterprises, Haier has already established a firm foothold in developed countries; when others are distressed by the narrow living space of the industry and are struggling to find out where the new growth point lies, Haier has raised the banner of financial capital , began to really build a framework for multinational companies.
With the development of the global technological revolution and the advent of the Internet age, innovation is no longer just a "quick response" to market demand. While doing well today, companies need to pay more attention to future development, and business leaders must be based on With a forward-looking strategic vision, a small step ahead of market demand is a big step in contributing to the enterprise.
(End of this chapter)
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