Tao Te Ching and Wuwei Management

Chapter 69 "Forcible people have ambitions", a man's mind is enlarged by grievances

The core point of the book "Tao Te Ching" is to follow nature and not violate the way of heaven.The ancients said: spring birth, summer growth, autumn harvest, winter storage.There is a scene at a time, and a season has a season.Entrepreneurs must understand this truth: At the beginning of the enterprise, stick to the dream in the heart and be an "aspiring" "forcible person"; "; in the end, of course, it is "retire after success", a perfect curtain call.This is the process of entrepreneurial spiritual cultivation.

Do your best, don't be afraid of grievances, and success is not far away.

Forcible people have ambitions. —— "Tao Te Ching" Chapter 33
The meaning of this sentence is very simple. It means that those who have a firm goal and work hard are people with ambition.Looking through the "Tao Te Ching", its main theme is that the weak overcome the strong, but this sentence in Chapter 33 shows the meaning of robustness.It can be seen that Laozi's "inaction" is not blindly inaction, but based on letting nature take its course: if you don't need to work too hard, then let yourself be free; Do.This is the real "doing nothing".

As an entrepreneur who is "the leader of an enterprise", he must of course understand the wisdom of inaction management such as "decentralization of power", "keeping quiet" and "doing nothing without doing nothing". Don't relax the goal, be an aspiring "forcible person".

"Only by suffering and suffering can one become a master", but for Jack Ma, it is "only by suffering all kinds of humiliation can one become a master".Ma Yun has been accompanied by the titles of "liar", "fool", "madman" and "madman" from the beginning of his business to the present.No wonder Ma Yun said with emotion after his success: "A man's mind is magnified by grievances."

In April 1995, Ma Yun started his first venture, and the "China Yellow Pages" website was born in his hands.Everything is difficult at the beginning. The initial stage is also the most difficult time for the company. When Ma Yun was at his worst, the company had only 4 yuan on the books.Most importantly, the Internet in 200 was far less popular than it is today, and most companies had never even heard of the word "Internet".Questions about the Internet have made Jack Ma and his "China Yellow Pages" difficult, and they have been unable to open up the situation for a long time.

In order to promote the "China Yellow Pages", Jack Ma also had to increase the promotion of the term "Internet".He once said in the media, "Bill? Gates believes that the Internet will change every aspect of human life", which achieved good results.But later Ma Yun himself admitted that this sentence was actually fabricated by him.The reason is simple, "The Internet is useless, Bill? Gates is persuasive."

With Bill?With the "help" of Gates and the help of friends, Jack Ma finally started business cooperation with Wanghu Hotel and other units.However, the Internet was not available in China at that time, and Jack Ma has been relying on printing paper web pages sent from the United States to build dreams for customers. The "bold" Jack Ma is selling something invisible and intangible. It is very difficult to convince people with such illusory products.As a result, many people began to suspect that Ma Yun was a liar, and the grievance in Ma Yun's heart can be imagined at that time.

Ma Yun's patience was not rewarded until July 1995. Shanghai opened a 7K Internet dedicated line, and Ma Yun had a chance to prove himself. One day in August 44, Ma Yun invited the general manager of Wanghu Hotel. He made a long-distance call from Hangzhou to Shanghai Lianwang to conduct a live "Internet" demonstration, and asked the reporter of Hangzhou TV station to video the whole process to prove that own products.

After more than 3 hours of waiting, the webpage was downloaded, and the homepage of Wanghu Hotel appeared on the computer.Only then did the general manager convince Ma Yun and agreed to put the introduction of Wanghu Hotel on the "China Yellow Pages". One month later, the general manager got an unexpected surprise.

In September 1995, the World Conference on Women will be held in Beijing.Several American women searched the Internet for hotels in China and only found Wanghu Hotel, so they decided to stay in Wanghu Hotel.When they learned that the Wanghu Hotel is located in Hangzhou, more than 9 kilometers away from Beijing, these women flew from Beijing to Hangzhou and stayed in the Wanghu Hotel for one night, because it was the first time they saw it on the Internet. Chinese hotel.

Ma Yun's grievances were only released at this time, and he also saw hope, thinking that as long as the "China Yellow Pages" is done well, it will definitely benefit China.Just when he was full of ambition and the "misunderstanding" was gradually leaving, the "fraud" came uninvited.

In the second half of 1995, several "bosses" from Shenzhen approached Ma Yun and expressed their willingness to invest 2 yuan to be the agent of "China Yellow Pages".Ma Yun, who was struggling, was overjoyed for a while, and without much hesitation, he revealed the core model and confidential technology of "China Yellow Pages", and sent technical personnel to Shenzhen to help them build the system.

The bosses were very satisfied with Jack Ma's warm service. They said they would go back to Shenzhen first, and then "go back to Hangzhou to sign the contract in three days."

However, Ma Yun has not waited for this contract until now.It turned out that these Shenzhen bosses quickly set up their own companies after returning home, and then relied on the technology of "China Yellow Pages" to manufacture products that were exactly the same as "China Yellow Pages".At Ma's toughest time, it was like rubbing salt into his wounds.Ma Yun finally carried it down. Many years later, Ma Yun mentioned this matter still embarrassingly: "I couldn't bear it at the time, but I still carried it down."

Good things take time, and Ma Yun's grievances are far from over.As people became more and more interested in the Internet industry, many opponents joined in.

Ma Yun, who has no social resources and no government resources, once again endured grievances in order to find a way out.He changed competition to union and decided to cooperate with rival Hangzhou Telecom.It's a pity that Ma Yun's "bear the burden of humiliation" in exchange for the final break.The disagreement between Hangzhou Telecom and Ma Yun in terms of business philosophy deepened day by day, and Ma Yun chose to withdraw in desperation.

Outsiders cannot understand the grievance and resentment in Ma Yun's heart.However, in the end, he still hardened his heart and gave the shares of "China Yellow Pages" he owned to the employees who started the business together, and left "China Yellow Pages" with grievances.

Looking back at the history of "China Yellow Pages", Ma Yun has suffered a lot of grievances.It is precisely because of past grievances that Ma Yun has an extraordinary mind today.Ma Yun, who is thin and thin, has a very broad mind. He said: "Nine out of ten talented people are weird. They always think that they are the best. You have to tolerate them. A man's mind is enlarged by being wronged." , the more you stretch it, the bigger it gets, and you don't get angry when people are mad."

Ma Yun is an out-and-out "forcible man". After being wronged, he still firmly moves towards his dream.Only such "forcers" have the opportunity to reach the realm that ordinary people cannot reach, and realize one miracle after another in the tide of business.Almost all entrepreneurs are "crossing the river by feeling the stones", without strong will or persistent belief, all success can only be a mirror image.

(End of this chapter)